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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Minds: Manajemen Ide dan Inspirasi MIX : Jurnal Ilmiah Manajemen International Journal of Artificial Intelligence Research JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat MBR (Management and Business Review) International Research Journal of Business Studies (E-Journal) Jurnal Ekonomi dan Bisnis Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Primanomics : Jurnal Ekonomi & Bisnis Benchmarking: Jurnal Manajemen Pendidikan Islam Sketsa Bisnis Share : Journal of Service Learning Jurnal Samudra Ekonomi dan Bisnis Jurnal Entrepreneur dan Entrepreneurship (JEE) Jurnal Dedikasi Pendidikan International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi Manajemen Sistem Informasi Business Management Journal Program Studi Manajemen Al-Kharaj: Journal of Islamic Economic and Business Review of Management and Entrepreneurship Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Jurnal Ilmiah Manajemen Kesatuan Budimas : Jurnal Pengabdian Masyarakat Edudikara: Jurnal Pendidikan dan Pembelajaran Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Ilmiah Wahana Pendidikan The South East Asian Journal of Management Inkubis: Jurnal Ekonomi dan Bisnis Journal Research of Social Science, Economics, and Management Journal Community Service Consortium Journal of Economics and Management Scienties Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah International Journal of Review Management Business and Entrepreneurship (RMBE) International Research Journal of Business Studies Dinasti Information and Technology
Damelina B. Tambunan
Universitas Ciputra Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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How Entrepreneurial Agility Drives International Performance in Commodity-Trading SMEs Junaedy, Agoes; Kaihatu, Thomas Stefanus; Tambunan, Damelina Basauli
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 13 No 1 (2026): June
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v13i1.64858

Abstract

This study examines entrepreneurial agility as a mediating mechanism linking entrepreneurial orientation and innovation capability to international business performance among Indonesian commodity-trading SMEs. This study contributes to international entrepreneurship literature by reconceptualizing innovation capability, rather than entrepreneurial orientation, as the primary foundation of entrepreneurial agility in emerging-market SMEs. Drawing on effectuation theory and business model innovation theory, data from 300 export-oriented SMEs were analyzed using PLS-SEM. The findings reveal that innovation capability significantly strengthens entrepreneurial agility and indirectly enhances international business performance through partial mediation. In contrast, entrepreneurial orientation primarily influences performance through direct pathways rather than agility formation, challenging dominant assumptions regarding the adaptive role of entrepreneurial orientation. These findings suggest that SMEs operating in volatile international markets should prioritize innovation-driven capability development to strengthen agility and sustain international competitiveness.
Pengaruh Market Orientation terhadap Kinerja UKM Art Market dengan Innovation Capability sebagai Variabel Mediasi Nasihatul Fadhilah; Damelina Basauli Tambunan
Journal of Economics and Management Scienties Volume 8 No. 3, June 2026
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i3.481

Abstract

This study aims to analyze the effect of Market Orientation (MO) on Innovation Capability (IC) and Business Performance (BP) in Art Market SMEs, as well as to examine the mediating role of IC in this relationship. The phenomenon underlying this study is the tendency of creative SMEs to rely on innovation driven by intrinsic factors such as passion, while paying less attention to market needs amid rapidly evolving global dynamics. This condition causes innovation to not necessarily generate an optimal impact on business performance. This study employs a quantitative approach using a survey method targeting SME actors or tenants participating in OMO Market Vol. 6 in Jakarta. Data analysis was conducted using Structural Equation Modelling (SEM) with SmartPLS software. The results show that Market Orientation has a positive and highly significant effect on Innovation Capability, with a path coefficient of 0.771, positioning it as a primary driver of innovation. Furthermore, Innovation Capability is proven to be the main driver of Business Performance, with a coefficient of 0.505. Another key finding indicates that the direct effect of Market Orientation on Business Performance is relatively lower (0.327) compared to its indirect effect through the mediation of Innovation Capability (0.390). In conclusion, Innovation Capability is a key factor that directly enhances the performance of creative SMEs. However, to achieve more optimal and sustainable performance, innovation capability must be grounded in market orientation to remain aligned with market dynamics.
Evaluating Institutional Drivers of the Knowledge-Practice Gap: A Mixed-Methods Study on the Transition to Entrepreneurial Practice Daniel Kurniawan; Damelina Basauli Tambunan
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.10239

Abstract

Despite the increasing integration of entrepreneurship into business school curricula, a persistent "knowledge-practice gap" remains, where students struggle to translate theoretical literacy into real-world business execution. Drawing on Social Cognitive Career Theory (SCCT), this study evaluates the efficacy of the university ecosystem—comprising Entrepreneurial Culture, Teaching, and Education—in driving students through the developmental chain toward Entrepreneurial Practice. Utilizing a Mixed-Methods Explanatory Sequential Design, quantitative data was first collected from 139 business students and analyzed via Partial Least Squares Structural Equation Modeling (PLS-SEM) to test nine hypothesized paths. This was followed by qualitative Key Informant Interviews (KII) with seven selected participants to decode the "why" behind the statistical findings. The results reveal that while Entrepreneurial Teaching serves as a significant driver of both Mindset and Competence, the formal Curriculum (Education) and Institutional Culture often fail to directly stimulate the transition to practice. Qualitative findings suggest that this "structural disconnect" is fueled by pedagogical rigidity and perceived systemic barriers, such as financial constraints and a focus on academic compliance over market agility. The study concludes that for universities to move beyond "theoretical literacy," they must transition toward agile, practitioner-integrated models that foster individual agency and functional mastery. These findings provide a clear roadmap for educational leaders to bridge the knowledge-practice gap and equip the next generation of leaders with the practical skills needed for effective entrepreneurial leadership. Keywords: entrepreneurship education; entrepreneurship practice; knowledge-practice gap; mixed-method research; social cognitive career theory
Pengaruh Kualitas Layanan, Kepercayaan, dan Penanganan Komplain Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan pada CV. Arjuna Creative Achmad Abidin; Damelina Basauli Tambunan
Community Engagement and Emergence Journal (CEEJ) Vol. 5 No. 5 (2024): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i2.8540

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan, kepercayaan, dan penanganan komplain terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel mediasi pada CV Arjuna Creative. Latar belakang penelitian ini didasarkan pada pentingnya mempertahankan loyalitas pelanggan dalam industri jasa penyewaan multimedia yang sangat kompetitif dan dinamis. Penelitian ini menggunakan pendekatan kuantitatif dengan metode explanatory research. Data dikumpulkan melalui kuesioner tertutup dan dianalisis menggunakan teknik Partial Least Square Structural Equation Modeling (PLS-SEM) dengan bantuan software SmartPLS. Hasil penelitian menunjukkan bahwa kualitas layanan, kepercayaan, dan penanganan komplain memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan. Selanjutnya, kepuasan pelanggan berpengaruh signifikan terhadap loyalitas pelanggan. Selain itu, variabel kepuasan pelanggan terbukti memediasi hubungan antara ketiga variabel independen dengan loyalitas pelanggan secara signifikan. Temuan ini memperkuat teori Expectancy Disconfirmation yang menyatakan bahwa kepuasan terbentuk ketika pengalaman pelayanan melebihi ekspektasi pelanggan, yang kemudian mendorong loyalitas jangka panjang. Penelitian ini memberikan implikasi praktis bagi CV Arjuna Creative untuk meningkatkan kualitas interaksi layanan, membangun kepercayaan, serta mengelola sistem penanganan komplain secara strategis demi membentuk kepuasan dan loyalitas pelanggan. Selain itu, penelitian ini juga memberikan kontribusi teoretis dalam memperluas kajian mengenai perilaku pelanggan pada sektor jasa multimedia.
The Influence of Customer Relationship Management on Iconnet Customer Loyalty: The Moderating Role of Subscription Duration Maulidia Nur Rohma; Damelina Basauli Tambunan
Dinasti Information and Technology Vol. 3 No. 4 (2026): Dinasti Information and Technology (April - June 2026)
Publisher : Dinasti Research & Yayasan Dharma Indonesia Tercinta (DINASTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dit.v3i4.3504

Abstract

Penelitian ini bertujuan menganalisis pengaruh Customer Relationship Management (CRM) terhadap loyalitas pelanggan ICONNET dengan durasi berlangganan sebagai variabel moderasi. CRM diukur melalui dimensi kepercayaan, komitmen, komunikasi, dan penanganan gangguan. Penelitian menggunakan pendekatan kuantitatif eksplanatori dengan sampel sebanyak 100 pelanggan ICONNET di wilayah Surabaya Raya yang dipilih menggunakan teknik proportional stratified sampling. Analisis data dilakukan menggunakan regresi linear berganda dan Moderated Regression Analysis (MRA). Hasil penelitian menunjukkan bahwa kepercayaan, komitmen, komunikasi, dan penanganan gangguan berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Nilai koefisien determinasi sebesar 61,1% menunjukkan bahwa CRM mampu menjelaskan loyalitas pelanggan secara kuat. Hasil pengujian moderasi menunjukkan bahwa durasi berlangganan memperkuat pengaruh CRM terhadap loyalitas pelanggan dengan nilai signifikansi 0,022. Temuan ini menunjukkan bahwa semakin lama pelanggan menggunakan layanan ICONNET maka semakin kuat pengaruh CRM dalam membentuk loyalitas pelanggan.
The Effect of Service Quality and Trust on Repurchase Intentions, Mediated by Consumer Satisfaction in the Multifinance Industry Cittadhi Astridewi Nirmala; Damelina Basauli Tambunan; Yuli Kartika Dewi
Journal Research of Social Science, Economics, and Management Vol. 5 No. 12 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i12.1554

Abstract

The automotive financing sector, particularly used car financing, plays a strategic role in Indonesia’s financial services industry. Amid increasingly intense competition among multifinance companies, retaining repeat customers has become a major challenge. This study aims to analyze the influence of service quality and trust on repurchase intention, with customer satisfaction acting as a mediating variable, among repeat financing customers at conventional multifinance companies. The study employed a quantitative associative approach using the PLS-SEM method with SmartPLS software. Data were collected from 100 purposively selected respondents who had completed at least one prior vehicle financing contract. The findings indicate that service quality does not significantly influence customer satisfaction or repurchase intention. In contrast, trust has a positive and significant effect on customer satisfaction, although its direct effect on repurchase intention is not statistically significant. Furthermore, customer satisfaction does not significantly mediate the relationship between service quality and repurchase intention, but it significantly mediates the relationship between trust and repurchase intention. These findings suggest that repeat financing customers in conventional multifinance companies tend to prioritize relational factors such as trust, transparency, and a sense of security rather than operational service quality alone. This study contributes to the service marketing and customer behavior literature by emphasizing the importance of relationship quality in shaping repeat financing behavior in the multifinance industry. Practically, the findings imply that multifinance companies should prioritize trust-building strategies and customer relationship management to strengthen long-term customer retention.
Strategi Digital Marketing Sebagai Upaya Meningkatkan Penjualan Rumah Bersubsidi Type 36 Pada Perumahan Griya Five Permata 2 Pontianak Trivina Trivina; Damelina Basauli Tambunan
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 6 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i6.5767

Abstract

Tujuan penelitian ini untuk menganalisis strategi digital marketing dalam meningkatkan penjualan rumah subsidi tipe 36 di Perumahan Griya Five Permata 2, Pontianak. Penelitian ini menitikberatkan pada peran website sebagai media utama dalam pemasaran digital, serta mengidentifikasi cara dan hambatan dalam penerapan strategi ini. Pendekatan kualitatif digunakan untuk menggali pemahaman yang mendalam tentang dinamika pemasaran digital, sesuai dengan metode deskriptif analitis yang berorientasi pada pemecahan masalah. Sumber data penelitian terdiri dari wawancara dengan berbagai pihak, termasuk pemilik perumahan, konsumen, calon konsumen, divisi pemasaran, serta konseptor digital marketing. Data primer dikumpulkan langsung dari responden, sedangkan data sekunder diperoleh dari dokumen terkait. Metode analisis yang digunakan adalah Analisis Delphi, yang membantu mengidentifikasi faktor-faktor strategis dalam pemasaran perusahaan. Hasil penelitian menunjukkan bahwa strategi digital marketing yang diterapkan, terutama melalui website, efektif dalam meningkatkan penjualan. Website digunakan untuk memasang iklan, memberikan informasi mendalam tentang fasilitas perumahan, dan berinteraksi dengan konsumen melalui fitur Story WhatsApp. Strategi pemasaran digital juga menekankan pentingnya segmentasi, targeting, dan positioning dalam mencapai target penjualan. Namun, penelitian ini juga mengidentifikasi hambatan, seperti kurangnya koordinasi antara tim pemasaran dan divisi lain dalam pameran perumahan. Oleh karena itu, disarankan agar strategi pemasaran digital direncanakan dengan matang dan melibatkan semua pihak terkait. Selain itu, penggunaan media release dan penambahan sales freelance yang kompeten diusulkan untuk meningkatkan efektivitas pemasaran.
Sustainable Knowledge Plasticity as a Key Mediator of Organizational Performance in Indonesian FMCG Distribution Firms Lala Setiany Wee; David Sukardi Kodrat; Damelina Basauli Tambuna
Inkubis : Jurnal Ekonomi dan Bisnis Vol. 8 No. 1 (2026): INKUBIS Jurnal Ekonomi Dan Bisnis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/inkubis.v8i1.211

Abstract

Background: There are rapid environmental changes in the FMCG distribution industry in Indonesia; this steady change demands constant adaptation by organizations and renewal of knowledge. Existing research investigates organizational agility, thriving at work, and knowledge management independently, with no prior study examining the integrated impact of these variables on sustainable performance. This study conceptualizes Sustainable Knowledge Plasticity (SKP) as a novel dynamic capability that enables organizations to engage in continuous cycles of knowledge renewal and integration. Objective: This study aims to explore the mediating role of Sustainable Knowledge Plasticity (SKP) between organizational agility, thriving at work, and knowledge management in predicting organizational performance. Methods: This study employed a quantitative cross-sectional design using stratified purposive sampling among 385 FMCG distribution employees across Java and Sulawesi provinces. Data were collected using a validated Likert-scale questionnaire, followed by analysis through SEM-PLS (SmartPLS 4.0). Results: Organizational agility, thriving at work, and knowledge management have significant effects on Sustainable Knowledge Plasticity (SKP), which in turn directly influences organizational performance. The mediation analysis indicates that Sustainable Knowledge Plasticity (SKP) is a critical mechanism for translating adaptive capacities into sustainable outcomes. Conclusion: Sustainable Knowledge Plasticity (SKP) is an essential precursor to organizational performance, linking adaptability with sustainability in the long term and extending Dynamic Capability Theory through a strong emphasis on continual knowledge replenishment.
Decision Support-Based Energy Benchmarking for Operational Efficiency in FMCG Manufacturing Rudy Hartono Prayogo; Murpin Josua Sembiring; Damelina Basauli Tambunan
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 4 (2026): JIMKES Edisi Juli 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i4.5420

Abstract

The Fast-Moving Consumer Goods (FMCG) industry faces increasing pressure to improve operational efficiency due to rising energy costs, intense market competition, and growing sustainability requirements. This study aims to develop and implement a decision support-based energy benchmarking framework to evaluate energy performance, identify efficiency gaps, and support operational improvement initiatives in an FMCG manufacturing facility. A quantitative case study approach was employed using 24 months of operational and energy consumption data collected between January 2023 and December 2024. The analysis utilized normalized energy intensity indicators, comparative performance evaluation, and descriptive statistical benchmarking techniques to assess production output, energy consumption, and energy costs. The results indicate that while production output increased by 30.61%, total energy costs rose disproportionately by 70.66%, revealing significant energy efficiency gaps. Diesel consumption exhibited greater variability than natural gas, contributing substantially to cost fluctuations and highlighting opportunities for operational optimization. The benchmarking results further identified waste heat recovery and energy source optimization as priority improvement strategies. The study concludes that integrating energy benchmarking with decision support principles provides a practical and data-driven framework for enhancing operational efficiency and supporting sustainable energy management in FMCG manufacturing environments.
Analysis of Differentiation, Quality and Price Strategies on Competitive Advantages and Their Effect on Customer Satisfaction of Noodle Products PT Sukabumi Alam Mandiri Tony Justinus Hoetama; Damelina Basauli Tambunan
Journal Research of Social Science, Economics, and Management Vol. 4 No. 11 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i11.860

Abstract

This research aims to analyze the effect of differentiation strategy, product quality, and price on competitive advantage, and its impact on marketing performance of PT Wings Group's instant noodle products. In the Fast Moving Consumer Goods (FMCG) industry, intense competition forces companies to continuously innovate and offer added value to consumers. Competitive advantage becomes a key factor in maintaining market share and enhancing marketing performance, especially in the highly competitive instant noodle product category. This research uses a quantitative approach with data collected through surveys from consumers of PT Wings instant noodle products. The analysis was conducted using a multiple regression analysis model to examine the influence of differentiation strategy, product quality, and price on competitive advantage, as well as the relationship between competitive advantage and marketing performance. This study is expected to provide insights into how elements of differentiation strategy, product quality, and price can create a significant competitive advantage and positively impact marketing performance. The findings are expected to serve as a guide for the company to develop more effective strategies in facing competition in the FMCG market.
Co-Authors Abidin, Achmad Achmad Abidin Adi Kurniawan Yusup Alexander, Juan Richard Andy Sanjoko Antonius Tanan Christina Bardien Christina Whidya Utami Cittadhi Astridewi Nirmala Daniel Kurniawan Daniel Kurniawan David Sukardi Kodrat Denpharanto Agung Krisprimandoyo Devi Rahnjen Wijayadne Deylan Jevon Gunawan Eric Harianto Fajar, Leonard Putra Febry, Timotius Fiska Mekar Kustiani Gerrits, Anathasia Gracia Gofelin Steifi Karundeng Grace Citra Dewi Hartono Hartono Hashim, Norashidah Binti Hikama, Nahli Isadora Elgina Pramana J.E. Sutanto J.E. Sutanto Juan Richard Alexander Junaedy, Agoes Kusuma Wardhani, Mustika Eka Lala Setiany Wee Laura Angela Hartanto Liliana Dewi Maulidia Nur Rohma Metta Padmalia Muh Syulhasbiullah Murpin Josua Sembiring Napitupulu, Alfons Manuel P.M. Nasihatul Fadhilah Natalia Yuwono Norashidah Binti Hashim Norashidah Binti Hashim Padmali, Metta Pramana, Isadora Elgina Prasetio, Fiona Pratama, Okky Aditya Primadiansyah Ridha Novrizal Pujirahayu Sumaji, Yoseva Maria Rismawati br Sitepu Rudy Hartono Prayogo Setiowati, Maria Henny Setiyawan, Raymond Soetedja, Venny Sutanto, J. E. Teofilus Teofilus Teofilus Thomas Stefanus Kaihatu Thyrza Farizah Yosina Tommy Christian Efrata Tony Justinus Hoetama Trivina Trivina Trivina, Trivina Wendra Hartono Widyadhari, Amalia Tiffany Wijono, Monica Widyati Winarjo, Alexander Jevan Wirawan ED Radianto Wiyasa, Gracecilia Yashinta Armadita Hadi Yoseva Maria Pujirahayu Sumaji Yuli Kartika Dewi Yuni Putri Dewantara Yuni Putri Dewantara Yuwono Marta Dinata