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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Procuratio : Jurnal Ilmiah Manajemen Value: Jurnal Manajemen dan Akuntansi Journal Ilmiah Rinjani : Media Informasi Ilmiah Universitas Gunung Rinjani TheJournalish: Social and Government Target : Jurnal Manajemen Bisnis SOLID Jurnal Manajemen dan Organisasi Review (MANOR) ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Soshum: Jurnal Sosial dan Humaniora Jurnal Pengabdian Pada Masyarakat Jurnal Manajemen dan Bisnis Journal of Artificial Intelligence and Digital Business Jurnal Ilmu Sosial dan Humaniora Jurnal Ilmiah Pengabdian dan Inovasi Jurnal Masyarakat Madani Indonesia Indonesian Journal of Multidisciplinary on Social and Technology Jurnal Aplikasi Perpajakan Score: Jurnal Lentera Manajemen Pemasaran Darma Diksani: Jurnal Pengabdian Ilmu Pendidikan, Sosial, dan Humaniora ECONOMIST: Jurnal Ekonomi dan Bisnis Indonesian Journal of Innovation Multidisipliner Research International Journal of Research in Education (IJRE) Jurnal Cendekia Ilmiah Jurnal Pengabdian Pada Masyarakat IPTEKS
Baiq Nadia Nirwana
Universitas Bumigora
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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The Influence of Promotion and Service Quality on Gojek User Decisions with Fare as a Moderating Variable: A Study of Gojek Users in Mataram City Yogi Dwi Purnama; Baiq Dinna Widyasti; Baiq Nadia Nirwana; Putri Amalia Wardi; Arwin Yafi Rahmatullah
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 7 No. 2 (2026): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v7i2.1797

Abstract

This study aims to analyze the effect of promotion and service quality on Gojek user decisions and to examine the moderating role of fares in the relationship between promotion, service quality, and user decisions in Mataram City. This research employed a quantitative approach with a causal associative design. The study involved 75 Gojek users selected through purposive sampling. Data were collected using a structured questionnaire with a five-point Likert scale and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The findings indicate that promotion has a positive and significant effect on users' decisions to use Gojek services. Service quality also has a positive and significant effect on user decisions. However, fares do not significantly moderate the relationship between promotion and user decisions. Likewise, fares are not able to moderate the relationship between service quality and user decisions. These findings suggest that users' decisions are primarily influenced by effective promotional activities and high service quality rather than fare considerations. Therefore, Gojek should continuously improve promotional strategies and service quality to enhance user decisions and maintain competitiveness in the online transportation service industry.
The Effect of Team Communication and Leadership on Employee Performance at Niaga Sriwijaya Supermarket Mataram Widya Aurani; Febria Nurmelia; Baiq Nadia Nirwana; Irwan Cahyadi; Ega Dwi Putri Marswandi
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 7 No. 2 (2026): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v7i2.1819

Abstract

Employee performance represents a critical determinant of organizational effectiveness, particularly in the retail sector, where operational activities require effective coordination and managerial direction. This study aims to examine and analyze the effects of team communication and leadership on employee performance at Niaga Sriwijaya Supermarket Mataram. The study employed a quantitative research design involving 131 respondents. Data were collected through questionnaires, observation, and documentation and subsequently analyzed using multiple linear regression with IBM SPSS Statistics 26. The findings demonstrate that team communication has a positive and statistically significant effect on employee performance, as indicated by a significance value of 0.001. Leadership also has a positive and statistically significant effect on employee performance, with a significance value of less than 0.001. Furthermore, the simultaneous analysis confirms that team communication and leadership jointly exert a significant effect on employee performance, with an F-statistic of 31.098 and a significance value of less than 0.001. The coefficient of determination indicates that both independent variables explain 32.7% of the variance in employee performance. These findings suggest that strengthening communication processes and enhancing leadership effectiveness are important managerial strategies for improving employee performance within the retail sector.
Pengaruh Fasilitas Kerja, Motivasi Kerja, dan Gaya Kepemimpinan terhadap Produktivitas Kerja Generasi Z pada Perusahaan Transportasi Laut Riki Kurniawan; Ika Yuliana; Baiq Nadia Nirwana
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 3 (2026): September 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i3.8701

Abstract

Work productivity is an essential measure of organizational performance, especially in maritime transportation companies where operational efficiency, timeliness, safety, and service excellence are critical. Among Generation Z employees, productivity is influenced by various workplace factors, including the availability of adequate work facilities, strong work motivation, and effective leadership practices. Nevertheless, previous research has produced inconsistent results regarding the impact of these variables, highlighting the need for further investigation. This study investigates the effects of work facilities, work motivation, and leadership style on the work productivity of Generation Z employees at a maritime transportation company located in Batuleong Hamlet, West Sekotong District. A quantitative approach with a causal-associative design was applied, involving all 37 Generation Z employees through a saturated sampling technique. The collected data were processed using SPSS version 29 and analyzed through validity and reliability testing, classical assumption testing, multiple linear regression, partial (t) and simultaneous (F) hypothesis testing, as well as the coefficient of determination (R²). The findings indicate that each independent variable has a positive but statistically insignificant effect on work productivity when examined separately. However, the three variables jointly demonstrate a positive and statistically significant influence on employee productivity. The regression model accounts for 44.6% of the variance in work productivity, while the remaining 55.4% is explained by factors not included in this study.
Pengaruh Literasi Keuangan, Penggunaan Financial Technology dan Gaya Hidup terhadap Pengelolaan Keuangan pada Mahasiswa FEB Universitas Bumigora Yunia Kamila; Rini Anggraini; Baiq Nadia Nirwana
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 3 (2026): September 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i3.8820

Abstract

Financial management is an important life skill for college students, yet many students still experience difficulties in managing their finances due to low financial literacy, use of financial technology, and a consumptive lifestyle. This study aims to analyze the influence of financial literacy, financial technology, and lifestyle on the financial management of students at the Faculty of Economics and Business, Bumigora University, Mataram. The study used an associative quantitative approach with a survey method involving 91 respondents selected using the Slovin formula with a 10% margin of error and a purposive sampling technique. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression with SPSS 29. The results showed that financial literacy and lifestyle had a positive and significant effect on financial management, while financial technology had no significant effect. Simultaneously, all three variables had a significant effect with a coefficient of determination of 81.6%. These findings indicate that lifestyle is the most dominant factor influencing students' financial management. This research contributes to the development of studies on student financial behavior, particularly in Eastern Indonesia, and emphasizes the importance of controlling consumption behavior in addition to improving financial literacy.
Pengaruh Kepuasan Kerja, Motivasi Kerja, dan Disiplin Kerja terhadap Kinerja Karyawan pada Hotel X Sylvia Angelina Gani; Febria Nurmelia Marlina; Baiq Nadia Nirwana; Makiah Makiah; Ega Dwi Putri Marswandi
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 3 (2026): September 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i3.8927

Abstract

Hotel X in Mataram City, a company operating in the hospitality industry, faces challenges in maintaining and improving employee performance to deliver optimal services to guests. Employee performance is influenced by various factors, including job satisfaction, work motivation, and work discipline, which need to be effectively managed by the company. This study aims to analyze the influence of job satisfaction, work motivation, and work discipline on employee performance. The research employed a quantitative approach with a population consisting of all 47 employees of  Hotel X. A saturated sampling technique was applied, allowing the entire population to be included as research respondents. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS software. The results indicate that, partially, job satisfaction, work motivation, and work discipline have a positive and significant effect on employee performance. Simultaneously, these three variables also have a significant effect on employee performance, with an F-value of 52.659, which is higher than the F-table value of 2.82, and a significance value of 0.000, which is lower than 0.05. These findings indicate that improving job satisfaction, work motivation, and work discipline simultaneously can enhance employee performance at Hotel X.
Pengaruh Keragaman Produk dan Strategi Inovasi terhadap Keputusan Pembelian Produk Oleh-Oleh di Lombok Studi Kasus Sasaku Marelia Maharani Dwiarthi W; Stevany Hanalyna Dethan; L. Jatmiko Jati; Baiq Dinna Widiyasti; Baiq Nadia Nirwana
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.14221

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh keragaman produk dan strategi inovasi terhadap keputusan pembelian konsumen Sasaku, baik secara parsial maupun simultan. Dalam menghadapi persaingan bisnis yang semakin kompetitif, perusahaan dituntut untuk mampu menyediakan berbagai pilihan produk yang sesuai dengan kebutuhan dan preferensi konsumen serta menerapkan strategi inovasi yang berkelanjutan. Keragaman produk menjadi salah satu faktor penting dalam menarik perhatian konsumen karena memberikan alternatif pilihan berdasarkan jenis, kualitas, dan karakteristik produk yang ditawarkan. Sementara itu, strategi inovasi berperan dalam menciptakan pembaruan dan meningkatkan daya tarik produk sehingga mampu memengaruhi keputusan pembelian konsumen. Penelitian ini menggunakan pendekatan kuantitatif dengan populasi penelitian yang terdiri atas konsumen Sasaku. Jumlah responden yang dilibatkan dalam penelitian ini sebanyak 120 orang. Penelitian difokuskan pada hubungan antara keragaman produk dan strategi inovasi sebagai variabel independen dengan keputusan pembelian sebagai variabel dependen. Hasil penelitian menunjukkan bahwa keragaman produk berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen. Strategi inovasi juga terbukti memberikan pengaruh positif dan signifikan terhadap keputusan pembelian. Selain itu, keragaman produk dan strategi inovasi secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen Sasaku. Temuan ini menunjukkan bahwa kedua variabel tersebut memiliki peran penting dalam membentuk keputusan pembelian. Oleh karena itu, perusahaan perlu memperhatikan keberagaman produk dan pengembangan strategi inovasi untuk meningkatkan daya tarik produk, memenuhi kebutuhan konsumen, serta memperkuat daya saing perusahaan.
The Effect of Work Discipline, Work Motivation, and Career Development on Employee Performance at PT Jaya Terus Abadi, North Lombok Friski Afika; Febria Nurmelia Marlina; Baiq Nadia Nirwana; Irwan Cahyadi; Ika Yuliana
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 7 No. 2 (2026): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v7i2.1810

Abstract

This study aims to analyze the effect of work discipline, work motivation, and career development on employee performance at PT Jaya Terus Abadi, North Lombok. This research employed a quantitative approach with a descriptive-associative design. The population consisted of 39 employees, and saturated sampling was used so that all members of the population were involved as respondents. Data were collected using questionnaires and analyzed using multiple linear regression with the assistance of SPSS. The results show that work discipline has a positive and significant effect on employee performance. Work motivation also has a positive and significant effect on employee performance. Furthermore, career development has a positive and significant effect on employee performance. Simultaneously, work discipline, work motivation, and career development have a positive and significant effect on employee performance. The coefficient of determination indicates that the three independent variables explain 72.5% of the variation in employee performance, while the remaining 27.5% is explained by other factors outside the research model. These findings indicate that strengthening employee discipline, improving work motivation, and providing effective career development opportunities are important strategies for improving employee performance at PT Jaya Terus Abadi, North Lombok.
Co-Authors Aditia, Rifqi Adrian Marshandi Setiawan Agus Hermanto Agustiadi, Roki Reza Agustiadi Aisyah Ramadani Alpiamsah, Restu Amalia Wardi, Putri Ambang Lestari, Ayu Anggriani, Rini Apriani, Lestari Ayu Areebah Subagyo Arfian Arshi Dwintama Ari Yusika Paramida Arsana, I Made Mangku Arwin Yafi Rahmatullah Aryan Agus Pratama Ayu Putri Puspita Dewi Azmi, M. Rafif Baiq Dinda Puspita Ayu Baiq Dinna Widiyasti Baiq Dinna Widiyastii Baiq Dinna Widiyastri Baiq Dinna Widyasti Baiq Sulis Eka Zahidah Bidari Andaru Widhi Chany, Chany Coniawati, Silviana Kholi Dino Afrizal Dwi Putra Buana Sakti Ega Dwi Putri Marswandi Ega Dwi Putri Marswandi Febria Nurmelia Febria Nurmelia Marlina Febria Nurmelia Marlina Febriyanti, Nadhila Fidiatunisa Friski Afika hadi, heri Hadi, Heri Sopian Hakiki, M. Indrawan Hendri, Dr. Wira Herman, Lalu Edy Hernawati Hernawati Ika Yuliana Irwan Cahyadi Izati, Hayatul Josman, Lady Faerrosa Junanda, Indri Amelia Kadek Shera Yunita Kumala Dewi Layali Ihyani M. chothibul Umam Assa'ady, M. chothibul M. Chothibul Umam Assa’ady M. Indrawan Hakiki Maghfira Rizky Maulani Maghfira Rizky Maulani Maharani Putri, Alivia Makiah Makiah Marelia Maharani Dwiarthi W martanti, Lina Maulani, Maghfira Rizky Mohamad Yudisa Putrajip Muhamad Alam Setiawan Muhammad Fikri MUHAMMAD TAUFIK Muharis Nabila, Wanda Nadia Marchelia Tri Utami Ningsih, Dewi Ayu Ratna Octavia Sassaki Putri, Djo Shelly Okta Ramadhan opan, opansatriamandala Putrajip, Mohamad Yudisa Putri Amalia Wardi Putri Amalia Wardi Putri Wulandari Rafles Rahmatar, Ana Restu Alpiansah Rifqi Aditia Riki Kurniawan Rini Adriani Auliana Rini Anggraini Rionaldi Gigih Imam Pratama Rizki Iqbal Padjuani Saka Pawica Wiguna Saparudin Efendi Saputra, Sahdan Sari, Riana Sirajudin Stevany Hanalyna Dethan Sulhaini Sulhaini Susilo Talidobel Sylvia Angelina Gani Umam, M. Chothibul Wanda Nabila Wardi, Putri Wardi, Putri Amalia Wawansyah Widia Febriana, Widia Widnyana, Ida Bagus Ari Widya Aurani Wiguna, Saka Pawica Wira Hendri Wirahendri Yanti, Hana Putri Yogi Dwi Purnama Yulia Prayanti Yuliana, Ika Yunia Kamila Zahrah, Zahrah Zalmy, Nola Amelia Zamroni