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All Journal Indikator: Jurnal Ilmiah Manajemen & Bisnis Berdikari: Jurnal Pengabdian Masyarakat Indonesia Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Jurnal Ekonomi Indonesian Collaboration Journal of Community Services (ICJCS) International Journal of Multidisciplinary Research and Literature (IJOMRAL) Jurnal Pengabdian Kepada Masyarakat National Conference on Applied Business, Education & Technology (NCABET) Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Jurnal Integrasi Sumber Daya Manusia JUKEMAS : Jurnal Pengabdian Kepada Masyarakat
Fauji, Ade
Universitas Bina Bangsa
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Social Sciences Other

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PENDAMPINGAN PEMASARAN DIGITAL PRODUK GERABAH J2 POTTERY ANYER Iman Hermansyah; Araf Al Anbiya; Nandika Ahmad Pangestu; Ade Fauji
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 6 No. 1 (2026): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v6i1.253

Abstract

This community service program addressed the limited digital promotion capacity of J2 Pottery, a clay craft enterprise in Bandulu, Anyer, Serang. Although the partner produces various pottery products and provides educational pottery activities, its promotion still relied on word-of-mouth and an Instagram account that had not been managed systematically. The program aimed to strengthen the partner’s capacity in digital marketing through Instagram-based promotion, product photography, content creation, and account management assistance. The method used a participatory-educational approach consisting of initial observation and interviews, partner needs identification, program socialization, digital marketing training, product photography and promotional content training, Instagram management assistance, and monitoring and evaluation. The program helped the partner understand Instagram as a digital storefront, produce clearer product photos, prepare more informative captions, hashtags, and a simple content calendar. The results indicate that structured assistance can improve the partner’s digital promotion capacity in a sustainable manner.
PENGEMBANGAN KEWIRAUSAHAAN PADA PEDAGANG BAKSO IKAN KELILING Aulia Nurfadillah; Elis Amelia; Yesi Elisyah Sapitri; Ade Fauji
Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Vol. 5 No. 2 (2026): Ekalaya Journal
Publisher : Nindikayla Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57254/eka.v5i2.160

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in improving the local economy. One common microenterprise is the mobile meatball vendor. However, these businesses still face various challenges, including limited capital, limited marketing, and limited business management. This community service program aims to improve the entrepreneurial skills of mobile meatball vendors through outreach, training, mentoring, and business evaluation. The methods used include observation, interviews, discussions, and simple business management and marketing training. The results of the program indicate that partners gained a better understanding of financial management, customer service, marketing strategies, and the importance of maintaining product quality. The mentoring also helped partners implement business strategies more effectively. This program has a positive impact on improving entrepreneurial skills and supporting the sustainability of mobile meatball vendors' businesses by increasing revenue.
ANALISIS KINERJA SUMBER DAYA MANUSIA PADA USAHA AYAM BAKAR AA WAHYU CABANG CIRUAS DALAM MENDUKUNG KEMAJUAN USAHA Indah Rahayu; Reva Tria Agustina; Fitri Khasanah; Ade Fauji
Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Vol. 5 No. 2 (2026): Ekalaya Journal
Publisher : Nindikayla Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57254/eka.v5i2.161

Abstract

This study aims to analyze the performance of human resources (HR) at the Aa Wahyu Grilled Chicken Business, Ciruas Branch, in supporting business progress. The study used a descriptive qualitative method with data collection techniques such as observation, interviews, and documentation. The results show that HR plays a crucial role in maintaining service quality, increasing work productivity, maintaining product quality, and enhancing customer satisfaction. Factors influencing HR performance include abilities and skills, work motivation, work discipline, work environment, leadership, compensation, training, and teamwork. Challenges faced include limited employee numbers, consistent performance during peak hours, and increasingly fierce business competition. This study concludes that good HR management is a key factor in supporting the development and sustainability of culinary businesses.
PERAN UMKM GERABAH DALAM MENDUKUNG PEREKONOMIAN MASYARAKAT KAMPUNG KOSAMBI Anah Hasanah; Ufus Indriani; Zahwa Aulianova; Ade Fauji
Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Vol. 5 No. 2 (2026): Ekalaya Journal
Publisher : Nindikayla Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57254/eka.v5i2.162

Abstract

This study aims to analyze the role of pottery craft micro, small, and medium enterprises (MSMEs) in supporting the community economy in Kampung Kosambi, Ciruas District. Pottery MSMEs were selected due to their high cultural and economic potential, yet they still face production and marketing challenges. The method used is qualitative descriptive with data collection through observation, interviews, and documentation. Results indicate that the pottery business absorbs more than 20 local workers, increases household income, and preserves traditional craftsmanship. However, constraints such as weather dependency during drying, cracking during firing, limited capital, and conventional marketing remain prominent. This study concludes that digital marketing strategies, product innovation, and institutional support are essential to sustainably enhance the productivity and economic impact of pottery MSMEs.
ANALISIS PELUANG USAHA DAN PENYERAPAN TENAGA KERJA LOKAL TERHADAP PENINGKATAN PENDAPATAN MASYARAKAT DI ISTANA TAMAN CADAS Nur Komariyah; Wulan Permata Sari; Niken Arieftianty; Ade Fauji
Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Vol. 5 No. 2 (2026): Ekalaya Journal
Publisher : Nindikayla Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57254/eka.v5i2.164

Abstract

This study analyzes the business opportunities and local labor absorption in increasing community income around the Istana Taman Cadas tourist attraction. The background of this research is the limited economic activities of the community before the existence of the tourist site. The development of Istana Taman Cadas has created new jobs, business opportunities, and increased community income. The method used in this research is a qualitative descriptive approach through observation, interviews, and documentation. The results show that the existence of Istana Taman Cadas has absorbed around 20 local workers, opened up small business opportunities such as food and beverage stalls, and significantly increased people’s income, especially during holidays and weekends. The conclusion of this study indicates that the tourism sector contributes positively to the economic empowerment of the surrounding community.
STRATEGI PENGEMBANGAN UMKM KETOPRAK DALAM MENINGKATKAN PENDAPATAN PELAKU USAHA KULINER TRADISIONAL DI KOTA SERANG (STUDI WAWANCARA DAN OBSERVASI) Sahrul Agustin; Fairuz Alfidal Fahmi; Angga Dwi Putra; Ade Fauji
MULIA (Jurnal Pengabdian kepada Masyarakat) Vol. 5 No. 1 (2026): Februari 2026
Publisher : Amal Insani Foundation

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Abstract

UMKM kuliner tradisional memiliki peran penting dalam meningkatkan perekonomian masyarakat, namun menghadapi berbagai tantangan seperti persaingan usaha, keterbatasan promosi, dan rendahnya pemanfaatan teknologi digital. Penelitian ini bertujuan untuk menganalisis strategi pengembangan UMKM ketoprak dalam meningkatkan pendapatan pelaku usaha kuliner tradisional di Kota Serang. Metode yang digunakan adalah penelitian kualitatif dengan teknik pengumpulan data melalui wawancara dan observasi langsung terhadap pelaku usaha ketoprak. Hasil penelitian menunjukkan bahwa strategi pengembangan yang efektif meliputi peningkatan kualitas produk, inovasi menu, pemanfaatan media sosial sebagai sarana promosi, perbaikan pelayanan, dan penggunaan platform digital untuk memperluas jangkauan pemasaran. Penerapan strategi tersebut mampu meningkatkan jumlah pelanggan, memperluas pasar, serta meningkatkan pendapatan pelaku usaha. Dengan demikian, pengembangan UMKM ketoprak melalui inovasi dan pemanfaatan teknologi digital menjadi langkah penting dalam meningkatkan daya saing dan keberlanjutan usaha kuliner tradisional di Kota Serang.
PENGARUH PEMISAHAN KEUANGAN PRIBADI DAN KEUANGAN USAHA TERHADAP PERKEMBANGAN UMKM DI DESA TAMBAK, KABUPATEN SERANG Helna Julika; Rizko Miftah Utama; Titin Ida Kusuma; Ade Fauji
MULIA (Jurnal Pengabdian kepada Masyarakat) Vol. 5 No. 1 (2026): Februari 2026
Publisher : Amal Insani Foundation

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pemisahan keuangan pribadi dan keuangan usaha terhadap perkembangan UMKM di Desa Tambak, Kabupaten Serang. UMKM merupakan tulang punggung ekonomi nasional, namun sering menghadapi tantangan manajemen, khususnya dalam pemisahan keuangan. Penelitian ini menggunakan pendekatan Mixed Methods dengan desain Sequential Explanatory. Data kuantitatif dikumpulkan melalui kuesioner kepada pelaku UMKM. Hasil penelitian menunjukkan bahwa mayoritas pelaku UMKM di Desa Tambak masih menghadapi tantangan dalam menerapkan pemisahan keuangan secara konsisten karena literasi keuangan yang rendah. Namun, mereka yang telah menerapkan pemisahan keuangan menunjukkan pengelolaan yang lebih baik, kemudahan akses modal, dan peningkatan skala usaha. Penelitian menyimpulkan bahwa pemisahan keuangan merupakan fondasi fundamental bagi pertumbuhan berkelanjutan dan profesionalisme UMKM
STRATEGI PENGUATAN IDENTITAS MEREK BERBASIS STORYTELLING AROMA SEBAGAI STRATEGI PENINGKATAN DAYA SAING UMKM PARFUM “POEM” Syifa Fadila; Muhammad Esa Fajriansyah; Muhamad Arya Wiraradja; Ade Fauji
MULIA (Jurnal Pengabdian kepada Masyarakat) Vol. 5 No. 1 (2026): Februari 2026
Publisher : Amal Insani Foundation

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Abstract

Persaingan industri wewangian lokal yang kian kompetitif menuntut Usaha Mikro, Kecil, dan Menengah (UMKM) untuk memiliki strategi diferensiasi yang kuat. Penelitian ini bertujuan menganalisis strategi penguatan identitas merek berbasis storytelling aroma pada UMKM parfum POEM—sebuah merek yang mengadopsi namanya dari bahasa Prancis yang berarti "puisi"—sebagai upaya meningkatkan daya saing usaha. Penelitian menggunakan pendekatan kualitatif deskriptif dengan rancangan studi kasus, sedangkan data dikumpulkan melalui wawancara mendalam, observasi, dan analisis dokumen. Hasil penelitian menunjukkan bahwa POEM berhasil membangun ikatan emosional dengan konsumen melalui narasi puitis yang disematkan pada setiap varian aromanya. Strategi storytelling ini tidak hanya memperkuat brand identity POEM sebagai parfum yang artistik dan elegan, tetapi juga efektif meningkatkan daya tarik produk di tengah pasar yang jenuh. Dengan demikian, pendekatan berbasis narasi aroma ini dapat menjadi model alternatif bagi UMKM sejenis dalam mengoptimalkan daya saing pasar.
STRATEGI PROMOSI WISATA KERATON KAIBON DI KELURAHAN KASUNYATAN, KECAMATAN KASEMEN SERANG MELALUI MEDIA SOSIAL UNTUK MENINGKATKAN MINAT PENGUNJUNG Jesika Hermania Putri; Efrilian Efrilian; Hairiyah Hairiyah; Ade Fauji
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 6 No. 1 (2026): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v6i1.255

Abstract

This Community Service Program aims to improve the attractiveness of Keraton Kaibon tourism through social media-based promotion strategies in Kasunyatan Village, Kasemen District, Serang City. The main issue identified is the low optimization of digital promotion, resulting in unstable visitor numbers despite the site's high historical and cultural value. The program was implemented in Januari 2026 using a participatory action research approach combined with descriptive qualitative methods. Activities included observation, socialization, digital content creation training, content calendar development, and continuous mentoring of local communities and tourism managers. The results show a significant improvement in community digital literacy, with participants producing more than 200 photos, 15 short videos, and 25 promotional posters distributed through Instagram, TikTok, and Facebook. Social media reach increased to more than 5,000 accounts within two weeks of implementation. In addition, the program positively impacted local micro-economies, as increased tourist visits boosted small vendors’ income around the tourism site. The study concludes that structured and consistent social media-based tourism promotion, supported by community empowerment, effectively enhances tourist interest and strengthens the sustainability of heritage tourism development.
OPTIMALISASI PENGEMBANGAN BISNIS PHOTOBOX SEBAGAI PELUANG USAHA KREATIF DI ROYAL BAROE KOTA SERANG Angger Faiz Aulia Bintang Pratama; Ade Fauji; Amilatussolihah Amilatussolihah; Faridatul Maharani
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 6 No. 1 (2026): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v6i1.256

Abstract

Community Service (PkM) activities on the optimization of photobox business development as a creative business opportunity were conducted at Royal Baroe, Serang City, in January 2026. The program aimed to improve the knowledge and skills of business partners in managing photobox businesses through observation, socialization, training, mentoring, and evaluation activities. The implementation adopted a participatory and mentoring approach that actively involved business partners in identifying problems and formulating development strategies. The results demonstrated improvements in partners’ understanding of the creative economy concept, digital entrepreneurship, and experience-based business development. Furthermore, partners gained enhanced capabilities in utilizing social media for promotion, developing digital marketing content, and designing innovative service packages. Several service innovations were successfully developed, including family packages, birthday packages, friendship packages, and seasonal-themed packages to increase customer attraction and satisfaction. The mentoring activities also encouraged partners to formulate more systematic and sustainable business development plans. Overall, this community service activity positively contributed to strengthening business capacity, improving competitiveness, and increasing the readiness of photobox entrepreneurs to adapt to market changes. The photobox business at Royal Baroe has significant potential to become a sustainable creative business that contributes to local economic development and promotes the growth of the creative economy sector in Serang City.
Co-Authors Afdhul Indra Setiawan Agung Julkarnaen Ahmad Ghifari Aini Fitriani Akbar, Salman Faizal Nur Alysa Nuralifa Amalia Rosdiany Amilatussolihah Amilatussolihah Anah Hasanah Andriyani, Yani Angga Dwi Putra Angger Faiz Aulia Bintang Pratama Araf Al Anbiya Aulia Nurfadillah Az-Zahra, Kayla Daimler Oscar Gidion Napitupulu Dikha Anugrah Efrilian Efrilian Eli Apud Saepudin Elis Amelia Endah Restu Lestari Fairuz Alfidal Fahmi Faridatul Maharani Fatari, Fatari fatoni, malik Fitri Anita Fitri Khasanah Ghifari, Ahmad Hairiyah Hairiyah Helna Julika Herawati, Debi Iman Hermansyah Indah Rahayu Jayawarsa, A.A. Ketut Jesika Hermania Putri Juan Ananda Juhandi, Nendi Kameliya Artamevira Komarudin, Mochamad Fahru Kurniawati, Imelda Kusuma, Aria Cendana Mamas Supartini Mega Kurnia Muhamad Arya Wiraradja Muhammad Esa Fajriansyah Muhammad Fikri Mukhsin Al Hosin Nanda Fitria Nandika Ahmad Pangestu Niken Arieftianty Nugraha, Enggun Yoga Nur Komariyah Nurohmah, Ainun Ombi Romli Pertiwi, Anada Meli Pratiwi, Chika Nadia Priatama, Reska Bayu Puji Karniawati Putri Mirnawati Hasibuan Ratna Sari, Rosmida Reva Tria Agustina Rian Ristiawan Rika Kartika Rina Susanti Ririn Brigita Brasa Rizko Miftah Utama Sabrawijaya Sahrul Agustin Salsabila Damaihati Saprudin Saprudin Sekar Wahyu Ningtyas Seliah, Seliah Shabila Anjani Sinta Novianti Siska Amelia Siti Masitoh Suflani Suhertin Pratiwi Sumawijaya, Ardi SYAMSUL HIDAYAT Syifa Fadila Titin Ida Kusuma Ufus Indriani Wanda Oktafiani Wiwit Sugiarti Wulan Permata Sari Yesi Elisyah Sapitri Yuliah Yuliah Yuliana, Resty Yuni Veronika Ompusunggu Zahwa Aulianova