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All Journal Indikator: Jurnal Ilmiah Manajemen & Bisnis Berdikari: Jurnal Pengabdian Masyarakat Indonesia Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Jurnal Ekonomi Indonesian Collaboration Journal of Community Services (ICJCS) National Conference on Applied Business, Education & Technology (NCABET) Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Jurnal Integrasi Sumber Daya Manusia JUKEMAS : Jurnal Pengabdian Kepada Masyarakat Letterlijk
Fauji, Ade
Universitas Bina Bangsa
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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PERAN WISATA AIR PANAS CISOLONG PANDEGLANG TERHADAP PENINGKATAN PENDAPATN UMKM DAN KESEJAHTERAAN WARGA SEKITAR Suhertin Pratiwi; Siska amelia; Alysa Nuralifa; Ade Fauji
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 6 No. 1 (2026): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v6i1.252

Abstract

Community service activities were carried out to analyze and strengthen the role of Cisolong Hot Spring Tourism in Pandeglang as a driver of local economic growth through increasing the income of Micro, Small, and Medium Enterprises (MSMEs) and community welfare. This activity was motivated by the potential of natural tourism resources that have not been fully optimized by local communities due to limited business management skills, marketing strategies, and digital technology utilization. The implementation method used a participatory community empowerment approach through observation, identification of community needs, education, training, mentoring, and evaluation. The activities were conducted in January 2026 involving MSME actors and residents around the tourism area. The results showed that the program improved community understanding of tourism-based business development, product innovation, service quality improvement, and digital marketing strategies. The existence of Cisolong Hot Spring Tourism provides economic opportunities through culinary businesses, local product sales, parking services, and other supporting tourism activities. This community service activity indicates that strengthening local capacity and sustainable tourism management can encourage MSME competitiveness and contribute to improving the economic welfare of surrounding communities.
PENDAMPINGAN PEMASARAN DIGITAL PRODUK GERABAH J2 POTTERY ANYER Iman Hermansyah; Araf Al Anbiya; Nandika Ahmad Pangestu; Ade Fauji
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 6 No. 1 (2026): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v6i1.253

Abstract

This community service program addressed the limited digital promotion capacity of J2 Pottery, a clay craft enterprise in Bandulu, Anyer, Serang. Although the partner produces various pottery products and provides educational pottery activities, its promotion still relied on word-of-mouth and an Instagram account that had not been managed systematically. The program aimed to strengthen the partner’s capacity in digital marketing through Instagram-based promotion, product photography, content creation, and account management assistance. The method used a participatory-educational approach consisting of initial observation and interviews, partner needs identification, program socialization, digital marketing training, product photography and promotional content training, Instagram management assistance, and monitoring and evaluation. The program helped the partner understand Instagram as a digital storefront, produce clearer product photos, prepare more informative captions, hashtags, and a simple content calendar. The results indicate that structured assistance can improve the partner’s digital promotion capacity in a sustainable manner.
Co-Authors Afdhul Indra Setiawan Agung Julkarnaen Ahmad Ghifari Aini Fitriani Akbar, Salman Faizal Nur Alysa Nuralifa Amalia Rosdiany Andriyani, Yani Araf Al Anbiya Az-Zahra, Kayla Daimler Oscar Gidion Napitupulu Dikha Anugrah Eli Apud Saepudin Fatari, Fatari fatoni, malik Ghifari, Ahmad Herawati, Debi Iman Hermansyah Jayawarsa, A.A. Ketut Juan Ananda Juhandi, Nendi Kameliya Artamevira Komarudin, Mochamad Fahru Kurniawati, Imelda Kusuma, Aria Cendana Kusuma, Panji Adhiwinata Mamas Supartini Mega Kurnia Muhammad Fikri Mukhsin Al Hosin Nanda Fitria Nandika Ahmad Pangestu Nugraha, Enggun Yoga Nurohmah, Ainun Ombi Romli Pertiwi, Anada Meli Pratiwi, Chika Nadia Priatama, Reska Bayu Puji Karniawati Putri Mirnawati Hasibuan Rahmaniah, Naima Fatia Ratna Sari, Rosmida Rian Ristiawan Rika Kartika Rina Susanti Ririn Brigita Brasa Sabrawijaya Salsabila Damaihati Saprudin Saprudin Sekar Wahyu Ningtyas Seliah, Seliah Shabila Anjani Sinta Novianti Siska Amelia Siti Masitoh Suflani Suhertin Pratiwi Sumawijaya, Ardi SYAMSUL HIDAYAT Wanda Oktafiani Yuliah Yuliah Yuliana, Resty Yuni Veronika Ompusunggu