Article Per Year (5 Year)
p-Index From 2021 - 2026
7.858
P-Index
This Author published in this journals
All Journal Jurnal Siasat Bisnis JURNAL PENGABDIAN KEPADA MASYARAKAT Journal of ICSAR Syntax Literate: Jurnal Ilmiah Indonesia Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Journal of Economic, Bussines and Accounting (COSTING) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Almana : Jurnal Manajemen dan Bisnis Ekonomi dan Bisnis Jurnal Manajerial JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal Riset Bisnis dan Manajemen MANNERS Management and Entrepreneurship Journal Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat JIIP (Jurnal Ilmiah Ilmu Pendidikan) TECHNO-SOCIO EKONOMIKA Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Quantitative Economics and Management Studies Jurnal Riset Ilmu Ekonomi Jurnal Abdimas Bina Bangsa Kontigensi: Jurnal Ilmiah Manajemen Asian Management and Business Review Jurnal Ilmu Manajemen Advantage Jurnal Inovasi Masyarakat Prisma Sains: Jurnal Pengkajian Ilmu dan Pembelajaran Matematika dan IPA IKIP Mataram SENTRI: Jurnal Riset Ilmiah Journal of Educational Management Research Multifinance IJSS El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Nurul Hermina
Universitas Widyatama
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Physics Social Sciences Other

Published : 57 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 57 Documents
Search

 1   2   3   4   5 
PENINGKATAN KOMPETENSI TECHNOPRENEUR BERBASIS E-COMMERCE DALAM MENGEMBANGKAN KEUNGGULAN DAYA SAING PASAR GLOBAL PADA PELAKU BISNIS UMKM KOTA BANDUNG Nurani, Nina; Sutisna, Deden; Hermina, Nurul; Suratman, Maman; Suganda, Uce Karna; Yuaningsih, Lilis; Firdaus, Erwin
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 29, No 4 (2023): OKTOBER-DESEMBER
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jpkm.v29i4.50252

Abstract

UMKM memiliki dampak yang cukup besar terhadap perekonomian Indonesia. Walaupun UMKM telah melakukan ekspor berbasis e-commerce, UMKM masih mengalami berbagai kendala akibat minimnya kompetensi SDM, yaitu belum dapat memasarkan produk dengan maksimal. Oleh karena itu, pemasaran produk saat ini merupakan kendala bagi pelaku usaha UMKM. Peningkatan kompetensi bagi para technopreneur UMKM Kota Bandung diperlukan agar memiliki keterampilan yang terhubung satu dengan lainnya untuk dilatih dan dikembangkan lebih lanjut sehingga mampu menghasilkan kinerja ekspor terbaik dalam mengelola usahanya berbasis e-commerce. Kegiatan Pengabdian Kepada Masyarakat yang berupa pemaparan materi mengenai bisnis pasar global dilaksanakan pada 29 Mei 2022. Sebanyak 40 mitra UMKM KADIN Kota Bandung yang menghadiri kegiatan ini memiliki usaha di bidang kuliner, fashion, jasa dan perdagangan. Berdasarkan hasil evaluasi, kegiatan berjalan dengan baik dan materi pelatihan sesuai dengan kebutuhan kerja. Tindak lanjut dari kegiatan ini adalah diperlukannya program keberlanjutan dengan bantuan dosen Program Pascasarjana Magister Manajemen Universitas Widyatama dan KADIN Kota Bandung untuk membangun technopreneurship dan kebersamaan antar komunitas UMKM melalui Forum Informasi/ Komunikasi media. 
Pengaruh marketing mix dan customer bonding terhadap loyalitas pelanggan Setiawan, Fran; Hermina, Nurul
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 10 (2023): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aimed to investigate the connection between marketing strategy and customer loyalty for GoFood in Bandung. Quantitative techniques are used in this study. Meanwhile, a multiple linear regression analysis approach is used, with calculations performed with the aid of the SPSS version 25.0 application. It may be inferred from the reviewed literature and discussions that the Marketing Mix and Customer Bonding significantly affect the customer loyalty variable. This study's value lies in the fact that it provides new information that can be used to finish the project. and share your thoughts, ideas, and facts with PT. Gojek Indonesia keeps up the high level of service it has always provided and keeps working to increase client happiness and loyalty. This research shows that Customer Bonding and the Marketing Mix together have a substantial impact on customer loyalty at Gofood.
Pengaruh strategi marketing gamifikasi dan neuromarketing melalui User Interface (UI) aplikasi terhadap loyalitas konsumen Gifhary, Muhammad Naufal; Hermina, Nurul
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 10 (2023): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v5i10.3712

Abstract

Digitalization has brought great changes and affected people's activities, and the convenience provided by digitalization makes people switch to everything digital. The purpose of this study is to analyze the effect of gamification and neuromarketing marketing strategies through User Interface (UI) applications on consumer loyalty. The research method used is quantitative method. Based on the results of this study, it can be concluded that gamification and neuromarketing simultaneously have a significant effect on Shopee marketplace Consumer Loyalty. Neuromarketing partially has a positive and significant effect on Shopee marketplace Consumer Loyalty. Gamification partially has a positive and significant effect on Shopee marketplace Consumer Loyalty. Based on the research, it can be concluded that this research variable strengthens the existing theory in previous journals about the effect of gamification and neuromarketing on independent variables, especially consumer loyalty.
Read Opportunities for Building Business Performance in West Java Hermina, Nurul; Firdaus, Erwin
Jurnal Ilmu Manajemen Advantage Vol. 7 No. 2 (2023): Desember 2023
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v7i2.1170

Abstract

The aim of this research is to investigate the impact of business opportunities on the business performance of MSME business actors in West Java after the pandemic. The sample used was 123 MSMEs in West Java. This research uses PLS for data analysis. The research results show that business opportunities can improve business performance in West Java. The results of this research have important implications because they show that understanding and exploiting business opportunities can make a positive contribution to the performance of MSMEs in West Java after the pandemic. This provides valuable insight for MSME players and related stakeholders in designing strategies and policies that support regional economic growth through developing a competitive MSME sector. These findings can be an important basis in supporting the development of MSMEs and regional economic recovery, underscoring the importance of opportunity-based strategies in facing economic and environmental changes.
PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN MELALUI TURNOVER INTENTION Galih Ray Cakrawinata; Hermina, Nurul
TECHNO-SOCIO EKONOMIKA Vol 17 No 2 (2024): Jurnal Techno-Socio Ekonomika - Oktober
Publisher : LPPM Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/techno.2024.17.2.3601

Abstract

This research aims to determine the influence of leadership style and job satisfaction on employee performance through turnover intention directly and indirectly. The population and sample in this research were all PT Toyobo Manufacturing Indonesia employees, totaling 171 employees. The data collection method uses a questionnaire which is measured using a Likert scale. Data processing was carried out with the help of the Statistical Program for Social Science (SPSS) version 25. Descriptive analysis and verification analysis were the methods used in this research. The results of the descriptive analysis explain that leadership style, job satisfaction, and employee performance can be categorized as good, and turnover intention is categorized as very bad. The results of hypothesis testing state that leadership style has a positive and significant effect on employee performance both partially and simultaneously. It can be said that job satisfaction has no direct influence on employee performance, but the turnover intention variable has succeeded in mediating the job satisfaction variable so that it can influence employee performance at PT Toyobo Manufacturing Indonesia. The regression equation obtained in this research is Z = 15.170 + 0.116 X1 + 0.089 X2 +(- 0.385) Y.
MENDORONG PERUBAHAN MINDSET DAN PERLINDUNGAN HAK CIPTA KARYA DIGITAL DALAM MENGAKSELERASI TRANSFORMASI DIGITAL UNTUK MENJADIKAN UMKM KOTA BANDUNG NAIK KELAS Nurani, Nina; Hermina, Nurul; Oktari, Sari Dewi; Marinda, Vina Silviani; Budiawan, Andi
Jurnal Abdimas Bina Bangsa Vol. 5 No. 2 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i2.1348

Abstract

The Micro, Small, and Medium Enterprises (MSMEs) sector plays an important role in the national economy, especially in creating jobs and increasing people's income. Based on this, the implementing team held training and counseling activities related to the theme "Encouraging Mindset Changes and Digital Copyright Protection in Accelerating Digital Transformation to Make Bandung City MSMEs Move Up a Class". Community Service Activities in the form of presentations on global market business were held on July 31, 2024. A total of 15 MSME partners of the Bandung City Chamber of Commerce and Industry who attended this activity have businesses in the culinary, fashion, service and trade sectors. Based on the evaluation results, the activity went well and the training material was in accordance with work needs. The follow-up to this activity is the need for a sustainability program with the assistance of lecturers from the Faculty of Economics and Business, Widyatama University and the Bandung City Chamber of Commerce and Industry to encourage mindset changes and protection of digital copyright in facing digital transformation
Will you purchase what I recommend? The role of interaction orientation, parasocial relation, and product involvement Febrianti, Adjeng Mariana; Hermina, Nurul; Suratman, Maman
Asian Management and Business Review Volume 4 Issue 1, 2024
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol4.iss1.art9

Abstract

In recent years, sales in online platforms have received huge attention from generation Z in Indonesia, along with live streaming business model which has undergone rapid development in recent years. Although the way live streaming with consumers has been known as the key to influence consumer behavior, only a few research has studied the style of streaming communication in affecting purchase intentions. Based on the social influence theory, this study attempts to examine the influence of interaction orientation, parasocial relation, and digital influencer credibility on purchase intention. In addition, the present study also investigates the role of product involvement advertised by streamers as moderator. The quantitative approach with the survey is used through samples of 200 respondents selected by purposive sampling. The data is collected online through disseminating questionnaires using Google Form, which is then analyzed using SEM-PLS technique. The findings indicate that interaction orientation positively influences purchase intention and parasocial relation, while parasocial relation positively influences digital influencer credibility, and digital influencer credibility positively influences purchase intention. In addition, product involvement has a moderating role that can strengthen the influence of interaction orientation and purchase intention. This study provides implications for how an interaction can be delivered online and how the involvement of a credible influencer can affect purchase intention.
Mukbang mania: exploring attitudes and parasocial relationships among viewers Hermina, Nurul; Setiadi, Iwan Kresna; Fadhlurrahmah, Sitti Nur Azmi
Jurnal Siasat Bisnis VOL 29, NO 1 (2025)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol29.iss1.art6

Abstract

Purpose – This study aims to examine how the motivation to watch mukbang influences attitudes towards watching content and para-social relationships, which ultimately result in the intention to watch content and purchase intention using the stimulus-organism-response (S-O-R) framework.Design/methodology/approach – Using a quantitative approach, this study was conducted on 400 respondents of generation Z and millennials selected using the purposive sampling method. The data obtained were processed using structural equation modeling with SmartPLS 3.0 software.Findings – The findings of this study indicate that visual appeal, auditory elements, and content variety can influence attitude toward mukbang content, while frequency of interaction, content relatability, and engagement level influence parasocial relationships. Furthermore, attitude toward mukbang content and parasocial relationships can lead to intention to watch mukbang, which also influences purchase intention.Research limitations/implications – This study only used samples from generation Z and millennials in Indonesia, which may not be fully representative of the wider population. Future studies could explore different demographic groups or add other variables such as emotional motivation.Practical implications – The results of this study provide insights for content creators and marketers to pay more attention to visual, auditory, and content variation elements in mukbang to increase audience engagement. Strengthening parasocial relationships can also be used as a marketing strategy to increase purchase intentions.Originality/value – This study highlights the influence of viewing motivation on attitudes and parasocial relationships in the context of mukbang, which is still rarely explored in the literature. This study contributes to the understanding of digital consumer behavior, especially among generation Z and millennials.
DIGITAL TRANSFORMATION STRATEGY COMPETENCIES DEVELOPMENT TO CREATE SUSTAINABLE BUSINESS FOR MSMES IN BANDUNG CITY Nurani, Nina; Hermina, Nurul; Silviani Marinda, Vina; Dewi Oktari, Sari; Budiawan, Andi; Firdaus, Erwin
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol. 30 No. 2 (2024): APRIL-JUNI
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jpkm.v30i2.56559

Abstract

UMKM di Jawa Barat masih memiliki banyak keterbatasan, antara lain kurangnya permodalan untuk mengembangkan usaha, minimnya akses perijinan dan akses pemasaran produk, belum optimal dalam pemanfaatan teknologi informasi seperti e-commerce, serta kurangnya kemampuan para pelaku UMKM dalam manajemen bisnis skala UKM. Berdasarkan hal tersebut, tim pelaksana mengadakan kegiatan pelatihan dan penyuluhan yang terkait dengan tema œDigital Transformation Strategy Competencies Development to Create Sustainable Business for MSMEs in Bandung City.Kegiatan Pengabdian Kepada Masyarakat yang berupa pemaparan materi mengenai bisnis pasar global dilaksanakan pada 26 Oktober 2023. Sebanyak 42 mitra UMKM KADIN Kota Bandung yang menghadiri kegiatan ini memiliki usaha di bidang kuliner, fashion, jasa dan perdagangan. Berdasarkan hasil evaluasi, kegiatan berjalan dengan baik dan materi pelatihan sesuai dengan kebutuhan kerja. Tindak lanjut dari kegiatan ini adalah diperlukannya program keberlanjutan dengan bantuan dosen Program Pascasarjana Magister Manajemen Universitas Widyatama dan KADIN Kota Bandung untuk membangun technopreneurship dan kebersamaan antar komunitas UMKM melalui Forum Informasi/ Komunikasi media.
The Influence of Human Resource Development and Work Motivation on Job Satisfaction at PT. Istana Bukit Kencana Makmur Luruk Berek, Hildegardis Mariana; Nurul Hermina
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 3 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i3.3680

Abstract

This study aims to determine the effect of human resource development and work motivation on job satisfaction of employees of PT. Istana Bukit Kencana Makmur. The research method used in this research is a quantitative approach. The population in this study were all employees at PT. Istana Bukit Kencana Makmur which amounted to 150 employees. The sampling technique used the Slovin formula so that the total sample used was 60 employees. While the data collection technique uses a questionnaire distributed to employees. The data analysis technique used in this research is multiple linear regression analysis, coefficient of determination, and T test with the help of the SPSS program. The results of this study indicate that the variables of human resource development and work motivation have a significant effect on employee job satisfaction.
Co-Authors Aan Suharto Abdul Azis Alwi Alwi Andhi Sukma Ari Aprian Ferdiansyah Arifin, Mohamad Zainal Asep Mulyadi Asep Mulyadi Budiawan, Andi Dadang Dally Darmo, Eko Dede Iskandar Dinata Deden Novan Deden Sutisna Deden Sutisna Dera Reggiana Dewi Oktari, Sari Dora, Yenny Maya Erwin Firdaus Fadhlurrahmah, Sitti Nur Azmi Febrianti, Adjeng Febrianti, Adjeng Mariana Firdaus, Erwin Galih Ray Cakrawinata Gempur Putra Pratama Gifhary, Muhammad Naufal Hardian, Reza Harun, Erik Ferdiyan Kurnia Hendra Widyan Rahmatsyah Herlina Herlina Herni Nurtini Irvan Setiawan Iwan Kresna Setiadi Kusumawardana, Mohammad Fauzi La Ode Habibi Ade Jama Lia Yuliani Lia Yuliani Lilis Yuaningsih Luruk Berek, Hildegardis Mariana Lutfiansyah, Muhammad Maman Suratman Maman Suratman Marinda, Vina Silviani Maulana Hasanuddin, Maulana Mohd. Haizam Muhammad Lutfiansyah Naila Syalsabila Naila Syalsabila Nina Nurani Novita, Renny Nugraha, Deden Novan Setiawan Nur Ulfah, Tirani Hikmah Nurani, Nina Nurhasanah Nurhasanah Nurhasanah Nurhasanah Oktari, Sari Dewi Oktavia Mulyani Rafi, Fathan Ramdani, Rina Reggiana, Dera Rizqi Rahman, Ryan Rustandi, Muhamad Ryan Rizqi Rahman Santoso, Anton Budi Setiawan, Fran Silviani Marinda, Vina Suganda, Uce Karna Supriyadi, Cecep Tirtamentari, Dwi Palwanto Vina Dwi Mercuri Wardoyo, Teguh Wiguna, Budi Satria Yhanti, Rima Yuaningsih, Lilis Yusup Yusup