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The Influence of Internal Employer Branding and Leadership Styles in Increasing Employee Engagement: The Mediating Effect on Employee Experience Novita, Renny; Hermina, Nurul
Almana : Jurnal Manajemen dan Bisnis Vol 9 No 1 (2025): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i1.2777

Abstract

The hospitality industry, particularly 5-star hotels at the pinnacle of this sector, heavily relies on exceptional service quality standards to uphold the brand reputation, customer satisfaction, and overall Customer Experience (CX). Achieving these high standards largely depends on Employee Engagement (EE), as well as employee satisfaction and retention, given that employees serve as the hotel's frontline brand ambassadors. However, the industry—including the 5-star Hotel X in Bali—faces a higher employee turnover rate than other sectors. One of the ways that Hotel X fosters employee engagement (EE) is by implementing internal employer branding (IEB) initiatives. This study aims to measure the effect of Internal Employer Branding (IEB) and Leadership Style (LS) —a key factor influencing employee turnover—on Employee Engagement (EE), with Employee Experience (EX) acting as a mediating variable. The research employs Partial Least Square Structural Equation Modeling (PLS-SEM) analysis using a saturated sample of 252 respondents. Hypothesis testing results indicated that 4 out of 5 direct effect hypotheses positively affect their latent variables, and 1 of 2 specific indirect effect (mediation) hypotheses directly impact Employee Engagement (EE). The findings suggest that Employee Experience (EX) substantially mediates internal employer branding (IEB) and Employee Engagement (EE). However, Leadership Style (LS) proved to be more effective in directly enhancing Employee Engagement (EE) than through Employee Experience (EX).
A Cooperative Empowerment Model for Micro, Small and Medium Enterprises (MSMEs) Suratman, Maman; Febrianti, Adjeng Mariana; Hermina, Nurul
Jurnal Riset Ilmu Ekonomi Vol. 4 No. 2 (2024): Jurnal Riset Ilmu Ekonomi (JRIE) Edisi Agustus 2024
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrie.v4i2.105

Abstract

This research is motivated by the idea that micro, small, and medium cooperative enterprises (MSME cooperatives) have a strategic role to play in the national economic system that seeks to create an advanced, fair, and prosperous society based on Pancasila—Indonesia’s foundational philosophical principles—as well as the nation’s 1945 constitution. It is apparent that, in reality, this empowerment has not been effective so a model needs to be established. This research used an explanatory survey method using descriptive and verification analysis techniques. The population of the survey comprised tofu and tempeh producers (MSMEs) located in the Kopti production center in the city of Bandung in West Java. Then, 32 of these MSMEs were selected based on stratified random sampling. Data collection was carried out using observations, interviews, and questionnaires. The hypotheses were tested using path analysis. The research results show that economic satisfaction, cooperative benefits, contributive benefits, and personal entrepreneurial quality are proven to have a significant effect on cooperative motivation. Meanwhile, the knowledge variable has no significant effect on cooperative motivation. The cooperative benefits have a significant effect on participation motivation, while the knowledge, contributive motivation, and personal entrepreneurial quality variables do not have a significant effect on participation motivation. Furthermore, economic satisfaction, cooperative motivation, and participation motivation do not have a significant effect on participation level. Finally, personal entrepreneurial quality and participation level do not have a significant effect on empowerment.   Keywords: Model, empowerment, cooperatives, and micro, small, and medium enterprises
Pengaruh Remunerasi dan Motivasi Terhadap Kinerja Pegawai pada Kejaksaaan Negeri Purwakarta Vina Dwi Mercuri; Nurul Hermina
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 4 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i4.4644

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis bagaimana pengaruh remunerasi dan motivasi terhadap kinerja. Penelitian dilakukan pada Kejaksaan Negeri Purwakarta. Metode penelitian yang digunakan adalah metode deskriptif verifikatif dengan pendekatan kuantitatif. Penentuan sampel menggunakan teknik sensus sebanyak 40 responden. Teknik analisis data yang digunakan adalah analisis regresi linear berganda melalui software statistik SPSS versi 26. Teknik pengumpulan data dalam penelitian ini dilakukan dengan cara observasi, wawancara, dan kuesioner. Hasil penelitian menunjukkan bahwa remunerasi, motivasi berpengaruh terhadap kinerja pegawai baik secara parsial maupun simultan.
Implementasi Kebijakan Berdasarkan Strategi Sumber Daya Manusia dan Pembinaan untuk Meningkatkan Disiplin Kerja (Studi pada Pegawai di Lingkungan Daerah Provinsi Jawa Barat) Hardian, Reza; Hermina, Nurul
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i4.56981

Abstract

Pengembangan sumber daya manusia merupakan komponen terpenting khususnya dari segi keberhasilan tujuan yang dicapai. Strategi sumber daya manusia, pembinaan, implementasi kebijakan dan disiplin pegawai pada pegawai di Lingkungan Daerah Provinsi Jawa Barat. Penelitian ini mengamati dan menganalisis menggunakan pendekatan kuantitatif deskriptif yang didefinisikan sebagai alat untuk menggambarkan situasi dan kondisi fakta dan gejala mereka yang diperoleh adapun alat analisis yang digunakan adalah menggunakan SEM dengan menggunakan 185 sampel pegawai di Lingkungan Daerah Provinsi Jawa Barat. Hasil penelitian menyatakan bahwa Strategi sumber daya manusia, pembinaan, implementasi kebijakan dan disiplin pegawai di lingkungan pemerintah daerah provinsi jawa barat memiliki klasifikasi penilaian sangat baik. Strategi sumber daya manusia berpengaruh terhadap implementasi kebijakan pada pegawai di lingkungan pemerintah daerah provinsi jawa barat. Pembinaan berpengaruh terhadap implementasi kebijakan pada pegawai di lingkungan pemerintah daerah provinsi jawa barat. Strategi sumber daya manusia berpengaruh terhadap disiplin pegawai pada pegawai di lingkungan pemerintah daerah provinsi jawa barat. Pembinaan berpengaruh terhadap disiplin pegawai pada pegawai di lingkungan pemerintah daerah provinsi jawa barat. Implementasi kebijakan berpengaruh terhadap disiplin pegawai pada pegawai di lingkungan pemerintah daerah provinsi jawa barat.
Organizational Restructuring and Work Engagement Effects on Employee Performance: The Mediating Role of Job Satisfaction Darmo, Eko; Nurul Hermina
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1857

Abstract

This study aims to analyze the effects of organizational restructuring and work engagement on employee performance, with job satisfaction as a mediating variable. This research uses a quantitative approach, employing descriptive and verificatory methods through a survey. The population consists of all employees in the Sales Division affected by organizational restructuring, and a saturated sampling technique was applied. Data were collected using a structured questionnaire with a five-point Likert scale and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results show that organizational restructuring, work engagement, job satisfaction, and employee performance are generally in the very high category. Hypothesis testing reveals that organizational restructuring does not have a direct significant effect on employee performance. In contrast, work engagement has a positive and significant effect on employee performance. Furthermore, organizational restructuring and work engagement have a positive and significant effect on job satisfaction, and job satisfaction significantly influences employee performance. Mediation analysis confirms that job satisfaction mediates the relationship between organizational restructuring and employee performance, as well as between work engagement and employee performance. These findings indicate that improving employee performance requires not only structural changes but also efforts to enhance work engagement and job satisfaction to achieve sustainable performance outcomes.
The Effect of Work life Balance and Employee Engagement on Work Professionalism for Female Teachers at SMAN 5 Tasikmalaya Yuliani, Lia; Hermina, Nurul
Jurnal Ilmiah Sumber Daya Manusia Vol 6 No 1 (2022): SEPTEMBER, JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v6i1.24093

Abstract

Currently, working women have become commonplace. Women do not only do activities at home but also do activities outside the home to work and earn income. The purpose of this study was to determine the effect of work-life balance and employee engagement on the professionalism of female teachers. The research method used was descriptive and verified with a population of 45 people, while the sampling method used a saturated sample so that the number of research samples was the same as the total population. This research was conducted at SMAN 5 Tasikmalaya. The result of the research is that it is found that work-life balance has a positive effect on work professionalism. The next finding is the effect of employee engagement on work professionalism for female teachers. The last finding is that there is a joint positive influence on work-life balance and employee engagement on the professionalism of teachers' work.
The Influence of Leadership Style and Organizational Culture on Organizational Performance Mediated by Employee Motivation: A Study of Puskesmas in the Eastern Region of Bandung City Ryan Rizqi Rahman; Nurul Hermina
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i2.3773

Abstract

This study aims to examine the influence of leadership style and organizational culture on employee motivation and organizational performance at Puskesmas located in East Bandung City uses a quantitative approach. A total of 220 employees from 18 Puskesmas in East Bandung City participated in the survey, with data collection conducted through questionnaires. Data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 3.2.9 software, which focuses on hypothesis testing and bootstrapping to assess the relationship between variables. This study found that leadership style and organizational culture have a positive and significant effect on employee motivation, which in turn affects organizational performance and confirms the mediating role of motivation between leadership style and organizational performance, as well as between organizational culture and organizational performance. The statistical results show significant t-statistics and p-values, indicating strong predictive relevance of the model. However, the indirect effect through motivation is relatively moderate, indicating that further efforts are needed to strengthen the relationship in improving organizational performance. In particular, the research results highlight the need for better motivational strategies in Puskesmas to achieve more optimal organizational performance.
The Influence Of Competence And Work Training On Employee Performance With Work Effectiveness As A Mediating Variable At Pt. Unicorn Tosan Perkasa Asep Mulyadi; Nurul Hermina
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i2.3921

Abstract

This study aims to analyze the effect of competence and training on employee performance with work effectiveness as a mediating variable at PT Unicorn Tosan Perkasa. Amid increasing business competition, companies must ensure that employees have adequate competencies and undergo effective training to achieve optimal performance. Despite various efforts in human resource development, employee performance has not fully met the expected targets. Therefore, this study examines how competence and training influence employee performance and the role of work effectiveness as a mediating variable. The method used is Structural Equation Modeling (SEM) to test the relationships between variables. The results show that competence significantly affects work effectiveness and employee performance, as does training. Work effectiveness mediates the influence of competence and training on employee performance. In conclusion, the company needs to enhance employee competence and training to improve overall performance and work effectiveness.
The Influence of Perceptions of Organizational Support, Organizational Justice and Leadership Style on Job Satisfaction: The Mediating Role Organizational Commitment (Case Study of PT. XYZ Employees) Nurhasanah Nurhasanah; Nurul Hermina
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 4 (2025): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of perceived organizational support, organizational justice, and leadership style on employee job satisfaction with organizational commitment as a mediating variable (case study of PT. XYZ). The method used in this study is a quantitative method with a descriptive verification approach. Data were collected using a questionnaire distributed to 103 employees of PT. XYZ. The sample size was determined using a non-probability sampling technique, which is a sampling technique that does not provide an opportunity or chance for each member of the population to be selected as a sample. This study selected samples from the entire population of 103 people. The tool used to analyze the data in this study was SmartPLS-23, 2024. The data obtained were analyzed using the Structural Equation Modeling (SEM) technique to test the relationship between variables. The results showed that perceived organizational support did not have a positive effect on organizational commitment, but there was a direct effect on job satisfaction while organizational justice and leadership style had a positive effect on organizational commitment, which then affected job satisfaction and confirmed the mediating role of organizational commitment between organizational justice on job satisfaction and leadership style on job satisfaction. The statistical results show significant t-statistics and p-values, indicating a strong predictive relevance of the model. The statistical results of leadership style on job satisfaction directly show weak t-statistics and p-values, so that leadership style does not have a direct effect on job satisfaction, but has a positive effect through organizational commitment, which then affects job satisfaction. This indicates the need for increased support and fairness from the organization to increase employee commitment and job satisfaction. In particular, the results of the study highlight the need for a better leadership style strategy to achieve more optimal employee loyalty and job satisfaction.
The Effect of Price and Product Quality on Repurchase Intention Through Customer Satisfaction as an Intervening Variable Dera Reggiana; Nurul Hermina
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 4 (2025): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i4.4401

Abstract

The focus of this research is to measure the impact of price and product quality on repeat purchase intention through customer satisfaction as an intervening variable. The population of this study was Shopee sellers who have used Shopeasytools for at least one month. The study employed a quantitative methodology and purposive sampling as a technique to determine the sample. The researcher determined 100 Shopeasytools users as respondents in this study. Smart PLS and structural equation modeling (SEM) were utilized to examine the theoretical model proposed. The bootstrapping method is utilized to examine the hypothesis and the mediating role of customer satisfaction. The results showed that repeat purchase intention is positively and significantly affected by price and product quality. Furthermore, Indirect research findings indicate that the effect of price on repurchase intentions is positively and significantly mediated by customer satisfaction as an intervening variable. In addition, repurchase intention is positively and considerably mediated by customer satisfaction as an intervening variable, which in turn fully explains the influence of product quality. The importance of customer satisfaction in determining repurchase intention is highlighted by this finding. A good price point coupled with high product quality is likely to enhance customer satisfaction, subsequently motivating consumers to engage in repeat purchases from Shopeasytools.