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All Journal Jurnal Sosial Budaya Jurnal Analisis Manajemen JAM : Jurnal Aplikasi Manajemen Jurnal Penelitian Pembelajaran Fisika Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) WIDYA LAKSANA PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Business Management Analysis Journal (BMAJ) Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah Cita Ekonomika: Jurnal Ilmu Ekonomi ALMUJTAMAE: Jurnal Pengabdian Masyarakat Formosa Journal of Science and Technology (FJST) Jurnal Manajemen dan Bisnis Jurnal Ekonomi dan Manajemen (JEKMA) Jurnal Abdi Masyarakat Multidisiplin Journal of Finance and Business Digital (JFBD) Journal of Innovation in Management, Accounting and Business MAP (Jurnal Manajemen dan Administrasi Publik) Jurnal Pengabdian Kepada Masyarakat Darma Saskara Jurnal Studi Manajemen Bisnis Prosiding Seminar Nasional Pengabdian kepada Masyarakat (SINAPMAS) Global Insights in Management and Economic Research ijces
Joko Utomo
Universitas Muria Kudus
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

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THE INFLUENCE OF BRANCHLESS BANKING AGENT MARKETING STRATEGY ON CUSTOMER INTEREST THROUGH SERVICE QUALITY Akhmad Helmie Aditya; Joko Utomo; Supriyono Supriyono
JURNAL PROFIT Vol 9, No 1 (2025): Economic And Development
Publisher : Nurul Jadid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/profit.v9i1.12509

Abstract

This study analyzes the influence of agent marketing strategiesbranchless banking on customer interest through the service quality of PT. Bank Mandiri (Persero) Tbk Area Kudus. The results show the influence of agent marketing strategies.branchless banking on the interest of customers of PT. Bank Mandiri (Persero) Tbk vKudus, this is proven by the t valuecount amounting to 3,192 > ttableof 1.655 with a significance level below 5%. The influence of the agent's marketing strategybranchless banking regarding the quality of service of PT. Bank Mandiri (Persero) Tbk Area Kudus, this is proven by the t valuecount amounting to 2,824 > ttableof 1.655 with a significance level below 5%. The influence of customer interest on the service quality of PT. Bank Mandiri (Persero) Tbk in the Area Kudus is proven by the t-valuecount amounting to 1,819 > ttableof 1.655 with a significance level below 5%. The influence of the agent's marketing strategybranchless bankingtowards customer interest through the quality of service of PT. Bank Mandiri (Persero) Tbk Area Kudus, this is proven by the F valuecount > Ftable.This can be seen from the F value.count of 8.227 > Ftableof 3.91 with a significance level below 5%
Analisis Komunikasi, Self Esteem & Self Efficacy Terhadap Kepuasan Kerja dan Dampaknya Terhadap Kinerja Perawat di Rumah Sakit Aisyiyah Kudus Istriawan, Budi; Zainuri, Zainuri; Utomo, Joko
Jurnal Studi Manajemen Bisnis Vol. 1 No. 1 (2021): Jurnal Studi Manajemen Bisnis
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/jsmb.v1i1.8108

Abstract

This research has the purpose of analyzing the communication, Self Esteem & Self Efficacy to the job satisfaction and the impact on the performance of nurses in the ' Aisyiyah Kudus Hospital. The research population is 146 nurses. Sample research of 120 respondents, sampling techniques using proportional sampling. Test the data instrument using validity and reliability tests. Analytical techniques used in AMOS SEM. Based on the results of the analysis shows that communication, self esteem and self efficacy to job satisfaction as well as to the performance of the nurse has a significant positive direct influence. That job satisfaction is able to increase or reinforce the direct influence between communication to nurse performance. Job satisfaction is able to increase or reinforce the direct influence between self esteem on the performance of nurses. Job satisfaction is able to increase or reinforce the direct influence between self efficacy to performance.Penelitian ini mempunyai tujuan menganalisis Komunikasi, Self Esteem & Self Efficacyterhadap Kepuasan Kerja dan Dampaknya Terhadap Kinerja Perawat di Rumah SakitAisyiyah Kudus. Populasi penelitian sebanyak 146 perawat. Sampel penelitian sebanyak 120 responden, teknik pengambilan sampel menggunakan proportional sampling. Uji instrument data menggunakan uji validitas dan reliabilitas. Teknik analisis yang digunakan menggunakan AMOS SEM. Berdasarkan hasil analisis menunjukkan bahwa komunikasi self esteem dan self efficacy terhadap kepuasan kerja maupun terhadap kinerja perawat mempunyai pengaruh langsung yang positif signifikan. bahwa kepuasan kerja mampu menambah atau memperkuat pengaruh langsung antara komunikasi terhadap kinerja perawat. Kepuasan kerja mampu menambah atau memperkuat pengaruh langsung antara self esteem terhadap kinerja perawat. Kepuasan kerja mampu menambah atau memperkuat pengaruh langsung antara self efficacy terhadap kinerja.
Implementasi Total Quality Management dan Teamwork Melalui Budaya Organisasi Dalam Meningkatkan Kinerja Manajerial di Lingkungan Rsud Sunan Kalijaga Kabupaten Demak Aini, Akhmad Nur; Utomo, Joko; Purwoatmodjo, Djumadi
Jurnal Studi Manajemen Bisnis Vol. 1 No. 1 (2021): Jurnal Studi Manajemen Bisnis
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/jsmb.v1i1.8111

Abstract

 This research has the purpose of examining the implementation of Total Quality Management and Teamwork through organization culture in improving managerial performance in the neighborhood of Sunan Kalijaga District of Demak. The research population is 276 employees. Sample of 220 respondents. Data types and resources use primary data and secondary data. Test instruments using validity tests, reliability tests. Data analysis using SEM AMOS version 23. Based on the results of the study concluded that Total Quality Management, Team Work directly influence positive and significant of organizational culture and managerial performance. Indirectly the organizational culture variables are able to provide added value or become a mediation variable between Total Quality Management, Team Work to managerial performance.Penelitian ini mempunyai tujuan meneliti Implementasi Total Quality Management dan Teamwork  melalui Budaya Organisasi dalam Meningkatkan Kinerja Manajerial  di Lingkungan RSUD Sunan Kalijaga Kabupaten Demak. Populasi penelitian sebanyak 276 pegawai. Sampel sebanyak 220 responden. Jenis dan sumber data menggunakan data primer dan data sekunder. Uji instrument menggunakan uji validitas, uji reliabilitas. Analisis data menggunakan SEM AMOS versi 23. Berdasarkan hasil penelitian menyimpulkan bahwa Total Quality Management, Team Work berpengaruh secara langsung positif dan signifikan terhadap budaya organisasi dan kinerja manajerial. Secara tidak langsung variabel budaya organisasi mampu memberikan nilai tambah atau menjadi variabel mediasi antara Total Quality Management, Team Work terhadap Kinerja Manajerial.
Pengaruh Lingkungan Kerja, Kompensasi Materil, dan The Servant Leadership Terhadap Komitmen Organisasional Serta Implikasinya Pada Organizational Citizenship Behavior (OCB) di Perusahaan Daerah Air Minum Tirta Bening Kabupaten Pati Susanti, Araesta Heryani; Utomo, Joko; Sutono, Sutono
Jurnal Studi Manajemen Bisnis Vol. 1 No. 1 (2021): Jurnal Studi Manajemen Bisnis
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/jsmb.v1i1.8112

Abstract

 This study aims to analyze OCB employees of PDAM Tirta Bening Kabupaten Pati. Exogenous variables consist of work environment, material compensation, and servant leadership, while endogenous variables consist of organizational commitment and organizational citizenship behavior. In this study a proportional random sampling method was used, 150 employees as research respondents. Data collection was carried out using a questionnaire instrument, while data analysis techniques used the SEM (Structure Equation Modeling) method. The results showed that the work environment had no effect on organizational commitment, material compensation had no effect on organizational commitment, the servant leadership had a significant effect on organizational commitment, the work environment had no effect on OCB, material compensation had no effect on OCB, the servant leadership had no effect on OCB, and organizational commitment has no effect on OCB.Penelitian ini bertujuan untuk menganalisis OCB pegawai PDAM Tirta Bening Kabupaten Pati. Variabel eksogen terdiri dari lingkungan kerja, kompensasi materil, dan the servant leadership, sedangkan variabel endogen terdiri dari komitmen organisasional dan organizational citizenship behavior. Dalam penelitian ini digunakan metode proportional random sampling, 150 pegawai sebagai responden penelitian. Pengumpulan data dilakukan menggunakan instrumen kuesioner, sedangkan teknik analisis data menggunakan metode SEM (Structure Equation Modelling). Hasil penelitian menunjukkan bahwa lingkungan kerja tidak berpengaruh terhadap komitmen organisasional, kompensasi materil tidak berpengaruh terhadap komitmen organisasional, the servant leadership berpengaruh signifikan terhadap komitmen organisasional, lingkungan kerja tidak berpengaruh terhadap OCB, kompensasi materil tidak berpengaruh terhadap OCB, the servant leadership tidak berpengaruh terhadap OCB, dan komitmen organisasional tidak berpengaruh terhadap OCB
Analyzing the Competencies of Village Officials: A Fishbone Approach to Knowledge, Skills, Attitudes, and Leadership Mustofa, Fariq; Utomo, Joko; Indaryani, Mamik
Global Insights in Management and Economic Research Vol. 2 No. 01 (2026): February Issue Global Insights in Management and Economic Research
Publisher : INSPIRETECH GLOBAL INSIGHT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53905/Gimer.v2i01.03

Abstract

Purpose of the study: The purpose of this study is to analyze the causes and impacts of low competence among village officials from the perspective of knowledge mastery, skills, mental attitude, and leadership in Gebog District, Kudus Regency. This study also aims to identify the supporting and inhibiting factors affecting the performance and competency improvement of village officials. Furthermore, the research seeks to formulate strategic policies for improving and developing the competencies of village officials through a Fishbone analysis approach, in order to enhance the effectiveness of public services and administrative performance at the village level. Materials and methods: This study employed a qualitative descriptive research design to analyze the competence of village officials from the perspectives of knowledge mastery, skills, mental attitude, and leadership. The research was conducted in villages across Gebog District, Kudus Regency. Data were collected through in-depth interviews with key informants, including district and village government officials, village facilitators, local village assistants, and community members who utilize village administrative services. Informants were selected purposively based on their role and relevance to the research objectives. The collected data were analyzed using qualitative analysis supported by the Fishbone (cause-and-effect) diagram to identify root causes of competence-related problems, as well as supporting and inhibiting factors affecting performance improvement. Data credibility was ensured through triangulation of sources and techniques. Results: The results show that the low competence of village officials in Gebog District is influenced by both internal and external factors across the dimensions of knowledge, skills, mental attitude, and leadership. Supporting factors for competency improvement include government support, adequate budgeting, availability of technology and infrastructure, and strong leadership commitment. On the other hand, limited resources, resistance to change, insufficient development opportunities, and bureaucratic constraints hinder improvement efforts. The Fishbone analysis highlights the need for integrated strategies focusing on training and education, supervision and evaluation, incentive enhancement, bureaucratic reform, and the effective use of technology to improve overall competency. Conclusions: This study reveals that village officials' competencies are influenced by internal and external factors related to knowledge, skills, mental attitude, and leadership. Strengthening training, leadership commitment, and technological utilization are essential to improve performance, service quality, and sustainable governance effectiveness at the village level.
Co-Authors - Supriyono - Suwardi ade rahmawati Agung Subono Ahmad Zaini Aini, Akhmad Nur Aji Sukarno Akhmad Helmie Aditya Andrias Irwanto Andryani, Dewi Aprilia Whetyningtyas Arief Adi Saputro Aris Budi Setyawan Atsnaita Yasrina Bagus Nurcahyo Budi Santosa Chusnana Insyaf Yogiyanti Ditiya Himawati Diyah Pujiati Djumadi Purwoatmodjo Edi Sukirman Endang Purwaningsih Factirohmani, Angie Safitri Fajrin, Amiya Faridhatun Faidah Hani Harlan HARYONO Hidayah, Ade Siyanti Nurul Himawati, Ditya Hutomo Rusdianto, Hutomo Isram Rasal Istriawan, Budi Jati Saputro, Kevin Rangga Julius Nursyamsi Kertati Sumekar Kholifatul Maulida Kurniawan, Bakhrul Rizky Lasminiasih Lasminiasih, Lasminiasih Makmun Mamik Indaryani Markus Diantoro Mindani Mindani Mochamad Edris Mustofa, Fariq Nadia, Linda Putri Nanere, Marthin Narariya, Almira Sifak Fauziah Nasikh Noor Hidayah Nurcahyo, Bagus Nurmayanti, Nadea Catur Ozara, Hana Prihandoko Rachmi Ridho Ramadha, Kartika Nur Rehulina Apriyanti Rina Noviana, Rina Rina Sugiarti Saputro, Angga Dwi Siti Helmyati Sri Nawangsari Stanty Aufia Rahmat Supriyono Supriyono Susanti, Araesta Heryani Sutono Sutono Tertio Kunto Dewo Wardoyo Winarti Winarti Yenny Verawati Yessi Affriyenni Yoga Yuniadi Yusnia Widiastuti Zainuri Zainuri, Zainuri