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Tanto Pratondo Utomo
(Scopus ID:42062519300) Department Of Agricultural Product Technology, Faculty Of Agriculture, University Of Lampung, Indonesia
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Journal : OPERATION EXCELLENCE: Journal of Applied Industrial Engineering

 1 
Analisis Kualitas Pelayanan dan Strategi Pengembangan Wisata Edukasi Sentulfresh Indonesia Tanto Pratondo Utomo; Adam Jordan; Novita Herdiana; Wisnu Satyajaya
Operations Excellence: Journal of Applied Industrial Engineering Vol 11, No 1, (2019): OE Maret 2019
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/oe.v11.1.2019.011

Abstract

Sentulfresh Indonesia Educational Tour can not avoid the effects of tight business competition, so it needs to improve the services quality continuously. The purpose of this research was to analyse level of services visitor satisfaction educational tour, and to formulate development strategies to increase the visitor satisfaction. This research was a descriptive study with qualitative and quantitative data. Qualitative data were obtained by in-depth interviews, whereas quantitative data were acquired using questionnaires of development strategic and level of service to analyzed by Servqual method. The internal and external environments were analyzed, followed by SWOT  analysis. The result was used as data to formulate strategies followed by QSP) test to sequence priorities of the chosen strategies as strategy development of educational tour of Sentulfresh Indonesia. The result stated that the quality of service at the educational tour of Sentulfresh Indonesia has not meet the needs and desires of visitor. Based on SWOT analysis shows that the  score of IFE was 2.743 and EFE was 2.430. The priority of alternative strategies based on QSPM test was Realizing the development of facilities on remaining land accompanied by repair and improvements to existing facilities (TAS = 6.620).
Co-Authors Adam Jordan Adia Nugraha Adriyanus Ivan Pratama Adven Bangun Sihite Afifah, Nida Rafa Ahmad Sapta Zuidar Ahmad Sapta Zuidar Ailsa Azalia Ailsa Azalia Alimuddin Muchtar Amaliah, Khusnatul Amril Aman Anas Miftah Fauzi Andar Batubara Anggun KOmalasari Anungputri, Pramita Sari Aqshal Fauzi Arinda Novela Putri Asha Aunaya La Assqiya Assqiya, Asha Aunaya La Astri Nuraini Aulia Rahmawati Ayu Dian Pratiwi P Ayuningtyas, Salsafira Batubara, Andar Bayu Wicaksana Bayu Wicaksana, Bayu Biran, Qinar Khaleza Dani Faturrohman Darus, Aliya Fatma Ulfani Dewi Sartika DEWI SARTIKA DEWI SARTIKA Eka Windasari Erdi Suroso Erdi Suroso Erdi Suroso Esa Ghanim Fadhallah Faturrohman, Dani Fauzi, Aqshal Febrianti Febrianti Febriati, Nurullia Fibra Nurainy Fiqih Pertiwi Firdaus Firdaus Fitriani Garli Marsantia Gusri Ahyar Ibrahim Gusri Akhyar Ibrahim Hartami Dewi Harun Al Rasyid Harun Al Rasyid Harun Al Rasyid Harun Al Rasyid Harun Al Rasyid Harun Al Rasyid Harun Al Raysid Harun Alrasyid Harun Alrasyid Herdiana, Novita Herdiana, Novita Hernaeti, Eriyana Ibrahim, Gusri Ahyar Ida Ayu Putu Sri Widnyani Ika Mulawati Indraningtyas, Lathifa Irwan Irwan Irwan Sukri Banuwa Irwan Sukri Banuwa Islami, Zuyyina Isnaini Jordan, Adam Kamilah Hafsah, Latifah Karina Shinta Puspitarani Khoerunnisa, Tiara Kurnia Laila Julianti Latifah Kamilah Hafsah Linda Safitri M A Chozin Maria Erna Kustyawati Maria Erna Kustyawati Muhamad Pandutyas Muhammad Nur Muhammad Nur Muhammad Romli dan Suprihatin Andes Ismayana Murhadi Murhadi Murhadi Murhadi Nadia Ayu Wulandari Neti Yuliana Ningsih, Agustin Setia Ningtyas, Okta Sekar Novita Herdiana Nurbaiti Nurbaiti Nurbani Kalsum Nurullia Febriati Okta Sekar Ningtyas Otik Nawansih Otik Nawansih Otik Nawansih Permatasari, Kartini Pramita Sari Anungputri Pratama, Muhammad Rafy Wahyu Purwoko, Agus Puspita Yuliandari Putri, Arinda Novela Putri, Ravina Indraswari Herdani Qinar Khaleza Biran Rio Cakaradinata Ritonga, Dinda Nur Annisa Safitri, Linda Sahira Josy Arifannisa Salsafira Ayuningtyas Samsul Bakri Samsul Rizal Sarono - Sary, Linda Mareta Septianita Eva Rozani Setiyoko, Febri Shinta Puspitarani, Karina Siti Nurdjanah Siti Nurdjanah Siti Nurdjanah Sri Hidayati Sri Hidayati Sri Hidayati Sri Hidayati Sri Hidayati Sri Hidayati Sri Hidayati Subeki Subeki suci hardina rahmawati Suharto Honggokusumo Suharyono Suharyono A. S. Suharyono Suharyono Suharyono Suharyono Surfiana Surfiana Suripto Dwi Yuwono Susilawati - Susilawati Susilawati Susilawati, Susilawati Sussi Astuti Sussi Astuti Syafika Itamar Tiranda, Monica Florenza Tirza Hanum Tri Widiastuti Tun Tedja Irawadi Udin Hasanudin Udin Hasanudin Ulfa, Dzakiya Ulfianty, Adinda Saskia Salsabila Vevi Oktavia Vina Asfia Chori Warji Warji Widaputri, Silaturahmi Widia Rini Hartari Wijaya, Emerson Suta Winanti, Diki Danar Tri WINARTO Windasari, Eka Wisnu Satyajaya Wisnu Satyajaya Wisnu Satyajaya Wisnu Satyajaya Wulandari, Nadia Ayu Yuliandari, Puspita Zana Azalia Maktub Zulferiyenni Zulferiynni Zulferiyenni, Zulferiyenni Zulferiynni, Zulferiyenni