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POLA PENGEMBANGAN UMKM DI KELURAHAN RUNGKUT KIDUL SURABAYA Wulandari, Puput; Anwar, Muhadjir
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 3 (2023): KARYA: Jurnal Pengabdian Kepada Masyarakat
Publisher : FKIP Universitas Samawa

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Abstract

Salah satu elemen krusial dalam mengembangkan UMKM (Usaha Mikro, Kecil, dan Menengah) adalah keberadaan legalitas usaha, yang berupa NIB (Nomor Induk Berusaha). NIB memiliki peran penting dalam menjalankan suatu bisnis. Namun, di Kelurahan Rungkut Kidul masih ada pelaku UMKM yang belum sepenuhnya menyadari pentingnya NIB. Tujuan dari adanya program kerja ini yaitu untuk memberikan pelayanan kepada UMKM terkait pembuatan NIB melalui website OSS (Online Single Submission). Metode pelaksanaan dalam kegiatan ini melibatkan sosialisasi, survei, pendampingan pembuatan NIB, dan penyerahan dokumen NIB. Hasil dari kegiatan ini yaitu terbitnya dokumen NIB serta menunjukkan bahwa implementasi pelayanan NIB berkontribusi positif terhadap citra merek UMKM. Dengan demikian, pelayanan NIB dapat menjadi strategi yang efektif dalam menggerakkan pertumbuhan UMKM di Kelurahan Rungkut Kidul.
STRATEGI BRANDING PADA UMKM KELURAHAN RUNGKUT KIDUL KOTA SURABAYA Nirmalasari, Nirmalasari; Anwar, Muhadjir
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 3 (2023): KARYA: Jurnal Pengabdian Kepada Masyarakat
Publisher : FKIP Universitas Samawa

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Abstract

Strategi branding yang kuat memiliki peran penting dalam membedakan UMKM dari pesaing, membangun citra merek yang positif, dan meningkatkan kesadaran merek di kalangan pelanggan potensial. Namun, banyak UMKM di Kelurahan Rungkut Kidul masih menghadapi tantangan dalam mengembangkan strategi branding yang efektif. Metode penelitian ini melibatkan survei lapangan, wawancara dengan pemilik UMKM, dan analisis konten branding yang ada. Hasil penelitian menunjukkan bahwa UMKM di Kelurahan Rungkut Kidul menghadapi tantangan dalam pengembangan branding mereka, termasuk keterbatasan sumber daya dan pemahaman terbatas tentang konsep branding. Beberapa UMKM telah menerapkan strategi branding yang efektif, yang melibatkan penentuan identitas merek yang kuat, foto produk yang menarik, serta pemilihan elemen-elemen visual yang khas, seperti logo dan warna merek. Selain itu, strategi branding yang sukses juga mencakup penggunaan media sosial untuk mempromosikan produk atau layanan dan upaya meningkatkan kualitas produk.
STRATEGI PEMASARAN BISNIS BUDIDAYA IKAN LELE DI KELURAHAN RUNGKUT KIDUL Amin, Maulana Ferdy Ashshobuur; Anwar, Muhadjir
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 3 (2023): KARYA: Jurnal Pengabdian Kepada Masyarakat
Publisher : FKIP Universitas Samawa

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Abstract

Budidaya ikan lele merupakan salah satu bentuk usaha yang dapat meningkatkan taraf ekonomi masyarakat menjadi lebih baik. Ikan lele dinilai mudah untuk dibudidayakan karena memiliki pertumbuhan yang cepat, mampu bertahan terhadap penyakit dan cuaca yang buruk serta membutuhkan biaya yang terjangkau. Potensi dari ikan lele tersebut yang ditangkap oleh pelaku budidaya di Indonesia. Akan tetapi proses budidaya dan pemasaran menjadi masalah inti yang dihadapi oleh pembudidaya yang ada di Kelurahan Rungkut Kidul Surabaya. Solusi untuk mengatasi hal ini adalah dengan memberikan bantuan sosialisasi, pelatihan, dan pendampingan kepada masyarakat. Bantuan yang dapat dilakukan adalah pelatihan dasar mengenai tata cara pembesaran ikan lele dan pemasaran hasil budidaya ikan lele. Bentuk capaian dari kegiatan ini adalah meningkatkan taraf ekonomi masyarakat dan memperluas jangkauan pasar untuk menjual hasil dari budidaya ikan lele.
PENINGKATAN MINAT BELI PRODUK UMKM MELALUI MEDIA BAZAR Orlando, Gerry Hutama; Anwar, Muhadjir
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 3 (2023): KARYA: Jurnal Pengabdian Kepada Masyarakat
Publisher : FKIP Universitas Samawa

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Abstract

UMKM merupakan singkatan dari Usaha Mikro, Kecil, dan Menengah. Usaha mikro diartikan sebagai usaha ekonomi produktif yang dimiliki perorangan maupun badan usaha sesuai dengan kriteria usaha mikro. Usaha kecil merupakan suatu usaha ekonomi produktif yang independen atau berdiri sendiri baik yang dimiliki perorangan atau kelompok dan bukan sebagai badan usaha cabang dari perusahaan utama. Usaha menengah adalah usaha dalam ekonomi produktif dan bukan merupakan cabang atau anak usaha dari perusahaan pusat serta menjadi bagian secara langsung maupun tak langsung terhadap usaha kecil atau usaha besar dengan total kekayan bersihnya sesuai yang sudah diatur dengan peraturan perundang-undangan. Mayoritas masyarakat Indonesia merupakan pelaku UMKM, namun masih banyak pemuda yang memilih membeli produk impor dari pada membeli produk lokal. Untuk menanggulangi hal seperti ini, pemerintah Indonesia mengadakan pameran/ bazar UMKM untuk meningkatkan minat beli produk UMKM. Bazar UMKM sendiri merupakan salah satu program pemberdayaan pelaku usaha mikro, kecil dan menengah untuk memastikan ketahanan dan pertumbuhan ekonomi yang berkualitas serta berkeadilan. Bentuk capaian dari kegiatan ini adalah mendorong perkembangan dan pertumbuhan pelaku usaha UMKM agar lebih produktif dan berdaya saing.
The Influence of Technological Skills, Ease of Use, and Service Security Regarding M-Banking BCA User Satisfaction among Students Faculty of Economics and Business UPN "Veteran" East Java Yulianto, M. Efendy Dwi; Anwar, Muhadjir
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.723

Abstract

Currently is an era where various kinds of technology are developing. Mobile Banking is a technology created by a banking company which is usually called M-Banking. M-Banking is a service provided by banks to their customers to carry out various banking transactions by sharing the features and menus found in banking applications via smart phones or smartphones. The aim of this research is to explain the influence of technological skills, ease of use, security of services on satisfaction using BCA M- Banking among students at the economics and business faculty of UPN "Veteran" East Java. This research uses a quantitative approach through purposive sampling techniques. The population in this study were students from the economics and business faculty of UPN "Veteran" East Java. The samples in this research are active students studying at the Faculty of Economics and Business, UPN "Veteran" East Java, students from the Faculty of Economics and Business, UPN "Veteran" East Java who have BCA M-Banking. Meanwhile, the sample in this study was 130 respondents from the economics and business faculty of UPN "Veteran" East Java with relevant criteria. All tests carried out using the Smart PLS Application indicate that all tests received scores above the prerequisite values so that the tests were said to be reliable. The research results indicate that Technology Skills have a positive and significant effect on Customers Satisfaction. Ease of Use has a positive and significant effect on Customers satisfaction, US well US Service Security has a positive and significant effect on Customers Satisfaction.
The Moderating Role by Locus of Control Bridging Financial Knowledge of Financial Management Behaviour Heryandya, Dinandara Aliya Rahma; Muhadjir Anwar
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.877

Abstract

The ease of access to needs and desires has led to the emergence of wasteful behaviour in society in this modern era. Therefore, financial knowledge is crucial in making daily financial decisions or managing businesses. Financialknowledge can potentially enhance the quality of life through improved decision-making. This study aims to explore how locus of control affects the connection between financial knowledge and financial management behaviour as a moderating variable using a quantitative research method with primary data. The research population consists of TikTok Shop customers in Surabaya City. Data Analysis utilises Partial Least Square (PLS) with tests on the outer model, inner model, and hypothesis. Outputs of this search imply that financial knowledge and locus of control significantly as well as positively influence financial management behaviour. Still, locus of control variable doesn’t possess capacity to moderate the correlation among financial knowledge and financial management behaviour.
Analisis Pengaruh Kecerdasan Emosional Terhadap Kinerja Karyawan Melalui Kepuasan Kerja dan Stres Kerja Pada Bank Mandiri Regional VIII Surabaya Kirono, Larasati Putri; Anwar, Muhadjir
Jurnal Manajerial Vol 11 No 03 (2024): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v11i03.8124

Abstract

Background – Based on these data, it can be seen that the tendency to achieve sales volume targets as a performance target for PT credit card units. Bank Mandiri is stagnant or flat, but the achievement figure is still below the predetermined target value, namely still below 100%. Achieving targets that are still below 100% is a threat to Bank Mandiri's credit card unit because it reduces revenue and unit valuation when compared to other units. Apart from that, from the employee side, if the target achievement is below 100%, it will have an impact on the absence of incentives issued as rewards, which is feared will reduce employee motivation and satisfaction with the Bank Mandiri credit card unit. Aim – This research aims to examine the effect of emotional intelligence on performance by considering job satisfaction and job stress as mediators. Design/ Methodology/ Approach – Using a quantitative approach, this research involved 90 employees of Bank Mandiri Regional VIII Surabaya City. The data collected was analyzed using SmartPLS 3.5 software, with a focus on the relationship between emotional intelligence, employee performance, job satisfaction, and job stress. Findings – This research shows that 1) emotional intelligence has a positive effect on employee performance, 2) emotional intelligence has a positive effect on employee performance through job satisfaction, and 3) emotional intelligence has a positive effect on employee performance through work stress. Conclusion – Emotional intelligence in the workplace as a form of improving employee performance is basically a necessity for employees. However, emotional intelligence will cause employees to achieve job satisfaction and reduce work stress. Research implication – In connection with emotional intelligence, companies should be able to maintain and improve the optimistic attitude of employees to achieve success. In relation to job satisfaction, companies should pay attention to aspects of providing work according to the tasks and functions given. In relation to work stress, companies should be able to create a conducive climate within the company. Limitations – This research is supported by data from bank employees, especially Bank Mandiri. There is a possibility that other banks will also provide the same or different results, which thus requires additional justification to see this at other banks.
ANALISIS PERBEDAAN ABNORMAL RETURN SEBELUM DAN SESUDAH PENGUMUMAN COVID-19 SEBAGAI PANDEMI GLOBAL OLEH WHO (Studi pada Pasar Modal Negara-Negara ASEAN) Muti'ah, Annisaul; Anwar, Muhadjir
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. Spesial Issue 1 (2021): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (330.275 KB) | DOI: 10.32670/fairvalue.v4iSpesial Issue 1.614

Abstract

Event study is a research methodology used to analyze market reactions andresponses to certain events. This research uses the object of research in the capitalmarkets of ASEAN countries. The purpose of this research is to analyze thedifference in abnormal returns between before and after the announcement ofCOVID - 19 as a global pandemic by WHO. The population used is the capitalmarket of ASEAN countries using the purposive sampling method as a samplingtechnique and the analysis using the paired samples t-test test for 39 days ofobservation period consisting of 10 days of estimation period and 29 days of eventperiod (14 days before the event). 1 day event date, 14 days after the event). Theresults of this research stated that descriptively there was an abnormal returnbetween before and after the WHO event officially declared COVID-19 as a globalpandemic, then using the paired samples t-test test proved that there was nodifference in abnormal returns before and after the WHO event which officiallydeclared COVID -19 as a global pandemic.
Analisis pengaruh herding behavior dalam memoderasi keputusan investasi saham pada Mahasiswa UPN Veteran Jawa Timur Mumtazah, Muhammad Rizqi; Anwar, Muhadjir
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 1 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (361.299 KB) | DOI: 10.32670/fairvalue.v5i1.2012

Abstract

The effect of herding behavior in moderating stock investment decisions on UPN Veteran East Java students by using financial literacy and risk tolerance as moderating variables is the aim of this study. By using quantitative methods on students who are members of the IDX Gallery UPN Veterans East Java with a total of 80 students along with decision-making techniques using saturated samples. Partial Least Square technique as a data analysis tool. In this study, researchers used questionnaires to obtain primary data. The results showed that financial literacy had an effect, risk tolerance had no effect on stock investment decisions, and herding behavior significantly moderated financial literacy (X1) and risk tolerance (X2) on stock investment decisions.
Pengaruh Literasi Keuangan Dan Toleransi Risiko Terhadap Keputusan Investasi (Studi Pada Warga Desa Sekapuk Kabupaten Gresik) Rizkyatul Nadhifah; Muhadjir Anwar
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2021): Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v14i2.388

Abstract

This study aims to determine the effect of financial literacy and risk tolerance owned by Sekapuk Village residents of Gresik Regency as investors. The population in this research is the residents of Sekapuk Village, Gresik Regency who become investors in 2020. The sample is 80 respondents with random sampling technique. Data was collected by distributing questionnaires which were then analyzed using SEM with the PLS application. The results of this study indicate that financial literacy has a positive and significant impact on investment decisions for the residents of Sekapuk Village, Gresik Regency. Financial literacy has a positive and significant effect on risk tolerance for residents of Sekapuk Village, Gresik Regency. Risk tolerance has no significant effect on investment decisions for the residents of Sekapuk Village, Gresik Regency. Risk tolerance disable to act as a mediating variable.
Co-Authors Adi, Faisal Rahman Adisari, Alfigo Ahmad Bima Firnanda Ahnaf, Ryan Akhmad Fauzi amalutstsani, wulida yusr Amalya Diva Andriyani Amin, Maulana Ferdy Ashshobuur Anandya Zalva Yunnafisah Anissa Hafidza Pristi Annisa Ayu Salsabillah Ardani, Fadila Naura Ardo Mohhanto Arkha Kunta Wijaya Trus Hayu Ayundha Evanthi Budianto, Damis Veri Cahyaningtyas, Berlin My Anggelita Pramesthi Choiriyah Marlita Pratiwi Christian Alan Darma Saputra Mukti Cucuh Anjar Rosita Damayanti, Titik Fanani Delyma Agusti Meitasari Devinta Nur Arumsari Dhani Ichsanuddin Nur Dianita Savitri Anggraeni Dita Wahyu Permata Sari Diyanti, Normalinda Dominikus Aditya Fitriyanto Dwi Kumalasari Eko Purwanto Eko Purwanto Eko Purwanto Eko Purwanto Ervanto, Khansa Florensa Fabian Farandori Fani Khoirotunnisa Fatmala, Nur Indah Fendy Yulianto G. Oka Warmana G. Oka Warmana Gendut Sukarno Gilang Romadoni Hanafi, Yogie Dwi Hardi, Ilham Herdiyanti, Azzahra Putri Hery Pudjoprastiono Heryandya, Dinandara Aliya Rahma Hindun, Kiftiah Ida Ayu Putu Sri Widnyani Imelda Fadilah Inola Gravinova Saputri Ira Wikartika, Ira Jemima Angella Setyana Keyko Kineta Endarwantika Khusaini, Imron Nur Kirono, Larasati Putri Laura Geovani Rumahorbo Lia Agustin Lia Agustin Lia Rizqy Wulantari LItausiil Rizqi LItausiil Rizqi Lutfy Ameilia Margono, Rizky Fernanda Martha Hendrati, Ignatia Maxymillianus Leo Meivira, Dira Minto Waluyo Muhammad Al Hakim Danurwindo Mumtazah, Muhammad Rizqi Muti'ah, Annisaul Mutiara Cindy Ramadhani Nadifah Ayu Wulansari Nadila Rizkiwati Ni'mah, Nailatun Ningrum, Khotija Hadi Nio Indra Satata Nirmalasari Nirmalasari Normalinda Diyanti Nur Alifa Misbach Nurhanani, Anjar Dyah Odelia, Evi Maya Orlando, Gerry Hutama Pebriasanty, Neny Dwi Permatasari, Salsabila Ayu Prasetyo Moelyadi, Iman Puspitasari, Nawar Tri Putri, Nabilah A. R. Ay. Adellia Meitylda Anwar Rafi Irgie Rahila Iftikhar Rahmatullah, Rendy Adetya Rezza Lutviana Suryahadi Rizkyatul Nadhifah Sabda Alam Sahda Zerlinda Sakti, Angela Tiara Salsabila Ayu Permatasari Salsabila Mona Odelia Salsabillah, Annisa Ayu Sefia Intan Permatasari Seto, Adhimas Kunto Haryo Shafiria Widyatamaka Shinta Arianti Shinta Arianti Sisilia Suci Yunitasari Suci Yunitasari Siti Aisyah Romadhoni Soetomo, Noro Garudomurti Sugeng Purwanto Thinzar Win Tiara Indah Febiyanti Titik Fanani Damayanti Tri Kartika Pertiwi Trya Malitasari Virginia Mandasari Wiwik Handayani Wulandari, Puput Yustiawan, Arealdo Robiq Zainal Abidin Achmad Zeny Amanda Eman Ratu Zumrotul Fitriyah