Article Per Year (5 Year)
p-Index From 2021 - 2026
7.198
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Teknik Elektro Komputer dan Informatika (JITEKI) JEJAK EKONOBIS (JURNAL EKONOMI DAN BISNIS) JSEH (Jurnal Sosial Ekonomi dan Humaniora) SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Ganaya: Jurnal Ilmu Sosial dan Humaniora Distribusi JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Journal of Institution And Sharia Finance Jurnal Pengabdian Masyarakat Bumi Raflesia Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Jurnal Abdi Insani Jurnal Bumigora Information Technology (BITe) Target : Jurnal Manajemen Bisnis REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat Elastisitas Jurnal Ekonomi Pembangunan Jurnal Abdimas Sangkabira International Journal of Multidisciplinary: Applied Business and Education Research ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Empowerment : Jurnal Pengabdian Pada Masyarakat ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Unram Journal of Community Service (UJCS) East Asian Journal of Multidisciplinary Research (EAJMR) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Pepadu Bakti Sekawan : Jurnal Pengabdian Masyarakat Experimental Student Experiences Jurnal Abdi Anjani Jurnal Abdimas Independen Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Journal of Sharia Economy and Islamic Tourism INJECT Interdisciplinary Journal of Communication Indonesian Journal of Education and Community Services Pariwisata
Muhammad Mujahid Dakwah
Management Study Program, Faculty Of Economics And Business, University Of Mataram
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Social Sciences Other

Published : 57 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 57 Documents
Search

 1   2   3   4   5 
Pelatihan Strategi Menarik Konsumen Melalui Konten Media Sosial pada Pelaku Usaha Abdurrahman, Abdurrahman; Irany, Raden Bagus Faizal; Kurniawan, Dedi; Dakwah, Mujahid Mujahid; Rinuastuti, Baiq Handayani
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 4 No 1 (2023): ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/adma.v4i1.2847

Abstract

Social media content strategy training has become a necessity for business owners in the rapidly evolving digital era. The aim of this training is to help business owners understand more effective ways to promote their products or services through social media. In Mataram, this training has had a positive impact on business owners. During the training, participants are taught how to create content that is engaging and relevant to their target market. In addition, the training also helps business owners understand social media data analysis, so they can measure the effectiveness of their campaigns and make more informed decisions in their marketing strategies. As a result of this training, business owners in Mataram can expand their market reach, increase brand awareness, and boost sales. However, it should be noted that this training is not an instant solution to all marketing problems. It takes time and effort to build a strong and consistent online presence, as well as continuously updating marketing strategies to keep up with changing trends and market needs.
PELATIHAN DESA WISATA PRAWIRA VILLAGE TOURISM DI DUSUN PRAWIRA, SOKONG, KECAMATAN TANJUNG KABUPATEN LOMBOK UTARA Suriadi, Irwan; Dakwah, Muhammad Mujahid; Sutanto, Himawan
Jurnal Abdimas Sangkabira Vol. 4 No. 1 (2023): Jurnal Abdimas Sangkabira, Desember 2023
Publisher : Program Studi Diploma III Akuntansi Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdimassangkabira.v4i1.463

Abstract

Tujuan program ini adalah untuk membantu mitra dalam mengembangkan desa wisata di Dusun Prawira, Sokong, Kecamatan Tanjung Kabupaten Lombok Utara dalam menunjang keberhasilan pariwisata di kabupaten Lombok utara (KLU). Target khusus program PPM Kemitraan ini adalah mampu menjadi desa wisata di Dusun Prawira, Sokong, Kecamatan Tanjung Kabupaten Lombok Utara dikenal luas oleh wisatawan nasional dan internasional untuk menunjang keberhasilan pariwisata di kabupaten Lombok utara (KLU). Metode yang digunakan dalam mencapai tujuan kegiatan ini adalah dengan melakukan pelatihan dan pendampingan pengembangan desa wisata. Kegiatan dari program PPM Kemitraan ini terdiri dari : (1) pelatihan pengembangan desa wisata, (2) pelatihan pemasaran desa wisata kabupaten lombok utara (KLU). Hasil kegiatan pengabdian kepada masyarakat ini adalah masyarakat di desa wisata khususnya di Desa Wisata Prawira Village Tourism di Dusun Prawira, Sokong, Kecamatan Tanjung Kabupaten Lombok Utara dapat meningkatkan pemahaman berkaitan dengan desa wisata melalui kegiatan pemasaran di media social seperti twiter, instagram, facebook, whatsahap dan media social lainnya sehingga produk desa wisata tersebut bukan hanya akan didatangai oleh wisatawan lokal, tetapi juga oleh wisatawan nasional dan mancanegara sehingga akan meningkatkan pendapatan masyarakat sekitar di Desa Wisata Prawira Village Tourism di Dusun Prawira, Sokong, Kecamatan Tanjung Kabupaten Lombok Utara.
Determining a Digital Marketing Strategy Using a Combination of Analytical Network Process (ANP) and Profile Matching Dakwah, Muhammad Mujahid; Roodhi, Mohammad Najib; Suprayetno, Djoko; Kusmayadi, Iwan; Abdurrahman, Abdurrahman; Hammad, Rifqi
Jurnal Bumigora Information Technology (BITe) Vol 6 No 1 (2024)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/bite.v6i1.4125

Abstract

Background: Many MSMEs in the city of Matram are experiencing diculties in determining the digital marketing strategy to use. This is due to the many digital marketing strategies that can be used and the many factors that serve as criteria for selection.Objective: Develop a decision support system using a combination of ANP and profile-matching methods to assist MSMEs in determining the digital marketing strategy to be used.Methods: The method used in this research is a combination of ANP and Profile Matching Methods.Result: The combination of methods (ANP) and Profile Matching in determining digital marketing strategies has an accuracy of 83.33%.Conclusion: The combination of ANP and Profile Matching methods in determining digital marketing strategies has successfully recommended the best digital marketing strategy.
MENINGKATKAN VISIBILITAS DAN DAYA TARIK WISATAWAN MELALUI DIGITAL MARKETING STRATEGY DI DESA WISATA KEBON AYU, KABUPATEN LOMBOK BARAT Kusmayadi, Iwan; Suprayetno, Djoko; Dakwah, Muhammad Mujahid; Handayani, Tuti; Negara, Iwan Kusuma
Jurnal Abdimas Sangkabira Vol. 5 No. 1 (2024): Jurnal Abdimas Sangkabira, Desember 2024
Publisher : Program Studi Diploma III Akuntansi Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdimassangkabira.v5i1.1302

Abstract

Pelatihan strategi pemasaran digital ini bertujuan untuk meningkatkan visibilitas dan daya tarik pengunjung ke desa wisata Kebon Ayu, Lombok Barat. Melalui metode pelatihan yang interaktif, seperti diskusi dan penyampaian konten materi yang relevan dengan kebutuhan peserta dengan berabagai isu terkini, pelaksanaan kegiatan pelatihan telah berjalan lancar sesuai harapan. Antusias yang tinggi dari peserta terlihat dari tingkat kehadiran dan partisipasi dalam diskusi menyiratkan keseriusan yang mendalam saat mengikuti pelatihan. Pelatihan ini telah memberikan kontribusi nyata dalam mengimplementasikan strategi pemasaran yang inovatif, melalui pemanfaatan platform media sosial untuk mewujudkan kesejahteraan ekonomi yang berkelanjutan.
Community Empowerment Through Processing Waste into Fashion Products uses Heat Techniques Press to Increase Community Income in Senggigi Village, West Lombok District Dakwah, Muhammad Mujahid; Roodhi, Mohammad Najib; Suprayetno, Djoko; Kusmayadi, Iwan; Abdurrahman, Abdurrahman; Muhtarom, Zamroni Alpian; Girsang, Zefanya Andryan; Apriadi, Apriadi; Denik Tirtaningrum, I Dewa Ayu
REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat Vol 6, No 1 (2025): Reka Elkomika
Publisher : Institut Teknologi Nasional, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26760/rekaelkomika.v6i1.22-29

Abstract

The aim of this service activity is to empower the community by processing waste into fashion products using heat press techniques to increase community income in Senggigi Village, West Lombok Regency. The problem faced by partners is related to the large amount of plastic waste which, if burned, can produce dangerous compounds, apart from that, plastic waste can also damage the sustainability and beauty of the Senggigi tourism area. The method used to overcome this problem is in the form of community service activities which will be carried out to process waste into Fashion products using the Heat Press Technique, which is a new breakthrough in handling waste which can also increase income for the local community. As a result of partner activities, they have the ability to overcome the problem of increasing waste volume by managing waste into fashion products using heat press techniques.
The Effect of Halal Destination Image and Tourist Motivation on Revisit Intention: The Role of Halal Experience Satisfaction Herman, Lalu Edy; Athar, Handry Sudiartha; Dakwah, Muhammad Mujahid
Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Vol. 8 No. 1 (2024): Amwaluna: Jurnal Ekonomi dan Keuangan Syariah
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/amwaluna.v8i1.3471

Abstract

Revisit intention is interesting to be studied because it relates to the behavior of tourists to revisit, particularly during the post-covid-19 pandemic that has limited tourist visits to a destination for quite a long time. Experience, in the hospitality and tourism context, is a significant concept used to understand consumer behavior. The travel experience begins before arriving at the destination, ends with memories of the experience, and plans to revisit it in the future. This study aims to investigate the effect of halal destination image and tourist motivation on the speed of deciding to revisit halal tourism destinations through halal experience satisfaction tourism destinations in Lombok Island. This study used a quantitative method with 200 domestic and foreign tourists as respondents. The results of the study showed that halal destination image and tourist motivation could not directly accelerate the tourists' decision to revisit, but they had to go through halal experience satisfaction.
Student Entrepreneurship Coaching Using the Smart Entrepreneur Model (SEM) For Strengthening Entrepreneurial Character in The Digital Era Kusmayadi, Iwan; Bagis, Abdul Azis; Burhanuddin, Burhanuddin; Suprayetno, Djoko; Dakwah, Muhammad Mujahid; Wardani, Laila
Unram Journal of Community Service Vol. 6 No. 1 (2025): March
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i1.859

Abstract

Student Entrepreneurship Coaching Program with the Smart Entrepreneurial Model (SEM) is designed to strengthen students' entrepreneurial character through an integrated approach. The primary goal of this program is to develop students with an innovative, resilient, and adaptive entrepreneurial mindset, enabling them to respond to market changes and global economic challenges. The urgency of this program lies in the pressing need to create a young generation prepared to face economic disruptions, particularly in the digital era and during industrial transformation. Students, as future entrepreneurs, require a solid entrepreneurial character to take calculated risks, communicate effectively, and manage sustainable businesses. The stages of building entrepreneurial character through SEM include: Phase 1: Pre-test (Psychometric testing); Phase 2: Participant classification and SWOT analysis; Phase 3: Workshops; Phase 4: monitoring and mentoring. The coaching activities based on the Smart Entrepreneurial Model (SEM) have demonstrated a positive impact on shaping students' entrepreneurial character. This program successfully enhances students' growth mindset, communication skills, leadership abilities, and strategic analysis capabilities through a combination of training, business simulations, role-playing, and mentoring
DESAIN KEBIJAKAN PEMBAYARAN JASA LINGKUNGAN SEBAGAI ALTERNATIF UNTUK PEMBANGUNAN PARIWISATA BERKELANJUTAN DI PULAU KECIL : STUDI KASUS DI KABUPATEN LOMBOK UTARA Diswandi, Diswandi; Afifi, Mansur; Busaini, Busaini; Fadliyanti, Luluk; Dakwah, Muhammad Mujahid
Elastisitas : Jurnal Ekonomi Pembangunan Vol. 6 No. 1 (2024): Elastisitas, Maret 2024
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/e-jep.v6i2

Abstract

The tourism industries on small islands frequently prioritize economic gains, while the environmental consequences of these activities, which include the impact on the ecosystem, are typically overlooked due to insufficient consideration of conservation costs. If this pattern persists, the marine parks in the region may eventually lose their appeal and adversely affect the tourism industry. The Payment for Ecosystem Services (PES) program offers a potential avenue for executing conservation fundraising initiatives by leveraging contributions from travelers and tourism enterprises. This study employs a qualitative methodology to analyze public policies pertaining to the implementation of the PES program in Gili Matra. The study concluded that it is feasible to establish PES (Payment for Ecosystem Services) programs on Gili Matra through mandatory initiatives, with the aim of fostering a sustainable tourism sector.
Pengaruh Brand Reputation, Brand Trust dan Perceived Quality terhadap Brand Loyalty Emina Cosmetics di Kota Mataram Novita Dewi; Handry Sudiartha Athar; 3Mujahid Dakwah
Journal of Sharia Economy and Islamic Tourism Vol 2, No 2 (2022): Maret
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jseit.v2i2.8350

Abstract

This research on purpose for knowing brand reputation effect, brand trust, and perceived quality concerning to brand loyalty emina cosmetics on mataram city. The kind of this research by using casual descriptive with quantitation approaching. Collect data method use survey sample by using primer data which is direct collecting from consumer by questionnaire. Population in this research is overall emina cosmetics product on mataram city, with research sample as many as one hundred (100) responden. Sample was taken use non-probability sampling with purposive sampling method that is determining sample with certainty consideration. Data analyze tool which is by using is Structural Equation Modeling (SEM)  use AMOS application  2.0 version. The result of data analyze indicate is: (1)brand reputation give negative effect and not significant toward brand loyalty, (2) Brand trust give positive effect and significant  toward brand loyalty, and (3) Perceived quality give positive effect but not significant toward brand loyalty.ABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh brand reputation, brand trust, dan perceived quality terhadap brand loyalty Emina Cosmetics di Kota Mataram. Jenis penelitian yang digunakan adalah deskriptif kasual dengan pendekatan kuantitatif. Metode pengumpulan data yang digunakan adalah sampel survei dengan menggunakan data primer yang dikumpulkan langsung dari konsumen menggunakan kuisioner. Populasi dalam penelitian ini adalah seluruh konsumen yang menggunakan produk Emina Cosmetics di Kota Mataram, dengan sampel penelitian sebanyak 100 (seratus) responden. Pengambilan sampel menggunakan non-probability sampling dengan metode purposive sampling yaitu penentuan sampel dengan pertimbangan tertentu. Alat Analisa data yang digunakan adalah Structural Equation Modeling (SEM) dengan menggunakan aplikasi AMOS versi 2.0. Hasil analisa data menunjukkan bahwa: (1) brand reputation berpengaruh negative dan tidak signifikan terhadap brand loyalty, (2) brand trust berpengaruh positif dan signifikan terhadap brand loyaty, dan (3) perceived quality berpengaruh positif tetapi tidak signifikan terhadap brand loyalty.   
Tourism Development Through the Global Hub Bandar Kayangan in Lom-bok Utara (KLU) District Suriadi, Irwan; Sutanto, Himawan; Dakwah, M. Mujahid
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 4 No. 2 (2023): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.04.02.10

Abstract

The Problem in this research is: (a) How is the development of the Bandar Kayangan Global Hub supporting tourism in KLU, (b) How does the Bandar Kayangan Global Hub development policy model support tourism in KLU.The data used in this study are primary data that comes from tourism stakeholders and secondary data that comes from the KLU Tourism Office and the KLU Central Statistics Agency (BPS). The analytical method used in this research is SWOT analysis (strength, weakness, opportunity, and threat). The results showed that the internal strategy factor (strength) with the highest score of 0.28, meaning that the Bandar Kayangan Global Hub in KLU must have a commitment from the community to develop its area to improve the standard of living of its people so that it is more advanced, such as by increasing people's income levels. The internal strategy factor (weakness) with the highest score of 0.13 means that the Bandar Kayangan Global Hub in North Lombok Regency must carry out quite intensive socialization and promotion through various media. The external strategy factor (opportunity) with the highest score of 0.22, meaning that the Global Hub at Bandar Kayangan in KLU can develop well because it has opportunities for community empowerment around Bandar Kayangan. The external strategy factor (threat) with the highest score of 0.21, meaning that the Bandar Kayangan Global Hub in KLU is still hampered by its development because the regional economy in particular and the national economy in general are still affected by the Corona COVID-19 pandemic.
Co-Authors Abdul Mannan, Siti Sofiyah Abdurahman Abdurrahman Abdurrahman Abdurrahman Abdurrahman Abdurrahman Abdurrahman Abdurrahman Abdurrahman Ade Paranata Agusdin Ahmad Rizki Rizaldi Moerad Ahmad Zaenal Wafik Apriadi, Apriadi Asno Azzawagama Firdaus Athar, Handry Sudiartha Aulia Safira B. Busaini, B. Baehaqi Baehaqi Bagis, Abdul Azis Baiq Asya Faras Khairunnisa Baiq Handayani Rinuastuti Baiq Handayani Rinuastuti, Baiq Handayani Burhanuddin Burhanuddin Dedi Kurniawan Denik Tirtaningrum, I Dewa Ayu Didy Ika Supryadi Dinis Cahyaningrum Dione Darmansyah Putra Alief Diswandi Djoko Suprayetno Djoko Suprayetno Dwi Putra Buana Sakti Elisa Budiarti Fadliyanti, Luluk Faidal, Faidal Farizi, Zohdi Al Febria Handayani Furizal Furizal Hammad, Rifqi Handayani Rinuastuti, Baiq Handry Sudiartha Athar Herman, Lalu Edy Himawan Sutanto Himawan Sutanto, Himawan I Nyoman Switrayana I Wayan Bratayasa Ibrahim, Isra Dewi Kuntary Irany, Raden Bagus Faizal Irwan Suriadi Irwan Suriadi Irwan Suriadi Islam, Egista Syiarul Iwan Kusmayadi Iwan Kusmayadi Iwan Kusuma Negara Juan Kurnia Juan Kurnia Judandi Rizky Pratomo Kurniadin Abd Latif Kusmayadi, Iwan Laila Wardani Maria Theresa Gusti Ayu Adventa Brilianti Melinda Silvana Mohammad Najib Roodhi Muhammad Afif Muhammad Ahyar Muhammad Haris Nasri Muhammad Nur Zaini Munawir Ali Sahbana Novita Dewi Pahrudin, Pahrudin Putra, Taufan Handika Rangga Faresta Rio Abadi Gunawan Robbani Afdhalul Ikhsan Rusminah HS Sabina Permata Ridyati Safira Indana Masrura Salsabhilla Dhea Febyana Saripa Zihad Mulahela Siska Dewi Wulandari Suci Sukma Suhaemi Hilmi Suprayetno, Djoko Syamsul Ramdhani Ummu Latifa Wafik, Ahmad Zaenal Wardani, Laila Yazman Yazid Zamroni Alpian Muhtarom Zamroni Alpian Muhtarom Zefanya Andryan Girsang Zefanya Andryan Girsang