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All Journal Jurnal Ilmiah Teknik Elektro Komputer dan Informatika (JITEKI) JEJAK EKONOBIS (JURNAL EKONOMI DAN BISNIS) JSEH (Jurnal Sosial Ekonomi dan Humaniora) Ganaya: Jurnal Ilmu Sosial dan Humaniora Distribusi JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Journal of Institution And Sharia Finance Jurnal Pengabdian Masyarakat Bumi Raflesia jurnal ilmiah hospitality Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Jurnal Abdi Insani Jurnal Bumigora Information Technology (BITe) Target : Jurnal Manajemen Bisnis REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat Elastisitas Jurnal Ekonomi Pembangunan Jurnal Pengabdian Masyarakat Indonesia Jurnal Abdimas Sangkabira International Journal of Multidisciplinary: Applied Business and Education Research ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Empowerment : Jurnal Pengabdian Pada Masyarakat ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Unram Journal of Community Service (UJCS) East Asian Journal of Multidisciplinary Research (EAJMR) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Pepadu Bakti Sekawan : Jurnal Pengabdian Masyarakat Experimental Student Experiences Jurnal Abdi Anjani Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Abdimas Independen Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Journal of Sharia Economy and Islamic Tourism INJECT Interdisciplinary Journal of Communication Indonesian Journal of Education and Community Services
Muhammad Mujahid Dakwah
Management Study Program, Faculty Of Economics And Business, University Of Mataram
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PELATIHAN STRATEGI DIGITAL MARKETING EFEKTIF UNTUK PELAKU UMKM DI DESA SENGGIGI, KABUPATEN LOMBOK BARAT Abdurrahman, Abdurrahman; Dakwah, Muhammad Mujahid; Girsang, Zefanya Andryan; Muhtarom, Zamroni Alpian; Rinuastuti, Baiq Handayani; Roodhi, Mohammad Najib; Mulyono, Lalu Edy Herman; Ibrahim, Isra Dewi Kuntary
Jurnal Pepadu Vol 6 No 2 (2025): Jurnal Pepadu
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v6i2.7497

Abstract

Senggigi Village is one of the tourist villages with abundant natural resources. It is located in Batulayar Subdistrict, West Lombok Regency, West Nusa Tenggara Province. Senggigi Village is known for its beautiful beaches and the hospitality of its people. In addition, Senggigi Village has local products that support tourism activities in the village as souvenirs for tourists visiting Senggigi. To enhance the potential of local businesses in Senggigi Village, it is necessary to provide guidance to SMEs with the aim of offering effective digital marketing strategy training for local SMEs. This training can improve SMEs' ability to optimize the use of social media and e-commerce as marketing tools for their products. The activity methods include initial observation, focus group discussions (FGD), training, hands-on practice, and post-training guidance. The results of this activity demonstrate an increase in participants' understanding and skills in creating promotional content, managing business social media accounts, and developing digital marketing strategies tailored to their respective products using the Marketing Decision Support (MDS) approach. The conclusion of this activity is that digital marketing training provides tangible contributions to enhancing the business capacity of SME operators and can serve as a model for sustainable community service.
Sentiment Analysis on Marketplace in Indonesia using Support Vector Machine and Naïve Bayes Method Dakwah, Muhammad Mujahid; Firdaus, Asno Azzawagama; Furizal, Furizal; Faresta, Rangga
Jurnal Ilmiah Teknik Elektro Komputer dan Informatika Vol. 10 No. 1 (2024): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26555/jiteki.v10i1.28070

Abstract

This research addresses the challenges of marketplace customer feedback, which is an important aspect in today's era of online transactions. Marketplaces often receive many unsatisfactory comments from their customers through social media platforms. One approach that can be used to address this is sentiment analysis. This research contributes new insights as recommendations for marketplaces based on customer opinions on available services and delivery. The sentiment analysis methods used are Naive Bayes and Support Vector Machine because they are considered the best methods in training text-based classification models. Before being classified, the data goes through preprocessing stages such as cleaning, case folding, filtering, stemming, and tokenizing, as well as feature extraction stages using Term Frequency - Inverse Document Frequency (TF-IDF). The objects analyzed are divided into several well-known marketplaces in Indonesia such as Tokopedia, Lazada, and Shopee in discussing services and delivery of goods. The data used in this study comes from Twitter (X) social media accessed on August 27, 2023, using crawling techniques and successfully obtained as much as 2057 Tweet data. The best accuracy is obtained in the SVM method when compared to the Naive Bayes method. Words obtained based on service talks include price, service, application service, feedback, independence, and others. As for the delivery of goods, common words such as COD, delivery, package, courier, cheap, price, and others appear. Both methods used have good accuracy and can be recommended for use in similar research.
Determining a Digital Marketing Strategy Using a Combination of Analytical Network Process (ANP) and Profile Matching Dakwah, Muhammad Mujahid; Roodhi, Mohammad Najib; Suprayetno, Djoko; Kusmayadi, Iwan; Abdurrahman, Abdurrahman; Hammad, Rifqi
Jurnal Bumigora Information Technology (BITe) Vol. 6 No. 1 (2024)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/bite.v6i1.4125

Abstract

Background: Many MSMEs in the city of Matram are experiencing diculties in determining the digital marketing strategy to use. This is due to the many digital marketing strategies that can be used and the many factors that serve as criteria for selection.Objective: Develop a decision support system using a combination of ANP and profile-matching methods to assist MSMEs in determining the digital marketing strategy to be used.Methods: The method used in this research is a combination of ANP and Profile Matching Methods.Result: The combination of methods (ANP) and Profile Matching in determining digital marketing strategies has an accuracy of 83.33%.Conclusion: The combination of ANP and Profile Matching methods in determining digital marketing strategies has successfully recommended the best digital marketing strategy.
Pengaruh Unique Products, Store Layout, dan Special Treatment Benefit Terhadap Customer Loyalty Pada Mixue Ice Cream and Tea Kota Mataram Farizi, Zohdi Al; Dakwah, Muh. Mujahid
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 2 (2024): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i2.629

Abstract

This research aims to find out whether unique products, store layouts, and special treatment benefits affect customer loyalty in Mixue ice cream and tea in the city of Mataram. The research approach used is using quantitative methods. The sampling technique uses a non-probability sampling technique where samples are taken non-randomly with purposive sampling. The number of samples in this research was 100 respondents. The data collection method uses a survey sample, namely the distribution of questionnaires measured using a Likert scale and data analysis using the SPSS application. The results of this research show that the unique product variable has a positive and significant effect on the customer loyalty mix in Mataram City, the store layout variable has a positive and significant effect on the customer loyalty mix in Mataram City, and the Special Treatment Benefits variable also has a positive and significant effect on customers Loyalty Mixue Mataram City. Based on these results, it can be concluded that as a business actor, pay attention to the uniqueness, store layout and special treatment benefits of the products sold in order to attract the interest and attention of consumers make a purchase.
Student Entrepreneurship Coaching Using the Smart Entrepreneur Model (SEM) For Strengthening Entrepreneurial Character in The Digital Era Kusmayadi, Iwan; Bagis, Abdul Azis; Burhanuddin, Burhanuddin; Suprayetno, Djoko; Dakwah, Muhammad Mujahid; Wardani, Laila
Unram Journal of Community Service Vol. 6 No. 1 (2025): March
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i1.859

Abstract

Student Entrepreneurship Coaching Program with the Smart Entrepreneurial Model (SEM) is designed to strengthen students' entrepreneurial character through an integrated approach. The primary goal of this program is to develop students with an innovative, resilient, and adaptive entrepreneurial mindset, enabling them to respond to market changes and global economic challenges. The urgency of this program lies in the pressing need to create a young generation prepared to face economic disruptions, particularly in the digital era and during industrial transformation. Students, as future entrepreneurs, require a solid entrepreneurial character to take calculated risks, communicate effectively, and manage sustainable businesses. The stages of building entrepreneurial character through SEM include: Phase 1: Pre-test (Psychometric testing); Phase 2: Participant classification and SWOT analysis; Phase 3: Workshops; Phase 4: monitoring and mentoring. The coaching activities based on the Smart Entrepreneurial Model (SEM) have demonstrated a positive impact on shaping students' entrepreneurial character. This program successfully enhances students' growth mindset, communication skills, leadership abilities, and strategic analysis capabilities through a combination of training, business simulations, role-playing, and mentoring
Sosialisasi Sadar Wisata dalam Mendorong Partisipasi Masyarakat untuk Pengembangan Pariwisata Berkelanjutan Roodhi, Mohammad Najib; Dakwah, Muhammad Mujahid; Abdurrahman, Abdurrahman; Muhtarom, Zamroni Alpian; Girsang, Zefanya Andryan; Bratayasa, I Wayan; Switrayana, I Nyoman; Nasri, Muhammad Haris
Bakti Sekawan : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2025): Juni
Publisher : Puslitbang Sekawan Institute Nusa Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35746/bakwan.v5i1.785

Abstract

This community service activity was carried out with the main objective of increasing public awareness of the importance of tourism awareness as a foundation for achieving sustainable tourism development, particularly in the coastal area of Batu Layar, Senggigi. The activity was implemented using educational and participatory approaches involving more than 20 community partners, consisting of village officials, youth groups, MSME actors, community leaders, and local representatives. The implementation process included several key stages: delivering awareness material, conducting focused group discussions, simulating tourism service practices, and evaluating participants' understanding through pre-test and post-test assessments. The results of the activity showed a significant improvement in participants' understanding of tourism awareness concepts. This was evidenced by evaluation data, where the average pre-test score of 63.2 increased to 84.5 in the post-test. In addition to the cognitive improvements, this activity also resulted in tangible community impact in the form of collective commitments to support sustainable tourism development. Real actions taken by the community included the formation of a tourism awareness group (Pokdarwis), initiation of beach clean-up programs, and digital tourism promotion through social media platforms. This activity demonstrates that a well-designed, interactive, and stakeholder-inclusive socialization strategy can be an effective means of building collective awareness and encouraging active community participation in developing inclusive, competitive, and sustainable tourism destinations.
Penguatan Nilai Sadar Wisata melalui Edukasi Partisipatif bagi Masyarakat Sekitar Pantai Kerandangan dalam Mendukung Daya Tarik Wisata Berbasis Kearifan Lokal Dakwah, Muhammad Mujahid; Roodhi, Mohammad Najib; Abdurrahman, Abdurrahman; Muhtarom, Zamroni Alpian; Girsang, Zefanya Andryan; Baehaqi, Baehaqi; Mulyono, Lalu Edy Herman; Latif, Kurniadin Abd
Bakti Sekawan : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2025): Juni
Publisher : Puslitbang Sekawan Institute Nusa Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35746/bakwan.v5i1.794

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat nilai-nilai sadar wisata di kawasan Pantai Kerandangan, Senggigi, sebagai upaya mendukung pengembangan destinasi wisata berbasis kearifan lokal dan komunitas. Pantai Kerandangan memiliki potensi alam dan budaya yang tinggi, namun belum sepenuhnya dikelola dengan pendekatan yang melibatkan masyarakat secara aktif dan berkelanjutan. Latar belakang kegiatan ini didasarkan pada temuan awal bahwa sebagian besar masyarakat masih belum memahami secara utuh prinsip-prinsip dasar sadar wisata, seperti keamanan, ketertiban, kebersihan, kenyamanan, dan keramahan, yang sejatinya merupakan fondasi penting dalam membangun pengalaman wisata yang berkualitas. Kegiatan dilaksanakan pada 9 Juni 2025 dengan menggunakan pendekatan edukatif-partisipatif, yang menekankan pada keterlibatan aktif masyarakat dalam setiap proses pembelajaran. Empat tahapan utama dilalui, yakni perencanaan, persiapan kegiatan, pelaksanaan, dan evaluasi. Selama kegiatan, peserta mendapatkan materi interaktif, terlibat dalam Focus Group Discussion (FGD) untuk menggali potensi lokal, serta mengikuti simulasi pelayanan wisata berbasis budaya. Evaluasi dilakukan melalui pre-test dan post-test, yang menunjukkan peningkatan signifikan dalam pemahaman peserta, dari rata-rata skor 52,4 menjadi 85,7.Refleksi kelompok di akhir kegiatan memperlihatkan bahwa pendekatan ini efektif tidak hanya dalam meningkatkan pengetahuan, tetapi juga dalam menumbuhkan semangat kolaboratif serta komitmen untuk menjaga dan mempromosikan identitas budaya sebagai daya tarik wisata. Kegiatan ini diharapkan menjadi model yang dapat direplikasi di destinasi lain yang memiliki karakteristik serupa.
PELATIHAN STRATEGI SOCIAL MEDIA ADVERTISING BAGI STUDENTPRENEUR: MENINGKATKAN VISIBILITAS DAN DAYA SAING DI ERA DIGITAL Roodhi, Mohammad Najib; Dakwah, Muhammad Mujahid; Girsang, Zefanya Andryan; Abdurrahman, Abdurrahman; Kurnia, Juan
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 8 No. 3 (2025): DESEMBER: Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/bumir.v8i3.9102

Abstract

Program pengabdian kepada masyarakat ini dilaksanakan di Taman Wisata Alam (TWA) Kerandangan, Lombok Barat, dengan tujuan meningkatkan kapasitas pemandu wisata dalam pengelolaan dan promosi potensi birdwatching berbasis kearifan lokal. Permasalahan utama yang dihadapi masyarakat adalah rendahnya keterampilan teknis pemandu, terbatasnya inovasi dalam pengemasan atraksi wisata berbasis budaya, serta lemahnya strategi promosi digital. Untuk menjawab permasalahan tersebut, kegiatan dilakukan dengan pendekatan partisipatif melalui tahapan observasi awal, sosialisasi dan focus group discussion (FGD), pelatihan dan pendampingan, praktik lapangan berupa simulasi pengelolaan wisata, serta monitoring dan evaluasi. Hasil kegiatan menunjukkan adanya peningkatan signifikan pada keterampilan teknis pemandu dalam penggunaan binokular dan identifikasi burung, peningkatan kesadaran konservasi melalui edukasi penggunaan mist net, serta penguatan strategi promosi berbasis digital. Selain itu, diskusi kelompok menghasilkan rekomendasi strategis berupa penyusunan panduan interpretasi burung, penguatan jejaring promosi, dan pendampingan berkelanjutan. Temuan ini menegaskan bahwa pendekatan partisipatif yang dipadukan dengan praktik lapangan efektif dalam memperkuat kapasitas pemandu wisata sekaligus memperkuat citra TWA Kerandangan sebagai destinasi birdwatching berkelanjutan. Dengan demikian, kegiatan pengabdian ini tidak hanya meningkatkan kompetensi teknis dan kesadaran konservasi masyarakat, tetapi juga memberikan kontribusi nyata terhadap pengembangan ekowisata berbasis komunitas yang berdaya saing dan berorientasi pada keberlanjutan.
The Role of Brand Love in Mediating the Influence of Brand Image and Customer Experience on Consumer Loyalty of Pond’s Cosmetics (A Study Among Students of the University of Mataram) Elisa Budiarti; Dakwah, Muhammad Mujahid
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8322

Abstract

This study analyzes brand love's mediating role in the relationship between brand image and customer experience on consumer loyalty toward Pond's Whitening Cream among University of Mataram students. The cosmetics industry in Indonesia demonstrates rapid growth at 5.35% annually, yet Pond's market share declined significantly from 25.3% in 2023 to 9.5% in 2024, necessitating comprehensive consumer behavior investigation. This quantitative research employed an explanatory design with 150 respondents selected through purposive sampling. Data were collected via online questionnaire utilizing a five-point Likert scale encompassing 19 items across four constructs: brand image, customer experience, brand love, and consumer loyalty. Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0 software analyzed the data through outer and inner model evaluation, incorporating 5,000 bootstrap permutations. Results demonstrate that brand image exerts the strongest direct effect on brand love (β = 0.567, p = 0.000), while customer experience demonstrates lesser influence (β = 0.328, p = 0.001). Both variables maintain significant direct pathways to consumer loyalty (β = 0.420 and β = 0.194 respectively). Critically, brand love mediates both relationships with substantial effect magnitude (β = 0.328, p = 0.000). The study concludes that brand love functions as a pivotal mediating mechanism, with brand image representing the paramount antecedent for emotional brand attachment. Future research should incorporate longitudinal designs, expand sample composition to non-academic populations, and investigate supplementary mediating variables including brand authenticity and perceived value.
Intercultural Communication And Co-Creation In Tourist Satisfaction: Asian–European Perspectives In Mandalika, Lombok Muhammad Mujahid Dakwah; Mohammad Najib Roodhi; Baehaqi Baehaqi
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 1 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i1.4365

Abstract

This study investigates how intercultural communication competence (ICC), communication skills (CS), quality of interaction (QI), and experience co-creation (ECC) influence tourist satisfaction (TS) in Mandalika, Indonesia. The research aims to examine both direct and indirect effects, including the mediating roles of CS and QI, and the moderating role of ECC. The study also compares responses between Asian and European tourists to uncover cultural differences. Using an explanatory research design, data were collected through structured questionnaires from 581 tourists and analysed using PLS-SEM and Multi-Group Analysis with SmartPLS 4.0.3. The results show that ICC significantly affects TS through CS and QI in the full sample but not within cultural subgroups. ECC significantly strengthens the effect of QI on TS across all groups. This study contributes theoretically to intercultural communication and offers practical guidance for destination managers to adopt culturally adaptive and co-creative service strategies.
Co-Authors Abadi Gunawan, Rio Abdul Mannan, Siti Sofiyah Abdurahman Abdurrahman Abdurrahman Abdurrahman Abdurrahman Abdurrahman Ade Paranata Agusdin Ahmad Zaenal Wafik Ahyar, Muhammad Ainaya Mutia Apriadi, Apriadi Asno Azzawagama Firdaus Athar, Handry Sudiartha B. Busaini, B. Baehaqi Baehaqi Baehaqi Bagis, Abdul Azis Baiq Handayani Rinuastuti Baiq Handayani Rinuastuti, Baiq Handayani Burhanuddin Burhanuddin Dedi Kurniawan Denik Tirtaningrum, I Dewa Ayu Didy Ika Supryadi Diswandi Djoko Suprayetno Djoko Suprayetno Dwi Putra Buana Sakti Elisa Budiarti Fadliyanti, Luluk Faidal, Faidal Faresta, Rangga Farid Wajdi Farizi, Zohdi Al Febria Handayani Furizal, Furizal Guyup Mahardhian Dwi Putra Hammad, Rifqi Handayani Rinuastuti, Baiq Handry Sudiartha Athar Herman, Lalu Edy Hilmi, Suhaemi Himawan Sutanto Himawan Sutanto, Himawan Husnita Komalasari I Nyoman Switrayana I Wayan Bratayasa Ibrahim, Isra Dewi Kuntary Irany, Raden Bagus Faizal Irwan Suriadi Irwan Suriadi Irwan Suriadi Islam, Egista Syiarul Iwan Kusmayadi Iwan Kusmayadi Iwan Kusuma Negara Judandi Rizky Pratomo Khairunnisa, Baiq Asya Faras Kurnia, Juan Kurniadin Abd Latif Kusmayadi, Iwan Maria Theresa Gusti Ayu Adventa Brilianti Melinda Silvana Muhammad Afif Muhammad Haris Nasri Muhammad Nur Zaini Mulahela, Saripa Zihad Munawir Ali Sahbana Novita Dewi Pahrudin, Pahrudin Prima Astuti Handayani Putra, Taufan Handika Putri, Destiana Adinda Robbani Afdhalul Ikhsan rodhi, mohammad najib Rusminah HS Sabina Permata Ridyati Safira Indana Masrura Salsabhilla Dhea Febyana Siska Dewi Wulandari Sri Maryanti Suci Sukma Sukmawaty Sukmawaty, Sukmawaty Suprayetno, Djoko Sutama, Gusti Putu Syamsul Ramdhani Ummu Latifa Wafik, Ahmad Zaenal Wardani, Laila Yazman Yazid Zamroni Alpian Muhtarom Zefanya Andryan Girsang