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All Journal Jurnal Ilmiah Teknik Elektro Komputer dan Informatika (JITEKI) JEJAK EKONOBIS (JURNAL EKONOMI DAN BISNIS) JSEH (Jurnal Sosial Ekonomi dan Humaniora) SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Ganaya: Jurnal Ilmu Sosial dan Humaniora Distribusi JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Journal of Institution And Sharia Finance Jurnal Pengabdian Masyarakat Bumi Raflesia Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Jurnal Abdi Insani Jurnal Bumigora Information Technology (BITe) Target : Jurnal Manajemen Bisnis REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat Elastisitas Jurnal Ekonomi Pembangunan Jurnal Abdimas Sangkabira International Journal of Multidisciplinary: Applied Business and Education Research ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Empowerment : Jurnal Pengabdian Pada Masyarakat ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Unram Journal of Community Service (UJCS) East Asian Journal of Multidisciplinary Research (EAJMR) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Pepadu Bakti Sekawan : Jurnal Pengabdian Masyarakat Experimental Student Experiences Jurnal Abdi Anjani Jurnal Abdimas Independen Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Journal of Sharia Economy and Islamic Tourism INJECT Interdisciplinary Journal of Communication Indonesian Journal of Education and Community Services Pariwisata
Muhammad Mujahid Dakwah
Management Study Program, Faculty Of Economics And Business, University Of Mataram
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Social Sciences Other

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Penguatan Nilai Sadar Wisata melalui Edukasi Partisipatif bagi Masyarakat Sekitar Pantai Kerandangan dalam Mendukung Daya Tarik Wisata Berbasis Kearifan Lokal Dakwah, Muhammad Mujahid; Roodhi, Mohammad Najib; Abdurrahman, Abdurrahman; Muhtarom, Zamroni Alpian; Girsang, Zefanya Andryan; Baehaqi, Baehaqi; Mulyono, Lalu Edy Herman; Latif, Kurniadin Abd
Bakti Sekawan : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2025): Juni
Publisher : Puslitbang Sekawan Institute Nusa Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35746/bakwan.v5i1.794

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat nilai-nilai sadar wisata di kawasan Pantai Kerandangan, Senggigi, sebagai upaya mendukung pengembangan destinasi wisata berbasis kearifan lokal dan komunitas. Pantai Kerandangan memiliki potensi alam dan budaya yang tinggi, namun belum sepenuhnya dikelola dengan pendekatan yang melibatkan masyarakat secara aktif dan berkelanjutan. Latar belakang kegiatan ini didasarkan pada temuan awal bahwa sebagian besar masyarakat masih belum memahami secara utuh prinsip-prinsip dasar sadar wisata, seperti keamanan, ketertiban, kebersihan, kenyamanan, dan keramahan, yang sejatinya merupakan fondasi penting dalam membangun pengalaman wisata yang berkualitas. Kegiatan dilaksanakan pada 9 Juni 2025 dengan menggunakan pendekatan edukatif-partisipatif, yang menekankan pada keterlibatan aktif masyarakat dalam setiap proses pembelajaran. Empat tahapan utama dilalui, yakni perencanaan, persiapan kegiatan, pelaksanaan, dan evaluasi. Selama kegiatan, peserta mendapatkan materi interaktif, terlibat dalam Focus Group Discussion (FGD) untuk menggali potensi lokal, serta mengikuti simulasi pelayanan wisata berbasis budaya. Evaluasi dilakukan melalui pre-test dan post-test, yang menunjukkan peningkatan signifikan dalam pemahaman peserta, dari rata-rata skor 52,4 menjadi 85,7.Refleksi kelompok di akhir kegiatan memperlihatkan bahwa pendekatan ini efektif tidak hanya dalam meningkatkan pengetahuan, tetapi juga dalam menumbuhkan semangat kolaboratif serta komitmen untuk menjaga dan mempromosikan identitas budaya sebagai daya tarik wisata. Kegiatan ini diharapkan menjadi model yang dapat direplikasi di destinasi lain yang memiliki karakteristik serupa.
Intercultural Communication And Co-Creation In Tourist Satisfaction: Asian–European Perspectives In Mandalika, Lombok Muhammad Mujahid Dakwah; Mohammad Najib Roodhi; Baehaqi Baehaqi
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 1 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i1.4365

Abstract

This study investigates how intercultural communication competence (ICC), communication skills (CS), quality of interaction (QI), and experience co-creation (ECC) influence tourist satisfaction (TS) in Mandalika, Indonesia. The research aims to examine both direct and indirect effects, including the mediating roles of CS and QI, and the moderating role of ECC. The study also compares responses between Asian and European tourists to uncover cultural differences. Using an explanatory research design, data were collected through structured questionnaires from 581 tourists and analysed using PLS-SEM and Multi-Group Analysis with SmartPLS 4.0.3. The results show that ICC significantly affects TS through CS and QI in the full sample but not within cultural subgroups. ECC significantly strengthens the effect of QI on TS across all groups. This study contributes theoretically to intercultural communication and offers practical guidance for destination managers to adopt culturally adaptive and co-creative service strategies.
Global and Regional Evolution of Economic Communication Research (1960–2024): Systematic Review and Bibliometric Analysis Baehaqi; Mohammad Najib Roodhi; Muhammad Mujahid Dakwah
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 2 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i2.4884

Abstract

This study provides the first longitudinal and global mapping of the evolution of Economic Communication from 1960 to 2024 by combining a systematic literature review (PRISMA) with bibliometric analysis (VOSviewer) of 117 Scopus-indexed articles. The findings reveal that the field has transformed from fragmented, discipline-specific studies into an interdisciplinary domain shaped by digital transformation, globalization, and shifting policy agendas. Five interconnected thematic clusters were identified—macroeconomic growth, sustainability communication, ICT–FDI linkages, digital inequality, and crisis-related messaging—highlighting communication’s function as a governance tool, an enabler of inclusive participation, and a driver of resilience. By embedding these clusters within frameworks such as Risk Communication Theory, the Digital Divide Framework, and Global Value Chain Theory, the study advances conceptual clarity and situates communication at the center of development and policy discourse. Its contribution lies in offering a theory-anchored synthesis that bridges structural mapping with interpretive insight, while foregrounding emerging contributions from the Global South. Limitations include reliance on Scopus and English-language publications, which risks selection and language bias. Future research should expand to multi-database and multilingual corpora, integrate mixed-method approaches, and examine AI-mediated communication to address inequalities and institutional trust in diverse contexts.
Mendorong Akselerasi Pertumbuhan Industri untuk Penguatan Modal Usaha Melalui Inklusi dan Literasi Keuangan Djoko Suprayetno; Iwan Kusmayadi; Lalu Edy Herman Mulyono; Muhammad Mujahid Dakwah
Indonesian Journal of Education and Community Services Vol. 1 No. 1 (2021): Edisi Januari-Juni 2021
Publisher : Indonesian Publication Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Khalayak sasaran dalam kegiatan pelatihan ini yaitu KUBe (Kelompok Usaha Bersama) “Maju Jaya”. KUBe Maju Jaya adalah satu dari KUBe yang ada di Desa Karang Bayan dan sudah berjalan kurang lebih 8 tahun sejak awal pendiriannya. Namun belum mengalami kemajuan yang berarti, masih perlu mendapatkan perhatian terutama strategi manajerial pengembangan usaha yang efektif melalui penguatan modal. Pendekatan dalam pelatihan ini melalui ceramah dan praktik edukasi literasi keuangan untuk meningkatkan kecakapan masyarakat. Manfaat literasi dan inklusi keuangan dalam pelatihan ini berdampak pada kenaikan tingkat inklusi keuangan sehingga akan mengurangi kesenjangan (inequality) dan rigiditas low income trap sehingga dapat meningkatkan kesejahteraan masyarakat yang selanjutnya akan berujung pada penurunan tingkat kemiskinan.
Revitalizing coastal women’s SMEs in Mandalika SEZ: The moderating role of blue justice Mohammad Najib Roodhi; Muhammad Mujahid Dakwah; Zefanya Andryan Girsang; Abdurrahman Abdurrahman; Dione Darmansyah Putra Alief; Ahmad Rizki Rizaldi Moerad; Aulia Safira
SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Vol 12 No 2 (2026): In Progress
Publisher : LP2M Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/sosio.v12i2.22329

Abstract

Women-led small and medium enterprises (SMEs) in coastal tourism areas play a crucial role in supporting local economies, yet they continue to face structural constraints in accessing resources, markets, and institutional support. This study examines the effects of human capital, social capital, financial capital, and local wisdom on adaptive capacity and entrepreneurial capability, and their contribution to SMEs revitalization in the Mandalika Special Economic Zone (SEZ). This research adopts an explanatory sequential mixed-method design, integrating a semi-systematic literature review and quantitative analysis using Partial Least Squares Structural Equation Modeling (PLS-SEM). The literature review draws on recent Scopus-indexed journal articles up to 2025 to identify key constructs and theoretical relationships. Quantitative data were collected through a structured questionnaire from 156 coastal women entrepreneurs in the Mandalika SEZ. The findings reveal that human capital, social capital, and local wisdom significantly enhance adaptive capacity. However, adaptive capacity alone does not directly drive SMEs revitalization. Instead, blue justice emerges as a critical factor that directly influences revitalization and strengthens the relationship between adaptive capacity and business outcomes. These findings imply that capacity-building initiatives must be complemented by equitable access to resources, inclusive governance, and fair benefit distribution. Future research should explore longitudinal dynamics and cross-regional comparisons in coastal tourism economies.
Digital Marketing Capability Across Industries: A Narrative Literature Review and Conceptual Synthesis of Six Core Dimensions Zefanya Andryan Girsang; Muhammad Mujahid Dakwah; Dinis Cahyaningrum; Zamroni Alpian Muhtarom
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 15 No. 1 (2026): JMM March 2026
Publisher : Faculty of Economics and Business University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jmm.v15i1.877

Abstract

Digital Marketing Capability (DMC) has become an important strategic capability that enables organizations to leverage digital technologies to improve marketing performance and sustain competitive advantage. However, existing research remains fragmented due to inconsistent definitions, diverse measurement approaches, and varying industrial contexts. This study aims to synthesize the conceptual development of DMC, examine its operationalization, identify its core dimensions across industries, and propose future research directions. A narrative literature review was conducted by analyzing 13 peer-reviewed journal articles covering multiple industrial contexts, including small and medium-sized enterprises (SMEs), agriculture, hospitality and tourism, manufacturing, and industrial firms. Using thematic synthesis, the review compares conceptualizations, measurement approaches, and industrial applications of DMC. The findings show that DMC has evolved from a technology adoption perspective into a strategic organizational capability integrating digital technologies, customer engagement, platform management, data analytics, and stakeholder collaboration. The study proposes six core dimensions of DMC: Digital Market Sensing Capability, Digital Content and Communication Capability, Digital Customer Engagement Capability, Digital Platform Management Capability, Digital Data Analytics Capability, and Digital Business Stakeholder Engagement Capability. These findings provide an integrated conceptual framework that supports future empirical research and the development of standardized DMC measurement instruments across diverse industrial contexts.
Sentiment Analysis on Marketplace in Indonesia using Support Vector Machine and Naïve Bayes Method Muhammad Mujahid Dakwah; Asno Azzawagama Firdaus; Furizal Furizal; Rangga Faresta
Jurnal Ilmiah Teknik Elektro Komputer dan Informatika Vol. 10 No. 1 (2024): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26555/jiteki.v10i1.28070

Abstract

This research addresses the challenges of marketplace customer feedback, which is an important aspect in today's era of online transactions. Marketplaces often receive many unsatisfactory comments from their customers through social media platforms. One approach that can be used to address this is sentiment analysis. This research contributes new insights as recommendations for marketplaces based on customer opinions on available services and delivery. The sentiment analysis methods used are Naive Bayes and Support Vector Machine because they are considered the best methods in training text-based classification models. Before being classified, the data goes through preprocessing stages such as cleaning, case folding, filtering, stemming, and tokenizing, as well as feature extraction stages using Term Frequency - Inverse Document Frequency (TF-IDF). The objects analyzed are divided into several well-known marketplaces in Indonesia such as Tokopedia, Lazada, and Shopee in discussing services and delivery of goods. The data used in this study comes from Twitter (X) social media accessed on August 27, 2023, using crawling techniques and successfully obtained as much as 2057 Tweet data. The best accuracy is obtained in the SVM method when compared to the Naive Bayes method. Words obtained based on service talks include price, service, application service, feedback, independence, and others. As for the delivery of goods, common words such as COD, delivery, package, courier, cheap, price, and others appear. Both methods used have good accuracy and can be recommended for use in similar research.
The Mediating Effect of Brand Trust on Purchase Decisions through Perceived Quality and Health Consciousness Using PLS-SEM Saripa Zihad Mulahela; Muhammad Mujahid Dakwah
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 9 No 1 (2026)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v9i1.5025

Abstract

The growing adoption of healthy lifestyles has increasingly challenged the consumption of carbonated beverages, which are widely perceived as unhealthy products. Nevertheless, some brands remain competitive due to strong perceived quality and consumer trust. This study aims to examine the mediating role of brand trust in the relationships among perceived quality, health consciousness, and purchase decisions for Big Cola, addressing inconsistent findings on the Influence of health consciousness on unhealthy product consumption. This study employed a quantitative explanatory design using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected from 200 respondents who had previously consumed Big Cola through purposive sampling. Measurement items were assessed using a five-point Likert scale, and the analysis was conducted using SmartPLS 4.0 to evaluate both the measurement and structural models. The results indicate that perceived quality has a strong positive effect on brand trust and a positive Influence on purchase decisions. In contrast, health consciousness negatively affects purchase decisions, suggesting that greater health awareness reduces consumers' willingness to buy carbonated beverages. Furthermore, brand trust plays an important mediating role by strengthening the effect of perceived quality on purchase decisions and partially mitigating the negative Influence of health consciousness. The structural model demonstrates strong explanatory power, with R² values of 0.72 for brand trust and 0.81 for purchase decisions. This study provides empirical evidence that health consciousness shows a negative but weak effect, indicating a limited deterrent role in unhealthy product consumption, while brand trust remains a key mechanism sustaining purchase behavior.
The Role of Brand Love in Mediating the Influence of Brand Image and Customer Experience on Consumer Loyalty of Pond’s Cosmetics (A Study Among Students of the University of Mataram) Elisa Budiarti; Muhammad Mujahid Dakwah
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8322

Abstract

This study analyzes brand love's mediating role in the relationship between brand image and customer experience on consumer loyalty toward Pond's Whitening Cream among University of Mataram students. The cosmetics industry in Indonesia demonstrates rapid growth at 5.35% annually, yet Pond's market share declined significantly from 25.3% in 2023 to 9.5% in 2024, necessitating comprehensive consumer behavior investigation. This quantitative research employed an explanatory design with 150 respondents selected through purposive sampling. Data were collected via online questionnaire utilizing a five-point Likert scale encompassing 19 items across four constructs: brand image, customer experience, brand love, and consumer loyalty. Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0 software analyzed the data through outer and inner model evaluation, incorporating 5,000 bootstrap permutations. Results demonstrate that brand image exerts the strongest direct effect on brand love (β = 0.567, p = 0.000), while customer experience demonstrates lesser influence (β = 0.328, p = 0.001). Both variables maintain significant direct pathways to consumer loyalty (β = 0.420 and β = 0.194 respectively). Critically, brand love mediates both relationships with substantial effect magnitude (β = 0.328, p = 0.000). The study concludes that brand love functions as a pivotal mediating mechanism, with brand image representing the paramount antecedent for emotional brand attachment. Future research should incorporate longitudinal designs, expand sample composition to non-academic populations, and investigate supplementary mediating variables including brand authenticity and perceived value.
The Role of Brand Love in Mediating the Influence of Brand Trust on Consumer Loyalty of Sariayu Cosmetics Baiq Asya Faras Khairunnisa; Muhammad Mujahid Dakwah
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8323

Abstract

Background: The Indonesian cosmetics industry faces intense competition, with Sariayu experiencing declining market share from 15% in 2020 to 8.9% in 2024, indicating weakened consumer loyalty. Purpose: This study examines the mediating role of brand love in the relationship between brand trust and consumer loyalty toward Sariayu facial mask products. Methods: A quantitative explanatory design was employed with purposive sampling of 150 University of Mataram students aged 18-25 years with minimum twice product usage. A five-point Likert scale questionnaire was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results: Brand trust significantly influenced brand love (β = 0.785, p < 0.001). Both brand trust (β = 0.661, p < 0.001) and brand love (β = 0.230, p = 0.009) positively affected consumer loyalty. Brand love partially mediated the trust-loyalty relationship, indicating emotional bonds amplify trust effects on loyalty. Conclusion: Brand love functions as a significant mediator between brand trust and consumer loyalty, emphasizing the importance of cultivating both cognitive trust and affective commitment in building sustainable loyalty for local cosmetic brands. These findings validate theoretical frameworks while extending applicability to the Indonesian halal cosmetics industry.
Co-Authors Abdul Mannan, Siti Sofiyah Abdurahman Abdurrahman Abdurrahman Abdurrahman Abdurrahman Abdurrahman Abdurrahman Abdurrahman Abdurrahman Ade Paranata Agusdin Ahmad Rizki Rizaldi Moerad Ahmad Zaenal Wafik Apriadi, Apriadi Asno Azzawagama Firdaus Athar, Handry Sudiartha Aulia Safira B. Busaini, B. Baehaqi Baehaqi Bagis, Abdul Azis Baiq Asya Faras Khairunnisa Baiq Handayani Rinuastuti Baiq Handayani Rinuastuti, Baiq Handayani Burhanuddin Burhanuddin Dedi Kurniawan Denik Tirtaningrum, I Dewa Ayu Didy Ika Supryadi Dinis Cahyaningrum Dione Darmansyah Putra Alief Diswandi Djoko Suprayetno Djoko Suprayetno Dwi Putra Buana Sakti Elisa Budiarti Fadliyanti, Luluk Faidal, Faidal Farizi, Zohdi Al Febria Handayani Furizal Furizal Hammad, Rifqi Handayani Rinuastuti, Baiq Handry Sudiartha Athar Herman, Lalu Edy Himawan Sutanto Himawan Sutanto, Himawan I Nyoman Switrayana I Wayan Bratayasa Ibrahim, Isra Dewi Kuntary Irany, Raden Bagus Faizal Irwan Suriadi Irwan Suriadi Irwan Suriadi Islam, Egista Syiarul Iwan Kusmayadi Iwan Kusmayadi Iwan Kusuma Negara Juan Kurnia Juan Kurnia Judandi Rizky Pratomo Kurniadin Abd Latif Kusmayadi, Iwan Laila Wardani Maria Theresa Gusti Ayu Adventa Brilianti Melinda Silvana Mohammad Najib Roodhi Muhammad Afif Muhammad Ahyar Muhammad Haris Nasri Muhammad Nur Zaini Munawir Ali Sahbana Novita Dewi Pahrudin, Pahrudin Putra, Taufan Handika Rangga Faresta Rio Abadi Gunawan Robbani Afdhalul Ikhsan Rusminah HS Sabina Permata Ridyati Safira Indana Masrura Salsabhilla Dhea Febyana Saripa Zihad Mulahela Siska Dewi Wulandari Suci Sukma Suhaemi Hilmi Suprayetno, Djoko Syamsul Ramdhani Ummu Latifa Wafik, Ahmad Zaenal Wardani, Laila Yazman Yazid Zamroni Alpian Muhtarom Zamroni Alpian Muhtarom Zefanya Andryan Girsang Zefanya Andryan Girsang