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All Journal Jurnal Ilmiah Teknik Elektro Komputer dan Informatika (JITEKI) JEJAK EKONOBIS (JURNAL EKONOMI DAN BISNIS) JSEH (Jurnal Sosial Ekonomi dan Humaniora) Ganaya: Jurnal Ilmu Sosial dan Humaniora Distribusi JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Journal of Institution And Sharia Finance Jurnal Pengabdian Masyarakat Bumi Raflesia jurnal ilmiah hospitality Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Jurnal Abdi Insani Jurnal Bumigora Information Technology (BITe) Target : Jurnal Manajemen Bisnis REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat Elastisitas Jurnal Ekonomi Pembangunan Jurnal Pengabdian Masyarakat Indonesia Jurnal Abdimas Sangkabira International Journal of Multidisciplinary: Applied Business and Education Research ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Empowerment : Jurnal Pengabdian Pada Masyarakat ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Unram Journal of Community Service (UJCS) East Asian Journal of Multidisciplinary Research (EAJMR) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Pepadu Bakti Sekawan : Jurnal Pengabdian Masyarakat Experimental Student Experiences Jurnal Abdi Anjani Jurnal Abdimas Independen Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Journal of Sharia Economy and Islamic Tourism INJECT Interdisciplinary Journal of Communication Indonesian Journal of Education and Community Services
Muhammad Mujahid Dakwah
Management Study Program, Faculty Of Economics And Business, University Of Mataram
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Global and Regional Evolution of Economic Communication Research (1960–2024): Systematic Review and Bibliometric Analysis Baehaqi; Mohammad Najib Roodhi; Muhammad Mujahid Dakwah
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 2 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i2.4884

Abstract

This study provides the first longitudinal and global mapping of the evolution of Economic Communication from 1960 to 2024 by combining a systematic literature review (PRISMA) with bibliometric analysis (VOSviewer) of 117 Scopus-indexed articles. The findings reveal that the field has transformed from fragmented, discipline-specific studies into an interdisciplinary domain shaped by digital transformation, globalization, and shifting policy agendas. Five interconnected thematic clusters were identified—macroeconomic growth, sustainability communication, ICT–FDI linkages, digital inequality, and crisis-related messaging—highlighting communication’s function as a governance tool, an enabler of inclusive participation, and a driver of resilience. By embedding these clusters within frameworks such as Risk Communication Theory, the Digital Divide Framework, and Global Value Chain Theory, the study advances conceptual clarity and situates communication at the center of development and policy discourse. Its contribution lies in offering a theory-anchored synthesis that bridges structural mapping with interpretive insight, while foregrounding emerging contributions from the Global South. Limitations include reliance on Scopus and English-language publications, which risks selection and language bias. Future research should expand to multi-database and multilingual corpora, integrate mixed-method approaches, and examine AI-mediated communication to address inequalities and institutional trust in diverse contexts.
Mendorong Akselerasi Pertumbuhan Industri untuk Penguatan Modal Usaha Melalui Inklusi dan Literasi Keuangan Djoko Suprayetno; Iwan Kusmayadi; Lalu Edy Herman Mulyono; Muhammad Mujahid Dakwah
Indonesian Journal of Education and Community Services Vol. 1 No. 1 (2021): Edisi Januari-Juni 2021
Publisher : Indonesian Publication Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Khalayak sasaran dalam kegiatan pelatihan ini yaitu KUBe (Kelompok Usaha Bersama) “Maju Jaya”. KUBe Maju Jaya adalah satu dari KUBe yang ada di Desa Karang Bayan dan sudah berjalan kurang lebih 8 tahun sejak awal pendiriannya. Namun belum mengalami kemajuan yang berarti, masih perlu mendapatkan perhatian terutama strategi manajerial pengembangan usaha yang efektif melalui penguatan modal. Pendekatan dalam pelatihan ini melalui ceramah dan praktik edukasi literasi keuangan untuk meningkatkan kecakapan masyarakat. Manfaat literasi dan inklusi keuangan dalam pelatihan ini berdampak pada kenaikan tingkat inklusi keuangan sehingga akan mengurangi kesenjangan (inequality) dan rigiditas low income trap sehingga dapat meningkatkan kesejahteraan masyarakat yang selanjutnya akan berujung pada penurunan tingkat kemiskinan.
The Role of Brand Love in Mediating the Influence of Brand Trust on Consumer Loyalty of Sariayu Cosmetics Khairunnisa, Baiq Asya Faras; Dakwah, Muhammad Mujahid
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8323

Abstract

Background: The Indonesian cosmetics industry faces intense competition, with Sariayu experiencing declining market share from 15% in 2020 to 8.9% in 2024, indicating weakened consumer loyalty. Purpose: This study examines the mediating role of brand love in the relationship between brand trust and consumer loyalty toward Sariayu facial mask products. Methods: A quantitative explanatory design was employed with purposive sampling of 150 University of Mataram students aged 18-25 years with minimum twice product usage. A five-point Likert scale questionnaire was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results: Brand trust significantly influenced brand love (β = 0.785, p < 0.001). Both brand trust (β = 0.661, p < 0.001) and brand love (β = 0.230, p = 0.009) positively affected consumer loyalty. Brand love partially mediated the trust-loyalty relationship, indicating emotional bonds amplify trust effects on loyalty. Conclusion: Brand love functions as a significant mediator between brand trust and consumer loyalty, emphasizing the importance of cultivating both cognitive trust and affective commitment in building sustainable loyalty for local cosmetic brands. These findings validate theoretical frameworks while extending applicability to the Indonesian halal cosmetics industry.
Destination Rejuvenation Strategy, Digital Engagement on Millennial Generation Loyalty with Place Attachment as a Mediating Variable Case Study in Senggigi, Lombok Syamsul Ramdhani; Muhammad Mujahid Dakwah
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8490

Abstract

This study investigates the mediating role of place attachment between destination rejuvenation strategy and digital engagement on millennial tourist loyalty at Senggigi, Lombok. Employing quantitative explanatory research design, 150 millennial tourists aged 25-40 with prior Senggigi experience were selected through purposive sampling. Data were collected via online questionnaire utilizing five-point Likert scale measuring destination rejuvenation strategy, digital engagement, place attachment, and millennial tourist loyalty. PLS-SEM with SmartPLS 3.0 software analyzed the structural relationships using bootstrapping procedure with 5,000 samples. Results demonstrate that digital engagement exerts an extraordinarily strong direct effect on place attachment (β=0.940, p<0.001), while place attachment substantially influences millennial tourist loyalty (β=0.710, p<0.001). Direct effects from destination rejuvenation strategy and digital engagement on loyalty were rejected, indicating place attachment functions as a critical mediating mechanism. Findings substantiate emotion-based loyalty frameworks, demonstrating that psychological attachment rather than tangible facility improvements drives loyalty manifestations. These findings advance theoretical understanding of destination marketing effectiveness through attachment cultivation mechanisms and provide practical guidance for destination managers prioritizing digital engagement quality and authentic community connection cultivation as primary loyalty determinants.
Can Electronic Word of Mouth Mediate the Relationship between Omnichannel and Purchase Intention? Retail Company? Ainaya Mutia; Muhammad Mujahid Dakwah; Sri Maryanti
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8823

Abstract

This study aims to examine the influence of omnichannel marketing on purchase intention at Alfamart, with electronic word of mouth as a mediating variable. The study used quantitative methods with a sample size of 152 respondents.Data were collected through an online questionnaire using a five-point Likert scale to measure omnichannel, purchase intention, and electronic word of mouth.Structural Equation Modeling approach based on Partial Least Squares (PLS-SEM) with SmartPLS 4.0 software was used toproduces information related to the Loading Factor, Composite Reliability, Average Variance Extracted (AVE) values, and Hypothesis Testing Output both directly and indirectly. The results of the study indicate that all relationships between variables are proven positive and significant. Omnichannel has a positive and significant effect on purchase intention (T-Statistic = 3.805; P-Values ​​= 0.000), omnichannel has a positive and significant effect on E-WOM (T-Statistic = 11.133; P-Values ​​= 0.000). In addition, E-WOM also has a positive and significant effect on purchase intention (T-Statistic = 4.277; P-Values ​​= 0.000). Mediation analysis shows that E-WOM positively and significantly mediates the effect of omnichannel on purchase intention (T-Statistic = 3.834; P-Values ​​= 0.000). These findings indicate that effective omnichannel implementation not only directly increases purchase intention but also encourages the formation of digital reviews and recommendations, further strengthening purchase intention at Alfamart. Based on the research results and implications, several recommendations can be made for future research, including expanding the research object to various types of retail outlets, adding mediating variables, and combining research methods to provide more accurate respondent information. Omnichannel integration needs to be continuously optimized so that consumers can move seamlessly between physical stores and digital channels. Practically, companies need to improve the quality of digital services, such as easy access to product information, clarity of product availability, and ease of transactions, to encourage positive consumer reviews..
The Mediating Effect of Brand Trust on Purchase Decisions through Perceived Quality and Health Consciousness Using PLS-SEM Mulahela, Saripa Zihad; Dakwah, Muhammad Mujahid
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 9 No 1 (2026)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v9i1.5025

Abstract

The growing adoption of healthy lifestyles has increasingly challenged the consumption of carbonated beverages, which are widely perceived as unhealthy products. Nevertheless, some brands remain competitive due to strong perceived quality and consumer trust. This study aims to examine the mediating role of brand trust in the relationships among perceived quality, health consciousness, and purchase decisions for Big Cola, addressing inconsistent findings on the Influence of health consciousness on unhealthy product consumption. This study employed a quantitative explanatory design using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected from 200 respondents who had previously consumed Big Cola through purposive sampling. Measurement items were assessed using a five-point Likert scale, and the analysis was conducted using SmartPLS 4.0 to evaluate both the measurement and structural models. The results indicate that perceived quality has a strong positive effect on brand trust and a positive Influence on purchase decisions. In contrast, health consciousness negatively affects purchase decisions, suggesting that greater health awareness reduces consumers' willingness to buy carbonated beverages. Furthermore, brand trust plays an important mediating role by strengthening the effect of perceived quality on purchase decisions and partially mitigating the negative Influence of health consciousness. The structural model demonstrates strong explanatory power, with R² values of 0.72 for brand trust and 0.81 for purchase decisions. This study provides empirical evidence that health consciousness shows a negative but weak effect, indicating a limited deterrent role in unhealthy product consumption, while brand trust remains a key mechanism sustaining purchase behavior.
Digital Financial Reports for Female Shrimp Paste Entrepreneurs for Sustainable Competitive Financial Advantage Kusmayadi, Iwan; Suprayetno, Djoko; Wardani, Laila; Dakwah, Muhammad Mujahid; Ahyar, Muhammad; Sofiyah, Siti
Unram Journal of Community Service Vol. 6 No. 4 (2025): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i4.1379

Abstract

Jor Hamlet, Jerowaru Village, Jerowaru District, East Lombok Regency, is a center for shrimp paste production with significant development potential. Limited access to capital is the main constraint due to the low awareness and financial literacy among most entrepreneurs. This situation requires intervention through education, carried out with direct assistance in the form of workshops on the introduction and use of digital financial reporting applications. This training aims to enhance financial management skills in a more practical and professional manner, thereby improving business competitiveness and sustainability. The focus of this mentoring activity is the introduction of the application and practical simulation of automatically preparing financial reports using the BukuWarung application. The structured and effective mentoring method is carried out in three main stages: First, initial analysis and preparation, which involves identifying the partner's needs and preparing materials and manuals. Second, workshops, which involve introducing and directly simulating the use of the BukuWarung application. This includes guidance on downloading the app, introduction to its main features and functions, account creation, recording transactions, evaluating financial reports to measure business performance, as well as interactive discussions. Third, monitoring and evaluation, by ensuring that participants can use the application independently and consistently. This mentoring activity has had a positive impact on entrepreneurs, including improved financial literacy and strengthened commitment to regularly record business activities in financial reports. This practice allows them to enhance the efficiency and competitiveness of their businesses.
Co-Authors Abadi Gunawan, Rio Abdul Mannan, Siti Sofiyah Abdurahman Abdurrahman Abdurrahman Abdurrahman Abdurrahman Abdurrahman Ade Paranata Agusdin Ahmad Zaenal Wafik Ahyar, Muhammad Ainaya Mutia Apriadi, Apriadi Asno Azzawagama Firdaus Athar, Handry Sudiartha B. Busaini, B. Baehaqi Baehaqi Baehaqi Bagis, Abdul Azis Baiq Handayani Rinuastuti Baiq Handayani Rinuastuti, Baiq Handayani Burhanuddin Burhanuddin Dedi Kurniawan Denik Tirtaningrum, I Dewa Ayu Didy Ika Supryadi Diswandi Djoko Suprayetno Djoko Suprayetno Dwi Putra Buana Sakti Elisa Budiarti Fadliyanti, Luluk Faidal, Faidal Faresta, Rangga Farizi, Zohdi Al Febria Handayani Furizal, Furizal Guyup Mahardhian Dwi Putra Hammad, Rifqi Handayani Rinuastuti, Baiq Handry Sudiartha Athar Herman, Lalu Edy Hilmi, Suhaemi Himawan Sutanto Himawan Sutanto, Himawan Husnita Komalasari I Nyoman Switrayana I Wayan Bratayasa Ibrahim, Isra Dewi Kuntary Irany, Raden Bagus Faizal Irwan Suriadi Irwan Suriadi Irwan Suriadi Islam, Egista Syiarul Iwan Kusmayadi Iwan Kusmayadi Iwan Kusuma Negara Judandi Rizky Pratomo Khairunnisa, Baiq Asya Faras Kurnia, Juan Kurniadin Abd Latif Kusmayadi, Iwan Maria Theresa Gusti Ayu Adventa Brilianti Melinda Silvana Muhammad Afif Muhammad Haris Nasri Muhammad Nur Zaini Mulahela, Saripa Zihad Munawir Ali Sahbana Novita Dewi Pahrudin, Pahrudin Prima Astuti Handayani Putra, Taufan Handika Putri, Destiana Adinda Robbani Afdhalul Ikhsan rodhi, mohammad najib Rusminah HS Sabina Permata Ridyati Safira Indana Masrura Salsabhilla Dhea Febyana Siska Dewi Wulandari Sri Maryanti Suci Sukma Sukmawaty Sukmawaty, Sukmawaty Suprayetno, Djoko Syamsul Ramdhani Ummu Latifa Wafik, Ahmad Zaenal Wardani, Laila Yazman Yazid Zamroni Alpian Muhtarom Zefanya Andryan Girsang