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All Journal Jurnal Ilmiah Teknik Elektro Komputer dan Informatika (JITEKI) JEJAK EKONOBIS (JURNAL EKONOMI DAN BISNIS) JSEH (Jurnal Sosial Ekonomi dan Humaniora) SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Ganaya: Jurnal Ilmu Sosial dan Humaniora Distribusi JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Journal of Institution And Sharia Finance Jurnal Pengabdian Masyarakat Bumi Raflesia Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Jurnal Abdi Insani Jurnal Bumigora Information Technology (BITe) Target : Jurnal Manajemen Bisnis REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat Elastisitas Jurnal Ekonomi Pembangunan Jurnal Abdimas Sangkabira International Journal of Multidisciplinary: Applied Business and Education Research ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Empowerment : Jurnal Pengabdian Pada Masyarakat ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Unram Journal of Community Service (UJCS) East Asian Journal of Multidisciplinary Research (EAJMR) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Pepadu Bakti Sekawan : Jurnal Pengabdian Masyarakat Experimental Student Experiences Jurnal Abdi Anjani Jurnal Abdimas Independen Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Journal of Sharia Economy and Islamic Tourism INJECT Interdisciplinary Journal of Communication Indonesian Journal of Education and Community Services Pariwisata
Muhammad Mujahid Dakwah
Management Study Program, Faculty Of Economics And Business, University Of Mataram
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Social Sciences Other

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Destination Rejuvenation Strategy, Digital Engagement on Millennial Generation Loyalty with Place Attachment as a Mediating Variable Case Study in Senggigi, Lombok Syamsul Ramdhani; Muhammad Mujahid Dakwah
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8490

Abstract

This study investigates the mediating role of place attachment between destination rejuvenation strategy and digital engagement on millennial tourist loyalty at Senggigi, Lombok. Employing quantitative explanatory research design, 150 millennial tourists aged 25-40 with prior Senggigi experience were selected through purposive sampling. Data were collected via online questionnaire utilizing five-point Likert scale measuring destination rejuvenation strategy, digital engagement, place attachment, and millennial tourist loyalty. PLS-SEM with SmartPLS 3.0 software analyzed the structural relationships using bootstrapping procedure with 5,000 samples. Results demonstrate that digital engagement exerts an extraordinarily strong direct effect on place attachment (β=0.940, p<0.001), while place attachment substantially influences millennial tourist loyalty (β=0.710, p<0.001). Direct effects from destination rejuvenation strategy and digital engagement on loyalty were rejected, indicating place attachment functions as a critical mediating mechanism. Findings substantiate emotion-based loyalty frameworks, demonstrating that psychological attachment rather than tangible facility improvements drives loyalty manifestations. These findings advance theoretical understanding of destination marketing effectiveness through attachment cultivation mechanisms and provide practical guidance for destination managers prioritizing digital engagement quality and authentic community connection cultivation as primary loyalty determinants.
Digital Financial Reports for Female Shrimp Paste Entrepreneurs for Sustainable Competitive Financial Advantage Iwan Kusmayadi; Djoko Suprayetno; Laila Wardani; Muhammad Mujahid Dakwah; Muhammad Ahyar; Siti Sofiyah
Unram Journal of Community Service Vol. 6 No. 4 (2025): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i4.1379

Abstract

Jor Hamlet, Jerowaru Village, Jerowaru District, East Lombok Regency, is a center for shrimp paste production with significant development potential. Limited access to capital is the main constraint due to the low awareness and financial literacy among most entrepreneurs. This situation requires intervention through education, carried out with direct assistance in the form of workshops on the introduction and use of digital financial reporting applications. This training aims to enhance financial management skills in a more practical and professional manner, thereby improving business competitiveness and sustainability. The focus of this mentoring activity is the introduction of the application and practical simulation of automatically preparing financial reports using the BukuWarung application. The structured and effective mentoring method is carried out in three main stages: First, initial analysis and preparation, which involves identifying the partner's needs and preparing materials and manuals. Second, workshops, which involve introducing and directly simulating the use of the BukuWarung application. This includes guidance on downloading the app, introduction to its main features and functions, account creation, recording transactions, evaluating financial reports to measure business performance, as well as interactive discussions. Third, monitoring and evaluation, by ensuring that participants can use the application independently and consistently. This mentoring activity has had a positive impact on entrepreneurs, including improved financial literacy and strengthened commitment to regularly record business activities in financial reports. This practice allows them to enhance the efficiency and competitiveness of their businesses.
PELATIHAN STRATEGI SOCIAL MEDIA ADVERTISING BAGI STUDENTPRENEUR: MENINGKATKAN VISIBILITAS DAN DAYA SAING DI ERA DIGITAL Mohammad Najib Roodhi; Muhammad Mujahid Dakwah; Zefanya Andryan Girsang; Abdurrahman Abdurrahman; Juan Kurnia
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 8 No. 3 (2025): DESEMBER: Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/bumir.v8i3.9102

Abstract

Program pengabdian kepada masyarakat ini dilaksanakan di Taman Wisata Alam (TWA) Kerandangan, Lombok Barat, dengan tujuan meningkatkan kapasitas pemandu wisata dalam pengelolaan dan promosi potensi birdwatching berbasis kearifan lokal. Permasalahan utama yang dihadapi masyarakat adalah rendahnya keterampilan teknis pemandu, terbatasnya inovasi dalam pengemasan atraksi wisata berbasis budaya, serta lemahnya strategi promosi digital. Untuk menjawab permasalahan tersebut, kegiatan dilakukan dengan pendekatan partisipatif melalui tahapan observasi awal, sosialisasi dan focus group discussion (FGD), pelatihan dan pendampingan, praktik lapangan berupa simulasi pengelolaan wisata, serta monitoring dan evaluasi. Hasil kegiatan menunjukkan adanya peningkatan signifikan pada keterampilan teknis pemandu dalam penggunaan binokular dan identifikasi burung, peningkatan kesadaran konservasi melalui edukasi penggunaan mist net, serta penguatan strategi promosi berbasis digital. Selain itu, diskusi kelompok menghasilkan rekomendasi strategis berupa penyusunan panduan interpretasi burung, penguatan jejaring promosi, dan pendampingan berkelanjutan. Temuan ini menegaskan bahwa pendekatan partisipatif yang dipadukan dengan praktik lapangan efektif dalam memperkuat kapasitas pemandu wisata sekaligus memperkuat citra TWA Kerandangan sebagai destinasi birdwatching berkelanjutan. Dengan demikian, kegiatan pengabdian ini tidak hanya meningkatkan kompetensi teknis dan kesadaran konservasi masyarakat, tetapi juga memberikan kontribusi nyata terhadap pengembangan ekowisata berbasis komunitas yang berdaya saing dan berorientasi pada keberlanjutan.
Pemetaan Potensi Agrowisata Desa Genggelang Dalam Pengembangan Sebagai Desa Wisata Ahmad Zaenal Wafik; Muhammad Mujahid Dakwah; Abdurrahman; Melinda Silvana; Judandi Rizky Pratomo; Maria Theresa Gusti Ayu Adventa Brilianti
Jurnal Abdi Anjani Vol 1 No 2 (2023): Jurnal Abdi Anjani (JAA)
Publisher : Program Studi Pariwisata, Fakultas Ekonomi dan Bisnis,Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/anjani.v1i2.930

Abstract

Pemetaan potensi agrowisata Desa Genggelang merupakan salah satu kegiatan pengabdian kepada masyarakat di Desa Genggelang Kecamatan Gangga yang bertujuan untuk meningkatkan pemahaman masyarakat terkait potensi agrowisata. Terdapat tiga tahapan yang dilakukan, yaitu diskusi dengan Kepala Desa/Tokoh Masyarakat, Observasi lapangan, dan pembuatan Site plan (rencana tapak). Berdasarkan tahapan kegiatan tersebut didapatkan potensi Agrowisata yang menjadi modal awal pembangunan proyek agrowisata seperti tingginnya tingkat produktifitas komoditi kopi dan kakao. Setelah potensi teridentifikasi, maka dibuat Site plan yang bertujuan untuk membantu dalam perencanaan tata letak yang optimal untuk meningkatkan efisiensi operasional pembangunan proyek Agrowisata
Pendampingan Peningkatan Inovasi Produk, Kemasan dan Pemasaran Terhadap Makanan Tradisonal Kare-Kare Sebagai Upaya Meningkatkan Penghasilan Masyarakat Desa Sukadana Zamroni Alpian Muhtarom; Muhammad Mujahid Dakwah; Zefanya Andryan Girsang; Mohammad Najib Roodhi; Rio Abadi Gunawan; Suhaemi Hilmi
Empowerment: Jurnal Pengabdian pada Masyarakat Vol 5 No 2 (2025): Empowerment
Publisher : LP2M STAI Darul Kamal NW Kembang Kerang-NTB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51700/empowerment.v5i2.1288

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan daya saing usaha mikro produsen makanan tradisional Kare-Kare di Desa Sukadana melalui inovasi produk, modernisasi kemasan, dan penerapan pemasaran digital. Kegiatan dilaksanakan menggunakan pendekatan Participatory Action Research (PAR) selama delapan bulan yang mencakup tahap perencanaan, pelatihan, penerapan teknologi, pendampingan intensif, serta refleksionisme. Hasil kegiatan menunjukkan peningkatan signifikan pada keterampilan mitra dalam menciptakan varian rasa baru seperti original, red beludru, dan matcha yang disukai konsumen. Desain kemasan modern berbasis vakum sealer berhasil memperpanjang masa simpan produk dan memperkuat citra merek. Pemanfaatan media sosial dan pasar memperluas jangkauan pemasaran dan meningkatkan penjualan. Secara keseluruhan, kegiatan ini berkontribusi terhadap penguatan kapasitas usaha lokal serta memberikan model pendampingan yang dapat direplikasi bagi UMKM berbasis produk tradisional di daerah lain.
Penguatan Kapasitas Pemandu Wisata Bird Watching Di Kawasan Konservasi TWA Kerandangan Dalam Upaya Meningkatkan Daya Tarik Wisata M. Mujahid Dakwah; Mohammad Najib Roodhi; Abdurrahman Abdurrahman; Juan Kurnia
Empowerment: Jurnal Pengabdian pada Masyarakat Vol 5 No 2 (2025): Empowerment
Publisher : LP2M STAI Darul Kamal NW Kembang Kerang-NTB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51700/empowerment.v5i2.1289

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk memperkuat kapasitas pemandu wisata dalam aktivitas mengamati burung di Kawasan Konservasi Taman Wisata Alam (TWA) Kerandangan, Kabupaten Lombok Barat. Potensi besar wisata pengamatan burung di kawasan ini belum dimanfaatkan secara optimal akibat keterbatasan pengetahuan, keterampilan membimbing, dan minimnya promosi digital. Kegiatan dilaksanakan dengan pendekatan Participatory Action Research (PAR) yang tekanan keterlibatan aktif masyarakat dalam setiap tahapan—mulai dari pengungkapan masalah, perencanaan, pelatihan, penerapan teknologi digital, pendampingan, hingga evaluasi program. Hasil kegiatan menunjukkan adanya peningkatan yang signifikan dalam kemampuan pemandu wisata untuk identifikasi burung, penerapan teknik pemandu yang komunikatif, serta pemanfaatan media sosial sebagai sarana promosi ekowisata. Selain itu, terbentuknya kelompok kerja pemandu wisata yang berpartisipasi dalam menjalankan program pariwisata dan meningkatkan kesadaran konservasi masyarakat lokal. Pengabdian ini memberikan dampak nyata berupa peningkatan profesionalisme pemandu wisata, tumbuhnya partisipasi masyarakat dalam pengelolaan ekowisata, serta peningkatan daya tarik dan nilai ekonomi kegiatan pengamatan burung di TWA Kerandangan.
MAPPING AND DESCRIPTION OF THE DISTRIBUTION OF TOURISM OBJECT AREAS IN THE TANJUNG SUB-DISTRICT, NORTH LOMBOK REGENCY Muhammad Mujahid Dakwah; Abdurrahman Abdurrahman
Jurnal Ilmiah Hospitality Vol 12 No 1: Juni 2023
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v12i1.2630

Abstract

The purpose of this research is to analyze, map and describe tourist attractions in improving and facilitating tourists in visiting and policy making by stakeholders, because one of the focuses of national economic development is in the tourism sector, while maintaining the nation's personality and environmental sustainability. The tourism sector provides many advantages or benefits, including being able to create jobs, increase and equalize community income, and introduce regional cultural arts and crafts to be marketed to domestic and foreign tourists. Ten tourist sites in Tanjung Sub-district were mapped to help inform the placement of tourist attractions. This map can also be used as a guide when listing tourist attractions and evaluating the potential of popular tourist destinations. Data descriptions of the tourist attractions in Kecamatan Tanjung, including location, tourist attractions, condition of facilities and infrastructure, condition of visitor numbers, and efforts to develop tourist attractions, show that the current level of tourism in the area has very good prospects. These tourist destinations generally have potential and if worked on properly will increase Regional Original Income (PAD) significantly. Mapping and description of the distribution of tourist attraction areas in Tanjung Sub-district, North Lombok Regency, West Nusa Tenggara is the most important part of decision-making by stakeholders for sustainable tourism development.
Co-Authors Abdul Mannan, Siti Sofiyah Abdurahman Abdurrahman Abdurrahman Abdurrahman Abdurrahman Abdurrahman Abdurrahman Abdurrahman Abdurrahman Ade Paranata Agusdin Ahmad Rizki Rizaldi Moerad Ahmad Zaenal Wafik Apriadi, Apriadi Asno Azzawagama Firdaus Athar, Handry Sudiartha Aulia Safira B. Busaini, B. Baehaqi Baehaqi Bagis, Abdul Azis Baiq Asya Faras Khairunnisa Baiq Handayani Rinuastuti Baiq Handayani Rinuastuti, Baiq Handayani Burhanuddin Burhanuddin Dedi Kurniawan Denik Tirtaningrum, I Dewa Ayu Didy Ika Supryadi Dinis Cahyaningrum Dione Darmansyah Putra Alief Diswandi Djoko Suprayetno Djoko Suprayetno Dwi Putra Buana Sakti Elisa Budiarti Fadliyanti, Luluk Faidal, Faidal Farizi, Zohdi Al Febria Handayani Furizal Furizal Hammad, Rifqi Handayani Rinuastuti, Baiq Handry Sudiartha Athar Herman, Lalu Edy Himawan Sutanto Himawan Sutanto, Himawan I Nyoman Switrayana I Wayan Bratayasa Ibrahim, Isra Dewi Kuntary Irany, Raden Bagus Faizal Irwan Suriadi Irwan Suriadi Irwan Suriadi Islam, Egista Syiarul Iwan Kusmayadi Iwan Kusmayadi Iwan Kusuma Negara Juan Kurnia Juan Kurnia Judandi Rizky Pratomo Kurniadin Abd Latif Kusmayadi, Iwan Laila Wardani Maria Theresa Gusti Ayu Adventa Brilianti Melinda Silvana Mohammad Najib Roodhi Muhammad Afif Muhammad Ahyar Muhammad Haris Nasri Muhammad Nur Zaini Munawir Ali Sahbana Novita Dewi Pahrudin, Pahrudin Putra, Taufan Handika Rangga Faresta Rio Abadi Gunawan Robbani Afdhalul Ikhsan Rusminah HS Sabina Permata Ridyati Safira Indana Masrura Salsabhilla Dhea Febyana Saripa Zihad Mulahela Siska Dewi Wulandari Suci Sukma Suhaemi Hilmi Suprayetno, Djoko Syamsul Ramdhani Ummu Latifa Wafik, Ahmad Zaenal Wardani, Laila Yazman Yazid Zamroni Alpian Muhtarom Zamroni Alpian Muhtarom Zefanya Andryan Girsang Zefanya Andryan Girsang