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Tjokorda Gde Agung Wijaya Kesuma Suryawan
Universitas Ngurah Rai
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Analisis Pengaruh Pengetahuan Kewirausahaan dan Lingkungan Keluarga Terhadap Minat Berwirausaha Siswa Kelas XII SMKN 1 Gianyar Suryawan, Tjokorda Gde Agung Wijaya Kesuma; Dewi, Ni Nyoman Intan Ratna
Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai Vol 16 No 1 (2024)
Publisher : Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70358/jurnalakses.v16i01.1241

Abstract

Penelitian ini bertujuan untuk menginvestigasi pengaruh pengetahuan kewirausahaan dan lingkungan keluarga terhadap minat berwirausaha di kalangan siswa SMK Negeri 1 Gianyar. Populasi studi terdiri dari seluruh siswa kelas XII SMK Negeri 1 Gianyar pada tahun akademik 2021/2022, dengan total 319 individu. Sampel dipilih menggunakan Metode Probabilitas Sampling dengan Teknik Proportional Stratified Random Sampling, menghasilkan ukuran sampel sebanyak 190 siswa yang ditentukan menggunakan Rumus Slovin. Data dikumpulkan melalui observasi, wawancara, kuesioner, dan dokumentasi. Analisis statistik melibatkan regresi linier berganda, analisis determinasi, uji signifikansi parsial (uji t), dan uji signifikansi simultan (uji F). Temuan menunjukkan adanya pengaruh positif parsial yang signifikan dari pengetahuan kewirausahaan dan lingkungan keluarga terhadap minat berwirausaha siswa. Selain itu, pengaruh simultan dari pengetahuan kewirausahaan dan lingkungan keluarga juga secara signifikan memengaruhi minat berwirausaha di kalangan siswa. Hasil ini memberikan wawasan berharga tentang faktor-faktor yang membentuk minat berwirausaha di kalangan siswa SMK, dengan implikasi bagi strategi pemasaran yang bertujuan untuk mengembangkan kewirausahaan di lembaga pendidikan menengah.
Membangun Kepuasan Pelanggan Gym: Eksplorasi Pengaruh Kualitas Layanan dan Servicescape Meryawan, I Wayan; Idayanti, I Dewa Agung Ayu Eka; Suryawan, Tjokorda Gde Agung Wijaya Kesuma; Gusta, I Made
Jurnal Arastirma Vol. 4 No. 1 (2024): JURNAL ARASTIRMA
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jaras.v4i1.38253

Abstract

Tujuan. Sasaran yang di di capai dalam penelitian guna mengetahui pengaruh kualitas layanan dan servicescape terhadap kepuasan pelanggan pengguna Jasa GYM di Kota Denpasar. Metode. Pendekatan Kuantitatif digunakan dalam Metodologi penelitian. Populasi penelitian adalah seluruh pelanggan pengguna jasa sebanyak 141 orang dengan sampel diambil sebanyak 58 orang menggunakan pendekatan rumus slovin dengan teknik pengambilan sampel merujuk pada purposive sampling. Memastikan kevalidan data diuji dengan uji validitas dan reliabilitas sebelum di lakukan analisi data regresi berganda, determinasi, uji F dan Uji t sebagai pengujian hipotesis. Hasil. Terdapat pengaruh yang kuat kualitas pelayanan dan servicescape secara bersama terhadap kepuasan pelanggan. Kualitas layanan dan servicescape secara mandiri berpengaruh positif dan signifikan terhadap kepuasan pengguna jasa GYM. Implikasi. Meningkatkan kepuasan pengguna jasa GYM diperlukan adanya perhatian dan keseriusan dalam memberikan layanan yang berkualitas, kepuasan pelanggan terbukti dapat di bangun dengan adanya kualitas pelayanan yang baik dari industri. Keberadaan dan hadirnya lingkung layanan servicescape memberikan dampak signifikan terhadap harapan pelanggan, petunjuk lingkungan industri dapat membantu pelanggan dalam meningkatkan kepuasan terhadap industry khususnya GYM.
PENGARUH PENGALAMAN BERWIRAUSAHA DAN MOTIVASI BERWIRAUSAHA TERHADAP MINAT BERWIRAUSAHA PEMUDA STT WISMA BAHARI DESA ADAT SEMANA ABIANSEMAL Suryawan, Tjokorda Gde Agung Wijaya Kesuma; Wijaya, Bagus Arya; Meryawan, I Wayan; Ade Krisna, I Putu Pande
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 9 No 1 (2023): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v9i1.1066

Abstract

Entrepreneurial interest is one of the important elements that determine in running a business. In creating entrepreneurial interest, severaldetermining variables are entrepreneurial experience and entrepreneurial motivation. The existence of concerns and problems encountered related toentrepreneurial experience and entrepreneurial motivation in an effort to increase entrepreneurial interest, it is appropriate in this study to investigate further on entrepreneurship experience and entrepreneurial motivation on entrepreneurial interest of youths at STT. Wisma Bahari Desa Adat Semana. The purpose of the study was to determine the simultaneous or partial effect of entrepreneurial experience and entrepreneurial motivation onthe entrepreneurial interest of youths at STT. Wisma Bahari Desa Adat Semana. The number of samples was determined by purposive sampling method, amounted of 94 members of STT. Wisma Bahari Desa Adat Semana. Data were analyzed using classical assumption test, multiple linear regression analysis, multiple correlation analysis, determination analysis, simultaneous significance test (F-test) and partial significance test (t-test). The findingshows that there is a simultaneous positive and significant effect of entrepreneurial experience and entrepreneurial motivation on the entrepreneurialinterest of youths at STT. Wisma Bahari Desa Adat Semana. While partially entrepreneurship experience has a positive and significant effect on theentrepreneurial interest of youths at STT. Wisma Bahari Desa Adat Semana. Partially, entrepreneurial motivation has a positive and significant effect on the entrepreneurial interest of youths at STT. Wisma Bahari Desa Adat Semana
PENGARUH KELENGKAPAN PRODUK DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN UD.ARYAWAN DENPASAR SELATAN Suryawan, Tjokorda Gde Agung Wijaya Kesuma; Cahyani, Ni Made Yuli; Mandiyasa, I Kadek Sara
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 9 No 2 (2023): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v9i2.1144

Abstract

The development of the retail business in Indonesia which is growing rapidly makes competition increase. As a form of retail business, UD. Aryawan who is in, South Denpasar must have an advantage over competitors in order to survive or even win the competition in the retail business. One way to create a competitive advantage is to apply the right marketing mix so that it can satisfy consumers. This study aims to determine the effect of Product Completeness and Store Atmosphere on Consumer Purchase Decisions at UD. Aryawan South Denpasar, as well as knowing which factors have a dominant influence on consumer purchasing decisions at UD. Aryawan South Denpasar. Sampling was carried out using Accidental Sampling as many as 97 respondents. Data collection methods used are observation, interviews, literature study and questionnaires (questionnaire). The data analysis technique used is quantitative analysis consisting of validity test, reliability test, classical assumption test, multiple linear regression analysis, analysis of determination, statistical analysis of F test (F-test) and statistical analysis of t-test (t-test). The results showed that there was a positive and significant effect simultaneously and partially between product completeness and Store Atmosphere on purchasing decisions at UD. Aryawan, South Denpasar.
Pengaruh Kualitas Produk Dan Pengalaman Membeli Terhadap Minat Beli Ulang Pada Warung Babi Guling Pande Egi Gianyar Kusuma, Ida Bagus Krishna Duta; Sukanti, Ni Ketut; Herlambang, Putu Gede Denny; Idayanti, I Dewa Agung Ayu Eka; Pratama, Octavianus Sumardana; Ovy Dwijayanthi, Anak Agung Istri Agung; kesuma suryawan, Tjokorda gde agung Wijaya
IndraTech Vol 5, No 2 (2024): Oktober 2024
Publisher : STMIK Indragiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56005/jit.v5i2.153

Abstract

Terdapatnya atensi serta ditemui kasus berhubungan dengan kualitas produk serta pengalaman membeli dalam upaya tingkatkan minat beli ulang pada Warung Babi Guling Pande Egi Gianyar. Tujuan riset yakni: Buat mengenali akibat dengan cara bersama-sama serta individual antara kualitas produk serta pengalaman membeli kepada minat beli ulang pada Warung Babi Guling Pande Egi Gianyar. Jumlah ilustrasi didetetapkan dengan tata cara purposive sampling sebesar 100 orang pelanggan yang telah sempat berbelanja lebih dari sekali, berencana melaksanakan pembelian ulang serta berumur diatas 17 tahun keatas. Informasi dianalisis dengan memakai percobaan anggapan klasik, analisa regresi linier berganda, analisa pemastian, analisa percobaan F( F- test), serta analisa percobaan t( t- test). Hasil riset membuktikan terdapat akibat yang searah serta nyata dengan cara bersama-sama ataupun individual antara kualitas produk serta pengalaman membeli pada minat beli ulang pada Warung Babi Guling Pande Egi Gianyar.Kata kunci : Kualitas Produk, Pengalaman Membeli dan Minat Beli Ulang
A behavioral analysis of online loan application adoption: The roles of ease of use, risk, and trust in Rural Bali Suryawan, Tjokorda Gde Agung Wijaya Kesuma; Santikasari, Ni Nengah
JURNAL ILMU MANAJEMEN Vol. 21 No. 2 (2024): DECEMBER 2024
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v21i2.78161

Abstract

The rapid advancement of technology, particularly in digital financial services, has significantly facilitated various societal activities, wherein individual behaviors to adopt new technologies are crucial factors. This study analyses the influence of perceived ease of use, perceived risk, and trust on the intention to use online loan applications among residents of Bangli, a rural regency in Bali, who have not yet adopted such applications. Utilizing an explanatory research design and a quantitative approach, this study involved 96 respondents selected through a nonprobability sampling method with a purposive sampling technique. Several analytical methods were employed, including validity and reliability testing, classical assumption testing, and multiple linear regression analysis. The findings reveal that perceived ease of use, perceived risk, and trust significantly affect adoption intentions both partially and simultaneously, with ease of use and trust positively influencing these intentions, while perceived risk has a negative effect on adoption intentions. This study contributes to international marketing management by offering insights into user behavior and the elements that foster or hinder fintech adoption in rural settings. By focusing on the roles of ease of use, risk perception, and trust, it provides a renewed perspective for enhancing the global expansion of fintech services.Keywords: Perceived Ease  of  Use; Perceived  Risk; Trust; Intention  to  Use; Online  Loan  Application Adoption
A behavioral analysis of online loan application adoption: The roles of ease of use, risk, and trust in Rural Bali Suryawan, Tjokorda Gde Agung Wijaya Kesuma; Santikasari, Ni Nengah
JURNAL ILMU MANAJEMEN Vol. 21 No. 2 (2024): DECEMBER 2024
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v21i2.78161

Abstract

The rapid advancement of technology, particularly in digital financial services, has significantly facilitated various societal activities, wherein individual behaviors to adopt new technologies are crucial factors. This study analyses the influence of perceived ease of use, perceived risk, and trust on the intention to use online loan applications among residents of Bangli, a rural regency in Bali, who have not yet adopted such applications. Utilizing an explanatory research design and a quantitative approach, this study involved 96 respondents selected through a nonprobability sampling method with a purposive sampling technique. Several analytical methods were employed, including validity and reliability testing, classical assumption testing, and multiple linear regression analysis. The findings reveal that perceived ease of use, perceived risk, and trust significantly affect adoption intentions both partially and simultaneously, with ease of use and trust positively influencing these intentions, while perceived risk has a negative effect on adoption intentions. This study contributes to international marketing management by offering insights into user behavior and the elements that foster or hinder fintech adoption in rural settings. By focusing on the roles of ease of use, risk perception, and trust, it provides a renewed perspective for enhancing the global expansion of fintech services.Keywords: Perceived Ease  of  Use; Perceived  Risk; Trust; Intention  to  Use; Online  Loan  Application Adoption
Unveiling Key Drivers of Consumer Purchase Decisions in the Evolving Cosmetics Industry Kesuma Suryawan, Tjokorda Gde Agung Wijaya; Meiyani, Gusti Ayu Eva
Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai Vol 16 No 2 (2024)
Publisher : Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70358/jurnalakses.v16i02.1378

Abstract

This study examines the influence of brand image, word-of-mouth (WOM), and competitive advantage on purchasing decisions in the cosmetics sector, focusing on CRRANTE products at Mutiara Permai Cantika Cosmetics Store, Gianyar, Bali, Indonesia. Utilizing a quantitative, causal-associative approach, data were collected from 96 respondents through purposive random sampling. The analysis included validity and reliability tests, classical assumption tests, multiple linear regression analysis, determination analysis, as well as F-test and t-tests to evaluate the simultaneous and partial effects of the independent variables on purchasing decisions. The findings reveal that brand image, WOM, and competitive advantage have a positive and statistically significant impact on purchasing decisions both individually and collectively. These results emphasize the importance of fostering a strong brand image, leveraging positive WOM, and maintaining a competitive edge to influence consumer behavior effectively. This research contributes to the field of international marketing by providing valuable insights into consumer decision-making processes within a highly competitive local cosmetics market. It offers practical implications for businesses aiming to strengthen their market position and academic value for further exploration of purchasing dynamics in similar contexts.
CONSTRUCTION OF AN INNOVATION MODEL FOR LOYALTY THROUGH CUSTOMER TRUST: ECO HILL RETREAT AND RESTO STUDY IN BALI Meryawan, I Wayan; Suryawan, Tjokorda Gde Agung Wijaya Kesuma; Idayanti, I Dewa Agung Ayu Eka; Suwandana, I Made Adi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12884

Abstract

As a tourist destination, Kisidan Eco Hill Retreat and Resto is full of natural concepts, and local wisdom of ancient Balinese tourism and ecotourism on which tourism village products depends. However, the low level of innovation in products and services that exist today indicates weak trust and declining loyalty. Loyalty is an issues of problems faced by business industry players and has become a conversation among national and international business actors. Researchers will explore how strong the influence of innovation in increasing loyalty through current customers trust as a reference in the future. The study used an SEM test tool model with stages of descriptive analysis, inferential analysis and evaluation of goodness of fit PLS model. This research shows that customers trust is capable to completely mediate innovation on loyalty. The direct results of innovation is that it does not have any significance effect on loyalty and on the contrary innovation is capable to build trust and significant trust builds loyalty. The implication of this research in the context of Eco Hill and Resto tourism business, customer trust holds a strong roles to stimulate the creation of sustainable customers loyalty if built from innovation. Although innovation is built innovatively without gaining strong trust from customers, it has not been capable to stimulate loyalty.
Sustainable Tourism Practices and Strategies in Living Museum Management: A Meta-Synthesis Systematic Review Suryawan, Tjokorda Gde Agung Wijaya Kesuma; Darma, Gede Sri; Maradona, Agus Fredy
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 1 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i1.005

Abstract

Objectives: This study explores sustainable tourism practices in living museum management, focusing on strategies that enhance visitor engagement while ensuring heritage preservation and contributing to sustainable development. It aims to identify key sustainability practices, their implementation, and outcomes, balancing visitor experience and cultural conservation.Methodology: A meta-synthesis systematic review was conducted on empirical studies related to sustainable tourism in living museums. The analysis incorporated highly reputable, peer-reviewed literature to identify patterns, best practices, strategies, and challenges in sustainability, particularly regarding environmental, cultural, and economic dimensions of living museum management.Finding: This study reveals that living museums effectively engage visitors through immersive experiences while advancing sustainable tourism. Key strategies include collaboration with local communities, cultural asset preservation, and environmentally responsible practices to minimise ecological impacts. Furthermore, a holistic approach integrating environmental, cultural, and economic sustainability strategies enhances their roles as heritage custodians and strengthens local development.Conclusion: Living museums provide immersive cultural experiences while balancing heritage conservation and visitor engagement. Their commitment to sustainability, through cultural preservation, ecological responsibility, and economic viability, ensures long-term resilience and meaningful community participation. By integrating comprehensive strategies, these institutions reinforce their role as protectors of heritage and catalysts for sustainable regional development.
Co-Authors Abdullah, Sharmini Ade Krisna, I Putu Pande Agus Fredy Maradona Agustin, Cindy Ahmad Sa’Bandi Anak Agung Istri Agung Ovy Dwijayanthi Anak Agung Istri Dwijayanthi Ari Darma, Anak Agung Gede Agung Ayu Putu Satya Widiantari Budi Utama, Gede Wira Cahyani, Ni Made Yuli Cokorda Istri Agung Vera Nindia Putri Dewi, Kadek Ary Purnama Dewi, Ni Nyoman Intan Ratna Gede Sri Darma Gusta, I Made Handayani, Made Mulia I Dewa Agung Ayu Eka Idayanti1 I Gede Alan Vatara I Gede Mahatma Yogiswara Winatha I Gusti Agung Prabandari Tri Putri I Gusti Ayu Made Dian Pratiwi I Gusti Putu Agung Widya Goca I Kadek Dwi Diatmika I Kadek Sara Mandiyasa I KETUT SATRIA WIRADHARMA SUMERTAJAYA I Komang Sumerta I Komang Sumerta I Putu Agus Suwastawa I Wayan Cita Wardita I Wayan Meryawan I Wayan Suastika Indah Widiantari, I Dewa Ayu Kadek Intan Rusmayanthi Komang Pande Indra Krisna Wiana Komang Sumerta Kurniawan, I Putu Handy Kusuma, Ida Bagus Krishna Duta Made Ayu Desy Geriadi Made Ayu Desy Geriadi, Made Ayu Desy Geriadi Made Mulia Handayani Made Mulia Handayani Mahayanti Fitriandari, Mahayanti Meiyani, Gusti Ayu Eva Meryawan, I Wayan Ni Kadek Enny Purwati Ni Kadek Rika Damayanti Ni Ketut Sukanti Ni Ketut Susanti Ni Putu Harini Putri Ni Putu Pebriani Ni Putu Ratih Purnama Yeni Ni Wayan Mendrawati Nyoman Andika Triadhi Nyoman Andika Triadhi Nyoman Dwika Ayu Amrita Perdana, I Gede Putra Pratama, Octavianus Sumardana Pratiwi, I Gusti Ayu Made Dian Putri, Putu Pita Pyona Putu Gede Denny Herlambang Riyana Miranti Santikasari, Ni Nengah Sharmini Abdullah Sharmini Abdullah Sumerta, I Komang Suwandana, I Made Adi Swetasoma, Cokorda Gede Vijaya, Made Pramana Wijaya, Bagus Arya Yani, Ni Kadek Merta