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Tjokorda Gde Agung Wijaya Kesuma Suryawan
Universitas Ngurah Rai
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PROMOTION AND EASE OF APPLICATION AS PREDICTORS OF GOPAY E-WALLET USAGE DECISIONS: LOCAL USERS OF GIANYAR REGENCY Meryawan, I Wayan; Agustin, Cindy; Suryawan, Tjokorda Gde Agung Wijaya Kesuma; Fitriandari, Mahayanti
International Journal of Business and Information Technology Vol. 6 No. 1 (2025): June
Publisher : LPPM STMIK Dharmapala Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47927/ijobit.v6i1.1088

Abstract

ABSTRACThis study aims to examine the influence of promotions, service features, and ease of use on people's decisions to use Gopay e-wallets, both partially and simultaneously. These three variables are assumed to play a role in shaping user decisions. This study uses a quantitative approach with an explanatory design, involving 96 respondents who are active users of Gopay in Gianyar Regency, Indonesia. Sample selection was conducted purposively, and data was collected through a five-point Likert scale questionnaire. The analysis was carried out through classical assumption tests, multiple linear regression, determination coefficients, and t and F tests. The results showed that the promotion and ease of use of the application had a positive and significant influence on the decision to use, while the service features showed a positive but not statistically significant influence. These findings emphasize the importance of communicative promotional strategies and easy-to-use interface design in increasing the adoption of e-wallet services. Instead, the service features need to be further customized to align with the user's needs and preferences. The practical implications of these results provide input for digital financial service providers to prioritize user experience and the effectiveness of marketing communications. The study also recommends exploring additional variables such as trust, security perception, and social influence in future studies to build a more comprehensive understanding of e-wallet usage behavior.
PENGUATAN PRODUK WISATA DESA KUNING BANGLI BERPRINSIP TRIPLE BOTTOM LINE MENUJU SUSTAINABLE TOURISM Meryawan, I Wayan; Wijaya Kesuma Suryawan, Tjokorda Gde Agung; Tri Putri, I Gusti Agung Prabandari; Vera Nindia Putri, Cokorda Istri Agung; Suastika, I Wayan
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 10 (2023): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i10.3730-3740

Abstract

Kegiatan pengabdian masyarakat menitikberatkan pada penguatan produk wisata potensial yang terletak di Desa Kuning, Kabupate Bangli, Bali. Adanya obyek wisata air terjun dapat menjadi daya tarik wisatawan dan mendukung Desa Kuning sebagai desa wisata. Metode sosialisasi dipilih sebagai wujud penyampaian informasi bagi warga desa terutama kelompok sadar wisata (pokdarwis) yang telah terbentuk sebelumnya. Materi yang disampaikan telah disesuaikan dengan hasil observasi lapangan dan wawancara terhadap beberapa anggota masyarakat. Pokdarwis dan warga Desa Kuning hingga saat ini memiliki kendala dalam mengelola dan memasarkan Air Terjun Kuning sebagai obyek wisata. Keterbatasan pendapatan dirasa sebagai penyebabnya. Alasan lainnya masih kurangnya akomodasi wisata yang dapat menunjang kunjungan wisatawan. Berdasarkan identifikasi tersebut adapun materi sosialisasi meliputi 1) perencanaan pengelolaan Desa Kuning dan Air Terjun Kuning; 2) manajemen keuangan pariwisata Desa Kuning; 3) strategi pemasaran Desa Kuning dan Air Terjun Kuning; serta 4) pengadaan akomodasi wisata. Penguatan produk wisata yang di Desa Kuning ini dimaksudkan untuk mendorong pariwisata berkelanjutan artinya aktivitas pariwisata dapat berlangsung dalam periode yang panjang serta dapat memberikan dampak positif bagi kesejahteraan masyarakat. Prinsip yang ditekankan dalam mewujudkannya adalah Triple Bottom Line (TBL) dengan mengedepankan kebermanfaatan bagi sesama manusia (people), kelestarian alam daerah wisata (planet), dan peningkatan kesejahteraan masyarakat (profit).
The Mediating Role of Positive Emotion in the Nexus of Marketing Strategies and Sustainable Marine Tourism: Study on Coral Reef Conservation Area at Mengiat Beach, Bali Wijaya Kesuma Suryawan, Tjokorda Gde Agung; Meryawan, I Wayan; Sumerta, Komang; Ayu Eka Idayanti, I Dewa Agung
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 5 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i5.1056

Abstract

This study investigates the impact of relationship marketing and education-based marketing on sustainable marine tourism, utilizing positive emotion as a mediating factor. Through a quantitative approach and purposive random sampling with 100 respondents, the research underscores the significance of relationship marketing and education-based marketing in shaping positive emotion and its correlation with sustainable marine tourism. Data were collected through questionnaires and analyzed using the Partial Least Square (PLS) method in Smart PLS Version 3.0. Relationship and education-based marketing emerge as critical influencers of positive emotion and contribute positively to sustainable marine tourism. Positive emotion is a crucial mediator, linking emotional experiences to advancing sustainable marine tourism. The study's implications for marketing management emphasize the pivotal role of relationship marketing in cultivating positive customer emotions and its subsequent influence on sustainable marine tourism. Marketing practitioners can leverage these insights by prioritizing personalized engagement strategies and loyalty programs, strengthening emotional connections between tourists and destinations. Integrating educational initiatives, such as partnerships with environmental organizations and awareness campaigns, is essential for promoting marine conservation and sustainable practices. The study emphasizes the necessity of diverse marketing approaches to evoke positive emotional responses, offering practical guidance for marketers to benefit marine conservation efforts and enhance the tourism experience.
Understanding Purchase Intentions on DOTA 2 Virtual Items: A Study of Indonesian Players' Game Satisfaction and Emotional Value Suryawan, Tjokorda Gde Agung Wijaya Kesuma; Sumerta, I Komang; Vijaya, Made Pramana
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In an ever-changing digital game climate, where players' needs are always changing, the Dota 2 developers find themselves at the forefront of the task of providing new virtual items. This study delves into the challenging domain of virtual creation, focusing on the captivating features of the Battle Pass, formerly known as the Compendium. The primary purpose of this research is to undertake an in-depth study of the effects of game satisfaction and emotional value on the purchase intention of Dota 2 Indonesia Facebook group members, particularly those who have been involved in numerous Battle Pass sales. Purposive random sampling method was used to acquire a total of 96 respondents. Following the distribution of the questionnaire, all data was deemed valid and reliable for analysis utilizing multiple linear regression analysis, determination coefficient analysis, and hypothetical tests (t-test and f-test). Preliminary results show positive and significant effects of game satisfaction and emotional value on purchase intentions for Battle Pass components. Clearly, satisfaction with the game experience appears to be an important determinant in the foundation of purchase intentions, while the positive effect of emotional value on the decision-making process is evident. The practical implications of these findings reach the Dota 2 developers, calling for a strategic focus on improving not only the offensiveness of Battle Pass weapons, but also the entire game experience. Recommendations include efforts focused on improving the game system, implementing stronger security measures, and improving Dota 2's visual appeal. Additionally, it is recommended to create and manage social media accounts to expand user reach and community involvement. This research advances the understanding of the virtual economy, providing valuable insight into the complex processes that shape user behavior in online games. Subsequently, this research undoubtedly contributes to the marketing field by shedding light on the intricacies of gamer satisfaction and emotional value in the context of virtual item purchases. The implications of these findings underscore the importance for game developers to prioritize user satisfaction, security, and aesthetics to foster a positive virtual economy and sustain user engagement
Co-Authors Abdullah, Sharmini Ade Krisna, I Putu Pande Agus Fredy Maradona Agustin, Cindy Ahmad Sa’Bandi Anak Agung Istri Agung Ovy Dwijayanthi Ari Darma, Anak Agung Gede Agung Ayu Eka Idayanti, I Dewa Agung Ayu Putu Satya Widiantari Budi Utama, Gede Wira Cahyani, Ni Made Yuli Cokorda Istri Agung Vera Nindia Putri Dewi, Kadek Ary Purnama Dewi, Ni Nyoman Intan Ratna Dwijayanthi, Anak Agung Istri Gede Sri Darma Geriadi, Made Ayu Desy Gusta, I Made Handayani, Made Mulia I Dewa Agung Ayu Eka Idayanti1 I Gede Alan Vatara I Gede Mahatma Yogiswara Winatha I Gusti Agung Prabandari Tri Putri I Gusti Ayu Made Dian Pratiwi I Gusti Putu Agung Widya Goca I Kadek Dwi Diatmika I Kadek Sara Mandiyasa I KETUT SATRIA WIRADHARMA SUMERTAJAYA I Komang Sumerta I Komang Sumerta I Putu Agus Suwastawa I Wayan Cita Wardita I Wayan Meryawan I Wayan Suastika I Wayan Suastika, I Wayan Indah Widiantari, I Dewa Ayu Komang Pande Indra Krisna Wiana Kurniawan, I Putu Handy Kusuma, Ida Bagus Krishna Duta Made Mulia Handayani Mahayanti Fitriandari, Mahayanti Meiyani, Gusti Ayu Eva Meryawan, I Wayan Ni Kadek Enny Purwati Ni Kadek Rika Damayanti Ni Ketut Sukanti Ni Ketut Susanti Ni Putu Harini Putri Ni Putu Pebriani Ni Putu Ratih Purnama Yeni Ni Wayan Mendrawati Nyoman Andika Triadhi Nyoman Andika Triadhi Perdana, I Gede Putra Pratama, Octavianus Sumardana Pratiwi, I Gusti Ayu Made Dian Putri, Putu Pita Pyona Putu Gede Denny Herlambang Riyana Miranti, Riyana Santikasari, Ni Nengah Sharmini Abdullah Sharmini Abdullah Sumerta, I Komang Sumerta, Komang Suwandana, I Made Adi Swetasoma, Cokorda Gede Tri Putri, I Gusti Agung Prabandari Vera Nindia Putri, Cokorda Istri Agung Vijaya, Made Pramana Wijaya, Bagus Arya Yani, Ni Kadek Merta