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Tjokorda Gde Agung Wijaya Kesuma Suryawan
Faculty Of Economics And Business, Universitas Ngurah Rai, Bali, Indonesia
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The Mediating Role of Positive Emotion in the Nexus of Marketing Strategies and Sustainable Marine Tourism: Study on Coral Reef Conservation Area at Mengiat Beach, Bali Tjokorda Gde Agung Wijaya Kesuma Suryawan; I Wayan Meryawan; Komang Sumerta; I Dewa Agung Ayu Eka Idayanti
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 5 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i5.1056

Abstract

This study investigates the impact of relationship marketing and education-based marketing on sustainable marine tourism, utilizing positive emotion as a mediating factor. Through a quantitative approach and purposive random sampling with 100 respondents, the research underscores the significance of relationship marketing and education-based marketing in shaping positive emotion and its correlation with sustainable marine tourism. Data were collected through questionnaires and analyzed using the Partial Least Square (PLS) method in Smart PLS Version 3.0. Relationship and education-based marketing emerge as critical influencers of positive emotion and contribute positively to sustainable marine tourism. Positive emotion is a crucial mediator, linking emotional experiences to advancing sustainable marine tourism. The study's implications for marketing management emphasize the pivotal role of relationship marketing in cultivating positive customer emotions and its subsequent influence on sustainable marine tourism. Marketing practitioners can leverage these insights by prioritizing personalized engagement strategies and loyalty programs, strengthening emotional connections between tourists and destinations. Integrating educational initiatives, such as partnerships with environmental organizations and awareness campaigns, is essential for promoting marine conservation and sustainable practices. The study emphasizes the necessity of diverse marketing approaches to evoke positive emotional responses, offering practical guidance for marketers to benefit marine conservation efforts and enhance the tourism experience.
PENGUATAN PRODUK WISATA DESA KUNING BANGLI BERPRINSIP TRIPLE BOTTOM LINE MENUJU SUSTAINABLE TOURISM I Wayan Meryawan; Tjokorda Gde Agung Wijaya Kesuma Suryawan; I Gusti Agung Prabandari Tri Putri; Cokorda Istri Agung Vera Nindia Putri; I Wayan Suastika
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 10 (2023): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i10.3730-3740

Abstract

Kegiatan pengabdian masyarakat menitikberatkan pada penguatan produk wisata potensial yang terletak di Desa Kuning, Kabupate Bangli, Bali. Adanya obyek wisata air terjun dapat menjadi daya tarik wisatawan dan mendukung Desa Kuning sebagai desa wisata. Metode sosialisasi dipilih sebagai wujud penyampaian informasi bagi warga desa terutama kelompok sadar wisata (pokdarwis) yang telah terbentuk sebelumnya. Materi yang disampaikan telah disesuaikan dengan hasil observasi lapangan dan wawancara terhadap beberapa anggota masyarakat. Pokdarwis dan warga Desa Kuning hingga saat ini memiliki kendala dalam mengelola dan memasarkan Air Terjun Kuning sebagai obyek wisata. Keterbatasan pendapatan dirasa sebagai penyebabnya. Alasan lainnya masih kurangnya akomodasi wisata yang dapat menunjang kunjungan wisatawan. Berdasarkan identifikasi tersebut adapun materi sosialisasi meliputi 1) perencanaan pengelolaan Desa Kuning dan Air Terjun Kuning; 2) manajemen keuangan pariwisata Desa Kuning; 3) strategi pemasaran Desa Kuning dan Air Terjun Kuning; serta 4) pengadaan akomodasi wisata. Penguatan produk wisata yang di Desa Kuning ini dimaksudkan untuk mendorong pariwisata berkelanjutan artinya aktivitas pariwisata dapat berlangsung dalam periode yang panjang serta dapat memberikan dampak positif bagi kesejahteraan masyarakat. Prinsip yang ditekankan dalam mewujudkannya adalah Triple Bottom Line (TBL) dengan mengedepankan kebermanfaatan bagi sesama manusia (people), kelestarian alam daerah wisata (planet), dan peningkatan kesejahteraan masyarakat (profit).
PENGARUH POTONGAN HARGA DAN PROMOSI PENJUALANTERHADAP KEPUTUSAN PEMBELIAN KONSUMEN CANVASINGNIRMALA DI KLUNGKUNG BALI Tjokorda Gde Agung Wijaya Kesuma Suryawan; Made Mulia Handayani; Ni Putu Pebriani
Jurnal Ilmiah Vastuwidya Vol. 6 No. 1 (2023): Jurnal Ilmiah Vastuwidya
Publisher : Universitas Mahendradatta

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Abstract

Semenjak terjadinya pandemi Covid-19, banyak perusahaan mengalami penurunan dalampenjulannya termasuk Canvasing Nirmala yang berada di kabupaten Klungkung yang mengalamifluktuasi penjualan selama tahun 2021 dan tidak dapat mencapai target penjualan bulanan. Hal inimembuat Canvassing Nirmala melakukan berbagai inovasi dalam meningkatkan penjualannya.Beberapa diantaranya adalah dengan memberikan potongan harga dan melakukan promosi penjualanyang diharapkan dapat meningkatkan keputusan pembelian para konsumen. Diharapkan denganmeningkatnya keputusan pembelian akan berdampak pada peningkatan hasil penjualan. Populasi padapenelitian ini sebanyak 134 orang konsumen tetap pada Canvassing Nirmala di Kabupaten Klungkung.Pengambilan sampel, dilakukan dengan menggunakan metode purposive random sampling sebanyak58 orang responden. Metode pengumpulan data yang digunakan adalah observasi, wawancara, studikepustakaan dan kuesioner. Teknik analisis data yang digunakan adalah analisis kuantitatif yang terdiridari uji asumsi klasik, analisis regresi linier berganda, analisis determinasi, analisis statistik uji F (F-test)dan analisis statistik uji t (t-tes). Hasil penelitian menunjukkan terdapat pengaruh positif dan signifikansecara simultan dan parsial antara potongan harga dan promosi penjualan terhadap keputusanpemebelian di Canvassing Nirmala di Kabupaten Klungkung. Tinjauan kritis dalam studi ini membantupara peneliti di bidang pemasaran untuk memanfaatkan aktivitas canvassing untuk mengeksplorasicelah penelitian di masa depan, mengeksplorasi berbagai sinyal lain yang belum terungkap, danmelakukan studi masa depan yang lebih beragam.
PENGARUH PENGALAMAN MEMBELI DAN KERAGAMAN PRODUKTERHADAP MINAT BELI ULANG KONSUMEN PADA DIAN’SSONGKET DI KABUPATEN KLUNGKUNG Tjokorda Gde Agung Wijaya Kesuma Suryawan; Made Mulia Handayani; Ni Wayan Mendrawati
Jurnal Ilmiah Vastuwidya Vol. 6 No. 2 (2023): Jurnal Ilmiah Vastuwidya
Publisher : Universitas Mahendradatta

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Abstract

Minat beli ulang konsumen merupakan salah satu faktor yang menentukan keberhasilan daripencapaian tujuan Dian’s Songket di Kabupaten Klungkung. Keberhasilan mencapai tujuan tersebut ditentukan oleh berbagai faktor yang mempengaruhi minat beli ulang konsumen antara lain pengalamanmembeli dan keragaman produk. Begitu juga pada Dian’s Songket di Kabupaten Klungkung,pengalaman membeli dan keragaman produk merupakan salah satu faktor yang dapat mempengaruhiminat beli ulang konsumen. Tujuan penelitian ini untuk mengetahui pengaruh baik secara simultanmaupun secara parsial antara pengalaman membeli dan keragaman produk terhadap minat beli ulangkonsumen pada Dian’s Songket di Kabupaten Klungkung. Pengambilan sampel dilakukan denganmenggunakan purposive sampling dengan jumlah responden sebanyak 96 orang. Teknik pengumpulandata yang digunakan adalah observasi, wawancara, kuesioner dan studi dokumentasi. Selanjutnya datadianalisis dengan menggunakan analisis kuantitatif terdiri dari Uji Asumsi Klasik, Analisis Regresi LinierBerganda, Analisis Koefisien Determinasi, Analisis Statistik Uji F (F-test) dan Analisis Statistik Uji t (t-test).Hasil penelitian menunjukkan hasil pengalaman membeli dan keragaman produk mempunyai pengaruhpositif dan signifikan secara simultan dan parsial terhadap minat beli ulang.
PENGARUH DIGITALISASI SISTEM TERHADAP KINERJA KARYAWAN DENGAN KOMITMEN ORGANISASI SEBAGAI VARIABEL MEDIASI PADA KANTOR DESA PEDUNGAN Anak Agung Istri Agung Ovy Dwijayanthi; Kadek Intan Rusmayanthi; Tjokorda Gde Agung Wijaya Kesuma Suryawan
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 12 No 1 (2026): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnalmbe.v12i1.1719

Abstract

With organizational commitment serving as a moderator, this research seeks to examine the impact of system digitization on staff performance at the Pedungan Village Office. One kind of governance modernization that has the potential to boost productivity and morale in the workplace is the digitization of administrative and attendance-related parts of the system. All thirty-five workers were surveyed for this quantitative investigation, which employed a saturated sample method. In order to assess the direct and indirect relationships between variables, data was gathered using a Likert-scale questionnaire and analyzed using the Partial Least Squares (PLS) technique. According to the findings, digitization of systems significantly improves worker productivity. Organizational commitment is also greatly enhanced by digitalizing systems. The connection between digitization of systems and performance is moderated by organizational commitment, which has a substantial impact on employee performance. That is to say, in order to increase performance, the level of organizational commitment grows in direct proportion to the degree to which systems are digitalized. In addition to improving technical efficiency, this discovery shows that digital transformation in the workplace greatly contributes to a healthy work culture by making employees more invested in the company's success. Findings from this research have important practical implications, such as the need to enhance staff performance in the village government setting via the development and implementation of digital technologies.
Perceived Value As A Key Variable In Purchase Decisions Beauty Products on The Tiktok Made Mulia Handayani; Made Ayu Desy Geriadi; Nyoman Dwika Ayu Amrita; Tjokorda Gde Agung WIjaya Kesuma Suryawan
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 12 No. 2 (2025): Jurnal Ekonomi dan Bisnis Jagaditha
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.12.2.2025.219-229

Abstract

The increasingly rapid development of technology has had an impact on the business world, including in the marketing sector. Online marketing is a trend in society today. Many business people market their products through TikTok media by using influencers and creating interesting content. This research aims to test the effect of using Influencers and User Generated Content (UGC) in purchasing decisions for cosmetic products on the Tiktok application with Perceived value as a mediating variable in the people of Denpasar City. The object of this research is consumers of beauty products on the Tiktok application. The population of this research is the people of Denpasar City. The sample used was 96 respondents and a questionnaire as a data collection tool. This research uses the SEM analysis method using outer model, inner model , hypothesis testing and mediation testing. The research results found that the use of influencers and UGC had a positive and significant effect on perceived value. The use of influencers has a positive but not significant influence on purchasing decisions, in contrast to UGC and perceived value which have a positive and significant influence on purchasing decisions. In this research, perceived value was able to mediate the influence of the use of influencers and UGC on purchasing decisions for cosmetic products on the TikTok application.
Elevating Demand: Product Quality and Purchase Intention in Balinese Silver Craft Economies Tjokorda Gde Agung Wijaya Kesuma Suryawan; Ni Komang Lilis Tri Paramita; Cokorda Istri Agung Vera Nindia Putri; I Komang Putra
Warmadewa Economic Development Journal (WEDJ) Vol. 8 No. 1 (2025): Warmadewa Economic Development Journal (WEDJ)
Publisher : Program Studi Ekonomi Pembangunan, Fakultas Ekonomi, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wedj.8.1.2025.56-69

Abstract

This quantitative investigation provides a nuanced examination of product quality’s impact on purchase decisions, with purchase intention as a key behavioural mediator. The study focuses on consumers of Yas Silver in Gianyar, Bali, a culturally rich, tourism-dependent context vital to economic development. Employing a descriptive-associative approach, data were meticulously collected via Likert-scale surveys from 96 respondents, purposively and randomly sampled from an unstated population. The findings revealed statistically significant positive effects: product quality significantly enhances purchase intention and directly drives purchase decisions; purchase intention significantly mediates this relationship. Contributing to international marketing, behavioural economics, and economic development literature, this research empirically substantiates the crucial role of product quality, operating through purchase intention, in shaping consumer behaviour within similar tourism-reliant economies. The findings offer pertinent, behaviourally informed, and strategically actionable marketing insights for international businesses, particularly in artisanal and tourism sectors, seeking to optimise marketing effectiveness and foster sustainable economic growth in global cultural destinations.
Catalyzing Pro-Social Purchases through Digital Brand Visibility: Insights from Bali’s Ethical Enterprise Tjokorda Gde Agung Wijaya Kesuma Suryawan; Dayu Kade Indah Pratiwi; I Wayan Meryawan; I Komang Putra
Warmadewa Economic Development Journal (WEDJ) Vol. 9 No. 1 (2026): Warmadewa Economic Development Journal (WEDJ)
Publisher : Program Studi Ekonomi Pembangunan, Fakultas Ekonomi, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wedj.9.1.2026.9-23

Abstract

Ethical consumption is increasingly viewed as a behavioural driver of inclusive economic development. This study examines the influence of social media marketing on consumer purchase intention in the context of Beyond Organic (B’Onic), a micro-enterprise in Buleleng, Bali, which integrates social values into its commercial operations. Despite promoting ethical purchasing by funding a child welfare foundation, the enterprise struggles with declining consumer engagement due to weak brand visibility and limited digital interaction. The research explores the direct impact of social media marketing on purchase intention, the effect of brand awareness on purchase intention, and the mediating role of brand awareness in this relationship. Employing a quantitative approach, the study involved 110 purposively selected respondents, with data analysed using structural equation modelling. Findings reveal that social media marketing significantly enhances both brand awareness and purchase intention, with brand awareness acting as a substantial mediator. This study contributes to the literature on ethically positioned enterprise communication and offers practical insights for micro-enterprises seeking to scale social impact through digital strategies, strengthening their role in sustainable economic development.
Brand Image as a Mediator between Price Perception and Purchase Decisions: Evidence from Artshop Consumers in Ubud Wayan Meryawan; Tjokorda Gde Agung Wijaya Kesuma Suryawan; Mahayanti Fitriandari; Ni Luh Devi Merayani
JURNAL ILMU MANAJEMEN Vol. 23 No. 1: JUNE 2026
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v23i1.96729

Abstract

This study aims to analyze the role of brand image in mediating the influence of price perception on purchase decisions at Paneca Collection Artshop in Ubud, Bali. This research is motivated by declining sales performance and preliminary indications that consumers have not fully perceived price, brand image, and purchase decisions positively. Drawing on Cue Utilization Theory, this study positions price perception as an extrinsic cue that helps consumers form brand evaluations and purchase decisions, particularly in the context of cultural retail. The study used a quantitative approach involving 100 consumers selected through purposive sampling. The data were analyzed using PLS-SEM. The results show that price perception has a positive and significant effect on brand image and purchase decisions. Brand image also has a positive and significant effect on purchase decisions and partially mediates the influence of price perception on purchase decisions. These findings confirm that purchase decisions in cultural retail are shaped by the interaction between rational price evaluation and symbolic brand evaluation. In practice, this study emphasizes the importance of aligning pricing strategies with consumers’ perceptions of value and strengthening an authentic brand image to encourage purchase decisions.
Brand Image as a Mediator between Price Perception and Purchase Decisions: Evidence from Artshop Consumers in Ubud Wayan Meryawan; Tjokorda Gde Agung Wijaya Kesuma Suryawan; Mahayanti Fitriandari; Ni Luh Devi Merayani
JURNAL ILMU MANAJEMEN Vol. 23 No. 1: JUNE 2026
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v23i1.96729

Abstract

This study aims to analyze the role of brand image in mediating the influence of price perception on purchase decisions at Paneca Collection Artshop in Ubud, Bali. This research is motivated by declining sales performance and preliminary indications that consumers have not fully perceived price, brand image, and purchase decisions positively. Drawing on Cue Utilization Theory, this study positions price perception as an extrinsic cue that helps consumers form brand evaluations and purchase decisions, particularly in the context of cultural retail. The study used a quantitative approach involving 100 consumers selected through purposive sampling. The data were analyzed using PLS-SEM. The results show that price perception has a positive and significant effect on brand image and purchase decisions. Brand image also has a positive and significant effect on purchase decisions and partially mediates the influence of price perception on purchase decisions. These findings confirm that purchase decisions in cultural retail are shaped by the interaction between rational price evaluation and symbolic brand evaluation. In practice, this study emphasizes the importance of aligning pricing strategies with consumers’ perceptions of value and strengthening an authentic brand image to encourage purchase decisions.
Co-Authors Abdullah, Sharmini Ade Krisna, I Putu Pande Agus Fredy Maradona Agustin, Cindy Ahmad Sa’Bandi Anak Agung Istri Agung Ovy Dwijayanthi Anak Agung Istri Dwijayanthi Ari Darma, Anak Agung Gede Agung Ayu Putu Satya Widiantari Budi Utama, Gede Wira Cahyani, Ni Made Yuli Cokorda Istri Agung Vera Nindia Putri Dayu Kade Indah Pratiwi Dewi, Ni Nyoman Intan Ratna Gede Sri Darma Gusta, I Made Gusti Ni Luh Gita Handayani, Made Mulia I Dewa Agung Ayu Eka Idayanti1 I Gede Alan Vatara I Gede Mahatma Yogiswara Winatha I Gusti Agung Prabandari Tri Putri I Gusti Ayu Made Dian Pratiwi I Gusti Putu Agung Widya Goca I Kadek Dwi Diatmika I Kadek Sara Mandiyasa I KETUT SATRIA WIRADHARMA SUMERTAJAYA I Komang Putra I Komang Sumerta I Komang Sumerta I Putu Agus Suwastawa I Wayan Cita Wardita I Wayan Meryawan I Wayan Meryawan I Wayan Suastika Indah Widiantari, I Dewa Ayu Kadek Ary Purnama Dewi Kadek Intan Rusmayanthi Komang Pande Indra Krisna Wiana Komang Sumerta Kurniawan, I Putu Handy Kusuma, Ida Bagus Krishna Duta Made Ayu Desy Geriadi Made Mulia Handayani Made Mulia Handayani Made Mulia Handayani Made Mulia Handayani Mahayanti Fitriandari Mahayanti Fitriandari, Mahayanti Meiyani, Gusti Ayu Eva Meryawan, I Wayan Ni Kadek Enny Purwati Ni Kadek Rika Damayanti Ni Kadek Sintya Agustini Ni Ketut Sukanti Ni Ketut Susanti Ni Komang Lilis Tri Paramita Ni Luh Devi Merayani Ni Putu Harini Putri Ni Putu Pebriani Ni Putu Pebriani Ni Putu Ratih Purnama Yeni Ni Wayan Mendrawati Ni Wayan Mendrawati Nyoman Andika Triadhi Nyoman Andika Triadhi Nyoman Andika Triadhi Nyoman Dwika Ayu Amrita Perdana, I Gede Putra Pratama, Octavianus Sumardana Pratiwi, I Gusti Ayu Made Dian Putri, Putu Pita Pyona Putu Gede Denny Herlambang Riyana Miranti Santikasari, Ni Nengah Sharmini Abdullah Sharmini Abdullah Sumerta, I Komang Suwandana, I Made Adi Swetasoma, Cokorda Gede Vijaya, Made Pramana Wayan Meryawan Wijaya, Bagus Arya Yani, Ni Kadek Merta