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All Journal Jurnal Ilmu Manajemen Jurnal Pendidikan Ekonomi Undiksha JUIMA : Jurnal Ilmu Manajemen JBTI : Jurnal Bisnis : Teori dan Implementasi MIX : Jurnal Ilmiah Manajemen Martabe : Jurnal Pengabdian Kepada Masyarakat Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Maker: Jurnal Manajemen Forum Manajemen International Journal of Economics, Business and Accounting Research (IJEBAR) JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Jurnal Ilmiah Vastuwidya Journal of Community Service and Empowerment Jurnal Pengabdian UNDIKMA IndraTech Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan International Journal of Business and Information Technology Jurnal Arastirma Jurnal Ekonomi Jurnal Ilmu Manajemen Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai Jurnal Indonesia Sosial Teknologi Jurnal Ekonomi, Manajemen, Akuntansi
Tjokorda Gde Agung Wijaya Kesuma Suryawan
Universitas Ngurah Rai
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

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Unveiling Key Drivers of Consumer Purchase Decisions in the Evolving Cosmetics Industry Kesuma Suryawan, Tjokorda Gde Agung Wijaya; Meiyani, Gusti Ayu Eva
Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai Vol 16 No 2 (2024)
Publisher : Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70358/jurnalakses.v16i02.1378

Abstract

This study examines the influence of brand image, word-of-mouth (WOM), and competitive advantage on purchasing decisions in the cosmetics sector, focusing on CRRANTE products at Mutiara Permai Cantika Cosmetics Store, Gianyar, Bali, Indonesia. Utilizing a quantitative, causal-associative approach, data were collected from 96 respondents through purposive random sampling. The analysis included validity and reliability tests, classical assumption tests, multiple linear regression analysis, determination analysis, as well as F-test and t-tests to evaluate the simultaneous and partial effects of the independent variables on purchasing decisions. The findings reveal that brand image, WOM, and competitive advantage have a positive and statistically significant impact on purchasing decisions both individually and collectively. These results emphasize the importance of fostering a strong brand image, leveraging positive WOM, and maintaining a competitive edge to influence consumer behavior effectively. This research contributes to the field of international marketing by providing valuable insights into consumer decision-making processes within a highly competitive local cosmetics market. It offers practical implications for businesses aiming to strengthen their market position and academic value for further exploration of purchasing dynamics in similar contexts.
CONSTRUCTION OF AN INNOVATION MODEL FOR LOYALTY THROUGH CUSTOMER TRUST: ECO HILL RETREAT AND RESTO STUDY IN BALI Meryawan, I Wayan; Suryawan, Tjokorda Gde Agung Wijaya Kesuma; Idayanti, I Dewa Agung Ayu Eka; Suwandana, I Made Adi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12884

Abstract

As a tourist destination, Kisidan Eco Hill Retreat and Resto is full of natural concepts, and local wisdom of ancient Balinese tourism and ecotourism on which tourism village products depends. However, the low level of innovation in products and services that exist today indicates weak trust and declining loyalty. Loyalty is an issues of problems faced by business industry players and has become a conversation among national and international business actors. Researchers will explore how strong the influence of innovation in increasing loyalty through current customers trust as a reference in the future. The study used an SEM test tool model with stages of descriptive analysis, inferential analysis and evaluation of goodness of fit PLS model. This research shows that customers trust is capable to completely mediate innovation on loyalty. The direct results of innovation is that it does not have any significance effect on loyalty and on the contrary innovation is capable to build trust and significant trust builds loyalty. The implication of this research in the context of Eco Hill and Resto tourism business, customer trust holds a strong roles to stimulate the creation of sustainable customers loyalty if built from innovation. Although innovation is built innovatively without gaining strong trust from customers, it has not been capable to stimulate loyalty.
Sustainable Tourism Practices and Strategies in Living Museum Management: A Meta-Synthesis Systematic Review Suryawan, Tjokorda Gde Agung Wijaya Kesuma; Darma, Gede Sri; Maradona, Agus Fredy
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 1 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i1.005

Abstract

Objectives: This study explores sustainable tourism practices in living museum management, focusing on strategies that enhance visitor engagement while ensuring heritage preservation and contributing to sustainable development. It aims to identify key sustainability practices, their implementation, and outcomes, balancing visitor experience and cultural conservation.Methodology: A meta-synthesis systematic review was conducted on empirical studies related to sustainable tourism in living museums. The analysis incorporated highly reputable, peer-reviewed literature to identify patterns, best practices, strategies, and challenges in sustainability, particularly regarding environmental, cultural, and economic dimensions of living museum management.Finding: This study reveals that living museums effectively engage visitors through immersive experiences while advancing sustainable tourism. Key strategies include collaboration with local communities, cultural asset preservation, and environmentally responsible practices to minimise ecological impacts. Furthermore, a holistic approach integrating environmental, cultural, and economic sustainability strategies enhances their roles as heritage custodians and strengthens local development.Conclusion: Living museums provide immersive cultural experiences while balancing heritage conservation and visitor engagement. Their commitment to sustainability, through cultural preservation, ecological responsibility, and economic viability, ensures long-term resilience and meaningful community participation. By integrating comprehensive strategies, these institutions reinforce their role as protectors of heritage and catalysts for sustainable regional development.
Pengaruh Kecerdasan Emosional Komunikasi Dan Budaya Organisasi Terhadap Kinerja Karyawan Pada Perumda Air Minum Tirta Sanjiwani Kabupaten Gianyar Cokorda Istri Agung Vera Nindia Putri; I Putu Agus Suwastawa; I Kadek Sara Mandiyasa; Tjokorda Gde Agung Wijaya Kesuma Suryawan; Komang Pande Indra Krisna Wiana
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 4: Mei 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i4.3569

Abstract

The purpose of this study was to determine and analyze the effect of emotional intelligence, communication and organizational culture on employee performance at PERUMDA Tirta Sanjiwani Drinking Water, Gianyar Regency. This study uses census techniques so that all members of the population are involved as research subjects. Primary data collection was carried out using a questionnaire. The measurement scale uses a Likert Scale which consists of five answer choices. Hypothesis testing is done using multiple linear regression. Based on the results of the analysis, it can be concluded (1) Emotional intelligence, communication and organizational culture simultaneously have a positive and significant effect on employee performance, (2) Emotional intelligence has a positive and significant effect on employee performance, (3) Communication has a positive and significant effect on employee performance , and (4) Organizational culture has a positive and significant effect on employee performance. The implication of the results of this research is that improving employee performance can be done by motivating and encouraging employees to dare to take initiative.
Product Quality, WOM, and Store Image on Consumer Purchase Decisions: Evidence from Mbarshopp Store Bali Tjokorda Gde Agung Wijaya Kesuma Suryawan; Made Mulia Handayani; Cokorda Istri Agung Vera Nindia Putri; Ni Putu Ratih Purnama Yeni
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 5: Juli 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i5.4161

Abstract

Purchasing decisions are crucial for businesses to thrive, especially given the high competition in the business world. This study investigates the influence of product quality, word of mouth, and store image on purchasing decisions at the Mbarshopp Store in Bali. Specifically, it aims to determine both the partial and simultaneous effects of these variables on purchasing decisions. A sample of 100 respondents was selected using purposive random sampling method. Data were analyzed through validity and reliability tests, classical assumption tests, multiple linear regression analysis, determination analysis, t-tests, and F-test. The findings indicate both product quality and store image individually have a positive and significant impact on purchasing decisions. Conversely, word of mouth has an insignificant effect on purchasing decisions. However, when considered together, product quality, word of mouth, and store image have a significant and positive effect on purchasing decisions. This study provides valuable insights for retailers aiming to enhance their marketing strategies and improve customer purchase decisions through focused improvements in product quality and store image. The research contributes to the field of marketing management by offering empirical evidence on the relative importance of product quality, word of mouth, and store image in influencing consumer behavior.
Understanding Key Influences on Consumer Repurchase Decisions in Fashion Retail SME Stores Tjokorda Gde Agung Wijaya Kesuma Suryawan; I Gusti Ayu Made Dian Pratiwi; I Wayan Meryawan
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 2: Januari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i2.6135

Abstract

This study examines the effects of product quality, word of mouth (WOM), and store image on consumer repurchase decisions at Dewa Ayu Shop in Klungkung, Bali. Recognizing the essential role of repurchase decisions for business sustainability, this research investigates both individual and combined impacts of these factors on consumer loyalty. Data were collected from 96 respondents through purposive sampling, analyzed using reliability and validity assessments, classical assumption testing, multiple linear regression, determination analysis, t-tests and F-test to evaluate simultaneous and partial influences. Results indicate that product quality, WOM, and store image each positively and significantly impact repurchase decisions, both independently and simultaneously. This study contributes to marketing scholarship by integrating these factors into a cohesive model of consumer repurchase drivers, highlighting the interaction between product quality and brand perception in customer retention. For retail managers, the findings underscore the importance of ensuring high product quality, fostering positive WOM, and enhancing store image, offering actionable insights to build customer loyalty and support competitive advantage in dynamic retail markets.
DECODING EXCEPTIONAL FRONTLINE SERVICE PERFORMANCE: THE ROLES OF EMPLOYEE MOTIVATION AND NON-PHYSICAL WORK ENVIRONMENT AT BALI’S PREMIERJEWELLERY STORE Suryawan, Tjokorda Gde Agung Wijaya Kesuma; Yani, Ni Kadek Merta
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 11 No 1 (2025): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v11i1.1368

Abstract

This study examines the influence of employee motivation and the non-physical work environment on frontline service performance at UC Silver Gold, a renowned jewellery store in Bali, highlighting their role in delivering superior customer experiences and maintaining competitive advantage. Using a census approach, all 60 employees were surveyed through structured questionnaires. The analyses included validity and reliability tests, classical assumption tests, multiple linear regression, determination analysis, and t-tests and F-tests to assess the significance of individual and combined variables, respectively. The findings reveal that employee motivation positively and significantly impacts frontline service performance; the non-physical work environment also has a positive and significant effect on frontline service performance; and both variables together create a robust influence on the quality of services delivered. These results underscore the need for organizations to prioritize communication, managerial support, and a supportive organizational climate to enhance service delivery and exceed customer expectations. This research contributes to the field of marketing by providing empirical evidence on the interplay between internal workplace dynamics and frontline service performance. By integrating employee motivation and environmental factors into service quality frameworks, the study highlights strategic pathways for improving customer satisfaction and strengthening competitive positioning in both local and global markets.
Behavior Analysis of Return Intention Revisit: The Role of Destination Service Quality Through End Statisfaction in Bali Yellow Waterfall Tourism Meryawan, I Wayan; Wijaya Kesuma Suryawan, Tjokorda Gde Agung; Handayani, Made Mulia; Eka Idayanti, I Dewa Agung Ayu; Fitriandari, Mahayanti
JURNAL ILMU MANAJEMEN Vol. 22 No. 1 (2025): JUNE 2025
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v22i1.81880

Abstract

The degradation of tourist satisfaction behavior and low service standards has lowered the awareness of the behavioral intention of tourists to revisit certain tourist attractions. This is a benchmark for tourism object service providers to increase the behavioral intention of tourists to visit again, especially in waterfall tourism. This study analyzes the role of visitor satisfaction as an impact on the service quality and the behavioral intentions of tourists who have returned to Bali's Yellow Waterfall tourism. Adopting a quantitative research design, the selection of respondents was referred to as purposive random sampling based on criteria, with 100 respondents. The analytical method involving SEM-PLS 4, including direct and indirect hypothesis tests, the study revealed that the level of visitor satisfaction is a significant predictor as a mediator of the relationship between destination service quality and return visit intention. Furthermore, research shows that the quality of service felt by visitors does not have a significant direct influence on the intention of tourists to revisit. This finding recommends that waterfall tourism service providers improve service quality standards and meet visitor expectations to strengthen the sustainability of the intention to revisit.
Behavior Analysis of Return Intention Revisit: The Role of Destination Service Quality Through End Statisfaction in Bali Yellow Waterfall Tourism Meryawan, I Wayan; Wijaya Kesuma Suryawan, Tjokorda Gde Agung; Handayani, Made Mulia; Eka Idayanti, I Dewa Agung Ayu; Fitriandari, Mahayanti
JURNAL ILMU MANAJEMEN Vol. 22 No. 1 (2025): JUNE 2025
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v22i1.81880

Abstract

The degradation of tourist satisfaction behavior and low service standards has lowered the awareness of the behavioral intention of tourists to revisit certain tourist attractions. This is a benchmark for tourism object service providers to increase the behavioral intention of tourists to visit again, especially in waterfall tourism. This study analyzes the role of visitor satisfaction as an impact on the service quality and the behavioral intentions of tourists who have returned to Bali's Yellow Waterfall tourism. Adopting a quantitative research design, the selection of respondents was referred to as purposive random sampling based on criteria, with 100 respondents. The analytical method involving SEM-PLS 4, including direct and indirect hypothesis tests, the study revealed that the level of visitor satisfaction is a significant predictor as a mediator of the relationship between destination service quality and return visit intention. Furthermore, research shows that the quality of service felt by visitors does not have a significant direct influence on the intention of tourists to revisit. This finding recommends that waterfall tourism service providers improve service quality standards and meet visitor expectations to strengthen the sustainability of the intention to revisit.
PENGARUH KEPEMIMPINAN TRANSFORMASIONAL TERHADAP KINERJA KARYAWAN MELALUI KEPUASAAN KERJA SEBAGAI VARIABEL MEDIASI PADA PERUMDA AIR MINUMTIRTA SANJIWANI DI KABUPATEN GIANYAR Cokorda Istri Agung Vera Nindia Putri; Tjokorda Gde Agung Wijaya Kesuma Suryawan; Octavianus Sumardana Pratama; Ni Kadek Rika Damayanti
JUIMA : JURNAL ILMU MANAJEMEN Vol. 15 No. 1 (2025): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Employee performance is the result of a person's achievements to be able to measure an employee's performance and ability to support an organization in achieving its goals. Transformational Leadership is a variable that influences employee performance and job satisfaction is a variable that indirectly influences the relationship between transformational leadership and employee performance. There is attention and problems found related to Transformational Leadership and job satisfaction in an effort to improve employee performance at the Tirta Sanjiwani Drinking Water Company in Gianyar Regency. The formulation of the problem in this research is whether job satisfaction plays a role in mediating the relationship between transformational leadership and employee performance at the Tirta Sanjiwani Drinking Water Company in Gianyar Regency. This research aims to determine the role of job satisfaction in mediating the relationship between transformational leadership and employee performance at the Tirta Sanjiwani Drinking Water Company in Gianyar Regency. The number of samples was determined using the saturated sample method of 100 non-PNS employees at the Tirta Sanjiwani Drinking Water Company in Gianyar Regency. Data analyzed using Smart PLS includes three stages, namely outer model analysis, inner model and hypothesis testing. The results of the research show that transformational leadership has a positive and significant effect on employee performance, transformational leadership has a positive and significant effect on job satisfaction, job satisfaction has a positive but not significant effect on employee performance, job satisfaction is unable to mediate the effect of transformational leadership on employee performance at the Tirta Water Company Sanjiwani in Gianyar Regency.
Co-Authors Abdullah, Sharmini Ade Krisna, I Putu Pande Agus Fredy Maradona Agustin, Cindy Ahmad Sa’Bandi Anak Agung Istri Agung Ovy Dwijayanthi Ari Darma, Anak Agung Gede Agung Ayu Eka Idayanti, I Dewa Agung Ayu Putu Satya Widiantari Budi Utama, Gede Wira Cahyani, Ni Made Yuli Cokorda Istri Agung Vera Nindia Putri Dewi, Kadek Ary Purnama Dewi, Ni Nyoman Intan Ratna Dwijayanthi, Anak Agung Istri Gede Sri Darma Geriadi, Made Ayu Desy Gusta, I Made Handayani, Made Mulia I Dewa Agung Ayu Eka Idayanti1 I Gede Alan Vatara I Gede Mahatma Yogiswara Winatha I Gusti Agung Prabandari Tri Putri I Gusti Ayu Made Dian Pratiwi I Gusti Putu Agung Widya Goca I Kadek Dwi Diatmika I Kadek Sara Mandiyasa I KETUT SATRIA WIRADHARMA SUMERTAJAYA I Komang Sumerta I Komang Sumerta I Putu Agus Suwastawa I Wayan Cita Wardita I Wayan Meryawan I Wayan Suastika I Wayan Suastika, I Wayan Indah Widiantari, I Dewa Ayu Komang Pande Indra Krisna Wiana Kurniawan, I Putu Handy Kusuma, Ida Bagus Krishna Duta Made Mulia Handayani Mahayanti Fitriandari, Mahayanti Meiyani, Gusti Ayu Eva Meryawan, I Wayan Ni Kadek Enny Purwati Ni Kadek Rika Damayanti Ni Ketut Sukanti Ni Ketut Susanti Ni Putu Harini Putri Ni Putu Pebriani Ni Putu Ratih Purnama Yeni Ni Wayan Mendrawati Nyoman Andika Triadhi Nyoman Andika Triadhi Perdana, I Gede Putra Pratama, Octavianus Sumardana Pratiwi, I Gusti Ayu Made Dian Putri, Putu Pita Pyona Putu Gede Denny Herlambang Riyana Miranti, Riyana Santikasari, Ni Nengah Sharmini Abdullah Sharmini Abdullah Sumerta, I Komang Sumerta, Komang Suwandana, I Made Adi Swetasoma, Cokorda Gede Tri Putri, I Gusti Agung Prabandari Vera Nindia Putri, Cokorda Istri Agung Vijaya, Made Pramana Wijaya, Bagus Arya Yani, Ni Kadek Merta