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Tjokorda Gde Agung Wijaya Kesuma Suryawan
Universitas Ngurah Rai
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Pengembangan Pariwisata Pantai Merta Sari Sanur Melalui Pemasaran Digital dengan Konsep Tri Hita Karana untuk Mendukung Eco Tourism di Bali I Komang Sumerta; I Wayan Meryawan; Tjokorda Gde Agung Wijaya Kesuma Suryawa; I Gusti Putu Agung Widyagoca; I Kadek Dwi Diatmika
Jurnal Pengabdian UNDIKMA Vol. 3 No. 3 (2022): November
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v3i3.5657

Abstract

This service activity aims to develop environment-based local tourism destinations through digital marketing with the Tri Hita Karana concept to support Eco Tourism in Bali. This service method uses education, training, mentoring, evaluation and sustainability. The results of this service show that digital-based tourism marketing is able to provide awareness to the wider community, especially domestic and international tourists about the existence and facilities of tourist objects owned by Mertasari Beach. This tourist awareness will be able to increase the level of tourist visits to Mertasari Beach so that the economy of the surrounding community can also increase. Of course, the increase in tourist visits cannot be separated from tourism objects that must always provide a comfortable, clean and beautiful atmosphere in line with the Palemahan concept in Tri Hita Karana.
Mangrove Forest Preservation for Environmental Sustainability and Community Welfare Improvement in Suwung Kauh Village Denpasar : An International Community Service Program I Gede Mahatma Yogiswara Winatha; Cokorda Gede Swetasoma; I Ketut Satria Wiradharma Sumertajaya; Kadek Ary Purnama Dewi; Tjokorda Gde Agung Wijaya Kesuma Suryawan
Jurnal Pengabdian UNDIKMA Vol. 4 No. 3 (2023): August
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v4i3.8532

Abstract

This community service program aims to improve the preservation of mangrove forests by replanting mangrove seedlings to replace old damaged trees and expand the mangrove ecosystems. In addition, coastal cleaning activities were also carried out to reduce plastic waste that pollutes mangrove forest areas in Suwung Kauh Village, South Denpasar. By using a Participatory Action Research (PAR) approach method oriented towards community empowerment, the implementation of community service was carried out by a team of the Faculty of Law and the Faculty of Economics and Business, Ngurah Rai University, in collaboration with Canberra University and KUB Simbar Segara. The evaluation was carried out by the managing team through direct interaction between the interviewer and the respondent using interview and observation techniques for the achievement values of the results of the implementation of community service activities and was analyzed descriptively. The results of the service program succeeded in reducing plastic waste around the area and increasing the area of mangrove areas by planting new seedlings. 
Perceived Value pada Customer Loyalty Peran Mediasi Customer Engagement: (Studi Kasus Konsumen Trika Media Internet Access) Meryawan, I Wayan; Suryawan, Tjokorda Gde Agung Wijaya Kesuma; Handayani, Made Mulia
Jurnal Pendidikan Ekonomi Undiksha Vol. 14 No. 2 (2022)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v14i2.52119

Abstract

The Covid pandemic has changed the pattern of people's life habits, one of the impacts felt is that the operational needs of the office work industry, schools and so on have shifted during the pandemic. One of the impacts that arises is the need for an internet connection network that supports online operational activities. This need raises opportunities for business actors and competition and competition to win the hearts of new people and old consumers to continue using the internet network services offered by the company. Based on the results of previous studies, it is strengthened that by paying attention to and increasing the existence of perceived value and the existence of customer engagement will have a strong influence on customer loyalty. The purpose of this study is to determine the influence of perceived value on customer engagement and customer loyalty, the next purpose is to determine the influence of perceived value on customer loyalty through customer engagement, especially the picture related to consumer loyalty of internet network users of the global media network. The research uses a quantitative method approach, the method of determining the number of samples using the slovin approach with a total sample of 280 consumers. The data collection method is carried out by observation techniques, interviews and the distribution of research questionnaires. Data analysis was carried out using SEM-PLS data processing software with descriptive analysis stages, inferential analysis and evaluation of the goodness of fit PLS models. The results showed that perceived value has no influence on customer loyalty, perceived value has a positive effect on customer enagement and customer engagement has a positive and significant effect on customer loyalty. Customer enagement has a mediation role full of perceived value towards customer loyalty.
THE NEXUS OF INTERNATIONAL MARKETING MANAGEMENT AND SUSTAINABLE TOURISM IN THE DIGITAL ERA: A BIBLIOMETRIC REVIEW SURYAWAN, TJOKORDA GDE AGUNG WIJAYA KESUMA
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 11 No 2 (2025): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v11i2.1567

Abstract

In an era defined by rapid technological advancements and growing sustainability concerns, understanding the intersection of international marketing and tourism is crucial. This bibliometric analysis comprehensively explores the evolving nexus of international marketing management, sustainable tourism, and digital technologies. Utilising a meticulously curated dataset of 398 peer-reviewed articles, this study maps the field's intellectual structure, identifies key thematic clusters, and illuminates emerging research frontiers. The review synthesises how digital tools, including immersive technologies and social media, strategically promote sustainable tourism and enhance visitor experiences, whilst addressing challenges like overtourism and cultural preservation. Findings reveal significant publication growth since 2012, reflecting robust multidisciplinary engagement. Four distinct clusters emerged: Digital Marketing Strategies for Sustainable Tourism; Immersive Technologies and Visitor Experience Enhancement; Sustainable Tourism Development and Management; and Museums as Hubs for Cultural Sustainability and Engagement. The analysis underscores the field’s interdisciplinary character, the centrality of value co-creation, and the growing emphasis on resilience and digital transformation. This study offers a structured, data-driven foundation for future scholarly inquiry and provides valuable insights to inform strategic decision-making within the dynamic global tourism industry.
CONSTRUCTION OF AN INNOVATION MODEL FOR LOYALTY THROUGH CUSTOMER TRUST: ECO HILL RETREAT AND RESTO STUDY IN BALI Meryawan, I Wayan; Suryawan, Tjokorda Gde Agung Wijaya Kesuma; Idayanti, I Dewa Agung Ayu Eka; Suwandana, I Made Adi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12884

Abstract

As a tourist destination, Kisidan Eco Hill Retreat and Resto is full of natural concepts, and local wisdom of ancient Balinese tourism and ecotourism on which tourism village products depends. However, the low level of innovation in products and services that exist today indicates weak trust and declining loyalty. Loyalty is an issues of problems faced by business industry players and has become a conversation among national and international business actors. Researchers will explore how strong the influence of innovation in increasing loyalty through current customers trust as a reference in the future. The study used an SEM test tool model with stages of descriptive analysis, inferential analysis and evaluation of goodness of fit PLS model. This research shows that customers trust is capable to completely mediate innovation on loyalty. The direct results of innovation is that it does not have any significance effect on loyalty and on the contrary innovation is capable to build trust and significant trust builds loyalty. The implication of this research in the context of Eco Hill and Resto tourism business, customer trust holds a strong roles to stimulate the creation of sustainable customers loyalty if built from innovation. Although innovation is built innovatively without gaining strong trust from customers, it has not been capable to stimulate loyalty.
Pengaruh Kepercayaan dan Kualitas Pelayanan terhadap Loyalitas Anggota Pada Ksp Sari Sedana Nadi Kecamatan Blahbatuh Kabupaten Gianyar Kesuma Suryawan, Tjokorda Gde Agung Wijaya; Triadhi, Nyoman Andika; Nindia Putri, Cokorda Istri Agung Vera
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 8 No 1 (2022): Jurnal Manajemen Dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v8i1.842

Abstract

Loyalitas anggota merupakan salah satu faktor yang menentukan keberhasilan dari pencapaian tujuan perusahaan. Keberhasilan mencapai tujuan tersebut di tentukan oleh berbagai faktor yang mempengaruhi loyalitas anggota antara lain kepercayaan dan kualitas pelayanan. Begitu juga pada KSP Sari Sedana Nadi Kecamatan Blahbatuh Kabupaten Gianyar, kepercayaan dan kualitas pelayanan merupakan salah satu faktor yang dapat mempengaruhi loyalitas anggota. Adanya perhatian dan temuan mengenai permasalahan mengenai kepercayaan dan kualitas pelayanan dalam upaya untuk meningkatkan loyalitas anggota sesuai dengan tujuan penelitian ini untuk mengetahui pengaruh secara parsial dan simultan antara variabel kepercayaan dan kualitas pelayanan terhadap loyalitas anggota pada KSP Sari Sedana Nadi Kecamatan Blahbatuh Kabupaten Gianyar. Pengambilan sampel, dilakukan dengan menggunakan purposive sampling sebanyak 86 orang responden. Metode pengumpulan data yang digunakan adalah observasi, wawancara, studi kepustakaan dan kuesioner. Teknik analisis data yang digunakan adalah analisis kuantitatif yang terdiri dari uji asumsi klasik, analisis regresi linier berganda, analisis determinasi, analisis statistik uji F (F-test) dan analisis statistik uji t (t-tes). Hasil penelitian menunjukkan hasil ada pengaruh positif dan signifikan secara simultan dan parsial antara kepercayaan dan kualitas pelayanan terhadap loyalitas anggota pada KSP Sari Sedana Nadi Kecamatan Blahbatuh Kabupaten Gianyar.
DISCONNECTING BY CHOICE: A MICRO-NETNOGRAPHIC STUDY OF SMARTPHONE-TO-FEATURE PHONE MIGRATION FOR DIGITAL DETOX Suryawan, Tjokorda Gde Agung Wijaya Kesuma
International Journal of Business and Information Technology Vol. 6 No. 1 (2025): June
Publisher : LPPM STMIK Dharmapala Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47927/ijobit.v6i1.1027

Abstract

In an era marked by hyperconnectivity and digital saturation, this study explores the phenomenon of feature phone adoption as a form of digital detox among Indonesian users. Drawing on a micro-netnographic methodology, the research analyses user-generated commentary on a high-engagement Instagram post by a verified media outlet, examining the discursive meanings and affective tensions underpinning the rejection of smartphones. Unlike temporary digital fasting or app-based self-regulation, the adoption of low-tech devices represents a more radical, embodied, and symbolically charged act of consumer resistance. Thematic analysis reveals that this behavioural shift is driven by emotional exhaustion, a desire for cognitive clarity, and a search for authenticity in digitally saturated environments. By foregrounding culturally situated narratives from a mobile-first emerging market, the study challenges dominant techno-optimist assumptions and contributes to theoretical conversations on digital minimalism, anti-consumption, and youth technology cultures. The findings offer both conceptual insight and practical implications for international marketers, particularly in designing psychologically attuned and culturally resonant strategies within emotionally fatigued digital landscapes. This research advances a more nuanced understanding of technological agency, centred not solely on innovation and access, but on intentional disconnection and value-based simplicity.
PROMOTION AND EASE OF APPLICATION AS PREDICTORS OF GOPAY E-WALLET USAGE DECISIONS: LOCAL USERS OF GIANYAR REGENCY Meryawan, I Wayan; Agustin, Cindy; Suryawan, Tjokorda Gde Agung Wijaya Kesuma; Fitriandari, Mahayanti
International Journal of Business and Information Technology Vol. 6 No. 1 (2025): June
Publisher : LPPM STMIK Dharmapala Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47927/ijobit.v6i1.1088

Abstract

ABSTRACThis study aims to examine the influence of promotions, service features, and ease of use on people's decisions to use Gopay e-wallets, both partially and simultaneously. These three variables are assumed to play a role in shaping user decisions. This study uses a quantitative approach with an explanatory design, involving 96 respondents who are active users of Gopay in Gianyar Regency, Indonesia. Sample selection was conducted purposively, and data was collected through a five-point Likert scale questionnaire. The analysis was carried out through classical assumption tests, multiple linear regression, determination coefficients, and t and F tests. The results showed that the promotion and ease of use of the application had a positive and significant influence on the decision to use, while the service features showed a positive but not statistically significant influence. These findings emphasize the importance of communicative promotional strategies and easy-to-use interface design in increasing the adoption of e-wallet services. Instead, the service features need to be further customized to align with the user's needs and preferences. The practical implications of these results provide input for digital financial service providers to prioritize user experience and the effectiveness of marketing communications. The study also recommends exploring additional variables such as trust, security perception, and social influence in future studies to build a more comprehensive understanding of e-wallet usage behavior.
Understanding Purchase Intentions on DOTA 2 Virtual Items: A Study of Indonesian Players' Game Satisfaction and Emotional Value Suryawan, Tjokorda Gde Agung Wijaya Kesuma; Sumerta, I Komang; Vijaya, Made Pramana
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In an ever-changing digital game climate, where players' needs are always changing, the Dota 2 developers find themselves at the forefront of the task of providing new virtual items. This study delves into the challenging domain of virtual creation, focusing on the captivating features of the Battle Pass, formerly known as the Compendium. The primary purpose of this research is to undertake an in-depth study of the effects of game satisfaction and emotional value on the purchase intention of Dota 2 Indonesia Facebook group members, particularly those who have been involved in numerous Battle Pass sales. Purposive random sampling method was used to acquire a total of 96 respondents. Following the distribution of the questionnaire, all data was deemed valid and reliable for analysis utilizing multiple linear regression analysis, determination coefficient analysis, and hypothetical tests (t-test and f-test). Preliminary results show positive and significant effects of game satisfaction and emotional value on purchase intentions for Battle Pass components. Clearly, satisfaction with the game experience appears to be an important determinant in the foundation of purchase intentions, while the positive effect of emotional value on the decision-making process is evident. The practical implications of these findings reach the Dota 2 developers, calling for a strategic focus on improving not only the offensiveness of Battle Pass weapons, but also the entire game experience. Recommendations include efforts focused on improving the game system, implementing stronger security measures, and improving Dota 2's visual appeal. Additionally, it is recommended to create and manage social media accounts to expand user reach and community involvement. This research advances the understanding of the virtual economy, providing valuable insight into the complex processes that shape user behavior in online games. Subsequently, this research undoubtedly contributes to the marketing field by shedding light on the intricacies of gamer satisfaction and emotional value in the context of virtual item purchases. The implications of these findings underscore the importance for game developers to prioritize user satisfaction, security, and aesthetics to foster a positive virtual economy and sustain user engagement
Pengaruh Pelatihan & Pelayanan Transformasi Digital Terhadap Kinerja Sumber Daya Manusia Pada  PT Bank Pembangunan Daerah Bali Kantor Cabang Renon Denpasar Dwijayanthi, Agung Ovy; Kadek Intan Rusmayanthi , Kadek Intan Rusmayanthi; Made Ayu Desy Geriadi, Made Ayu Desy Geriadi; Tjokorda Tjokorda Gde Agung Wijaya Kesuma Suryawan , Tjokorda Gde Agung Wijaya Kesuma Suryawan
Jurnal Ilmiah Satyagraha Vol. 9 No. 1 (2026): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/satyagraha.v9i1.157

Abstract

Abstrak – Perkembangan teknologi dan industri memerlukan sumber daya manusia yang mumpuni di setiap perusahaan pada saat ini.Transformasi digital mempunyai peranan yang krusial dalam meningkatkan akses dan kualitas pelayanan masyarakat. Diadopsinya teknologi informasi dan komunikasi yang inovatif, lembaga pelayanan publik dapat memberikan layanan yang lebih efisien, responsif, dan terjangkau. Transformasi digital memungkinkan untuk mengoptimalkan proses administratif, mengurangi birokrasi, dan meningkatkan efisiensi operasional. Layanan online memungkinkan akses yang lebih mudah bagi masyarakat, terutama di daerah terpencil atau yang sulit dijangkau. Akses digitalisasi ini memberikan peluang untuk mempermudah dalam peningkatan kesehatan, pendidikan, dan kesejahteraan masyarakat secara keseluruhan. Penelitian ini bertujuan untuk menganalisis pengaruh pelatihan dan pelayanan transformasi digital terhadap kinerja sumber daya manusia (SDM) pada PT Bank Pembangunan Daerah Bali Kantor Cabang Renon. Transformasi digital telah menjadi fokus utama dalam mengoptimalkan operasional perusahaan, termasuk manajemen SDM di sektor perbankan. Hasil tinjauan literatur menunjukkan bahwa sumber daya manusia mempunyai pengaruh yang signifikan terhadap transformasi digital, terutama melalui peningkatan kapabilitas perusahaan. Metode penelitian yang digunakan adalah survei dengan menyebarkan kuesioner kepada karyawan PT Bank Pembangunan Daerah Bali Kantor Cabang Renon yang terlibat dalam program pelatihan dan telah mengalami implementasi transformasi digital. Data yang dikumpulkan dianalisis menggunakan teknik regresi untuk menguji hubungan antara variabel pelatihan, transformasi digital, dan kinerja SDM. Hasil penelitian ini diharapkan dapat memberikan kontribusi bagi perusahaan dalam meningkatkan efisiensi dan efektivitas kinerja SDM melalui investasi dalam pelatihan dan pelayanan berbasis transformasi digital. Implikasi praktis dari temuan ini dapat membantu perusahaan untuk mengoptimalkan strategi manajemen SDM mereka guna menghadapi dinamika industri perbankan yang terus berkembang. Kata Kunci: Pelatihan, Transformasi Digital, Kinerja Sumber Daya Manusia   Abstract – The development of technology and industry requires competent human resources in every company today. Digital transformation plays a crucial role in enhancing access and the quality of public services. The adoption of innovative information and communication technology allows public service institutions to provide more efficient, responsive, and affordable services. Digital transformation enables the optimization of administrative processes, reduction of bureaucracy, and improvement of operational efficiency. Online services facilitate easier access for the public, especially in remote or hard-to-reach areas. This digitization provides opportunities to simplify improvements in health, education, and overall community welfare. This research aims to analyze the influence of training and digital transformation services on the performance of human resources (HR) at PT Bank Pembangunan Daerah Bali Branch Office in Renon. Digital transformation has become a primary focus in optimizing company operations, including HR management in the banking sector. Literature review results indicate that human resources have a significant impact on digital transformation, particularly through enhancing the company's capabilities. The research methodology employed is a survey by distributing questionnaires to employees of PT Bank Pembangunan Daerah Bali Branch Office in Renon who are involved in training programs and have experienced digital transformation implementation. The collected data is analyzed using regression techniques to test the relationship between training variables, digital transformation, and HR performance. The expected outcome of this research is to contribute to the company's efforts in improving the efficiency and effectiveness of HR performance through investments in training and digital transformation-based services. Practical implications of these findings can assist companies in optimizing their HR management strategies to face the evolving dynamics of the banking industry. Keywords: Training, Digital Transformation, Human Resources Performance
Co-Authors Abdullah, Sharmini Ade Krisna, I Putu Pande Agus Fredy Maradona Agustin, Cindy Ahmad Sa’Bandi Anak Agung Istri Agung Ovy Dwijayanthi Anak Agung Istri Dwijayanthi Ari Darma, Anak Agung Gede Agung Ayu Putu Satya Widiantari Budi Utama, Gede Wira Cahyani, Ni Made Yuli Cokorda Istri Agung Vera Nindia Putri Dewi, Kadek Ary Purnama Dewi, Ni Nyoman Intan Ratna Gede Sri Darma Gusta, I Made Handayani, Made Mulia I Dewa Agung Ayu Eka Idayanti1 I Gede Alan Vatara I Gede Mahatma Yogiswara Winatha I Gusti Agung Prabandari Tri Putri I Gusti Ayu Made Dian Pratiwi I Gusti Putu Agung Widya Goca I Kadek Dwi Diatmika I Kadek Sara Mandiyasa I KETUT SATRIA WIRADHARMA SUMERTAJAYA I Komang Sumerta I Komang Sumerta I Putu Agus Suwastawa I Wayan Cita Wardita I Wayan Meryawan I Wayan Suastika Indah Widiantari, I Dewa Ayu Kadek Intan Rusmayanthi Komang Pande Indra Krisna Wiana Komang Sumerta Kurniawan, I Putu Handy Kusuma, Ida Bagus Krishna Duta Made Ayu Desy Geriadi Made Ayu Desy Geriadi, Made Ayu Desy Geriadi Made Mulia Handayani Made Mulia Handayani Mahayanti Fitriandari, Mahayanti Meiyani, Gusti Ayu Eva Meryawan, I Wayan Ni Kadek Enny Purwati Ni Kadek Rika Damayanti Ni Ketut Sukanti Ni Ketut Susanti Ni Putu Harini Putri Ni Putu Pebriani Ni Putu Ratih Purnama Yeni Ni Wayan Mendrawati Nyoman Andika Triadhi Nyoman Andika Triadhi Nyoman Dwika Ayu Amrita Perdana, I Gede Putra Pratama, Octavianus Sumardana Pratiwi, I Gusti Ayu Made Dian Putri, Putu Pita Pyona Putu Gede Denny Herlambang Riyana Miranti Santikasari, Ni Nengah Sharmini Abdullah Sharmini Abdullah Sumerta, I Komang Suwandana, I Made Adi Swetasoma, Cokorda Gede Vijaya, Made Pramana Wijaya, Bagus Arya Yani, Ni Kadek Merta