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Tjokorda Gde Agung Wijaya Kesuma Suryawan
Universitas Ngurah Rai
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CRAFTING CUSTOMER LOYALTY IN THE BALINESE ARTISANAL SILVER INDUSTRY: THE INTERPLAY OF QUALITY, EMOTION, AND MARKETING Suryawan, Tjokorda Gde Agung Wijaya Kesuma; Abdullah, Sharmini; Putri, Putu Pita Pyona; Meryawan, I Wayan; Dwijayanthi, Anak Agung Istri Agung Ovy
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 11 No 1 (2025): Volume 11 Nomor 1 Tahun 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v11i1.788

Abstract

This study explores the synergistic effects of product quality and marketing capabilities on repurchase intentions in the artisanal silver handicraft industry, with positive emotions acting as a mediating variable. Conducted at Budhi Ayu Silver Art Shop in Celuk Village, Bali, a renowned centre for handcrafted silver jewellery, the research employs a quantitative design with descriptive and associative analysis. Data were collected through surveys, alongside observations, and interviews, and from 112 respondents using purposive random sampling. The data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM) to assess the direct and mediating relationships among variables, with the findings indicating that product quality and marketing capabilities significantly influence repurchase intentions, while positive emotions amplify their impact. This research highlights the need for consistent, strategic marketing efforts to boost consumer engagement and emotional resonance, contributing to international marketing theory by integrating emotional pathways into repurchase decision-making, with valuable managerial implications for artisans and marketers in the global creative industries.
THE INFLUENCE OF COMPENSATION, JOB SATISFACTION, AND WORK ENVIRONMENT ON TURNOVER INTENTION AT DHARMA KERTI TABANAN HOSPITAL Putri, Cokorda Istri Agung Vera Nindia; Kurniawan, I Putu Handy; Suryawan, Tjokorda Gde Agung Wijaya Kesuma; Perdana, I Gede Putra
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 11 No 1 (2025): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v11i1.1528

Abstract

The purpose of this study is to determine the effect of compensation, job satisfaction, and work environment on turnover intention. The population consisted of employees at Dharma Kerti Tabanan Hospital, with a sample of 117 respondents. The data analysis techniques used in this research are Validity Test, Reliability, Classical Assumptions, Multiple Linear Regression, Coefficient of Determination, T Test, and F Test. Based on the research results, it can be seen that compensation has a negative and significant effect on turnover intention, job satisfaction has a negative effect and is significant to turnover intention, and the work environment has a negative and significant effect on turnover intention. Suggestions that can be given to this researcher are that Dharma Kerti Tabanan Hospital is expected to provide fair and transparent promotions to employees, always provide appropriate compensation, and always try to make employees feel satisfied and comfortable in a constructive work environment.
Client Relationship Management, Cost Perception, and Product Excellence as Drivers of Business Purchase Decisions in Dairy Distribution Sector Wijaya Kesuma Suryawan, Tjokorda Gde Agung; Ari Darma, Anak Agung Gede Agung
Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai Vol 17 No 1 (2025)
Publisher : Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70358/jurnalakses.v17i1.1563

Abstract

Dalam menghadapi persaingan yang semakin ketat di pasar distributor Indonesia, perusahaan seperti PT Sinar Mayuri di Klungkung, Bali, perlu melakukan diferensiasi untuk mempertahankan keunggulan kompetitif. Penelitian ini menganalisis pengaruh manajemen hubungan pelanggan (CRM), persepsi biaya, dan keunggulan produk terhadap keputusan pembelian B2B untuk produk keju Prochiz. Melalui metode sampling jenuh, data dikumpulkan dari 78 pelanggan bisnis menggunakan observasi, wawancara, dan kuesioner terstruktur. Analisis kuantitatif dilakukan dengan uji validitas, reliabilitas, uji asumsi klasik, regresi linear berganda, uji-t, dan uji-F. Hasil menunjukkan bahwa CRM, persepsi biaya, dan keunggulan produk berpengaruh signifikan terhadap keputusan pembelian, baik secara parsial maupun simultan. Studi ini memberikan kontribusi penting bagi pengembangan strategi pemasaran internasional dan manajemen pemasaran, khususnya dalam memahami perilaku pembelian antar bisnis di pasar yang berkembang dan beragam.
Pengembangan Pariwisata Pantai Merta Sari Sanur Melalui Pemasaran Digital dengan Konsep Tri Hita Karana untuk Mendukung Eco Tourism di Bali I Komang Sumerta; I Wayan Meryawan; Tjokorda Gde Agung Wijaya Kesuma Suryawa; I Gusti Putu Agung Widyagoca; I Kadek Dwi Diatmika
Jurnal Pengabdian UNDIKMA Vol. 3 No. 3 (2022): November
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v3i3.5657

Abstract

This service activity aims to develop environment-based local tourism destinations through digital marketing with the Tri Hita Karana concept to support Eco Tourism in Bali. This service method uses education, training, mentoring, evaluation and sustainability. The results of this service show that digital-based tourism marketing is able to provide awareness to the wider community, especially domestic and international tourists about the existence and facilities of tourist objects owned by Mertasari Beach. This tourist awareness will be able to increase the level of tourist visits to Mertasari Beach so that the economy of the surrounding community can also increase. Of course, the increase in tourist visits cannot be separated from tourism objects that must always provide a comfortable, clean and beautiful atmosphere in line with the Palemahan concept in Tri Hita Karana.
Mangrove Forest Preservation for Environmental Sustainability and Community Welfare Improvement in Suwung Kauh Village Denpasar : An International Community Service Program I Gede Mahatma Yogiswara Winatha; Cokorda Gede Swetasoma; I Ketut Satria Wiradharma Sumertajaya; Kadek Ary Purnama Dewi; Tjokorda Gde Agung Wijaya Kesuma Suryawan
Jurnal Pengabdian UNDIKMA Vol. 4 No. 3 (2023): August
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v4i3.8532

Abstract

This community service program aims to improve the preservation of mangrove forests by replanting mangrove seedlings to replace old damaged trees and expand the mangrove ecosystems. In addition, coastal cleaning activities were also carried out to reduce plastic waste that pollutes mangrove forest areas in Suwung Kauh Village, South Denpasar. By using a Participatory Action Research (PAR) approach method oriented towards community empowerment, the implementation of community service was carried out by a team of the Faculty of Law and the Faculty of Economics and Business, Ngurah Rai University, in collaboration with Canberra University and KUB Simbar Segara. The evaluation was carried out by the managing team through direct interaction between the interviewer and the respondent using interview and observation techniques for the achievement values of the results of the implementation of community service activities and was analyzed descriptively. The results of the service program succeeded in reducing plastic waste around the area and increasing the area of mangrove areas by planting new seedlings. 
Perceived Value pada Customer Loyalty Peran Mediasi Customer Engagement: (Studi Kasus Konsumen Trika Media Internet Access) Meryawan, I Wayan; Suryawan, Tjokorda Gde Agung Wijaya Kesuma; Handayani, Made Mulia
Jurnal Pendidikan Ekonomi Undiksha Vol. 14 No. 2 (2022)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v14i2.52119

Abstract

The Covid pandemic has changed the pattern of people's life habits, one of the impacts felt is that the operational needs of the office work industry, schools and so on have shifted during the pandemic. One of the impacts that arises is the need for an internet connection network that supports online operational activities. This need raises opportunities for business actors and competition and competition to win the hearts of new people and old consumers to continue using the internet network services offered by the company. Based on the results of previous studies, it is strengthened that by paying attention to and increasing the existence of perceived value and the existence of customer engagement will have a strong influence on customer loyalty. The purpose of this study is to determine the influence of perceived value on customer engagement and customer loyalty, the next purpose is to determine the influence of perceived value on customer loyalty through customer engagement, especially the picture related to consumer loyalty of internet network users of the global media network. The research uses a quantitative method approach, the method of determining the number of samples using the slovin approach with a total sample of 280 consumers. The data collection method is carried out by observation techniques, interviews and the distribution of research questionnaires. Data analysis was carried out using SEM-PLS data processing software with descriptive analysis stages, inferential analysis and evaluation of the goodness of fit PLS models. The results showed that perceived value has no influence on customer loyalty, perceived value has a positive effect on customer enagement and customer engagement has a positive and significant effect on customer loyalty. Customer enagement has a mediation role full of perceived value towards customer loyalty.
THE NEXUS OF INTERNATIONAL MARKETING MANAGEMENT AND SUSTAINABLE TOURISM IN THE DIGITAL ERA: A BIBLIOMETRIC REVIEW SURYAWAN, TJOKORDA GDE AGUNG WIJAYA KESUMA
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 11 No 2 (2025): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v11i2.1567

Abstract

In an era defined by rapid technological advancements and growing sustainability concerns, understanding the intersection of international marketing and tourism is crucial. This bibliometric analysis comprehensively explores the evolving nexus of international marketing management, sustainable tourism, and digital technologies. Utilising a meticulously curated dataset of 398 peer-reviewed articles, this study maps the field's intellectual structure, identifies key thematic clusters, and illuminates emerging research frontiers. The review synthesises how digital tools, including immersive technologies and social media, strategically promote sustainable tourism and enhance visitor experiences, whilst addressing challenges like overtourism and cultural preservation. Findings reveal significant publication growth since 2012, reflecting robust multidisciplinary engagement. Four distinct clusters emerged: Digital Marketing Strategies for Sustainable Tourism; Immersive Technologies and Visitor Experience Enhancement; Sustainable Tourism Development and Management; and Museums as Hubs for Cultural Sustainability and Engagement. The analysis underscores the field’s interdisciplinary character, the centrality of value co-creation, and the growing emphasis on resilience and digital transformation. This study offers a structured, data-driven foundation for future scholarly inquiry and provides valuable insights to inform strategic decision-making within the dynamic global tourism industry.
CONSTRUCTION OF AN INNOVATION MODEL FOR LOYALTY THROUGH CUSTOMER TRUST: ECO HILL RETREAT AND RESTO STUDY IN BALI Meryawan, I Wayan; Suryawan, Tjokorda Gde Agung Wijaya Kesuma; Idayanti, I Dewa Agung Ayu Eka; Suwandana, I Made Adi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12884

Abstract

As a tourist destination, Kisidan Eco Hill Retreat and Resto is full of natural concepts, and local wisdom of ancient Balinese tourism and ecotourism on which tourism village products depends. However, the low level of innovation in products and services that exist today indicates weak trust and declining loyalty. Loyalty is an issues of problems faced by business industry players and has become a conversation among national and international business actors. Researchers will explore how strong the influence of innovation in increasing loyalty through current customers trust as a reference in the future. The study used an SEM test tool model with stages of descriptive analysis, inferential analysis and evaluation of goodness of fit PLS model. This research shows that customers trust is capable to completely mediate innovation on loyalty. The direct results of innovation is that it does not have any significance effect on loyalty and on the contrary innovation is capable to build trust and significant trust builds loyalty. The implication of this research in the context of Eco Hill and Resto tourism business, customer trust holds a strong roles to stimulate the creation of sustainable customers loyalty if built from innovation. Although innovation is built innovatively without gaining strong trust from customers, it has not been capable to stimulate loyalty.
Pengaruh Kepercayaan dan Kualitas Pelayanan terhadap Loyalitas Anggota Pada Ksp Sari Sedana Nadi Kecamatan Blahbatuh Kabupaten Gianyar Kesuma Suryawan, Tjokorda Gde Agung Wijaya; Triadhi, Nyoman Andika; Nindia Putri, Cokorda Istri Agung Vera
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 8 No 1 (2022): Jurnal Manajemen Dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v8i1.842

Abstract

Loyalitas anggota merupakan salah satu faktor yang menentukan keberhasilan dari pencapaian tujuan perusahaan. Keberhasilan mencapai tujuan tersebut di tentukan oleh berbagai faktor yang mempengaruhi loyalitas anggota antara lain kepercayaan dan kualitas pelayanan. Begitu juga pada KSP Sari Sedana Nadi Kecamatan Blahbatuh Kabupaten Gianyar, kepercayaan dan kualitas pelayanan merupakan salah satu faktor yang dapat mempengaruhi loyalitas anggota. Adanya perhatian dan temuan mengenai permasalahan mengenai kepercayaan dan kualitas pelayanan dalam upaya untuk meningkatkan loyalitas anggota sesuai dengan tujuan penelitian ini untuk mengetahui pengaruh secara parsial dan simultan antara variabel kepercayaan dan kualitas pelayanan terhadap loyalitas anggota pada KSP Sari Sedana Nadi Kecamatan Blahbatuh Kabupaten Gianyar. Pengambilan sampel, dilakukan dengan menggunakan purposive sampling sebanyak 86 orang responden. Metode pengumpulan data yang digunakan adalah observasi, wawancara, studi kepustakaan dan kuesioner. Teknik analisis data yang digunakan adalah analisis kuantitatif yang terdiri dari uji asumsi klasik, analisis regresi linier berganda, analisis determinasi, analisis statistik uji F (F-test) dan analisis statistik uji t (t-tes). Hasil penelitian menunjukkan hasil ada pengaruh positif dan signifikan secara simultan dan parsial antara kepercayaan dan kualitas pelayanan terhadap loyalitas anggota pada KSP Sari Sedana Nadi Kecamatan Blahbatuh Kabupaten Gianyar.
DISCONNECTING BY CHOICE: A MICRO-NETNOGRAPHIC STUDY OF SMARTPHONE-TO-FEATURE PHONE MIGRATION FOR DIGITAL DETOX Suryawan, Tjokorda Gde Agung Wijaya Kesuma
International Journal of Business and Information Technology Vol. 6 No. 1 (2025): June
Publisher : LPPM STMIK Dharmapala Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47927/ijobit.v6i1.1027

Abstract

In an era marked by hyperconnectivity and digital saturation, this study explores the phenomenon of feature phone adoption as a form of digital detox among Indonesian users. Drawing on a micro-netnographic methodology, the research analyses user-generated commentary on a high-engagement Instagram post by a verified media outlet, examining the discursive meanings and affective tensions underpinning the rejection of smartphones. Unlike temporary digital fasting or app-based self-regulation, the adoption of low-tech devices represents a more radical, embodied, and symbolically charged act of consumer resistance. Thematic analysis reveals that this behavioural shift is driven by emotional exhaustion, a desire for cognitive clarity, and a search for authenticity in digitally saturated environments. By foregrounding culturally situated narratives from a mobile-first emerging market, the study challenges dominant techno-optimist assumptions and contributes to theoretical conversations on digital minimalism, anti-consumption, and youth technology cultures. The findings offer both conceptual insight and practical implications for international marketers, particularly in designing psychologically attuned and culturally resonant strategies within emotionally fatigued digital landscapes. This research advances a more nuanced understanding of technological agency, centred not solely on innovation and access, but on intentional disconnection and value-based simplicity.
Co-Authors Abdullah, Sharmini Ade Krisna, I Putu Pande Agus Fredy Maradona Agustin, Cindy Ahmad Sa’Bandi Anak Agung Istri Agung Ovy Dwijayanthi Ari Darma, Anak Agung Gede Agung Ayu Eka Idayanti, I Dewa Agung Ayu Putu Satya Widiantari Budi Utama, Gede Wira Cahyani, Ni Made Yuli Cokorda Istri Agung Vera Nindia Putri Dewi, Kadek Ary Purnama Dewi, Ni Nyoman Intan Ratna Dwijayanthi, Anak Agung Istri Gede Sri Darma Geriadi, Made Ayu Desy Gusta, I Made Handayani, Made Mulia I Dewa Agung Ayu Eka Idayanti1 I Gede Alan Vatara I Gede Mahatma Yogiswara Winatha I Gusti Agung Prabandari Tri Putri I Gusti Ayu Made Dian Pratiwi I Gusti Putu Agung Widya Goca I Kadek Dwi Diatmika I Kadek Sara Mandiyasa I KETUT SATRIA WIRADHARMA SUMERTAJAYA I Komang Sumerta I Komang Sumerta I Putu Agus Suwastawa I Wayan Cita Wardita I Wayan Meryawan I Wayan Suastika I Wayan Suastika, I Wayan Indah Widiantari, I Dewa Ayu Komang Pande Indra Krisna Wiana Kurniawan, I Putu Handy Kusuma, Ida Bagus Krishna Duta Made Mulia Handayani Mahayanti Fitriandari, Mahayanti Meiyani, Gusti Ayu Eva Meryawan, I Wayan Ni Kadek Enny Purwati Ni Kadek Rika Damayanti Ni Ketut Sukanti Ni Ketut Susanti Ni Putu Harini Putri Ni Putu Pebriani Ni Putu Ratih Purnama Yeni Ni Wayan Mendrawati Nyoman Andika Triadhi Nyoman Andika Triadhi Perdana, I Gede Putra Pratama, Octavianus Sumardana Pratiwi, I Gusti Ayu Made Dian Putri, Putu Pita Pyona Putu Gede Denny Herlambang Riyana Miranti, Riyana Santikasari, Ni Nengah Sharmini Abdullah Sharmini Abdullah Sumerta, I Komang Sumerta, Komang Suwandana, I Made Adi Swetasoma, Cokorda Gede Tri Putri, I Gusti Agung Prabandari Vera Nindia Putri, Cokorda Istri Agung Vijaya, Made Pramana Wijaya, Bagus Arya Yani, Ni Kadek Merta