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Customer Loyalty in Village-Owned Enterprises: The Effects of Product Innovation, Marketing Communication, and Price Ida Ayu Sintha Agustina; I Gusti Ayu Meta Purmina Dewi; I Komang Oka Permadi
International Journal of Applied Science and Sustainable Development (IJASSD) Vol. 8 No. 1 (2026): International Journal of Applied Science and Sustainable Development (IJASSD)
Publisher : Lembaga Penelitian dan `Pengabdian Kepada Masyarakat (LPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/ijassd.v8i1.14166

Abstract

This study aims to analyze how product innovation, marketing communication, and price influence customer loyalty toward the Tri Bhuana Kerthi BUMDes in Tegaljadi Village, Marga Subdistrict, Tabanan Regency. The study employs a quantitative, causal-associative design approach. Data were collected via a questionnaire distributed to 125 randomly selected customers. Data analysis was conducted through instrument validation, classical assumption tests, multiple linear regression, the coefficient of determination, and partial and simultaneous hypothesis testing. The results indicate that product innovation has not yet significantly affected customer loyalty. However, marketing communication and price were found to positively and significantly affect customer loyalty. Additionally, product innovation, marketing communication, and price were found to have a significant effect on customer loyalty. These findings confirm that customer loyalty to BUMDes is more strongly shaped by effective marketing communication and appropriate price perceptions than by product innovation alone. Therefore, managers need to strengthen communication strategies, maintain affordability, and direct product innovation toward customers' real needs.
The Integrated Role of Organizational Culture and Teamwork in Driving Employee Performance I Komang Agus Ari Subawa; I Gede Rihayana; I Komang Oka Permadi
EMAS: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 7 No. 5 (2026): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v7i5.14113

Abstract

In an era of increasingly intense and dynamic business competition, companies are required to adapt quickly to changes in the business environment. One of the key factors determining a company’s success is the quality of employee performance. Therefore, employees are expected to continuously improve their performance so that organizational goals can be optimally achieved. Efforts companies can undertake to maintain and enhance employee performance include conducting regular performance evaluations and implementing various continuous improvement measures. These steps aim to improve the quality of human resources so that the company can survive, grow, and excel in competition. This study aims to determine the influence of organizational culture and teamwork on employee performance. The research sample includes all 31 employees of PT. ANDS BALI, with the sampling method using a saturated sampling technique. Data analysis was conducted using regression techniques. The results of the study indicate that organizational culture and teamwork have a positive and significant influence on improving employee performance.
Drivers of Employee Performance in A Municipal Market Enterprise: The Roles of Job Satisfaction, Work Ethic, And Work Environment I Komang Oka Permadi; I Gusti Ngurah Agung Gede Eka Teja Kusuma; Anak Agung Ngurah Wisnu Pramana Ningrat
EMAS: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 7 No. 7 (2026): EMAS: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v7i7.14502

Abstract

This study examines the effects of job satisfaction, work ethic, and the work environment on employee performance at the Badung Market Unit of Perumda Pasar Sewakadarma, Denpasar, Indonesia. As a municipal enterprise, the organization depends on effective human resource management to maintain service quality and achieve operational objectives. A quantitative research design was employed, involving all 60 employees through a saturated sampling or census technique. Data were collected using questionnaires, interviews, and documentation. The questionnaire served as an instrument for measuring the research variables, while the data were analyzed using multiple linear regression with SPSS version 25.0. The findings demonstrate that job satisfaction has a positive and significant effect on employee performance, indicating that employees who are more satisfied with their jobs tend to perform better. Work ethic also has a positive and significant influence, suggesting that discipline, responsibility, commitment, and dedication contribute to improved work outcomes. In addition, a supportive work environment significantly enhances employee performance by promoting comfort, cooperation, and effectiveness in task completion. These results confirm that employee performance can be strengthened by improving job satisfaction, reinforcing a strong work ethic, and creating a conducive work environment. The findings provide implications for policies aimed at enhancing performance.
Leadership Styles and Work–Life Balance as Predictors of Employee Engagement: A Case Study of a QSR Outlet in Denpasar Ni Putu Ardriyani Tiara Wiratningsih; I Gusti Ngurah Agung Gede Eka Teja Kusuma; I Komang Oka Permadi
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol. 10 No. 1 (2026): April 2026
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/ecodemica.v10i1.12153

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In service industries in particular, engagement among workers is critical to the success and longevity of any firm. On the other hand, a lack of staff involvement is still a problem for many businesses, which can have an impact on output and customer satisfaction. We hope to learn more about how work-life balance, innovative leadership, and transactions leadership influence engagement in this Denpasar QSR Outlet. Primary data for the study came from questionnaires given to all 113 employees using a saturation sample technique; the methodology was quantitative. Using SPSS-assisted multiple linear regression analysis, we looked at the data. The results demonstrate that transformational leadership positively affects employee engagement, as leaders who offer inspiration, motivation, and individualized attention can strengthen employees' emotional connection to their work. Transactional leadership also shows a positive effect, indicating that clear goals, rewards, and feedback can strengthen employees’ involvement in organizational activities. Moreover, work-life balance significantly enhances employee engagement, indicating that those who successfully manage their professional and personal lives exhibit greater enthusiasm and commitment in the workplace. This study's originality resides in the concurrent analysis of leadership styles and work-life balance within the fast-food restaurant sector, offering contemporary empirical evidence to aid managerial decision-making in enhancing employee engagement.
PENGARUH ETOS KERJA, DISIPLIN KERJA DAN MOTIVASI INTRINSIK TERHADAP KINERJA KARYAWAN PADA PT BINTANG SIDORAYA DI MAMBAL BADUNG I Wayan Cahaya Putra; I G NG A Gede Eka Teja Kusuma; I Komang Oka Permadi
VALUES Vol. 6 No. 2 (2025): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Kinerja karyawan didefinisikan sebagai kuantitas dan kualitas hasil kerja yang dicapai oleh karyawan dalam jangka waktu tertentu dalam melaksanakan tugas yang diberikan sesuai dengan kewajibannya. Kinerja karyawan dipengaruhi oleh berbagai hal. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana kinerja karyawan PT. Bintang Sidoraya Mambal Badung dipengaruhi oleh etos kerja, disiplin kerja, dan motivasi intrinsik. Penelitian ini dilakukan oleh PT. Bintang Sidoraya Mambal Badung. Sampel penelitian berjumlah 38 karyawan. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah teknik sampling jenuh. Data yang dikumpulkan menggunakan wawancara, kuesioner, observasi, dan telaah pustaka. Metode analisis data yang digunakan dalam penelitian ini adalah analisis regresi linier berganda dengan menggunakan perangkat lunak SPSS versi 26. Hasil analisis menunjukkan bahwa kinerja karyawan PT. Bintang Sidoraya Mambal Badung dipengaruhi secara positif dan signifikan oleh etos kerja. Kinerja karyawan PT. Bintang Sidoraya Mambal Badung akan meningkat jika etos kerja semakin kuat. Kinerja karyawan PT. Bintang Sidoraya di Mambal Badung dipengaruhi secara positif dan signifikan oleh disiplin kerja. Kinerja karyawan di PT. Bintang Sidoraya di Mambal Badung akan meningkat seiring dengan meningkatnya disiplin kerja. Kinerja karyawan PT. Bintang Sidoraya di Mambal Badung dipengaruhi secara positif dan signifikan oleh motivasi intrinsik. Kinerja karyawan di PT. Bintang Sidoraya di Mambal Badung meningkat dengan meningkatnya motivasi intrinsik.
PENGARUH BEBAN KERJA, KOMPETENSI, WORK LIFE BALANCE TERHADAP KINERJA KARYAWAN DI THE SUN HOTEL & SPA LEGIAN BADUNG I Wayan Adhi Pratama; I Gusti Ngurah Agung Gede Eka Teja Kusuma; I Komang Oka Permadi
VALUES Vol. 7 No. 1 (2026): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

The Sun Hotel & Spa Legian merupakan salah satu hotel berbintang yang beroperasi di kawasan dengan tingkat persaingan industri perhotelan yang cukup ketat. Dalam pelaksanaannya, hotel ini menghadapi kondisi beban kerja karyawan yang relatif tinggi, sementara program pelatihan belum tersedia secara optimal. Kondisi tersebut menunjukkan pentingnya pengelolaan sumber daya manusia, khususnya yang berkaitan dengan beban kerja, kompetensi, dan keseimbangan kehidupan kerja atau work life balance, dalam meningkatkan kinerja karyawan. Penelitian ini bertujuan untuk menganalisis pengaruh beban kerja, kompetensi, dan work life balance terhadap kinerja karyawan The Sun Hotel & Spa Legian. Pendekatan yang digunakan adalah kuantitatif dengan analisis regresi linier berganda yang diolah menggunakan perangkat lunak SPSS (Statistical Package for the Social Sciences) versi 25.0 for Windows. Populasi penelitian mencakup seluruh karyawan dengan jumlah sampel sebanyak 40 responden. Teknik analisis data meliputi uji validitas, reliabilitas, uji asumsi klasik, regresi linier berganda, koefisien determinasi, uji F, dan uji t. Hasil penelitian menunjukkan bahwa beban kerja, kompetensi, dan work life balance berpengaruh positif dan signifikan terhadap kinerja karyawan. Untuk penelitian selanjutnya disarankan menambahkan variabel lain yang memengaruhi kinerja karyawan serta memperluas jumlah sampel dan ruang lingkup penelitian.
Exploring The Impact of Work-Life Balance, Organizational Commitment, And Work Discipline on Employee Productivity: A Study at PT Aeronusa Inti Raya in Denpasar Putu Ayu Rizza Putri Handayani; I Gede Rihayana; I Komang Oka Permadi
EMAS: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 7 No. 3 (2026): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v7i3.13788

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Employee productivity is a critical component in ensuring the success and competitiveness of a company, particularly within the domain of logistics services, where promptness and effective work execution are paramount. The present study focuses on analyzing the influence of work-life balance, organizational commitment, and work discipline on employee productivity at PT Aeronusa Inti Raya in Denpasar. The research employs a quantitative approach, utilizing a survey method. The population of this study consists of 52 employees of PT Aeronusa Inti Raya in Denpasar. The sampling method employed is saturated sampling, whereby the entire population is considered the respondents. The data is collected through the implementation of a Likert scale questionnaire, while the subsequent data analysis employs the technique of multiple linear regression. The findings of the study suggest that work-life balance exerts a beneficial influence on employee productivity. Organizational commitment has been demonstrated to exert a positive and significant influence on work productivity. This suggests that employee engagement and loyalty play a substantial role in enhancing work performance. Conversely, work discipline has been demonstrated to exert a positive and significant effect on employee productivity. This suggests that adherence to established rules and punctuality can enhance work effectiveness. Concurrently, all independent variables have a substantial impact on the productivity of PT Aeronusa Inti Raya employees in Denpasar
The Effects of Work-Family Conflict, Self-Efficacy, and Workload on Employee Performance at PT. BPR Artha Bali Jaya (Head Office) Anggi Septiani; I Gede Rihayana; I Komang Oka Permadi
EMAS: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 7 No. 4 (2026): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v7i4.13998

Abstract

This study aims to analyze the influence of work-family conflict, self-efficacy, and workload on employee performance at PT. BPR Artha Bali Jaya (Head Office). This is a quantitative study. The population in this study consists of all employees of PT. BPR Artha Bali Jaya (Head Office), totaling 40 people. The sampling technique used is the Saturated Sampling Technique, where the selection in this study utilizes the entire total population. The data analysis technique used in this study is Multiple Linear Regression Analysis. The results of the study indicate that work-family conflict has a negative and significant effect on employee performance at PT. BPR Artha Bali Jaya (Head Office). Self-efficacy has a positive and significant effect on employee performance at PT. BPR Artha Bali Jaya (Head Office). Workload has a negative and significant effect on employee performance at PT. BPR Artha Bali Jaya (Head Office).
Employee Performance Determinants in A Private Electrical Services Firm: The Effects of Work Stress, Organizational Culture, and Self-Efficacy Pande Ketut Aditya Pratama; I Gede Rihayana; I Komang Oka Permadi
EMAS: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 7 No. 6 (2026): EMAS: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v7i6.14334

Abstract

Employee performance is a critical factor in maintaining operational effectiveness and competitiveness in private service firms, especially firms that depend on technical reliability, work discipline, and timely task completion. This study aims to examine the effects of work stress, organizational culture, and self-efficacy on employee performance at PT. Bumi Sentosa, a private electrical services firm in Denpasar, Bali. This study applied a quantitative explanatory approach. The population consisted of 33 employees, and all employees were selected as respondents using a saturated sampling technique. Data were collected through observation, interviews, documentation, and questionnaires. The data were analyzed using multiple linear regression. The findings show that work stress has a negative and significant effect on employee performance, while organizational culture and self-efficacy have positive and significant effects. These results indicate that employee performance can improve when the company reduces excessive work pressure, strengthens shared work values, and develops employees’ confidence in completing their duties. This study provides practical insight for human resource management in small private technical service firms and supports more focused performance improvement policies.
Assessing Organizational Culture as A Mediator Between Leadership Style and Employee Performance in Public Sector Organizations I Gusti Ayu Panca Dewi; I Komang Oka Permadi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6820

Abstract

The primary purpose of this research is to examine the relationship between approach to management and workforce output; the secondary purpose is to examine the role of corporate culture in moderating this relationship in publicly traded organizations. The present study utilizes a quantitative methodology, employing primary data that was gathered via questionnaires. The population from which the sample of respondents was drawn comprised 208 employees. The Slovin formula was used to determine the sample of 137 respondents. The data analysis was executed using Partial Least Square through SmartPLS 3.2.9. This study suggested that leadership style has a favorable and substantial impact on employee performance and organizational culture. Organizational culture strongly and beneficially impacts employee performance. The style of leadership and workforce performance can be affected by corporate culture, according to the present study. These findings indicate that performance enhancement is influenced by two factors: the effectiveness of leaders in directing and motivating employees, and the organization's ability to establish consistent, adaptive, and supportive values, norms, and work behaviors. These factors contribute to the sustainable achievement of organizational goals. The findings underscore the significance of the interplay between leadership and organizational culture as the crux for enhancing work behavior, task execution effectiveness, and the attainment of institutional objectives in a more efficacious manner.