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All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) JURNAL ILMIAH MANAJEMEN & BISNIS Jurnal Manajemen & Keuangan Journal of Economic, Bussines and Accounting (COSTING) Applied Information System and Management SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI IKRA-ITH ABDIMAS IKRA-ITH EKONOMIKA Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Journal of Research in Business, Economics, and Education Journal of Business, Management, and Accounting Ilomata International Journal of Tax and Accounting JIIP (Jurnal Ilmiah Ilmu Pendidikan) International Journal of Finance Research Journal of Economics and Business Letters Jurnal Abdimas Kartika Wijayakusuma Jurnal Multidisiplin Madani (MUDIMA) KOMMAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Multidisiplin (JUKIM) Jurnal Pengabdian Pelitabangsa Jurnal Masyarakat Mengabdi Nusantara Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Kabar Masyarakat Jurnal Pelita Manajemen Jurnal Lentera Pengabdian JAKBS Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Margin: Jurnal Lentera Managemen Keuangan Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ilmiah Ekonomi dan Manajemen Proceeding International Pelita Bangsa JEBD Neraca Manajemen, Akuntansi, dan Ekonomi Central Community Development Journal Dedikasi : Jurnal Pengabdian Lentera Jurnal Intelek Dan Cendikiawan Nusantara JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat Akuntansi dan Ekonomi Pajak: Perspektif Global Jurnal Manajemen Bisnis Digital Terkini Global Leadership Organizational Research in Management Jurnal Riset Multidisiplin Edukasi Growth: Journal Management and Business Ulil Albab Indonesia Economic Journal Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi International Journal of Education and Learning Studies
Muhamad Syahwildan
Universitas Pelita Bangsa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Applied Information System and Management

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Analysis of the Effect of Perceived Product Quality on Retail Purchase Intention: The Mediating Role of Consumer Trust and Price Sensitivity Moderation Religia, Yoga; Ramawati, Yussi; Syahwildan, Muhamad
Applied Information System and Management (AISM) Vol. 7 No. 1 (2024): Applied Information System and Management (AISM)
Publisher : Depart. of Information Systems, FST, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aism.v7i1.33914

Abstract

Small informal retailers play a crucial role in the local economy, with consumer purchase intentions being the backbone of their sustainability. The purpose of this research is to explore the relationship between perceived product quality, consumer trust, and price sensitivity to purchase intention among small retailers. This research data was obtained from Mendeley data in the form of subsistence retail consumer data consisting of 281 respondents. The analysis was carried out using SmartPLS because it can be used as a measuring tool in SEM analysis more easily, quickly and efficiently. The test results show that perceived product quality has a significant positive effect on purchase intention. Positively perceived product quality makes a strong impression on consumers, increasing their trust in the retailer. However, low consumer confidence in retailers can result in decreased purchase intentions due to uncertainty and doubts about the quality of the products or services offered. In addition, price sensitivity also moderates the relationship between perceived product quality and purchase intention. This research provides insight into the interrelationships between perceived product quality, consumer trust, price sensitivity, and purchase intention in the context of informal small retailers, which can enrich marketing theories related to consumer behavior and purchasing decisions.
Co-Authors Abdul Latif Abel Nabila Abi Alpa Rijki Ade Faisal Ade Setiawan Ade Setiawan Ade Syahrozi Afifah Sanu Tarigan Agustiana, Aditiya Aladawiyah, Robiah Aldi Bagas Almas, Nova Fadhillah Alviah, Oktaviana Ambarokah, Siti Andini, Mida Andrieta Shintia Dewi Anggraeni, Annisa Wulan Angin, Lorry Br Perangin Anjani, Nayla Fitri Arbai Nugroho, Banu Arifin, Rhenald Bayu Ardhi Arum, Syifa Aulia Asep, Putri Mega Septiyani Asri Utami Aulia, Zaskia Debi Awaldy, Riva Pasa Azhar, Alfiyyah Badriyah, Amanda Laelatul Chyntia Novita Br Simangunsong Claudia Rahakbauw, Cindy Damayanti, Tri Damayanti Darussalam, Maharani Putri Daspar Daspar Dewi Pangi Layla Azhari Dian Rachmawati Afandi Dika Febrianto Dinanti, Nanda Pricilia Dara Dwiyanti , Senyy Amelia Edwin Najib Hidayat Elsa Septianti, Listiara Elsye Fatmawati Endah Yulita Anggraeni Erin Soleha Etty Zuliawati Zed Fahamsyah, Mohammad Hatta Fairuzy, Fakhri Ramdhani Fajrinur, Muhamad Fatimah Ratu Shafwan Fatma Riyana Fiqih Maria Rabiatul Hariroh Fitriyaningrum, Rista Indah Galih thoriq murdianto Gilang Ramadhan Gunawan, Andrean Syah Hafiz, Sultan Maulana Hariroh, Fiqih Maria Rabiatul Hidayah, Zulfa Zakiatul Hikmah, Ayu Nur Imas Purnamasari Indra Permana Indra Setiawan Indra Setiawan Ira Restu Kurnia Irma Damayanti Iroqi, Zaenal Isarianto Isarianto Kartika, Yuniar Ayu Kemala, Dewi Kenju, Rifa Naila Meiliani Manoppo Khaerul Imam Mubaroq Kirono, Catur Sasi Kuwat Riyanto Lailatul Mubarokah Leli nofentri hulu Lisa Permatasari Lutvia Nida MA, Khomisah Manalu, Didi Andrianus Mandasari, Pratika Intan Masykur Arief Subagya Maulita, Aprilia Nifatul Mega Lenita Purnama Meidita, Silvie Aulia Meilani Safitri Mikhael David James Sirait Mikhael Devid James Sirait Moehamad Satiadarma Mubarok, Akhmad Yasir Muhamad Aminudin Muhamad Ekhsan Muhammad Alhadad Muhammad Iqbal Alamsyah Muhammad Isra Muhammad Ridwan Irawan Mukhlis, Septian Munajad , Ali Murdianto, Galih Thoriq Mutiara Zahra Bilqis Nafa Nur Malasari Nahampun Widia Pratama Nahampun, Padly Naufal Adriradwa Neti Budiwati Noviantika, Fitria Nugroho, Andrianto Prasetya Nugroho, Arif Widodo Nurpribadi, Giri Nurvianti, Rizki Amallia Okta Kurniati Padly Nahampun Parulian Parulian Parulian, Parulian Prasetyo Hari Sandi prasetyo, galih adi Pratiwi, Rizka Estisia Prayitno, Sagita Putri Pupung Purnamasari Purnomo, Budi Supriatono Putri, Cantik Ustika Putri, Icha Septiani Putri, Tutut Mutiara Rafifah, Najla Rahmawati, Resty Raid Fakhri Muhtaram Ramawati, Yussi Rhenald Bayu Ardhi Arifin Rihadatul’aisy , Risya Aulia Rika Sahara Rimadyna k Ririn Wulandari Robiah Aladawiyah Rohyati, Rohyati Rokhmah, Farakh Putri Nur S, Masykur Arief Saeful Sidiq, Muhamad Salsabila, Aida Salsabila, Intan Tiara Ayu Septiani, Putri Amelia Setiawan, Bangkit Shafwan, Fatimah Ratu Siahaan, Alpiner Marhuson Sihombing, Chandra Alexander Silalahi, Julius Tulus Denis Simamora Desi Anna Sari Simangunsong, Jonatan Sintia Wardani.H Siswanto Siti Barkah Siti Kholipah Siti Rohana Siti Usmaliyah Soliha, Ira Suhendra Suhendra Sulistiawati, Nika Sunita Dasman Suwandi Suwandi Syazeedah, Haudli Nurfitrah Uskytia Tamsiya, Marina Anasta Tan, Emmelia Tara, Intani Nur Aidah Tarigan, Afifah Sanu Tri Damayanti Tri Damayanti, Tri Tutiek Indriani Utami, Laela Dwi Wahyudi, Rizky Dimas WIDIASTUTI - Windi Rahmawati Wini Nur Optaviani Yoga Religia Zakiatul Hidayah, Zulfa Zulfa Zakiatul Hidayah