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Heri yanto
Parahyangan Catholic University
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Journal : Indo-MathEdu Intellectuals Journal

 1 
Strategi Komunikasi Mandorumah dalam Mewujudkan Eksistensi Slogan Kontraktor Anti Molor Yanto, Heri; Mirza, Mochammad; Hardiyanti , Rini
Indo-MathEdu Intellectuals Journal Vol. 4 No. 3 (2023): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v4i3.533

Abstract

The prevalent cases of stalled contractors have drawn attention within the construction industry. However, Mandorumah, a contracting company, has taken a different approach as the "Anti-Delay Contractor." Through qualitative research in the form of a case study, the focus lies on the company's communication strategies concerning quality, timeliness, and efficiency. Through direct observation and in-depth interviews, it was revealed that Mandorumah fortifies its image through social media, implements ongoing evaluations based on customer feedback, and engages actively in two-way communication with clients. As a result, Mandorumah has established a reputation as a reliable contractor. Their communication strategy, emphasizing customer satisfaction, effective utilization of social media, and continuous service evaluations, successfully portrays the "Anti-Delay Contractor" identity, highlighting reliability and trust in delivering projects to high standards and on time. Mandorumah serves as an exemplar in addressing challenges within the construction industry by committing to reliable and trustworthy outcomes
Co-Authors - Kardoyo Agus Wahyudin Ahmad Hariyadi, Ahmad Ahmad Nurkhin Airyq, Irnin Miladdyan Aisah, Karlina Alfitra, Dimas Ali Formen Ali Sunarso Aljileedi Mustafa Rayhan, Amyir Amin Pujiati Amin Taufik Amin Yusuf Arief Yulianto Arina Tri Astuti, Arina Tri Arumi, Awalia Arvany Dhin Azhari, Arvany Dhin Asri Purwanti Astuti, Iryana Dewi Astuti, Iryana Dewi Bestari Dwi Handayani Budiantoro, Risanda C, Cisia Carolina Lita Permatasari Citra Eliyani, Citra Desy Ery Danny Dewi, Rafika Maulia Eka Aisyatul Ulya, Eka Aisyatul EKO NURCAHYO Elsa Puspasari, Elsa Esita, Prita Esita, Prita Eva Nurul Vitriyani, Eva Nurul Fahrur Rozi Faidlol Ilah, Faidlol Fathur Rokhman Febri Hadi Firdaus - Fitri Hartanto Fitri Yani Gisky Andria Putra Hardiyanti , Rini Harisma, Fadilla Hidayati, Olivia Ike Humiras Hardi Purba Ika Ratniarsih Ilham Masrurun, Ilham Irawan, Dony Irawan, Dony Irianti, Een Ismiyati, Ismiyati Joko Sutarto Khotimah, Dian Suci Husnul Kristi, Nuke Monika Kristin Wahyuni, Kristin Kusumaningrum, Christyan Dyah Lovika Ardana Riswari Lusiana, Shary Armonitha Luthfi, Muhammad Fikri Maulia, Dina Mawardi Amin Maylia Pramono Sari Mochammad Mirza Murwatiningsih Murwatiningsih, Murwatiningsih Mustaghfiroh, Mustaghfiroh Mustaghfiroh, Mustaghfiroh Nanik Wijayati Nika, Restika Noha Nina Oktarina Ningrum, Meldica Widya Niswah Baroroh Nurul Hasanah Oni Guspari Pangestika, Mirza Anindya Pangestika, Mirza Anindya Pertiwi, Meilani Intan Porniadi, Fiki Porniadi, Fiki Prihandono, Dorojatun Puspitaningrum, Erlina Dewi PUTRI WULANDARI Putri, Anggrieta Arzeni Gatra Qarasyi, Achmad Qhuzairy Rabeea Mohammed Imleesh, Rabeea Mohammed Rahayu, Selvia Rajagukguk, Abdul Reswari, Ardhana Retnoningrum Hidayah Rizky Garuda Nusantara Bachrul Zakir Hamzah, Muhammad Rusdarti - Rustono - Sabil, Muhammad Asnawi Saputra, Mardi Sari, Hanifa Aulia Setiawan, Umam Aries Setyaji, Bayu Siregar, Ahmad Surkati Sri Ati Sri Wiwik Anggiyani, Sri Wiwik St. Sunarto, St. Sucihatiningsih Dian Wisika Prajanti Sugeng, Santoso Supriyati . Suwito Eko Pramono Titi Prihatin Tiyas Marhaeni, Tiyas Tjokro, Gunawan Tri Joko Raharjo Ujianingrum, Hening Ulum, Muhammad Rosikhul Ulum, Muhammad Rosikhul Ummi, Izzatul Widiyanto Widiyanto Wijaya, Romi Wiwik Widyo Widjajanti Yoman, Mad Yuli Rohmiyati Yuliarti, Dita Yuliarti, Dita Zaenuri Mastur Zainal Abidin Zubaedi, Moh