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Abadi, Ferryal
Universitas Esa Unggul
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Journal : Journal of Humanities and Social Studies

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Impact of Time Pressure Mediation on Perceived Value and Purchase Intention Septian, Yudha Alvin; Abadi, Ferryal
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 1, No 2 (2017): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i3.11396

Abstract

This study examines the influence of Time Pressure on sales, focusing on its complex interaction with Perceived Value and Purchase Intention, moderated by Brand Image and Product Involvement. Previous research often analyzes these variables independently, leaving a gap in understanding their combined effects. This study bridges that gap by investigating how Time Pressure mediates the relationship between Perceived Value and Purchase Intention, considering the moderating roles of Brand Image and Product Involvement. Using a quantitative approach, data were collected via an online survey of respondents aged 21-55 years with online shopping experience. The Structural Equation Model (SEM) method was applied using SMARTPLS 4 software. Results indicate that Time Pressure significantly influences consumers’ purchasing decisions by increasing the urgency to choose specific products, enhancing Purchase Intention. Brand Image, Perceived Value, Product Involvement, and Time Pressure together explain variations in Purchase Intention. The findings confirm a significant and positive relationship between Perceived Value and Purchase Intention. Additionally, Time Pressure mediates this relationship by creating a sense of urgency, accelerating purchase decisions but potentially increasing regret. These insights highlight the critical role of Time Pressure in shaping consumer behavior in online shopping contexts
Co-Authors Abdul Haeba Ramli, Abdul Haeba Ade Christa Amatullah, Nida Arini Egi Tiarawati Arman, Siti Rafika Asianto, Andriyanti Ayu Putri Aprileani Bakar, Lintang Abu Bakir Bakir Bonar Bastari, Ega Bunga Ayu Anggia Cahyanti, Ichtiar Melia Cahyono Cahyono Dewi, Truli Susatyo Didin Hikmah Perkasa Dimas Negoro Djoko Kurniawan Donant Alananto Iskandar, Donant Alananto E. Sofyan, Rufyan Edi Hamdi Edi Hamdi Edi Hamdi Edi Hidayat Ega Bonar Bastari Egi Tiarawati, Arini Ekania, Mega Endang Ruswanti Eri Astuti, Ni Made Eriene Iranie Nizarlie Fauzi Dermawan Tutupoho Gabriel Saulina Batubara Gidion Bernad Lubis Gidion Bernad Lubis Gita Nurpratiwi Herwin Herwin Herwin Herwin, Herwin Hindarti, Efa Ika Yuli Fatmawati Indradewa , Rhian Indradewa, Rhian Iqbal Septyansyah Irvan Rizki Septian Isworo, Joko Kandius Wandik Kustiawan, Unggul LIA AMALIA Lisa Bella Hermawan Louis, Hendrik Lubis, Rima Octaviani Mega Ekania Meilisa Alvita Muhammad Dhafi Iskandar Muhammad Dhafi Iskandar Muhammad Junaidi Amrin Ndruru, Hermawan Susanto Negoro, Dimas Ningsih, Susilowati Niroh, Muniroh Pratana, Amelinda Rahmat, Didi Rasum, Alya Presilia Rhian Indradewa Rina Anindita Rogaya, St Rufyan E. Sofyan Septian, Yudha Alvin Sigit Wisnu Dermawan Silvia Ardian Siti Nurjanah Siti Nurjanah Soleha, Yani Sugiharto, Amo Sukmayadi Institut Teknologi dan Bisnis Kalbil Susbiyantoro, Susbiyantoro Tantri Yanuar Rahmat Syah Tantry Yanuar Rahmat Syah Tasya Yultavera Tyas Purbasari Utami, Rahayu Tri Wahyudi, Triyono Arief Wajahid, Muhamad Widuri Tyas Utami Wini Nursolihat Wisnu Dermawan, Sigit Yani Soleha Yanuar Rahmat Shah, Tantri Yanuar Rahmat Syah, Tantri Yarsono, Hendi Yoeliastuti Yudha Kurnia Pangestu Yunico Tampubolon, Ronaldo