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Abadi, Ferryal
Universitas Esa Unggul
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Marketing Management Plan Infinity Workspace Rahmat, Didi; Indradewa, Rhian; Abadi, Ferryal; Iskandar, Muhammad Dhafi
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i9.61550

Abstract

This research aims to develop a model of travel patterns and regular tour packages as an effort to support the development of leading tourist destinations of Bima Bay in Bima City. The Bima Bay area has marine, cultural, and natural tourism potential that has not been fully utilized optimally within the framework of sustainable tourism development. This research uses a qualitative approach with exploratory descriptive methods, supported by SWOT analysis and field observations, as well as in-depth interviews with local tourism stakeholders, including business actors, local governments, and tourism communities. The results of the study show that the development of structured and scheduled regular travel patterns and tour packages can increase tourist visits and extend the length of stay in Bima City. The model developed includes the integration of tourist attractions around Bima Bay, such as Lawata Beach, Kambing Island, to traditional villages and snorkeling spots, which are packaged in the form of daily and weekly packages. In addition, the model considers aspects of sustainability, infrastructure readiness, and local community involvement. The main recommendation of this study is the need for synergy between the government, tourism actors, and the community in the implementation of the proposed model. Strengthening promotions, increasing the capacity of tourism human resources, and improving accessibility and supporting facilities are the keys to the successful development of Bima Bay as a leading tourist destination in the eastern region of Indonesia.
Operational Management Plan Infinity Workspace Isworo, Joko; Indradewa, Rhian; Abadi, Ferryal; Iskandar, Muhammad Dhafi
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i9.61594

Abstract

The digital economy transformation has significantly increased the demand for flexible workspaces, particularly in Jakarta as a business hub. Coworking spaces are now perceived not merely as office alternatives but as strategic platforms supporting productivity, innovation, and collaboration. This study aims to develop an operational plan for PT. Infinity Workspace (IWS), a coworking space provider with three strategic locations in South, Central, and West Jakarta. Using a descriptive qualitative method, the study examines business establishment procedures, operational objectives, service design, quality management, and financial projections. The findings reveal that IWS implements phased operational strategies: short-term standardization, medium-term service improvement and technology integration, and long-term sustainable innovation. The service design emphasizes differentiation through modern interiors, app-based access, and a transparent service blueprint. Financially, detailed capital expenditure, pre-operational, and operational cost planning ensure efficiency and sustainability. By integrating location strategy, service quality, technology, and financial management, IWS is positioned as a competitive player in Jakarta’s coworking space industry.
Risk Management Plan Infinity Workspace Bakar, Lintang Abu; Indradewa, Rhian; Abadi, Ferryal; Iskandar, Muhammad Dhafi
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i9.61602

Abstract

Hybrid and remote working models have become a major trend since the COVID-19 pandemic. This has created a growing demand for flexibility in the workplace. With the increasing demand for work flexibility, the growth of the startup economy, the adoption of hybrid work patterns, and the rising popularity and adoption of remote education, there is a significant opportunity for the establishment of Infinity Workspace (IWS) in Jakarta, which promises to become a reliable partner for professional workers, students, small and medium-sized enterprises (SMEs), startups, and corporations, while contributing to a sustainable and innovative business ecosystem. Porter’s Five Forces Analysis is used by IWS to analyze and identify external factors that may influence the company. Subsequently, IWS conducts an analysis using the VRIO (Valuable, Rare, Inimitable, Organized) framework to identify internal resources and capabilities that can serve as sources of competitive advantage for the company’s business sustainability. The Lean Canvas Model is also used by IWS to identify, eliminate, and minimize risks in product or business development. IWS provides flexible and innovative workspace solutions tailored to diverse user needs, targeting students and individuals, Small and Medium Enterprises (SMEs), startups, medium to large-sized companies, and content creators/podcasters. Investment feasibility analysis is conducted as a measure to assess the prospects of an investment project in decision-making regarding whether to accept or reject an investment. The ROI calculation for Infinity Workspace is positive. This indicates that Infinity Workspace will generate significant profits and can sustain the investment. Furthermore, the NPV calculation yields an NPV > 0, meaning it is predicted to generate profits and Infinity Workspace is viable to operate. The Payback Period (PP) calculation results in 1.84 years, equivalent to 1 year and 10 months. The IRR is 92%, concluding that the investment can proceed. Risk management is structured based on the ISO 31000:2018 standard to address potential risk events that may occur in the operations of Infinity Workspace.
Analisa Faktor Internal dan Perencanaan Operasional pada Bisnis Plan Swipewash Marketplace untuk Layanan Laundry Tasya Yultavera; Dimas Negoro; Kustiawan, Unggul; Abadi, Ferryal
INSOLOGI: Jurnal Sains dan Teknologi Vol. 4 No. 4 (2025): Agustus 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/insologi.v4i4.5862

Abstract

The e-commerce industry in Indonesia is experiencing rapid growth, supported by a large population, a growing middle class, and increasing internet penetration. In 2023, Indonesia's e-commerce transaction value will reach USD 62 billion, with the number of users projected to reach 99.1 million by 2029. This potential drives new opportunities, including daily necessities such as laundry, bag spa, and shoe spa. In a busy urban society, these services are an important need. Digital platforms can provide solutions with easy access, transparency, and efficiency for consumers. Customers face challenges such as concerns about the safety of goods, difficulty in comparing prices, and limited operational hours. In analyzing internal factors, SwipeWash uses a strategic approach to identify the company's strengths and weaknesses and opportunities to increase competitiveness in the e-commerce laundry service industry. Customer demand analysis is the main focus in understanding the growing market needs. SwipeWash offers services that guarantee the safety of customers' personal belongings, provide ease of price comparison, and ensure comfort with services available 24 hours a day.
Human Resources Projection on Business planning PT. Franchise Center Indonesia Manu, Bheryl; Rahmat Syah, Tantry Yanuar; Iskandar, Muhammad Dhafi; Abadi, Ferryal
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The strategic planning process that must be carried out by organizations is to be able to develop and align human resource management policies and practices for organizational success. The aim of this service is to create human resource planning to determine the organization's needs in terms of employee quality and quantity. This research on human resource planning using qualitative research methods is intended to obtain more comprehensive information regarding the strategic planning process which is integrated with business planning. By analyzing the data and documents found as well as the researcher's interpretation, it can be concluded that research on strategic human resource planning at PT. FCI, from planning to implementation and evaluation, is in accordance with planning and strategy theories and concepts, such as HR planning which has been integrated with business planning outlined in short-term and medium-term targets. When planning human resource management, more attention should be paid to facilities and infrastructure so that activities in human resource planning can be carried out well.
Perencanaan Pemasaran Waralaba UMKM (Studi kasus PT. FCI) Kurniawan, Djoko; Syah, Tantry Yanuar Rahmat; Iskandar, Muhammad Dhafi; Abadi, Ferryal
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui kelayakan rencana pemasaran usaha di bidang waralaba atau franchise. Tingkatan investasi ini dijelaskan melalui rencana pemasaran dengan meninjau tujuan dan sasaran jangka pendek, menengah dan Panjang. Jumlah karyawan, target penjualan dan bauran pemasaran juga harus dipersiapkan dengan baik agar pencapaian maksimal. Penelitian ini dilakukan dengan menggunakan metode penelitian deskriptif berdasarkan observasi di lapangan dan data-data yang ada pada usaha waralaba. Tujuan dari penelitian ini yaitu untuk mendeskripsikan apa yang terkait dengan masalah dan unit yang dipelajari antara fenomena yang diujikan dan menentukan kegiatan pemasaran yang harus dilakukan dalam memajukan bidang usaha yang akan di waralabakan. Dengan perencanaan ini diharapkan perusahaan dapat memprediksi cara pemasaran yang tepat.PT. FCI dalam membuat estimasi target penjualan yang harus dicapai secara berkala, sebagai pedoman rencana kerja pemasaran sehingga pemilik atau pembeli franchise bisa mengembangkan usahanya dan berhenti dalam waktu yang singkat.
Analisis Perencanaan Operasional Franchise Centre Indonesia Dalam Pengembangan Umkm Di Indonesia Christa, Ade; Rahmat Syah, Tantry Yanuar; Iskandar, Muhammad Dhafi; Abadi, Ferryal
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

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Abstract

Tujuan dari penelitian ini adalah untuk mendeskripsikan kebutuhan-kebutuhan yang diperlukan dalam mendirikan suatu usaha, mulai dari kegiatan pra operasional hingga menggambarkan biaya-biaya yang diperlukan untuk merealisasikan usaha tersebut. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan observasi lapangan dan buku-buku yang membahas tentang waralaba. UMKM berperan penting dalam menggerakkan perekonomian Indonesia dengan meningkatkan pendapatan dan mampu menciptakan lapangan kerja. PT. Franchise Center Indonesia didirikan untuk memfasilitasi pengembangan UMKM melalui program waralaba. Tujuan dari adanya sistem waralaba antara lain untuk menyediakanpeluang bagi orang-orang yang baru mengenal bisnis untuk menjadi pengusaha sukses. Dilihat dari sudut pandang Franchisor dan Francisee model bisnis ini bersifat win-win, karena keduanya bisa mendapatkan potensi penghasilan tambahan secara pasif.
PENGARUH KUALITAS PELAYANAN, PERCEIVED VALUE SERTA CORPORATE IMAGE TERHADAP KEPUASAN PELANGGAN BANDAR UDARA Wandik, Kandius; Abadi, Ferryal
Indonesian Journal of Economy, Business, Entrepreneuship and Finance Vol. 4 No. 1 (2024): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v4i1.144

Abstract

The purpose of this study was to see how much about the effect of service quality, Corporate Image and Perceived Value on customer satisfaction at Sentani-Jayapura International Airport. In this study, Corporate Image is a moderating variable in the effect of service quality and Perceived Value on customer satisfaction at Sentani-Jayapura International Airport. This research uses a quantitative approach using SEM-PLS analysis. The research results show that there are Service quality has a positive effect on Corporate Image, Perceived Value has a positive effect on Corporate Image, Service quality has a positive effect on Customer Satisfaction, Perceived Value has a positive effect on Customer Satisfaction, Corporate Image has a positive effect on Customer Satisfaction, and Service Quality has a positive effect on Customer Satisfaction through Corporate Image, Perceived Value has a positive effect on Customer Satisfaction through Corporate Image
Pengaruh Kualitas yang Dirasakan, Pengalaman Merek, Kepercayaan Merek dan Kepuasan Pelanggan terhadap Loyalitas Merek Silvia Ardian; Ferryal Abadi
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 1 (2025): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i1.5073

Abstract

This study explores the influence of perceived quality, brand experience, brand trust and customer satisfaction on brand loyalty in Nike shoe products. Perceived quality is considered an important factor affecting customer satisfaction and brand loyalty. The population in this study are customers who have used Nike shoe products. Then the sample used in this study is people in the Jakarta, Bogor, Depok, Tangerang, Bekasi areas who have faithfully used Nike shoe products. In this study, data was collected from 120 respondents who met these criteria. Age 17-45 years. The data analysis technique used is SEM-PLS to test the research model with a sample size of 120 respondents, the sample selected using purposive sampling method. The analysis results show that perceived quality has a positive influence on customer satisfaction, brand experience has a positive influence on customer satisfaction, brand trust has a positive effect on brand loyalty. this study the majority of respondents were male. Therefore, further research can equalize or make gender comparisons. to increase brand loyalty, Nike products must integrate strategies that improve product quality, improve brand experience, build trust, and ensure customer satisfaction. This will create a positive cycle that supports.
Implementation of Human Resource Management in the Growth of Digital Personal Shopper Syabilla, Artana Diva; Indradewa, Rhian; Abadi, Ferryal; Kustiawan, Unggul
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.2995

Abstract

Human Resource Management (HRM) plays a crucial role in the success of organizations, especially in the era of globalization. This article discusses the initial 5 years HRM strategies implemented by TITIP application, a technology-based digital personal shopper service company. TITIP aligns its vision, mission, and company objectives with human resource management, including recruitment, training, and the development of an innovative work culture through systematic planning. This research demonstrates that HRM strategies create an inclusive work environment and encourage employee participation. By emphasizing the company's values of being ‘quick, innovative, and easily accessible’, TITIP is able to enhance productivity and create a competitive advantage. These findings highlight the importance of integrating HRM practices within business strategies to achieve growth and sustainability amidst global challenges.
Co-Authors Abdul Haeba Ramli, Abdul Haeba Amatullah, Nida Anwar, Johannes Arietra, Intan Pertiwi Noor Arini Egi Tiarawati Arman, Siti Rafika Asianto, Andriyanti Ayu Anggia, Bunga Ayu Putri Aprileani Bakar, Lintang Abu Bakir, Bakir Bonar Bastari, Ega Cahyanti, Ichtiar Melia Cahyono Cahyono Christa, Ade Dewani, Anggi Cahyaningrum Dewi, Truli Susatyo Didin Hikmah Perkasa Dimas Angga Negoro Dimas Negoro Donant Alananto Iskandar, Donant Alananto E. Sofyan, Rufyan Edi Hamdi Edi Hamdi Edi Hamdi Edi Hidayat Ega Bonar Bastari Egi Tiarawati, Arini Ekania, Mega Endang Ruswanti Eri Astuti, Ni Made Eriene Iranie Nizarlie Ernawati, Nurjeny Fauzi Dermawan Tutupoho Gabriel Saulina Batubara Gidion Bernad Lubis Gidion Bernad Lubis Gita Nurpratiwi Hendy Tannady Hermawan, Lisa Bella Herwin Herwin Herwin Herwin, Herwin Hindarti, Efa Ika Yuli Fatmawati Indah Erlinda Ade Kisworo Indradewa , Rhian Indradewa, Rhian Iqbal Septyansyah Isworo, Joko Junaidi Amrin, Muhammad Kurniawan, Djoko Kustiawan, Unggul LIA AMALIA Louis, Hendrik Lubis, Rima Octaviani Manu, Bheryl Mega Ekania Meilisa Alvita Meria, Lista Muhammad Dhafi Iskandar Naibaho, Santy Berliana Ndruru, Hermawan Susanto Negoro, Dimas Negoro, Dimas Angga Ningsih, Susilowati Niroh, Muniroh Panjaitan, Ria Saulina Pratana, Amelinda Rahmat Syah, Tantry Yanuar Rahmat, Didi Rany, Yenny Rasum, Alya Presilia Rhian Indradewa Rina Anindita Rogaya, St Rojuaniah Rojuaniah Rufyan E. Sofyan Septian, Irvan Rizki Septian, Yudha Alvin Sigit Wisnu Dermawan Silvia Ardian Siti Nurjanah Siti Nurjanah Soleha, Yani Sugiharto, Amo Sukmayadi Institut Teknologi dan Bisnis Kalbil Susbiyantoro, Susbiyantoro Syabilla, Artana Diva Syah, Tantry Yanuar Rahmat Tantri Yanuar Rahmat Syah Tasya Yultavera Tyas Purbasari Utami, Rahayu Tri Wahyudi, Triyono Arief Wajahid, Muhamad Wandik, Kandius Widuri Tyas Utami Wini Nursolihat Wisnu Dermawan, Sigit Yani Soleha Yanuar Rahmat Shah, Tantri Yanuar Rahmat Syah, Tantri Yarsono, Hendi Yoeliastuti Yunico Tampubolon, Ronaldo