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Pengembangan Ekonomi Kreatif Desa Cikampek Pusaka Abadi, Ferryal
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 2 (2024): COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v4i2.1387

Abstract

Penelitian ini berfokus pada pengembangan ekonomi kreatif di Desa Cikampek Pusaka. Tujuannya adalah untuk mengidentifikasi potensi ekonomi kreatif yang ada di desa ini serta merumuskan strategi pengembangannya guna meningkatkan kesejahteraan masyarakat setempat. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan pengumpulan data melalui observasi, wawancara, dan studi literatur. Hasil penelitian menunjukkan bahwa Desa Cikampek Pusaka memiliki potensi besar dalam berbagai sektor ekonomi kreatif, seperti kerajinan tangan, kuliner tradisional, dan seni pertunjukan. Namun, terdapat beberapa kendala yang harus diatasi, seperti kurangnya akses terhadap pasar, minimnya pelatihan dan edukasi, serta keterbatasan modal. Berdasarkan temuan ini, direkomendasikan beberapa strategi, antara lain penguatan kapasitas sumber daya manusia melalui pelatihan, peningkatan akses pasar melalui kerjasama dengan pihak swasta dan pemerintah, serta pemberian bantuan modal bagi pelaku ekonomi kreatif. Dengan penerapan strategi-strategi ini, diharapkan Desa Cikampek Pusaka dapat mengembangkan ekonomi kreatifnya secara berkelanjutan dan memberikan dampak positif bagi kesejahteraan masyarakat
Marketing Management Plan Infinity Workspace Rahmat, Didi; Indradewa, Rhian; Abadi, Ferryal; Iskandar, Muhammad Dhafi
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i9.61550

Abstract

This research aims to develop a model of travel patterns and regular tour packages as an effort to support the development of leading tourist destinations of Bima Bay in Bima City. The Bima Bay area has marine, cultural, and natural tourism potential that has not been fully utilized optimally within the framework of sustainable tourism development. This research uses a qualitative approach with exploratory descriptive methods, supported by SWOT analysis and field observations, as well as in-depth interviews with local tourism stakeholders, including business actors, local governments, and tourism communities. The results of the study show that the development of structured and scheduled regular travel patterns and tour packages can increase tourist visits and extend the length of stay in Bima City. The model developed includes the integration of tourist attractions around Bima Bay, such as Lawata Beach, Kambing Island, to traditional villages and snorkeling spots, which are packaged in the form of daily and weekly packages. In addition, the model considers aspects of sustainability, infrastructure readiness, and local community involvement. The main recommendation of this study is the need for synergy between the government, tourism actors, and the community in the implementation of the proposed model. Strengthening promotions, increasing the capacity of tourism human resources, and improving accessibility and supporting facilities are the keys to the successful development of Bima Bay as a leading tourist destination in the eastern region of Indonesia.
Operational Management Plan Infinity Workspace Isworo, Joko; Indradewa, Rhian; Abadi, Ferryal; Iskandar, Muhammad Dhafi
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i9.61594

Abstract

The digital economy transformation has significantly increased the demand for flexible workspaces, particularly in Jakarta as a business hub. Coworking spaces are now perceived not merely as office alternatives but as strategic platforms supporting productivity, innovation, and collaboration. This study aims to develop an operational plan for PT. Infinity Workspace (IWS), a coworking space provider with three strategic locations in South, Central, and West Jakarta. Using a descriptive qualitative method, the study examines business establishment procedures, operational objectives, service design, quality management, and financial projections. The findings reveal that IWS implements phased operational strategies: short-term standardization, medium-term service improvement and technology integration, and long-term sustainable innovation. The service design emphasizes differentiation through modern interiors, app-based access, and a transparent service blueprint. Financially, detailed capital expenditure, pre-operational, and operational cost planning ensure efficiency and sustainability. By integrating location strategy, service quality, technology, and financial management, IWS is positioned as a competitive player in Jakarta’s coworking space industry.
Risk Management Plan Infinity Workspace Bakar, Lintang Abu; Indradewa, Rhian; Abadi, Ferryal; Iskandar, Muhammad Dhafi
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i9.61602

Abstract

Hybrid and remote working models have become a major trend since the COVID-19 pandemic. This has created a growing demand for flexibility in the workplace. With the increasing demand for work flexibility, the growth of the startup economy, the adoption of hybrid work patterns, and the rising popularity and adoption of remote education, there is a significant opportunity for the establishment of Infinity Workspace (IWS) in Jakarta, which promises to become a reliable partner for professional workers, students, small and medium-sized enterprises (SMEs), startups, and corporations, while contributing to a sustainable and innovative business ecosystem. Porter’s Five Forces Analysis is used by IWS to analyze and identify external factors that may influence the company. Subsequently, IWS conducts an analysis using the VRIO (Valuable, Rare, Inimitable, Organized) framework to identify internal resources and capabilities that can serve as sources of competitive advantage for the company’s business sustainability. The Lean Canvas Model is also used by IWS to identify, eliminate, and minimize risks in product or business development. IWS provides flexible and innovative workspace solutions tailored to diverse user needs, targeting students and individuals, Small and Medium Enterprises (SMEs), startups, medium to large-sized companies, and content creators/podcasters. Investment feasibility analysis is conducted as a measure to assess the prospects of an investment project in decision-making regarding whether to accept or reject an investment. The ROI calculation for Infinity Workspace is positive. This indicates that Infinity Workspace will generate significant profits and can sustain the investment. Furthermore, the NPV calculation yields an NPV > 0, meaning it is predicted to generate profits and Infinity Workspace is viable to operate. The Payback Period (PP) calculation results in 1.84 years, equivalent to 1 year and 10 months. The IRR is 92%, concluding that the investment can proceed. Risk management is structured based on the ISO 31000:2018 standard to address potential risk events that may occur in the operations of Infinity Workspace.
Human Resources Projection on Business planning PT. Franchise Center Indonesia Manu, Bheryl; Rahmat Syah, Tantry Yanuar; Iskandar, Muhammad Dhafi; Abadi, Ferryal
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The strategic planning process that must be carried out by organizations is to be able to develop and align human resource management policies and practices for organizational success. The aim of this service is to create human resource planning to determine the organization's needs in terms of employee quality and quantity. This research on human resource planning using qualitative research methods is intended to obtain more comprehensive information regarding the strategic planning process which is integrated with business planning. By analyzing the data and documents found as well as the researcher's interpretation, it can be concluded that research on strategic human resource planning at PT. FCI, from planning to implementation and evaluation, is in accordance with planning and strategy theories and concepts, such as HR planning which has been integrated with business planning outlined in short-term and medium-term targets. When planning human resource management, more attention should be paid to facilities and infrastructure so that activities in human resource planning can be carried out well.
Perencanaan Pemasaran Waralaba UMKM (Studi kasus PT. FCI) Kurniawan, Djoko; Syah, Tantry Yanuar Rahmat; Iskandar, Muhammad Dhafi; Abadi, Ferryal
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui kelayakan rencana pemasaran usaha di bidang waralaba atau franchise. Tingkatan investasi ini dijelaskan melalui rencana pemasaran dengan meninjau tujuan dan sasaran jangka pendek, menengah dan Panjang. Jumlah karyawan, target penjualan dan bauran pemasaran juga harus dipersiapkan dengan baik agar pencapaian maksimal. Penelitian ini dilakukan dengan menggunakan metode penelitian deskriptif berdasarkan observasi di lapangan dan data-data yang ada pada usaha waralaba. Tujuan dari penelitian ini yaitu untuk mendeskripsikan apa yang terkait dengan masalah dan unit yang dipelajari antara fenomena yang diujikan dan menentukan kegiatan pemasaran yang harus dilakukan dalam memajukan bidang usaha yang akan di waralabakan. Dengan perencanaan ini diharapkan perusahaan dapat memprediksi cara pemasaran yang tepat.PT. FCI dalam membuat estimasi target penjualan yang harus dicapai secara berkala, sebagai pedoman rencana kerja pemasaran sehingga pemilik atau pembeli franchise bisa mengembangkan usahanya dan berhenti dalam waktu yang singkat.
Analisis Perencanaan Operasional Franchise Centre Indonesia Dalam Pengembangan Umkm Di Indonesia Christa, Ade; Rahmat Syah, Tantry Yanuar; Iskandar, Muhammad Dhafi; Abadi, Ferryal
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari penelitian ini adalah untuk mendeskripsikan kebutuhan-kebutuhan yang diperlukan dalam mendirikan suatu usaha, mulai dari kegiatan pra operasional hingga menggambarkan biaya-biaya yang diperlukan untuk merealisasikan usaha tersebut. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan observasi lapangan dan buku-buku yang membahas tentang waralaba. UMKM berperan penting dalam menggerakkan perekonomian Indonesia dengan meningkatkan pendapatan dan mampu menciptakan lapangan kerja. PT. Franchise Center Indonesia didirikan untuk memfasilitasi pengembangan UMKM melalui program waralaba. Tujuan dari adanya sistem waralaba antara lain untuk menyediakanpeluang bagi orang-orang yang baru mengenal bisnis untuk menjadi pengusaha sukses. Dilihat dari sudut pandang Franchisor dan Francisee model bisnis ini bersifat win-win, karena keduanya bisa mendapatkan potensi penghasilan tambahan secara pasif.
PENGARUH KUALITAS PELAYANAN, PERCEIVED VALUE SERTA CORPORATE IMAGE TERHADAP KEPUASAN PELANGGAN BANDAR UDARA Wandik, Kandius; Abadi, Ferryal
Indonesian Journal of Economy, Business, Entrepreneuship and Finance Vol. 4 No. 1 (2024): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v4i1.144

Abstract

The purpose of this study was to see how much about the effect of service quality, Corporate Image and Perceived Value on customer satisfaction at Sentani-Jayapura International Airport. In this study, Corporate Image is a moderating variable in the effect of service quality and Perceived Value on customer satisfaction at Sentani-Jayapura International Airport. This research uses a quantitative approach using SEM-PLS analysis. The research results show that there are Service quality has a positive effect on Corporate Image, Perceived Value has a positive effect on Corporate Image, Service quality has a positive effect on Customer Satisfaction, Perceived Value has a positive effect on Customer Satisfaction, Corporate Image has a positive effect on Customer Satisfaction, and Service Quality has a positive effect on Customer Satisfaction through Corporate Image, Perceived Value has a positive effect on Customer Satisfaction through Corporate Image
Peran Media Sosial Tiktok dan Kredibilitas Influencer Terhadap Keputusan Pembelian Melalui Ekuitas Merek Pada Produk Erigo Fauzi Dermawan Tutupoho; Ferryal Abadi
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 3 No. 2 (2024): Mei : Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v3i2.2106

Abstract

This research explores the influence of social media, influencer credibility, and brand equity on the purchasing decisions of Erigo products. The study population consists of active TikTok users who are students at Esa Unggul University and are buyers of Erigo products. In this research, data were collected from 105 respondents who met these criteria. The research methodology is non-experimental quantitative with a descriptive approach and utilizes correlation methods to analyze the relationships between variables. The analysis results indicate that brand equity has a significant positive influence on purchasing decisions. Although influencer credibility contributes positively to brand equity, its impact is not significant on purchasing decisions. Meanwhile, social media significantly influences brand equity and purchasing decisions. The implications of these findings provide strategic insights into the marketing development of Erigo products, focusing on optimizing social media and strengthening consumer trust through collaborations with influencers.
Pendampingan Perencanaan Strategi dan Manajemen Risiko pada Pengembangan Swipewash Marketplace Layanan Laundry Arietra, Intan Pertiwi Noor; Negoro, Dimas Angga; Kustiawan, Unggul; Abadi, Ferryal
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2025): Volume 5 Nomor 3 Tahun 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v5i3.6051

Abstract

SwipeWash is a technology-based startup focused on laundry marketplace services with a pick-up-delivery model and e-commerce integration. During its development, SwipeWash faced various challenges, including business strategy planning, operational management, and risk management. This mentoring program aims to assist partners in developing a comprehensive business strategy and a measurable, technology-based risk management system. The mentoring method includes identifying partner problems and needs, analyzing the situation, planning strategies and developing recommendations, implementing mentoring, and evaluating and monitoring. The mentoring results indicate that partners gained clearer direction in identifying target markets, improving managerial capacity, and developing risk mitigation measures across operational, financial, technological, and reputational aspects. With the right strategy and sound risk management, SwipeWash has the opportunity to strengthen its position in the digital laundry service market, increase consumer trust, and sustainably expand its service reach.
Co-Authors Abdul Haeba Ramli Agus Multino Rohmansyah Amalia, Lia Amatullah, Nida Amo Sugiharto Andriyanti Asianto Annisa Inas Ariyanti Anwar, Johannes Arietra, Intan Pertiwi Noor Arini Egi Tiarawati Artana Diva Syabilla Athira Shafa Berliana Ayu Anggia, Bunga Ayu Putri Aprileani Badriyah Bakar, Lintang Abu Bakir Bakir Bonar Bastari, Ega Cahyanti, Ichtiar Melia Cahyono Cahyono Christa, Ade Christin Victoria Sanger Dewani, Anggi Cahyaningrum Dewi Metyasari Dewi, Truli Susatyo Didin Hikmah Perkasa Dimas Angga Negoro Dimas Angga Negoro Dimas Aryo Wibowo Dimas Negoro Donant Alananto Iskandar E. Sofyan, Rufyan Edi Hamdi Edi Hamdi Edi Hamdi Edi Hamdi Edi Hidayat Efa Hindarti Ega Bonar Bastari Egi Tiarawati, Arini Ekania, Mega el barqa, Malviyola Endang Ruswanti Eri Astuti, Ni Made Eriene Iranie Nizarlie Eriene Iranie Nizarlie Fandy Perdana Putra Fauzi Dermawan Tutupoho Gabriel Saulina Batubara Gidion Bernad Lubis Gidion Bernad Lubis Giovany, Kenny Gita Nurpratiwi Hanny Yuliani Hendy Tannady Hermawan, Lisa Bella Herwin Herwin Herwin Herwin, Herwin Hindarti, Efa Humairoh Basyarewan Ika Yuli Fatmawati Indah Erlinda Ade Kisworo Indradewa, Rhian Iqbal Septyansyah Irvan Rizki Septian Isworo, Joko Ivan Masdur Johannes Anwar Joni Hartono Junaidi Amrin, Muhammad Ketut Sunaryanto Kurnia Pangestu, Yudha Kurniawan, Djoko Kustiawan, Unggul Lista Meria Louis, Hendrik Lubis, Rima Octaviani Manu, Bheryl Mega Ekania mega sukmawati Meilisa Alvita Meilisa Alvita Muhamad Wajahid Muhammad Dhafi Iskandar Nabila Nabila Ndruru, Hermawan Susanto Negoro, Dimas Negoro, Dimas Angga Ningsih, Susilowati Niroh, Muniroh Noviayanti Fitri Haryani Nurdin Oktatia Putri, Adinda Paulus Sugiarto Pratana, Amelinda Pualam Wahyu Ratiasasadara Rahmat Syah, Tantry Yanuar Rahmat, Didi Rasum, Alya Presilia Rhian Indradewa Rhian Indradewa Rhian Indradewa Ria Saulina Panjaitan Rina Anindita Rogaya, St Rojuaniah Rojuaniah Rufyan E. Sofyan Safitri, Ai Apon Santos Winarso Dwiyogo Santy Berliana Naibaho Sarah Sinta Septian, Yudha Alvin Shadiqy Artib Sigit Wisnu Dermawan Silvia Ardian Siti Nurjanah Siti Nurjanah Siti Nurjanah Siti Rafika Arman Soleha, Yani Sukmayadi Institut Teknologi dan Bisnis Kalbil Susbiyantoro, Susbiyantoro Syah, Tantry Yanuar Rahmat Tantri Yanuar Rahmat Syah Tantry Yanuar Rahmat Syah Tasya Yultavera Triyono Arief Wahyudi Truli Susatyo Dewi Truli Susatyo Dewi Tyas Purbasari Utami, Rahayu Tri Wahno Sahid Wandik, Kandius Widuri Tyas Utami Wini Nursolihat Wisnu Dermawan, Sigit Yani Soleha Yanuar Rahmat Shah, Tantri Yanuar Ramadhan Yanuar Ramadhan Yarsono, Hendi Yenny Rany Yoeliastuti Yoeliastuti Yunico Tampubolon, Ronaldo