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Journal : Jurnal Teknik Industri

STRATEGI PEMASARAN PADA UKM KERIPIK TEMPE SANAN MALANG Yuniarti, Rahmi; Rahman, Arif; Choiri, Moch.
Jurnal Teknik Industri Vol 14, No 2 (2013): Agustus
Publisher : Department Industrial Engineering, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (350.374 KB) | DOI: 10.22219/JTIUMM.Vol14.No2.174-185

Abstract

Small and Medium Enterprises (SMEs) have a major role in the economy of country , both in contribution to the Gross Domestic Product and total employment. In order to develop its business, tempeh SME Sanan Chips has to create an innovation and conduct an improvement in order to be able to compete with other businesses. Due to existence of competition among the competitors with different brand of chips, so SME tempeh chips Sanan should improve properly the determination of marketing strategy. Strategy analysis can be conducted by using element of marketing mix. That triggers the necessity to conduct a research in terms of factors appealing marketing and measure how well a united element of marketing mix is performed according to the marketing strategy. After gaining information related to element of marketing mix from the questionnaire given to the SME tempe chips, then analysis is performed based on SWOT and QSMP to determine the major marketing strategy. According to the result, SME Sanan Chips should adopt the marketing strategy by: focusing on product diversity through producing various chips, launching a brand variant with a various pack and net weight in order to offer different choices to the consumers, developing an agent networks to expand the region of market sale, conduct promotion through exhibitions and major events in the Province of East Java, promoting the product intensively through a free advertisement and social media.
Evaluasi Kinerja Perusahaan Berdasarkan Perspektif Organisasi, Proses, dan Staf Berbasis AHP dan OMAX Sari, Ratih Ardia; Yuniarti, Rahmi; Safitri, Farida Risqi Nur
Jurnal Teknik Industri Vol 19, No 1 (2018): Februari
Publisher : Department Industrial Engineering, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (523.924 KB) | DOI: 10.22219/JTIUMM.Vol19.No1.49-57

Abstract

Performance measurement is done to measure the achievement of the company. Performance is made to know the company is reaching its target. In this research, the company's performance in the field of electrical contractor is measured. Key Performance Indicator (KPI) used from the perspective of the organization, process, and staff. Weighting KPI using Analytical Hierarchy Process. Objective Matrix and Traffic Light System are used for the scoring system. The results showed that from 23 KPI got 9 KPI is in the red zone, 10 in the yellow zone and the rest in the green zone. From these results then the company needs improvement to improve performance.
Evaluasi Kinerja Perusahaan Berdasarkan Perspektif Organisasi, Proses, dan Staf Berbasis AHP dan OMAX Ratih Ardia Sari; Rahmi Yuniarti; Farida Risqi Nur Safitri
Jurnal Teknik Industri Vol. 19 No. 1 (2018): Februari
Publisher : Department Industrial Engineering, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/JTIUMM.Vol19.No1.49-57

Abstract

Performance measurement is done to measure the achievement of the company. Performance is made to know the company is reaching its target. In this research, the company's performance in the field of electrical contractor is measured. Key Performance Indicator (KPI) used from the perspective of the organization, process, and staff. Weighting KPI using Analytical Hierarchy Process. Objective Matrix and Traffic Light System are used for the scoring system. The results showed that from 23 KPI got 9 KPI is in the red zone, 10 in the yellow zone and the rest in the green zone. From these results then the company needs improvement to improve performance.
Co-Authors A Halim Abraham M Ridjal Abraham M Ridjal Achmad Novaldi Samodra, Achmad Novaldi Adelia Rindayu, Adelia Adnandy, Rheza Afkar, Hilyatul Agustina Eunike Ahmadi, Fakhrizal Aini Nur Mahdina Akbhar, Fitran Akhmad Raunaq Rosih, Akhmad Raunaq Al Hazmi, M. Fahriz Alvin Muhammad ‘Ainul Yaqin Amelia, Dinda Amirah, Amirah Andreas Aryo Widhiaswara, Andreas Aryo Andrian, Muhammad Rizal Anggasta, Nanda Giovani Anggreani, Ria Dian Annisa Kusuma Wardhani Aprilla, Farah Eka Are, Katarina Arif Rahman Aritantia, Yuanita Arsetyani, Fiki Arsy, Rizki Nurul Arsyad, Muhammad Syaifullah Atika Dwi Febriana Aulia, Ditha Aurana Priscillia Novitasari, Aurana Priscillia Azlia, Wifqi Azlia, Wifqy Bagoes Julianto Bayu Nur Abdallah, Bayu Nur Berlian, Cheny Cahya Kusnindah Cahyawati, Amanda Nur Ceria Farela Mada Tantrika Damayanti, Yovi Sephira Darpito, Malvin Aubin Dearma Elfridawati Purba, Dearma Elfridawati Debrina Puspita Andriani Denny Prayogo Kosaputra, Denny Prayogo Desita Nur Rachmaniar Dessy Nurvitarini, Dessy Dewi Hardiningtyas Dhea Rahman Putri Dinata, Umar Dony Gunawan, Dony Durry Darojatul Aula Dwieartha, Megananda A. C. Dwijayanti, Dian Effendi Mohamad Effendi Mohamad Ega Putri, Fitra Harsanty Egi Nurpurnama Ramadhan, Egi Nurpurnama Ella Dewi Retnaning Ayu Elok Rizqi Cahyanti Ema Titisari Emy Miftahul Jannah Endra Yuafanedi Arifianto Eni Kurniawati Erganta, Perdana Wiba Erlangga, Awalsyah Ernawati Ernawati Erwin Nourman M, Erwin Nourman Esianu, Esianu Faikar Yudha Prawira, Faikar Yudha Fajar Panogari Silaban Fanani, Angga Akbar Farida Risqi Nur Safitri Fauzi, Wawan Akhmad Fidyah Mawarda Fidyah Mawarda, Fidyah Finisius, Pranata Dwi Firda Astria Oktasaputri Firmansyah, M. Afnan Fitriana, Umroh Fransisca, Eva Galuh Zuhria Kautzar Gati, Mahendra Gineng Pratidnya, I Made Negara Gracia, Brigitta Habibulloh, Firdaus Rafsanjani Hakim, M. Luqman Hakim, Moch. Khanif Hakim, Satrio Lucqman Hale, Maria Benita Hambali Arep Hamdany, Mohammad Ridhwan Hendarto, Benedicta Shania Miranda Herwindo Herwindo Hidayat, Athya Rahma Ichsan, Bayu Septiady Ihwan Hamdala Iklil Lazuardi Firdaus, Iklil Lazuardi Ilham Achwani Dahlan Iman Haqh, Ahmad Amirul Imtiyaz, Nadiyah Indrani, Andromeda Fatima Intan Mardiono Irvan Fauzi Fortuna Ishardita Pambudi Tama Jaisy Aghniarahim Putritamara Jeefferie Abd Razak Joko Suwarto Utomo Karina Dwi Lestari Karinawati, Vianey Nani Kasfillah, Zaid Khano, Adam Krisantini, Vanesa Dian Krishna, Airlangga Krismawanti, Denis Dwi Krisnanda, Aditya Kusuma, Dino Ari Kusumastuti, Anie Eka Lara, Mia Lely Riawati Lintang Kinanthi, Lintang Lulus Wimpi Intantri, Lulus Wimpi Lumbantoruan, Finondang Januarizka Mahardika Amri Mahardika, Angga Maulidah Hanik Malihatin, Maulidah Hanik Mentari Rika Noviandri Miranda, Dwi Ghina Moch. Choiri Mochamad Choiri Muhamad Arfauz A Rahman Muhammad Faishal Jundana Muttaqin, Muhammad Faishal Jundana Muhammad Hendy Saifuddin Muhammad Hisyam Fayrus, Muhammad Hisyam Muhammad Iqbal Farabi, Muhammad Iqbal Mulia Akbar Santoso Murti Astuti Nasir Widha Setyanto Noftio Fernando Noviani, Baiq Rizki Novianingdyah Pramesti Novryan Dwi Wiranta Santoso Nugraheni, Adinda Hapsa Nugroho, Chosy Faisal Nurul Oktafianita, Nurul Nurus Shubuhi Maulidiya Oktavianty, Oke Oktiawan, Yonathan Deryl Oktiawan, Yonathan Deryl Oyong Novareza Paramita, Putri Anggarda Paskarisma, Dimas Permatasari, Vita Annisaa’ Pramono, Galih D.A Pratama, Aditya Ludi Prathama, Aditya Wisnu Pratiwi, Dinda Aprilyani Prayoga, Hengky Purnomo Budi Santoso Puspita, Nadya Putra, Aga Sina Putri Wahyuning Jati, Putri Wahyuning Putri, Anisa Atma Putri, Wilianli Melati Jaya Putro, Wisnu Wijayanto R. Siti Solihah Wahyuni Perdana Raditya Ardianwiliandri, Raditya Rahadinata, Fajar Rhamadhan Rahman, Arif Rahman, Fajri Raihana Raka Kristyanto, Raka Rakhmat Himawan Rangga Damar Bagaskara Rangga Damar Bagaskara, Rangga Damar Ratih Ardia Sari Ratih Prabowo Putri Raymonsyah, Ivan Remba Yanuar Efranto Retnaningtyas, Widyasari Reynard Ardyan Purnama Rhamasta, Oky Surya Riawati, Lely Ribka Tabita Lidyana, Ribka Tabita Rifki, Aulia Rina Firdausa Rinarwastu, Fadilia Rio Prasetyo Lukodono Risa Yuliyanti, Risa Ritonga, Riri Kurnia Syafitri Rochsi Syahadha Rohmatika Qoyum, Rohmatika Rosidah Jaafar Rurilestari, Lintang Ruth Elnawaty Triscova Sumbayak Safitri Ambarsari, Safitri Santika Alvionita Pratiwi Saputra, Bayu Saputro, Nugroho Sari, Alberta Puspita Sari, Sara Yunira Setyasnomo, Mohammad Hafiz Shabrina Dhiya Millaty Shabrina, Nadiah Ghina Silvya Ratri Nugraheni Sinaga, Olivia Indasari Siti Azizah Siti Azizah Sofyan, Fanny Novia Sri Widiyawati Sri Widiyawati Srijayasari, Hariti Sugiono Sugiono Sugiono Sugiono Suluh Elman Swara Suryawan, Aldie Akbar Syahrul Kurniawan Tambunan, Yulicia Errina Margareth Tiara Erissa Devina Tirto, Febrianto Danu Titisari, Ema Tua Manik, Saut Maruli Ultha, Anrisal Umar Umar Umroh Fitriana, Umroh Wardhani, Yurida Firdausa Widyawati, Shelvya Endah Wijanarko, Diansa Wilianli Melati Jaya Putri Wimas Dionisius, Wimas Windi K, Maya Imaniar Yanestia Nalendrana Putri, Yanestia Nalendrana Yasmine, Alvi Lufiana Yeni Suamtri Yeni Sumantri Yesi Nur Fadilah Yeyen Pratika Yoganda Ragil Pranata, Yoganda Ragil Yogatama, Bagus Yuki Masrifah, Yuki Yulita Trirenjani Poerwaningrum, Yulita Trirenjani Yulius Christanto Aldi Wicaksono, Yulius Christanto Aldi Yusdiar, Inas Salma Zulkarnaen, Muhammad Hafizh Zuris Ika Pradipta