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All Journal Buletin PSP Jurnal Manajemen dan Agribisnis Jurnal Sosio Ekonomika Bisnis PIRAMIDA Pastura; Journal Of Tropical Forage Science KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE Jurnal Ilmiah Universitas Batanghari Jambi Jurnal SEPA (Social Economic and Agribusiness Journal) Empowerment : Jurnal Pengabdian Masyarakat JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Media Agribisnis (MeA) Journal of Agribusiness and Local Wisdom Jurnal Ilmiah Pertanian ( JIPERTA) Indonesian Journal of Cultural and Community Development Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Agri Socio Economics and Business Jurnal Agristan Unram Journal of Community Service (UJCS) AKM: Aksi Kepada Masyarakat Indonesian Community Journal Journal of Community Engagement Research for Sustainability Jurnal Pengabdian Masyarakat Bhinneka Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jurnal Pengabdian Masyarakat dan Riset Pendidikan ADM : Jurnal Abdi Dosen dan Mahasiswa Bersama: Jurnal Pengabdian Kepada Masyarakat
Yusma Damayanti
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Penyuluhan Digital Marketing Produk Pertanian bagi Pelaku UMKM di Kecamatan Maro Sebo Kabupaten Muaro Jambi Riri Oktari Ulma; Elwamendri Elwamendri; Yanuar Fitri; Yusma Damayanti; Zakky Fathoni; Yulismi Yulismi; Dewi Sri Nurchaini; Muhammad Damas Fatih
AKM Vol 7 No 1 (2026): AKM : Aksi Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat - Juli 2026
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/akm.v7i1.1878

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan literasi dan keterampilan digital marketing pelaku UMKM serta masyarakat petani di Kecamatan Maro Sebo, Kabupaten Muaro Jambi. Permasalahan yang dihadapi mitra adalah rendahnya pemanfaatan teknologi digital dalam pemasaran produk pertanian, sehingga akses pasar dan daya saing produk masih terbatas. Kegiatan dilaksanakan menggunakan metode partisipatif-edukatif yang meliputi penyuluhan, diskusi interaktif, praktik pembuatan konten promosi, serta pendampingan penggunaan platform digital seperti WhatsApp Business, Facebook, Instagram, dan TikTok. Evaluasi dilakukan melalui pre-test dan post-test untuk mengukur peningkatan pengetahuan dan keterampilan peserta terkait konsep digital marketing, pemanfaatan media sosial, dan strategi promosi digital. Hasil evaluasi menunjukkan adanya peningkatan rata-rata skor peserta sebesar 69,7% setelah mengikuti kegiatan. Selain itu, peserta mampu membuat konten promosi digital secara mandiri, memahami strategi branding produk, dan memanfaatkan media sosial sebagai sarana pemasaran yang lebih efektif. Kegiatan ini berkontribusi pada peningkatan kapasitas pemasaran digital masyarakat serta mendorong pengembangan usaha pertanian berbasis teknologi informasi guna mendukung peningkatan ekonomi lokal secara berkelanjutan
ANALISIS OPTIMASI DAN RISIKO USAHA PADA USAHATANI CABAI MERAH DI KECAMATAN KUMPEH KABUPATEN MUARO JAMBI Damayanti, Yusma; Nurchaini, Dewi Sri; Ulma, Riri Oktari
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 20, No 1 (2023): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v20i1.56415

Abstract

Red chili farming is relatively risky, but farming has promising profit opportunities. Kumpeh subdistrict can potentially provide business red chili commodities with the most significant harvest and production area. The availability and condition of the land support for red chili farming. This study aims to optimize production factors in red chili farming and analyze business risks farmers face in growing red chili peppers. This research was conducted in Kumpeh District of Muaro Jambi Regency with sample areas, namely Mekar Sari Village and Maju Jaya Village. The number of samples in this study was 118 farmers. The determination of sample farmers is done using random sampling techniques. Optimization analysis of red pepper farming factors was conducted using the Cobb-Douglas production function with economic efficiency criteria on production factors. Meanwhile, the amount of business risk is calculated from the measure of the coefficient of variation and the lower-income limit. The results showed that farmers in the research area's use of land production, fertilizers (NPK, KCL, SP36, manure), and pesticides (liquid and solid) in red chili farming had not achieved economic efficiency. Economically, a farmer's optimum production is greater than the amount he uses. Similarly, the use of labor production factors that are not economically efficient. Meanwhile, the coefficient of variation in red chili income is worth more than 0.5. This condition causes the lower limit of income that may be received to be negative. Red chili farming in the research area is not safe from possible losses. Still, red chili farming is quite profitable in terms of farming feasibility, with an R/C ratio greater than 1.
Comparatif Analysis Of Production Input In Use Granola and Cipanas Potato Farming On Production In Kayu Aro Barat District Kerinci Regency Nainggolan, Saidin; Damayanti, Yusma; Saragih, Rachel
JALOW | Journal of Agribusiness and Local Wisdom Vol. 9 No. 2 (2026): Journal of Agribusiness and Local Wisdom
Publisher : Program Studi Agribisnis bekerja sama dengan PERHEPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jalow.v9i2.47009

Abstract

This study aims to (1) analyze the general picture of granola potato farming compared to Cipanas potato farming in Kayu Aro Barat District, Kerinci Regency, and (2) analyze the comparison of production inputs between granola potato farming and Cipanas potato farming on production. The analysis used multiple linear regression with a slope dummy. The study was conducted in Kebun Baru, Gunung Labu, and Giri Mulyo Villages. The results show that potato farming activities begin with land preparation, seed planting, fertilization, pest control, and harvesting. Production inputs that significantly affect production are land area, seeds, organic fertilizer, SP 36, and urea. Seeds and medicines are more responsive to granola, while land area, fertilizer, and labor are more responsive to Cipanas. The granola variety produces significantly higher production than Cipanas
Analysis Of Technical Efficiency And Production Risk Of Rice Farming In Tanah Sepenggal Sub-District, Bungo Regency. Nainggolan, Saidin; Damayanti, Yusma; Veni, Marlina
JALOW | Journal of Agribusiness and Local Wisdom Vol. 9 No. 2 (2026): Journal of Agribusiness and Local Wisdom
Publisher : Program Studi Agribisnis bekerja sama dengan PERHEPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jalow.v9i2.47413

Abstract

This study aims to determine: 1) The description and implementation of lowland rice farming in Tanah Sepenggal Subdistrict, 2) The effect of input use on actual and frontier production, and 3) The effect of input use on production risk. A descriptive analysis was used to provide a general overview, technical efficiency was analyzed using the Cobb-Douglas production model, and production risk was analyzed using the Just and Pope model. The research was conducted in the villages of Empelu, Teluk Pandak, and Sungai Gambir, which were selected using a simple random sampling method. The results showed that the use of production inputs such as urea fertilizer, NPK fertilizer, and land area had a significant effect on output, while the variables of seeds, pesticides, and labor did not have a significant effect on output. Urea and NPK fertilizers were found to increase production variability and thus significantly increased production risk in lowland rice farming. Meanwhile, seeds, pesticides, and labor increased production risk insignificantly. The expansion of land area tended to reduce production risk, although the effect was not statistically significant. The average value of technical efficiency in the use of production inputs in the research area was considered technically efficient (TE > 0.70).
PERFORMANCE OF ISPO-CERTIFIED INDEPENDENT SMALLHOLDER OIL PALM FARMING PRACTICES TOWARD SUSTAINABILITY IN PELEPAT ILIR DISTRICT, BUNGO REGENCY Mirawati Yanita; Yusma Damayanti; Jamaluddin Jamaluddin; Gina Fauzia; Aris Munandar; Karina Rahmah; Muhammad Al Ghifari Rachmat Tanaka
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 22, No 1 (2025): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v22i1.88893

Abstract

Oil palm plantations contribute to economic development in rural areas, the creation of employment opportunities, and the improvement of living standards. However, this commodity still suffers from sustainability problems. This is especially true among independent smallholders due to inadequate business scale to cover modern and sustainable agricultural practices with certification standards, especially those outlined in Indonesian Sustainable Palm Oil (ISPO).  The study aimed to provide an overview of ISPO-certified oil palm farming practices in Pelepat Ilir District, Bungo Regency.  The data were analyzed quantitatively and related to the farming practices of independent oil palm smallholders who are ISPO certified.  The results showed that farming ISPO-certified independent oil palm plantations were not per ISPO recommendations and norms, using fertilizers and herbicides was also not in line with recommendations, and ISPO-certified farmers received no FFB price differentiation.  In the future, it is hoped that independent oil palm farmers can adopt various sustainable farming practices recommended by ISPO standards. In addition, it is necessary to increase training and education from the government and relevant stakeholders on good agricultural practices.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKTIVITAS USAHATANI PADI SAWAH DI KECAMATAN BATHIN III ULU KABUPATEN BUNGO Hidayat, Ahmad; Damayanti, Yusma; Utami Lestari, Sri
Jurnal Ilmiah Sosio-Ekonomika Bisnis Vol 29 No 01 (2026): Jurnal Ilmiah Sosio-Ekonomika Bisnis
Publisher : Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiseb.v29i01.56414

Abstract

This study used primary data obtained from 83 farmer respondents through interviews using a questionnaire. Data analysis was performed using the Cobb-Douglas production function model in natural logarithm form and processed using SPSS 27 software. The results showed that the average land area cultivated by farmers was 0.4 ha, with labor usage of 59.83 HOK/ha/MT, seed application of approximately 23.94 kg/ha/MT, NPK fertilizer application of approximately 201 kg/ha/MT, urea application of approximately 136 kg/ha/MT, and pesticide application of 88.87 ml/ha/MT. Farmers generally planted twice a year using a tiled planting system. The analysis results showed that the five variables in the model explained 85.9% of the variation in rice farming productivity (R2 = 0.859). Partially, NPK and Urea fertilizer variables had a positive and significant effect, while labor (HOK/ha/MT) had a negative and significant effect. Seed and pesticide variables did not have a statistically significant effect. These findings indicate that labor efficiency and the application of appropriate cultivation techniques are key to increasing rice farming productivity in Bathin III Ulu District, Bungo Regency. These findings indicate that the government needs to focus its policies on ensuring the proper provision and distribution oversight of subsidized fertilizers so that they effectively meet farmers' needs, while also enhancing extension programs regarding balanced fertilization, labor efficiency, and the adoption of good cultivation practices. Given that the majority of farmers already use high-yielding seeds, extension efforts should aim to sustain consistent usage alongside appropriate cultivation techniques. Furthermore, training and guidance on proper pesticide application must be strengthened to ensure that farmers not only increase input quantities but also pay attention to the quality and effectiveness of their use.
Co-Authors . Edison . Muhajirin, . Adelina, Hotma Agustina Ahmad Hidayat Alamsyah, Zulkilfi Ardhiyan Saputra, Ardhiyan Ari Apriansyah, Ari Armen Mara Asifa, Asifa Asih Wahyuni Asropi Asropi Damai Gaja, Dian Dedi Rahman, Dedi Dewi Sri Nurchaini Dewi Sri Nurchaini dewi sri nurchaini, dewi sri Dompak Napitupulu Dompak Napitupulu, Dompak Dwa Kita, Dwa Kita Edison Edison Edison Elwamendri Elwamendri Elwamendri Emy Kernalis, Emy Endy Effran Fachroerrozi Hoesni, Fachroerrozi Fatih, Muhammad Damas Febrilia, Kiki Fendria Sativa, Fendria Firmansyah Firmansyah Fransfali Haloho, Alfredo Hanum, anita Hasugian, Julia Kristina Indra Sulaksana Ismadinata, Febrian Jamaluddin Jamaluddin Jasminarni Junita Purba Ling Ling Susanti, Ling Ling Liona Efrina S Lisna, Lisna M. Anhar Ahmadi Mardiana Ningsih, Mardiana Meily Andriani, Meily Mirawati Yanita Muhammad Damas Fatih Mukhlis Mukhlis Mukhlis Mukhlis Noferdiman Noferdiman Novita, Sri Nur Safitri, Adinda Nurlina Nurlina Raden Mohamad Herdian Bhakti Rahmi Fauziah, Adinda Riri Oktari Ulma Rozaina Ningsih, Rozaina Saidin Nainggolan, Saidin Saragih, Rachel Sarwedi Sarwedi Silaban, Kristin Merlina Silitonga, Anita Sisilia Sinaga, Irma Dasa Siregar, Agustina Situmorang, Agustinus Sophia Sri Nurchaini, Dewi Suandi Suandi Suandi Sudirman Suma Tri Sepbriani Trias Novita Trista Purba, Junita Utami Lestari, Sri Veni, Marlina Yanuar Fitri Yanuar Fitri Yanuar Fitri, Yanuar Yulismi Yulismi Yulismi Yulismi Yulismi Yulismi, Yulismi Yuslidar Yuslidar Zakky Fathoni Zakky Fathoni zakky fathoni, zakky Zulkifli Alamsyah Zuriana, Ema