Article Per Year (5 Year)
p-Index From 2021 - 2026
5.267
P-Index
This Author published in this journals
All Journal Media Komunikasi Geografi Martabe : Jurnal Pengabdian Kepada Masyarakat Journal on Education TECHNOBIZ : International Journal of Business Jurnal Ekonomi Pembangunan Jurnal EK dan BI Convergence : The Journal of Economic Development Yumary: Jurnal Pengabdian kepada Masyarakat Journal of Economics Research and Social Sciences International Journal of Education, Social Studies, And Management (IJESSM) Jurnal Warta Desa (JWD) E-journal Field of Economics, Business and Entrepreneurship (EFEBE) Priviet Social Sciences Journal International Journal of Economics, Management and Accounting BULLET : Jurnal Multidisiplin Ilmu Jurnal Pengabdian Masyarakat Indonesia Sejahtera GEMBIRA (Pengabdian Kepada Masyarakat) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Ekonomi dan Pembangunan Indonesia InJEBA : International Journal of Economics, Business and Accounting MERDEKA: Jurnal Ilmiah Multidisiplin Jurnal Pengabdian Masyarakat Indonesia (JPMI) Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Efficient: Indonesian Journal of Development Economics International Journal of Economics, Business and Innovation Research Jurnal Pengabdian Masyarakat Inovatif Jurnal Pengabdian Masyarakat Inovatif Jurnal Sumbangsih Jurnal Inovasi dan Pengabdian IJEMA
Moniyana, Resha
Fakultas Ekonomi Dan Bisnis Universitas Lampung, Bandar Lampung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 38 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 38 Documents
Search

 1   2   3   4 
PEMANFAATAN MEDIA SOSIAL SEBAGAI SARANA PROMOSI DAN PEMASARAN UNTUK UMKM RISOL DI KECAMATAN PANJANG KOTA BANDAR LAMPUNG Intan Anisa; Muhammad Rayhan Iqbal Pratama; Nadya Ruth Rezeki Sitanggang; Sukma Purmadin; Imam Awaluddin; Resha Moniyana Putri; Arivina Ratih; Zulfa Emalia
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 2 No. 6 (2025): Juli
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v2i6.5220

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam perekonomian lokal, namun masih menghadapi berbagai tantangan, terutama dalam hal promosi dan pemasaran produk. Artikel ini membahas pemanfaatan media sosial, khususnya Instagram, sebagais solusi efektif untuk meningkatkan promosi dan pemasaran UMKM risol Hanan di Kecamatan Panjang, Kota Bandar Lampung. Metode yang digunakan meliputi observasi dan wawancara dengan pelaku UMKM, serta pendampingan dalam pembuatan dan pengelolaan akun Instagram. Hasil kegiatan menunjukkan bahwa penggunaan Instagram mampu memperluas jangkauan pasar, meningkatkan visibilitas produk, serta memperkuat branding UMKM tanpa memerlukan biaya besar dan persyaratan administratif seperti Nomor Induk Berusaha (NIB) yang menjadi kendala pada platform e-commerce lain. Fitur-fitur Instagram seperti unggahan foto, stories, dan direct message juga memudahkan interaksi dengan konsumen dan meningkatkan potensi penjualan. Dengan demikian, pemanfaatan media sosial terbukti menjadi strategi yang efektif dan efisien untuk mendukung pertumbuhan dan keberlanjutan UMKM di era digital.
Analysis Of The Feasibility Of Corn Farming In Ruguk Village, Ketapang District, South Lampung Regency Wayan Ekayana; I Wayan Suparta; Resha Moniyana Putri
International Journal of Economics, Business and Innovation Research Vol. 4 No. 05 (2025): August - September, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i05.1875

Abstract

This study aims to analyze the feasibility of corn farming in Ruguk Village, Ketapang District, South Lampung Regency. As an agricultural country, Indonesia has an agricultural sector that plays an important role in the economy, where corn is one of the strategic commodities. This study was conducted using a non-discounted business feasibility analysis method, which includes analysis of income, costs, and profits from corn farming. The results of the study showed that the income from corn farming in Ruguk Village was positive and had the potential to be developed. From the feasibility analysis, the Benefit Cost Ratio (B/C Ratio) value was 2.54, which indicates that every Rp 1 of costs incurred produces a net benefit of Rp 2.54. In addition, the Break Even Point (BEP) in terms of quantity was 4,506.7 kg, and the Return On Investment (ROI) reached 153.3%, which indicates that corn farming in this village is feasible to be further developed. This study is expected to provide information and input for farmers and the government in developing corn farming businesses, as well as improving the welfare of the community in Ruguk Village.
Revitalizing MSMEs in the Digital Age: Strengthening Brand Identity and Digital Payment Ecosystem at Siomay Batagor Tirtayasa Business Annisa, Eva; Merlyana, Anggun; Alfattah, Dhiwa Abiyu; Gea, Iman Jaya; Putri, Resha Moniyana; Darmawan, Arif
Jurnal Pengabdian Masyarakat Inovatif Vol. 3 No. 1 (2025): JPMI (Jurnal Pengabdian Masyarakat Inovatif)
Publisher : Fakultas Matematika dan Ilmu Pengetahuan Alam, Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpmi.v3i1.169

Abstract

Micro, Small, and Medium Enterprises (MSMEs) serve as vital contributors to national economic growth, especially in terms of employment creation and community empowerment. Despite this potential, many MSMEs continue to face barriers in brand development, digital marketing, and the adoption of modern financial technologies. This community service program was designed to provide practical solutions for the Siomay Batagor Tirtayasa MSMEs in Sukabumi, Bandar Lampung City, focusing on three main strategies: enhancing brand visibility through promotional banner design, implementing QRIS-based digital payment systems, and providing digital marketing training via social media. As a result, the business experienced increased visibility, marked by a significant rise in new customers just two days after the banner installation, indicating the strong influence of professional branding. The implementation of QRIS also made the transaction process smoother, with 30% of transactions in the first week conducted digitally, reflecting improved customer convenience and trust. Positive customer responses further supported the impact of these changes, especially among younger consumers who preferred cashless payments and easily accessible product information. The business owner also showed increased awareness and confidence in managing digital tools independently. This program demonstrates that even simple and participatory interventions can significantly enhance MSMEs competitiveness in the digital age. For further research, this approach can be developed through deeper digital literacy training, integration into marketplace platforms, or partnerships with local government to scale up the impact on other MSMEs.
Revitalizing MSMEs in the Digital Age: Strengthening Brand Identity and Digital Payment Ecosystem at Siomay Batagor Tirtayasa Business Annisa, Eva; Merlyana, Anggun; Alfattah, Dhiwa Abiyu; Gea, Iman Jaya; Putri, Resha Moniyana; Darmawan, Arif
Jurnal Pengabdian Masyarakat Inovatif Vol. 3 No. 1 (2025): JPMI (Jurnal Pengabdian Masyarakat Inovatif)
Publisher : Fakultas Matematika dan Ilmu Pengetahuan Alam, Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpmi.v3i1.169

Abstract

Micro, Small, and Medium Enterprises (MSMEs) serve as vital contributors to national economic growth, especially in terms of employment creation and community empowerment. Despite this potential, many MSMEs continue to face barriers in brand development, digital marketing, and the adoption of modern financial technologies. This community service program was designed to provide practical solutions for the Siomay Batagor Tirtayasa MSMEs in Sukabumi, Bandar Lampung City, focusing on three main strategies: enhancing brand visibility through promotional banner design, implementing QRIS-based digital payment systems, and providing digital marketing training via social media. As a result, the business experienced increased visibility, marked by a significant rise in new customers just two days after the banner installation, indicating the strong influence of professional branding. The implementation of QRIS also made the transaction process smoother, with 30% of transactions in the first week conducted digitally, reflecting improved customer convenience and trust. Positive customer responses further supported the impact of these changes, especially among younger consumers who preferred cashless payments and easily accessible product information. The business owner also showed increased awareness and confidence in managing digital tools independently. This program demonstrates that even simple and participatory interventions can significantly enhance MSMEs competitiveness in the digital age. For further research, this approach can be developed through deeper digital literacy training, integration into marketplace platforms, or partnerships with local government to scale up the impact on other MSMEs.
Penerapan Digital Entrepreneurship bagi Pelaku UMKM di Pulau Pasaran Kelurahan Kotakarang Kota Bandar Lampung: Penelitian Neli Aida; Sandi Asmara; Kamadie Sumanda Syafis; Resha Moniyana; Fatkhur Rohman
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3098

Abstract

This community service program aimed to improve the competency of Micro, Small, and Medium Enterprises (MSMEs) in Pulau Pasaran Village, Kotakarang Subdistrict, Bandar Lampung City, in adopting the concept of digital entrepreneurship. The focus of the activities included the use of the QRIS-based payment platform and the use of the APiK application to assist in the preparation of financial reports. The program was implemented through a series of training, intensive mentoring, and live simulations designed to provide practical experience to participants. The results of these activities showed that MSMEs can utilize QRIS to support digital transactions and expand access to a wider market. In addition, the APiK application had been proven to simplify the process of recording and reporting business finances. The positive impact of this program was seen in increased digital literacy and better financial management among MSMEs. This program is expected to continue to encourage the digital transformation of MSMEs and strengthen the local economy.
Location Quotient Analysis Tourism Support Sector in Lampung Nasrullah, Ade; Ratih, Arivina; Putri, Resha Moniyana
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.382

Abstract

This research was conducted to determine, analyze the tourism support sector in districts or cities, and to determine the identification and supporters of the superior tourism support in Lampung Province. Through the location quotient analysis approach in supporting the tourism sector in Lampung province. The data used is the PDRB ADHK data according to a business pitch published by BPS- Statistics Lampung Province as a reference for the Location Quotient analysis. The research Scope of the study includes 15 Regency/cities in Lampung provinces with a research period of 2019-2023. The results show that Bandar Lampung as a city of which has enormous potential in supporting and the superior tourism sectors in Lampung province. In addition, the tourism support sector was identified by the LQ value-based sector was the transportation sector of 1,272: the accommodation and food service activities sector amounted to 3.907, as well as other services activities of 1.835 in 2019-2023 years.
Income Disparities and Regional Economic Potential in East Kalimantan Province as the National Capital (IKN) New Capital City of Indonesia Nusantara Gorrety Espinosa S, Yolanda; Suparta, I Wayan; Moniyana, Resha
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 1 (2024): June
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i1.144

Abstract

The government has announced plans to move the national capital (IKN) to East Kalimantan Province and this was agreed at the DPR RI Plenary Meeting in early 2022. The aim of this research is to analyze disparities in income & economic potential between Regency/City regions in the IKN region of East Kalimantan Province. The data used in this research uses secondary data from 2017-2022. The analytical tools used are the Williamson Index, Location Quotient and Shift Share Analysis and Klassen Typology. The software used for analysis is Microsoft Excel 2010. The research results show that the Williamson Index figure in East Kalimantan Province for the last five years is 0.473, indicating that the value is in the medium level inequality category. Meanwhile, the classification of regions based on region uses the Klassen Typology with a regional approach divided into: Developed and fast growing regions, West Kutai Regency and East Kutai Regency; Developed but depressed areas, namely Bontang City and Kutai Kartanegara Regency; Areas that are developing quickly but are not advanced, namely, Balikpapan City, Samarinda City, Berau Regency and Mahakam Ulu Regency; The relatively underdeveloped areas are Paser Regency and North Penajam Paser Regency. Research results based on LQ analysis state that there are 2 cities that have the largest total base sectors, namely Balikpapan and Samarinda. If you look at the shift share analysis with indicators for assessing regional share growth components in East Kalimantan Province, there are 7 sectors that have positive values, and there are only 3 sectors that still have negative values.
Identifying the Economic Potential Based on Leading Subsectors as the Foundation for Economic Development in Lampung Province: Identifikasi Potensi Ekonomi Berbasis Subsektor Unggulan Sebagai Pondasi Pembangunan Ekonomi Provinsi Lampung Radinsyah Fauzi, Arya; Arivina Ratih Y.T; Resha Moniyana Putri
E-journal Field of Economics, Business and Entrepreneurship (EFEBE) Vol. 3 No. 5 (2025): Vol.3 No.5 (2025)
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/efebe.v3i5.276

Abstract

Economic development is fundamentally aimed at improving people’s welfare. However, this goal has not yet been fully realized in Lampung Province. To support economic progress in the region, this study seeks to identify the province's leading sub-sectors. The research uses secondary data, specifically Gross Regional Domestic Product (GRDP) figures obtained from BPS (Statistics Indonesia) of Lampung Province. The analysis methods applied include Location Quotient (LQ), Growth Ratio Model (MRP), and Overlay Analysis. The LQ analysis shows that Lampung Province has 16 base sub-sectors and 36 non-base sub-sectors. Further analysis reveals that 10 sub-sectors are growing strongly both at the provincial and national levels, while 14 sub-sectors demonstrate stronger growth in Lampung compared to the same sub-sectors nationally. Through overlay analysis, six sub-sectors are identified as leading: livestock, oil, gas and geothermal mining, other mining and quarrying, the food and beverage industry, the machinery and equipment industry, and land transportation. These six sub-sectors are recommended to be prioritized as key drivers of Lampung Province's economic growth.
Pelatihan pembuatan paving block untuk meningkatkan perekonomian warga Kecamatan Labuhan Ratu Resha Moniyana Putri; Martina Anggi Silova; dedek irvansyah
Jurnal Sumbangsih Vol. 3 No. 2 (2022): Jurnal Sumbangsih (In Process)
Publisher : LPPM Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jsh.v3i2.87

Abstract

Penggunaan sampah plastik yang banyak sering kita jumpai dalam kehidupan sehari-hari. Plastik banyak digunakan karena tingginya kebutuhan pemakaian harian. Dari data Asosiasi Industri Plastik Indonesia (INAPLAS) dan Badan Pusat Statistik (BPS) menunjukan bahwa sampah plastik di Indonesiaa mencapai 64 juta ton per tahun. Demi mendapatkan lingkungan yang baik dan sehat, maka pengelolaan sampah diperlukan. Pengurangan sampah terdiri dari 3R yaitu mereduksi timbulan (reduce), pemanfaatan kembali (reuse) dan daur ulang (recycle). Dalam rangka program pengurangan sampah 3R ini masyarakat dapat ikut berpartisipasi. Dengan adanya pelatihan pembuatan paving block dari limbah plastik, tidak saja membantu menjaga kebersihan lingkungan namun juga dapat meningkatkan roda ekonomi masyarakat Kampung Baru
Exploring the Economic Potential of The Region: Spatial Analysis of Key Sectors for Food Security in Lampung Resha Moniyana Putri; Andrian, Thomas; Purwaningsih, Vitriyani Tri; Irham, Ahmad Rowatul; Fauzi, Arya Radinsyah; Rozak, M. Ikhsan Nur; Lissa, Nur
Efficient: Indonesian Journal of Development Economics Vol. 8 No. 3 (2025)
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/efficient.v8i3.34050

Abstract

Food security is a strategic issue and a priority for national development in Indonesia, particularly in provinces with significant agricultural potential such as Lampung. This study aims to identify leading and potential sectors that contribute to strengthening food security by applying Location Quotient (LQ), Growth Ratio Model (GRM), Overlay Analysis, and Spatial Analysis. The LQ results indicate seven basic sectors, including food crops, agricultural services, livestock, fisheries, plantations, horticulture, and the food and beverage industry. Further analysis through GRM and Overlay shows that livestock and the food and beverage industry are categorized as leading sectors, while food crops, agricultural services, fisheries, plantations, and horticulture are identified as potential sectors. Spatial analysis highlights Central Lampung, East Lampung, South Lampung, Tulang Bawang, and North Lampung as key regions with sectoral specialization, supported by natural resources, infrastructure, and industrial networks. The findings demonstrate that Lampung Province plays a vital role as a national food barn, but challenges remain, including land conversion, productivity disparities, and post-harvest management. Therefore, integrated policies that combine sectoral revitalization, spatial planning, and sustainable management are required. This research provides a comprehensive foundation for formulating regional economic development strategies to enhance food security resilience in Lampung Province.
Co-Authors Adelia Putri Affandi Abbas Ahmad Dhea Pratama Ahmad Rowatul Irham Aisah Atnia Zulaikha Akbar Setiawan Alfattah, Dhiwa Abiyu Alifah Putri Eriza Amelia, Yesi Andrian, Thomas Anggrya, Yenni Arif Darmawan Arivina Ratih Y.T Arivina Ratih Y.T. Arivina Ratih Yulihar Taher Arivina Ratih Yulihar Taher Aryan Danil Mirza. BR Asih Murwiati AZKA, Fuad Charlos Poltak Jeremiah Lubis Ciptawaty, Ukhti Citra Sofira dedek irvansyah Dedy Yuliawan Destiani, Egi Dian Fajarini Emi Maimunah Eva Annisa Farozak Alamin Fathia Naura Andini Fauzi, Arya Radinsyah Felisia Wati Delta Fika Galuh Catur Wisnu Prabowo Gea, Iman Jaya Gitara Dhea Pramudita Gorrety Espinosa S, Yolanda Gunarto, Toto HERU WAHYUDI I Wayan Suparta . Imam Awaluddin Intan Anisa Intan Aprillia Irfan Zhahir Kamadie Sumanda Syafis Lely Risna Sari Lidya Ayuni Putri Lissa, Nur M Husaini M. Fachri Al Hakim M. Mufti Hudani Martina Anggi Silova Mega Mariska Merlyana, Anggun Moneyzar Usman Muhamad Maulana Muhammad Doni Saputra Muhammad Husaini Muhammad Husaini Muhammad Husaini Muhammad Mufti Hudani Muhammad Rayhan Iqbal Pratama Nadya Ruth Rezeki Sitanggang Nasrullah, Ade Neli Aida Nindya Eka Sobita Prakarsa Panjinegara Pratama, Endriko Bagus Prayudha Ananta Radinsyah Fauzi, Arya Ramadhan Agyat Wigunawan Ratih, Arivina Rizka Malia Rizky Apriansyah Rohman, Fatkhur Rozak, M Ikhsan Nur Rozak, M. Ikhsan Nur RR Erlina Sandi Asmara Sari Indah Oktanti Sembiring Sonia Simanullang Sri Suningsih Sukma Purmadin Syarifah Nurbaiti Toto Gunarto Umar Wafa Al-Haiban Vitriyani Tri Purwaningsih Wayan Ekayana Wilianti, Melinda Dwi Erda Wiryawan, Driya Yulian Herdianto Zulfa Emalia Zulfa Emalia