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Universitas Bina Bangsa
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Journal : JINAV: Journal of Information and Visualization

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Utilization of Virtual Reality as a Sustainable Tourism Promotion Strategy Based on Information Technology in Banten Province Permana, Basuki Rakhim Setya; Kenedi, Kenedi; Huda, Miftahul
JINAV: Journal of Information and Visualization Vol. 5 No. 2 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.jinav3055

Abstract

The rapid development of technology has introduced Virtual Reality (VR) as a new approach to promoting sustainable tourism. This research focuses on the utilization of VR as an innovative strategy for tourism promotion in Banten Province, Indonesia, particularly in key tourist destinations such as Anyer Beach, Tanjung Lesung Beach, Umang Island, and the Great Mosque of Banten. By leveraging VR, tourists can experience a more immersive and interactive preview of these locations, fostering greater interest in visiting and supporting sustainable tourism practices. The research was conducted using surveys, gathering responses from 1,000 participants. The findings indicate that VR significantly enhances tourists' experience by offering detailed visualizations, increasing awareness of environmental sustainability, and encouraging eco-friendly travel behavior. This study demonstrates that VR can be a powerful tool in promoting sustainable tourism, offering both educational and entertainment value, while contributing to the preservation of local culture and natural resources. The results suggest that the integration of VR in tourism promotion strategies can play a key role in advancing eco-friendly tourism development.
Co-Authors Ade Idzhar Agisna, Muhamad Agus Irawan Agus Sunardi Agustin, Nungki Ahmad Adrian Hanafiyah Ahmad Fatoni Ahmad, Rizqy Amelia Ramadhaniyah Amsilah, Amsilah Anggriawan, Muhammad Angga Anisa Kusumawardani Anisa, Aan Anti Wulan Agustini Anton April Laksana April Laksana Ardiyansah, Ardiyansah Aryati Aryati Aslami, Iron Fajrul Ayu Nuryani Azhar, Intan Nabila Aziza, Pretty Failasufa Basudewa, Meisya Diazzahra Putri Basuki Rakhim Setya Permana Billy Tejaarief Budiman, Dedi Cahya, Kamilah Darsono Darsono Denardo, Denardo Denisa Fitriya 'Uzzahra ENCEP SAEFULLAH, ENCEP Farida, Gina Faturohman Faturohman, Faturohman Fernando, Iqbal Furtasan Ali Yusuf Gagah Dwiki Putra Aryono Gina Farida Hadi Kurniawanto Harsiti Harsiti, Harsiti Hidayat, Asep Munir Hilman, Mohamad Indri Yani, Indri Intan Indria Dewi Intan Indria Dewi Irwan Sukmawan Irwan Sukmawan Irwan Sukmawan Khaerudin, Dedy Krahara, Yuwan Ditra Listiani, Mira Listiawati Listiawati Maharani, Adella Miftahul Huda Muhammad Angga Anggriawan Mulia, Okvin Mulyani Mulyani Munawaroh Munawaroh Munggaran, Rebion Raga Musa, Muhajir Nurhikmat, Mira Nuriyah, Nuriyah Pramitasari, Anisa Pramono, Abdul Chatim Qotrun Nada, Zanuba Ramadhan, Alfa Riaz Muhammad Khatami Riska Ferdiana Riska Ferdiana Rizki Hidayatullah Rizki Hidayatullah Rozikin, Imam Rudianto Rudianto Sagina, Yunica Marsha Saputri, Desti Sari Ningsih Septiyani, Rini Dwi Setyawati, Kiki Sihotang, Erika Agustiani Siti Hartati Sukmawan, Irwan Tata Rustandi Tejaarief, Billy Udin Suadma