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Journal : National Conference on Applied Business, Education

 1 
PENGARUH PROMOSI DAN ORIENTASI PASAR TERHADAP KEPUASAN PELANGGAN DENGAN MEDIASI KUALITAS PELAYANAN PADA DEALER MOTOR HONDA PONTANG PERKASA KABUPATEN SERANG Siti Hartati; Listiawati Listiawati; Kenedi Kenedi
National Conference on Applied Business, Education, & Technology (NCABET) Vol. 2 No. 1 (2022): The 2nd National Conference on Applied Business, Education & Technology (NCABET
Publisher : Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (512.231 KB) | DOI: 10.46306/ncabet.v2i1.72

Abstract

Customer satisfaction is the key for companies to win business competition to achieve this the role of promotion, market orientation and service quality becomes very important. The purpose of this study is to analyze the influence of promotion and market orientation on customer satisfaction by mediating service quality at Honda Pontang Perkasa motorcycle dealers, Serang Regency. This study used primary data from the results of the distribution of questionnaires to 160 respondents using accidental sampling or convenience sampling techniques. Method of analysis using the PLS-SEM approach. The results of the study show that promotion has a direct effect on service quality and customer satisfaction, market orientation does not affect service quality and customer satisfaction and service quality has a direct effect on customer satisfaction, in addition, there is a mediation effect between promotion on customer satisfaction through service quality and no mediation effect between market orientation and customer satisfaction through service quality
DAMPAK HEALTH CAPITAL TERHADAP PERTUMBUHAN EKONOMI: PEMBUKTIAN DARI NEGARA TERPILIH DI ASIA TENGGARA DENGAN PENDEKATAN MODEL AUTOREGRESSIVE DISTRIBUTED LAG (ARDL) Kenedi Kenedi; Irwan Sukmawan
National Conference on Applied Business, Education, & Technology (NCABET) Vol. 2 No. 1 (2022): The 2nd National Conference on Applied Business, Education & Technology (NCABET
Publisher : Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (500.233 KB) | DOI: 10.46306/ncabet.v2i1.73

Abstract

The purpose of this study is to analyze the long-term impacts of health capital on economic growth in Southeast Asia from 2000 – 2021. This study employed the autoregressive distributed lag (ARDL) model to estimate the long-run and short-run nexus among the variables. Furthermore, FMOLS, DOLS and CCR were used for a more robust examination of the empirical findings. The results of this study show that health capital (proxy by health expenditure per capita) has a long-run relationship with economic growth (proxy by GDP per capita) and its impact on economic growth is positive and significant, this implies that an increase in the health expenditure per capita will increase GDP per capita. In addition, the error correction term (ECT) estimation result is negative and significant (-1,395) implying disequilibrium of short-term shocks in the previous year will experience a long-term balance adjustment in the current year with average speed of 139,5% per year
Co-Authors Ade Idzhar Agisna, Muhamad Agus Irawan Agus Sunardi Agustin, Nungki Ahmad Adrian Hanafiyah Ahmad Fatoni Ahmad, Rizqy Amelia Ramadhaniyah Amsilah, Amsilah Anggriawan, Muhammad Angga Anisa Kusumawardani Anisa, Aan Anti Wulan Agustini Anton April Laksana April Laksana Ardiyansah, Ardiyansah Aryati Aryati Aslami, Iron Fajrul Ayu Nuryani Azhar, Intan Nabila Aziza, Pretty Failasufa Basudewa, Meisya Diazzahra Putri Basuki Rakhim Setya Permana Billy Tejaarief Budiman, Dedi Cahya, Kamilah Darsono Darsono Denardo, Denardo Denisa Fitriya 'Uzzahra ENCEP SAEFULLAH, ENCEP Farida, Gina Faturohman Faturohman, Faturohman Fernando, Iqbal Furtasan Ali Yusuf Gagah Dwiki Putra Aryono Gina Farida Hadi Kurniawanto Harsiti Harsiti, Harsiti Hidayat, Asep Munir Hilman, Mohamad Indri Yani, Indri Intan Indria Dewi Intan Indria Dewi Irwan Sukmawan Irwan Sukmawan Irwan Sukmawan Khaerudin, Dedy Krahara, Yuwan Ditra Listiani, Mira Listiawati Listiawati Maharani, Adella Miftahul Huda Muhammad Angga Anggriawan Mulia, Okvin Mulyani Mulyani Munawaroh Munawaroh Munggaran, Rebion Raga Musa, Muhajir Nurhikmat, Mira Nuriyah, Nuriyah Pramitasari, Anisa Pramono, Abdul Chatim Qotrun Nada, Zanuba Ramadhan, Alfa Riaz Muhammad Khatami Riska Ferdiana Riska Ferdiana Rizki Hidayatullah Rizki Hidayatullah Rozikin, Imam Rudianto Rudianto Sagina, Yunica Marsha Saputri, Desti Sari Ningsih Septiyani, Rini Dwi Setyawati, Kiki Sihotang, Erika Agustiani Siti Hartati Sukmawan, Irwan Tata Rustandi Tejaarief, Billy Udin Suadma