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All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Jurnal Ketahanan Pangan KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Community Empowerment Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks E-JRM Jurnal Pengabdian Pada Masyarakat Pena Dimas: Jurnal Pengabdian Masyarakat Relasi : Jurnal Ekonomi Iqtishadia: Jurnal Ekonomi dan Perbankan Syariah KOPEMAS Optimum: Jurnal Ekonomi dan Pembangunan
Arini Fitria Mustapita
Universitas Islam Malang
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Journal : E-JRM

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Pengaruh Word Of Mouth, Brand Awareness, Brand Image, Brand Trust, Dan Harga Terhadap Keputusan Pembelian Rokok Gajah Baru (Studi Pada Konsumen Rokok Gajah Baru Di Kec. Pagak) Kholidah, Amalya Nur Maya; Arifin, Rois; Mustapita, Arini Fitria
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This studi aims to determine how much influence word of mouth, brand awareness, brand image, brand trust, and price have on purchasing decisions for Gajah Baru Cigarettes (study of consumers of Gajah Baru Cigarettes in Pagak District). The number of samples was determined using the Maholtra formula and the results obtained were 72 respondents. Data was obtained by distributing questionnaires to consumers of Gajah Baru Cigarettes and selected using snowball sampling. Data analysis in this study used SPSS. Data testing techniques used in this research include validity test, reliability test, normality test, classical assumption test, multiple linear regression analysis test, f test, t test and coefficient of determination test (adjusted R2). The results of this research show that word of mouth and price have a positive and significant effect on purchasing decisions. Meanwhile, brand awareness, brand image and brand trust have no influence on purchasing decisions.Keywords: Word of Mouth, Brand Awareness, Brand Image, Brand Trust, Price, and Purchasing Decisions
Pengaruh Motivasi Kerja, Kepuasan Kerja Dan Lingkungan Kerja Terhadap Produktivitas Karyawan PT. Literindo Berkah Karya Mobaraq, Moh. Rizki Fajar; Sunaryo, Hadi; Mustapita, Arini Fitria
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to determine and analyze the influence of work motivation, job satisfaction and work environment on employee productivity at PT. Literindo Berkah Karya. Employee productivity. Employee productivity can be interpreted as a tool for assessing the comparison between the quality and quantity of an employee's work or work that has been completed. This research is explanatory research with a quantitative approach. This research collected data from 30 respondents who were employees of PT. Literindo Berkah Karya. The variables studied include work motivation, job satisfaction, and work environment.The research results show that work motivation, job satisfaction, and work environment have a significant effect on employee productivity, work motivation has a significant effect on employee productivity, job satisfaction has no effect on employee productivity, work environment has no effect on employee productivity. This research suggests that companies provide job promotions, give appreciation to employees, and improve work facilities to increase employee productivity at work. Keywords: Work Motivation, Job Satisfaction, Work Environment, Employee Productivity
Pengaruh Kualitas Pelayanan, Harga, Dan Kepercayaan Terhadap Kepuasan Pelanggan Jasa Ekspedisi J&T Express Ekafianti, Firdayani; Sunaryo, Hadi; Mustapita, Arini Fitria
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research investigates the relationship between service quality, price, trust, and customer satisfaction in the context of J&T Express delivery services. Using a quantitative methodology with an associative framework, we surveyed 75 respondents via purposive sampling. The results of multiple linear regression analysis indicate that service quality, price, and trust simultaneously exert a significant impact on customer satisfaction. Moreover, each of these variables has a positive and significant individual effect on customer satisfaction. The study's findings offer actionable implications for the company to improve its service delivery and build trust with customers. Keywords: Service Quality, Price, Customer Trust, Customer Satisfaction
Analisis Pengaruh Gaya Visionary Leadership Dan Job Discipline Terhadap Worker Productivity Melalui Harmonious Work Sebagai Variabel Mediasi (Studi pada BEM FEB UNISMA) Supardi, Fendi Prayogo All; Mustapita, Arini Fitria; Mahardani, Ahmad Subhan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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 Abstract This study aims to analyze the influence of visionary leadership style and job discipline on worker productivity with harmonious work as a mediating variable (case study at BEM Feb Unisma). The population used in this study were all administrators of BEM FEB UNISMA. The sample in this study amounted to 40 people obtained by the Purposive Sampling formula. The variables used in this study are worker productivity as the dependent variable, visionary leadership style, job discipline as independent variables, and harmonious work as a mediating variable. The results of this study are; the visionary leadership style variable does not have a positive and significant influence on worker productivity, the visionary leadership style variable has a positive and significant influence on harmonious work, the job discipline variable has a positive and significant influence on worker productivity, the job discipline variable has a positive and significant influence on harmonious work, the harmonious work variable has a positive and significant influence on worker productivity, the visionary leadership style variable has a positive and significant influence on worker productivity through harmonious work as a mediating variable, and the job discipline variable has a positive and significant influence on worker productivity through harmonious work as a mediating variable. Keywords: Worker Productivity, Visionary Leadership Style, Job Discipline, And Harmonious Work
Pengaruh Marketing Strategy, Service Quality Dan Customer Experience Terhadap Purchase Decisions Pada Produk Fashion Ayu Citra Fashion Store Kabupaten Jombang Zubair, Ahmad; Mustapita, Arini Fitria; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to investigate and clarify how three independent factors—marketing strategy, service quality, and customer experience—affect the dependent variable, specifically the fashion product purchase choices at Ayu Citra Fashion Store located in Jombang Regency. Employing a purposive sampling method and administering Likert-scale questionnaires, 80 respondent samples were collected for the research. IBM SPSS version 25 software was employed to apply different linear regression methods and hypothesis testing, including the F test (simultaneous test) and the T test (partial test), to analyze the collected data. The research results indicated that the three separate elements—marketing strategy, customer experience, and service quality—significantly influenced consumers' choices to purchase fashion products at Ayu Citra Fashion Store in Jombang Regency. The outcomes of partial/single tests show that customer experience greatly influences purchase decisions, service quality does not significantly affect them, and marketing strategy has a substantial effect. Keywords : Marketing Strategy, Service Quality, Customer Experience, Purchase Decisions
Pengaruh Influencer Marketing, Kualitas Produk Dan Harga Terhadap Kepuasan Konsumen Generasi Z Di Marketplace Online (Studi Kasus Pada Pengguna Tiktok Shop Di Kecamatan Singosari) Febrianty, Rizka Angelia; Basalamah, Muhammad Ridwan; Mustapita, Arini Fitria
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the simultaneous and partial effects of influencer marketing, product quality, and price on the consumer satisfaction of Generation Z on the TikTok Shop online marketplace. Utilizing a quantitative approach, a sample 95 respondents was selected through proportional sampling techniques in the Singosari District. The result indicate that, simultaneously, these three variables have a significant impact on consumer satisfaction, contributing 61.3% to the total variance. Partially, influencer marketing, product quality, and price each exert a positive and significant influence, with price being identified as the most dominant factor. Keywords: Influencer Marketing, Product Quality, Price, Consumer Satisfaction, Generation Z.
Pengaruh Pelatihan Dan Pengembangan Terhadap Karir Pegawai Dengan Modal Sosial Sebagai Variabel Mediasi (Studi Pada Dinas Perhubungan Kota Malang) Rahayu, Fatikha; Pardiman, Pardiman; Mustapita, Arini Fitria
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aim to examines the effect of training and development on employee career advancement with social capital serving as a mediating variable at the Malang City Transportation Office. A quantitative approach with a confirmatory research design was employed. Primary data were collected through questionnaires administered to 58 civil servants selected using purposive sampling. Data analysis was conducted using Structural Equation Modeling with the Partial Least Square (SEM-PLS) technique via SmartPLS software. The results reveal that training and development have a positive and significant effect on employee career advancement as well as on social capital. Moreover, social capital exerts a positive influence on employee career outcomes and partially mediates the relationship between training and development and career advancement. These findings indicate that the effectiveness of training initiatives is not solely determined by improvements in individual competencies, but also by the formation of professional networks, trust, and collaborative social relationships within the organization. Consequently, strengthening social capital constitutes a strategic mechanism for enhancing the impact of training programs and supporting sustainable career development among public sector employees. Keywords: training and development, social capital, employee career..
Co-Authors Abadiah Sholekhah Alsadilla Abdul Aziz Abdul Kodir Djaelani Achmad Agus Priyono Afi Rachmat Slamet Agus Mubarok Ahmad Hanif Hamyanto Ahsani Taqwiem Alvin Ramadhon ANANG FUAD Syafrudin Angelina Ayu Kharisa Putri Angga Riduansyah Adi Pranata Anil Hidayati Rohmah Anital Umroh Arif, Pandu Imansyah Arista Fauzi Kartika Sari Armansya, Ryza Maula Astri Sukma Andini Auva Mufaddol Bachtiyar, Riski Bahris Syamsi Basalamah, Muhammad Ridwan Bastomi, Mohamad Budi Wahono Cahyani, Amelia Dwi Cahyaningrum, Dwi Annisa Cindy Pragati Pratiwi Cyndi Khoryratu Hikmah Desti Ikromah Deve Yuandari Devi Febriana DEWI DIAH FAKHRIYYAH Dewi Nurhidayah Dina Fauzia Nurcholifah Eka Farida Ekafianti, Firdayani Elviana Dwi Firdaus Elysa Anggun Fradini Eris Dianawati Fairoh Aida Qothrun Nada Faisol Arifin Farhan Abror Fayadl, Moh Fali Faza Faiqotuzzahro Rozi Febrianty, Rizka Angelia Fernanda, Izmy Emilda Elama Fico Abiyu Taufiq Fidyani Anura Hidayati Fina idamatul Fitri Fitri Anggriani Fitria Widyastuti Hadi Sunaryo Hadi Sunaryo Hapsari, Tasa Titi Hasanah, Hilda Hidayatul Hilda Putri Dwi Oktaviani Ifan Zainul Hasan Ilham Majid Imam Bukhori jannah, lailatul Jeni Susyanti Joni Iskandar Kartika Rose Rachmadi Kartika Sari, Arista Fauzi Khalikussabir, Khalikussabir Kholidah, Amalya Nur Maya Kisvidatul Hikmah Laely Anjar Wati Lili Nur Indah Sari Linda Ayu Nur Fitriyah Lisa Qotrunnada M. Helli M. Hufron Mahardani, Ahmad Subhan Makki, Achmad Hayatul Milhan Nur Kholiq Milhan Nur Kholiq Mobaraq, Moh. Rizki Fajar Mochammad Zainul Arifin Moh. Nur Yahya Mohamad Fausen Mohamad Ramadhany Idris Mohammad Hariyanto Mohammad Hasby Ashshiddiqi Mohammad Rizal Mohammad Rizal, Mohammad Muallifa Muallifa muh mahfut mashuri Muhamad Bahrul Subakir Muhammad Agus Salim MUHAMMAD AGUS SALIM Muhammad Anshor Syafi’i Muhammad Mansur Muhammad Nur Avif Muhammad, Jimmy Muksin, Nurul Indah Q Mukti, Shinta Aulia Cahya N Rachma N. Rachma Nadirotul Hasanah Nandyto Pramudya Pratama Noeraini, Firhaq Firnanda Lailatus Noor Shodiq Askandar Nova Kartikasari Novita Wulan Dari Nur Hidayati Nur Hidayati Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nuri Antin Rahmadila nuzunul Rachma Oktaviani, Devi Pardiman Pardiman Permana, Cahya Dwi Hendra Puput Rismunawati Rachma, N. Rahayu, Fatikha Rahma Oktaviani Dewi Ramadhani, Novarisya Putri Raudatul Jannah Reynaldo Wiranata Rifqina Qanita Rif’atul Himmah Rizki, Lutfi Andrian Rois Arifin Rois Arifin Ronny Malavia Mardani Safi, Fadila Sah, Bayu Matus Muhammad Saifudin Zuhri Sakinah, Safira Syafa’atus Saputri, Vicky Yuli Sejati, Eling Rosa Septaningtyas, Rosalia Dwi Shinta Devia Frimadani Silvia Ayu Wulandari Siti Asiyah Siti Asiyah Sitinjak, Veriananda Sitti Fatimah Sonia Kartikasari Sri Bulan Sri Puspa Nurhayati Subhan Subhan Suhari, Didik Sulyantri, Sulfy Sunaryo, Hadi Supardi, Fendi Prayogo All Supriono, Adi Suriyanto Suriyanto Suwandini, Amelian Nisa Teddy Kurnia Dwi Anggoro Kusumo D Tri Dewi Nur Hidayah Tria Indriani Dian Lestari Ulya, Naylia Fadhilatul Umi Haniatul Faridah Umrotus Febriansari Vriske Iga Sistian Wahyuningtyas, Nanik Widarko, Agus Widyanti Kusuma Wardani Windiana, Chelsea Yuli Khoiriyah Yulia Ifatur Rohma Zubair, Ahmad