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All Journal Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia LUGAS Jurnal Komunikasi Inter Komunika: Jurnal Komunikasi Coverage: Journal of Strategic Communication Edutourism : Journal Of Tourism Reseach Mitra Akademia: Jurnal Pengabdian Masyarakat Buletin Poltanesa Jurnal Bisnis Event Jurnal Ilmiah Pengabdian Kepada Masyarakat International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Jurnal Manajemen Pariwisata dan Perhotelan Jurnal Manajemen Pariwisata dan Perhotelan Profixa: International Journal of Economic and Business Research Proceeding Seminar Nasional Riset Terapan Administrasi Bisnis dan Mice (SNRT)
Imam Syafganti
Politeknik Negeri Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Proses Penyelenggaraan Event Mice Pada Masa Pandemi (Studi Pada Destinasi Kota Solo di Masa Pemberlakuan Pembatasan Kegiatan Masyarakat) Callula Aisyah Nurunnisa; Imam Syafganti
Seminar Nasional Riset Terapan Vol. 11 No. 01 (2022): SNRT XI TAHUN 2022
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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ABSTRACT The Covid-19 pandemic has had an impact on almost all aspects of life, including the tourism aspect. This was due to restrictions on local and foreign tourists which resulted in a decrease in the amount of foreign exchange for the country and other tourism actors. Places that are often the location of MICE (Meeting, Incentive, Convention, and Exhibition) implementations certainly need to rack their brains to survive in the midst of a pandemic that limits face-to-face meetings. Surakarta City or Solo City is one of the tourist destinations in Indonesia and has been designated as a MICE city to hold events both nationally and internationally. A permit from the local government is needed by fulfilling the existing requirements. The purpose of this study is to find out the permission provisions and the permission application process needed for MICE activities during the pandemic in Solo City. This research was conducted by direct observation at the location and conducting interviews with informants related to MICE permissions. Then the data was analyzed qualitatively. Based on the results of the study, it was found that the implementation of MICE permisson in the City of Solo followed the applicable Enforcement of Restrictions on Community Activities provisions. Enforcement of Restrictions on Community Activities itself is divided into 4 levels, namely levels 1, 2, 3, and 4. The four levels are distinguished by the applicable operating hours and the maximum capacity of visitors at one time.Keywords: MICE, pandemic, Enforcement of Restrictions on Community Activities, activity permission. ABSTRAK Pandemi Covid-19 memberikan dampak pada hampir seluruh aspek kehidupan termasuk juga aspek pariwisata. Hal tersebut dikarenakan pembatasan wisatawan lokal dan mancanegara yang mengakibatkan penurunan jumlah devisa negara serta pelaku wisata lainnya. Tempat-tempat yang seringkali menjadi lokasi pelaksanaan MICE (Meeting, Incentive, Convention, and Exhibition) tentunya perlu memutar otak untuk bertahan di tengah kondisi pandemi yang membatasi pertemuan tatap muka secara langsung. Kota Surakarta atau Kota Solo merupakan salah satu kota tujuan wisata di Indonesia dan sudah ditetapkan sebagai kota MICE untuk mengadakan acara secara nasional maupun internasional. Untuk mengadakan hal tersebut diperlukannya perizinan dari pemerintah setempat dengan memenuhi persyaratan yang ada. Tujuan dari penelitian ini adalah mengetahui ketentuan perizinan dan proses pengajuan perizinan yang diperlukan untuk kegiatan MICE selama masa pandemi di Kota Solo. Penelitian ini dilakukan dengan metode observasi secara langsung pada lokasi dan melakukan wawancara dengan narasumber terkait perizinan MICE. Kemudian data tersebut dianalisis secara kualitatif. Berdasarkan hasil penelitian maka didapatkan bahwa pemberlakuan perizinan MICE di Kota Solo mengikuti ketentuan PPKM yang berlaku. PPKM sendiri terbagi menjadi 4 level yaitu PPKM level 1, 2, 3, dan 4. Keempat level tersebut dibedakan oleh jam operasional yang berlaku serta kapasitas maksimal pengunjung dalam satu waktu. Kata Kunci: MICE, pandemi, PPKM, perizinan kegiatan.
3D Tour Dalam Website Untuk Mempermudah Organizer Melihat Venue Secara Tidak Langsung Prasasti Nuraini Azzahra; Imam Syafganti
Seminar Nasional Riset Terapan Vol. 11 No. 01 (2022): SNRT XI TAHUN 2022
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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ABSTRACT This research was conducted to find out the guidelines on the venue for the event per the Regulation of the Minister of Tourism of the Republic of Indonesia Number 2 of 2017 and implement it as a guideline in the selection of the venue for the event as well as from the needs of the event as the main factor. It is known that during the COVID-19 pandemic, the event industry experienced a very large impact, especially the venue industry. As the epidemic progressed, the event industry began to adapt and slowly reopened event activities, especially the MICE business. Due to this, the MICE Center held a focus group discussion “Reopening MICE Tourism Bali” to see Bali's readiness to reopen the MICE tourism business by inviting Bali MICE stakeholders. The holding of the event requires a venue that is following the needs of the event and also conforms to the CHSE protocol. The selection of the venue for the event was seen from event needs as well as the CHSE protocol. Finally, the chosen venue was the Bali Nusa Dua Convention Center that has already CHSE certified and is located in a complex with tight security. While selecting the venue was done quick and easy, there’s a little doubt because of the event was held in the different city so 3D tour will make it easier to imagine the shape of the venue. Keyword: Bali, focus group discussion, venue. ABSTRAK Penelitian ini dilakukan untuk mengetahui pedoman tentang tempat penyelenggaraan sesuai dengan Peraturan Menteri Pariwisata Republik Indonesia Nomor 2 Tahun 2017 dan mengimplementasikannya sebagai pedoman dalam pemilihan tempat penyelenggaraan acara serta dari kebutuhan acara sebagai faktor utama. Diketahui selama pandemi COVID-19, industri acara mengalami dampak sangat besar terutama industri tempat penyelenggaraan acara, tidak ada acara maka tidak ada kegiatan di dalam tempat penyelenggaraan acara. Seiring berjalannya pandemi, industri acara pun mulai beradaptasi dan perlahan membuka kembali kegiatan acara terutama bisnis MICE. Dikarenakan hal tersebut, MICE Center membuat diskusi kelompok terfokus “Reopening MICE Tourism Bali” untuk melihat kesiapan Bali dalam dibukanya kembali bisnis wisata MICE dengan mengundang stakeholder- stakeholder MICE Bali. Diadakannya acara tersebut dibutuhkan tempat penyelenggaraan yang sesuai dengan kebutuhan acara dan juga menyesuaikan dengan protokol CHSE. Pemilihan tempat penyelenggaraan acara dilihat dari kebutuhan acara dan protokol CHSE yang akhirnya didapatkan tempat yang terpilih yaitu Bali Nusa Dua Convention Center yang sudah tersertifikasi CHSE dan berada di dalam komplek dengan keamanan yang ketat. Selama pencarian tempat berlangsung dengan cepat dan mudah tetapi ada sedikit keraguan dikarenakan beda kota sehingga adanya 3D tour akan mempermudah dalam membayangkan bentuk tempat pelaksanaan. Kata Kunci: Bali, diskusi kelompok terfokus, tempat.
Peranan Corporate Event “KCG Wellness Program” dalam Meningkatkan Motivasi Kerja Karyawan Olga Alvinda Syaron Ampugo; Imam Syafganti
Seminar Nasional Riset Terapan Vol. 11 No. 01 (2022): SNRT XI TAHUN 2022
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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ABSTRACT The basis for improving and optimizing employee performance is the company's involvement in paying attention to the safety and comfort of employees at work. By providing facilities that can make it easier for employees to carry out their duties, providing a forum for development with direction, and encouragement from superiors and colleagues, so generated will be of higher quality. The results of the PPM Management survey in 2020 stated that 80% of employees experienced work stress during the Covid-19 pandemic. Stress occurs from moderate to severe levels, which has an impact on decreasing employee productivity. To overcome this problem, the Corporate Event: KCG Wellness Program has designed by PT Kurnia Ciptamoda Gemilang to prevent, reduce or at least control the impact on formal and informal employees. This study aims to determine the stages of organizing the Corporate Event: KCG Wellness Program of the planning and preparation to implementation stages, as well as their role or influence on employee performance. The data analysis method is descriptive qualitative by describing, explaining, and interpreting information in narrative form. The data collection technique uses direct methods of observation, interviews, and documentation to obtain data according to the facts on the ground. The results of the studies indicate that the KCG Wellness Program is an organized event program agenda carried out thoroughly and on target. But it is still not systematic in its preparation stage. The program is proven to help and support employees in building a healthier lifestyle, including increasing employee mental awareness, scheduling behavior development programs, and encouraging increased exercise. The whole series of corporate event programs is very minimal risk and obstacles. Keyword: corporate events, employee performance, work stress, wellness programs. ABSTRAK Dasar dalam peningkatan dan optimalisasi kinerja karyawan adalah keterlibatan perusahaan dalam memperhatikan keamanan dan kenyamanan karyawan dalam bekerja. Dengan menyediakan fasilitas yang dapat memudahkan karyawan dalam menjalankan tugas, memberikan wadah untuk berkembang dan arahan serta dorongan dari atasan maupun rekan kerja, sehingga umpan balik yang dihasilkan akan lebih berkualitas. Hasil survei PPM Manajemen tahun 2020, menyatakan bahwa 80% karyawan mengalami stres kerja selama masa pandemi Covid-19. Stres terjadi mulai dari level sedang hingga berat yang berdampak pada penurunan produktivitas karyawan. Mengatasi masalah tersebut, Corporate Event: KCG Wellness Program dirancang oleh PT Kurnia Ciptamoda Gemilang untuk mencegah, mengurangi atau paling tidak mengontrol dampak bagi karyawan formal dan informal. Penelitian ini bertujuan untuk mengetahui tahapan penyelenggaraan Corporate Event: KCG Wellness Program dari tahap perencanaan, persiapan hingga pelaksanaan, serta peranan atau pengaruhnya terhadap kinerja karyawan. Metode analisis data yang digunakan adalah metode deskriptif yang bersifat kualitatif dengan menjabarkan, menerangkan, dan menafsirkan informasi dalam bentuk narasi. Teknik pengumpulan data menggunakan metode observasi, wawancara, dan dokumentasi guna memperoleh data sesuai fakta di lapangan. Hasil penelitian menunjukkan bahwa KCG Wellness Program merupakan agenda program event terorganisir yang diselenggarakan secara menyeluruh, matang dan tepat sasaran akan tetapi masih kurang sistematis dalam tahap persiapannya. Program tersebut terbukti membantu dan mendukung karyawan dalam membangun gaya hidup yang lebih sehat, mencakup peningkatan kesadaran mental karyawan, menjadwalkan program pengembangan perilaku, dan mendorong peningkatan olahraga. Keseluruhan rangkaian corporate event program tersebut sangat minim risiko dan hambatan. Kata Kunci: corporate event, kinerja karyawan, stress kerja, wellness program.
Penggunaan Media Sosial dalam Promosi Event Webinar SAP B1 oleh PT IDS Indonesia dan Iseller Hilmi Rizki Muhammad; Imam Syafganti
Seminar Nasional Riset Terapan Vol. 11 No. 01 (2022): SNRT XI TAHUN 2022
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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ABSTRACT During the covid-19 pandemic in 2021, which has infected more than 4 million people in Indonesia. This has caused companies in Indonesia to start adapting by doing online marketing either from social media or e- commerce. This is seen as an opportunity by PT IDS Indonesia to offer their products that help retail companies sell products online, with this pt.. organizing a webinar event " Mengotomatisasi Fungsi Utama Manajemen Bisnis dalam Mengelola Keuangan & Penjualan " in order to offer its SAP B1 products. One of the steps to make this event a success is by using social media in the promotion process of the webinar event. There is digial poster content and a prepared teaser video that goes through several stages starting with the concept determination, creation process, evaluation by the company's CEO and Supervisor and ending with the upload process on the company's social media. Keywords: Promotion, Social Media, Webinar Events ABSTRAK Selama pandemi covid-19 pada tahun 2021, yang telah menginfeksi lebih dari 4 juta orang di Indonesia. Hal ini menyebabkan perusahaan- perusahaan di Indonesia harus mulai beradaptasi dengan melakukan pemasaran secara online baik dari media sosial atau e-commerce. Hal ini dilihat sebagai peluang oleh PT IDS Indonesia untuk menawarkan produk mereka yang membantu perusahaan retail menjual produk secara online, dengan ini pt.. menyelenggarakan event webinar ”Mengotomatisasi Fungsi Utama Manajemen Bisnis dalam Mengelola Keuangan & Penjualan” guna menawarkan produk SAP B1 yang dimiliki. Salah satu langkah untuk mensukseskan acara ini dengan melakukan penggunaan media sosial pada proses promosi event webinar tersebut. Terdapat konten poster digial dan video teaser yang dipesiapkan yang melalui beberapa tahap dimulai dengan penentuan konsep, proses pembuatan, evaluasi oleh CEO dan Supervisor perusahaan dan diakhiri dengan proses pengunggahan pada media sosial perusahaan. Kata Kunci: Promosi, Media Sosial, Webinar Events
Pemasaran Digital Event Mojadiapp Personal Online Assessment (Mpoa) dalam Menarik Minat Calon Konsumen Muhammad Naufal Farras; Imam Syafganti
Seminar Nasional Riset Terapan Vol. 11 No. 01 (2022): SNRT XI TAHUN 2022
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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ABSTRACT Digital marketing is a marketing effort that can be applied to attract consumer interest. Digital marketing activities are carried out through email and social media such as Instagram to promote the event as well as provide information about the products. This study aims to examine the digital marketing activities in the "MojadiApp Personal Online Assessment" webinar event, starting from the stages of preparation, implementation, to evaluation activities. The method used in this research is interview and observation. The results showed that digital marketing activities using social media and email marketing went well and were quite effective in attracting consumer interest. The amount from the registration number of event participants has exceeded the target. The whole process was carried out with various designs such as channeling creative ideas for moodboards in making publication content and digital posters. Keywords: digital marketing, email marketing, education technology, social media, webinar event ABSTRAK Pemasaran digital merupakan suatu usaha pemasaran yang dapat diterapkan untuk menarik minat calon konsumen. Kegiatan pemasaran digital dilakukan melalui email dan media sosial seperti instagram untuk mempromosikan acara sekaligus memberikan informasi mengenai produk yang ditawarkan. Penelitian ini bertujuan untuk mengkaji rangkaian aktivitas pemasaran digital pada penyelenggaraan event webinar ”MojadiApp Personal Online Assessment” mulai dari tahapan aktivitas persiapan, pelaksanaan, hingga evaluasi. Metode yang digunakan dalam penelitian ini adalah wawancara dan observasi. Hasil penelitian menunjukkan bahwa aktivitas pemasaran digital dengan menggunakan sosial media dan email marketing berjalan dengan baik dan cukup efektif dalam menarik minat konsumen apabila dilihat dari pendaftaran jumlah peserta acara yang melampaui target. Keseluruhan proses dilakukan dengan berbagai rancangan seperti penyaluran ide-ide kreatif untuk moodboard pada pembuatan konten publikasi dan poster digital. Kata kunci: email marketing, media sosial, pemasaran digital, pendidikan teknologi, acara webinar
Proses Persiapan dan Pelaksanaan FGD Reopening MICE Bali 2021 Oleh MICE Center Devi Indra Junita; Imam Syafganti
Seminar Nasional Riset Terapan Vol. 11 No. 01 (2022): SNRT XI TAHUN 2022
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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ABSTRACT The Event Focus Group Discussion Reopening MICE Tourism in Bali was held on December 23, 2021 at the Bali Nusa Dua Convention Center attended by 13 participants from MICE stakeholders from the regulator and supplier side. The FGD activity aims to determine the readiness of MICE stakeholders in Bali to reopen tourism and MICE activities. The implementation is prepared as well as possible so that it can run properly. The purpose of writing this research is to find out the process of preparation and implementation of FGD Reopening MICE activities in Bali starting from the pre-event, during the event to what obstacles or problems were passed during the FGD implementation. The research method used is qualitative, namely by collecting data using observations of the process of preparation and implementation of FGD events. The findings showed that the process of preparing for FGD activities was quite crucial because it was related to high-ranking officials in the province of Bali, such as determining the venue for FGD activities and the participant registration system. The procedure for implementing the FGD event begins with the participant's antigen swab, participant registration by scanning a barcode, and signing the attendance book. There were obstacles and problems during the FGD event, namely because the FGD event took place during a pandemic, some invited guests were considering their presence, there were concerns from invited guests to attend the FGD event offline to overcome it. strictly and supervised by the covid task force from the venue and all invited guests will be swabbed first before entering the meeting area so that the invited guests do not worry about attending the FGD offline. Keywords: Focus Group Discussion, Reopening MICE, Bali ABSTRAK Kegiatan Event Focus Group Discussion Reopening MICE Tourism di Bali ini diselenggarakan pada tanggal 23 Desember 2021 bertempat di Bali Nusa Dua Convention Center dihadiri sebanyak 13 peserta yang berasal dari stakeholder MICE dari sisi regulator maupun supplier. Kegiatan FGD bertujuan untuk mengetahui kesiapan dari para stakeholder MICE di Bali untuk membuka kembali pariwisata dan kegiatan MICE. Pelaksanaanya dipersiapkan sematang mungkin agar dapat berjalan dengan semestinya. Tujuan dari penulisan penilitian ini adalah untuk mengetahui proses persiapan dan pelaksanaan kegiatan FGD Reopening MICE di Bali dimulai dari pra – event, during event hingga hambatan atau masalah apa saja yang dilalui selama pelaksanaan FGD. Metode penelitian yang digunakan adalah kualitatif yaitu dengan pengumpulan data menggunakan observasi terhadap proses persiapan dan pelaksanaan event FGD. Hasil temuan ini didapatkan bahwa proses persiapan kegiatan FGD memiliki proses yang cukup krusial karena bersangkutan dengan petinggi provinsi Bali seperti, penentuan venue untuk kegiatan FGD dan sistem registrasi peserta. Prosedur pelaksanaan event FGD dimulai dari swab antigen peserta, registrasi peserta dengan scan barcode, serta menandatangani buku kehadiran. Terdapat hambatan dan masalah selama pelaksanaan event FGD yaitu karena kegiatan event FGD berlangsung pada masa pandemi beberapa tamu undangan yang diundang mempertimbangkan kehadirannya, terdapat kekhawatiran dari tamu undangan untuk menghadiri event FGD secara offline untuk mengatasinya panitia memberikan informasi mengenai prokes yang diterapkan selama kegiatan berlangsung akan sangat ketat dan diawasi oleh satgas covid dari pihak venue dan seluruh tamu undangan akan diswab terlebih dahulu sebelum memasuki area meeting dengan begitu para tamu undangan tidak khawatir untuk menghadiri FGD secara offline. Kata kunci: Focus Group Discussion, Reopening MICE, Bali
Analisis Pelaksanaan Acara Hybrid Sprint Meeting FU DB Telkom Indonesia Safa Salma Diva Havana; Imam Syafganti
Seminar Nasional Riset Terapan Vol. 11 No. 01 (2022): SNRT XI TAHUN 2022
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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ABSTRACTThe existence of Covid-19 has affected the running of MICE activities and other events in Indonesia. Adjustingconditions with all activities in the Covid-19 pandemic made the new normal era implemented, and carried out thereality that we live side by side with Covid-19. Slowly MICE activities began to be held in a hybrid manner. Thisresearch was conducted to find out how the management of the FU DB Telkom Sprint Meeting event in carryingout the event in a hybrid manner in the new normal era of Covid-19. It is known that the event is held every threemonths every year and is attended by internal employees of Telkom Indonesia's digital business. The purpose ofthis study is to determine the process from preparation to the implementation of the FU DB Telkom Sprint Meetingevent which is carried out by utilizing visual technology due to the limited space to do face-to-face face-to-facewith a large number of people. The motto used in this study is a qualitative method carried out by analyzing theprocess and implementation of events that describe the author's view of reality towards the TELKOM FU DBSprint Meeting event. The results of this study are 1) Preparation of PT Digiital Solusi Sinergi in the FU DBTelkom Sprint Meeting in the Pandemic Era, presentation of the process from the direct appointment of PT DigiitalSolusi Sinergi as an event organizer to preparation for all event needs; 2) The implementation of the FU DBTelkom Sprint Meeting in the pandemic era, divided into two sessions, morning and evening.Keywords: hybrid event, event management, event technologyABSTRAKAdanya Covid-19 tersebut berpengaruh terhadap berjalannya aktivitas MICE maupun acara lainnya di Indonesia.Penyesuaian kondisi dengan semua aktivitas pada pandemi Covid-19 membuat era new normal diterapkan, danmenjalankan realitas bahwa kita hidup berdampingan dengan Covid-19. Secara perlahan kegiatan MICE mulaidiselenggarakan secara hybrid. Penelitian ini dilakukan untuk mengatahui bagaimana manajemen acara SprintMeeting FU DB Telkom dalam melaksanakan acara secara hybrid di era new normal Covid-19. Diketahui bahwaacara tersebut diselenggarakan setiap tiga bulan sekali dalam setiap tahunnya dan dihadiri oleh karyawan internaldigital business Telkom Indonesia. Tujuan dari penelitian ini untuk mengetahui proses dari persiapan hinggapelaksanaan acara Sprint Meeting FU DB Telkom yang dilakukan dengan memanfaatkan teknologi visual karenaterbatasnya ruang untuk melakukan tatap muka secara langsung dengan jumlah orang yang banyak. Motode yangdigunakan dalam penelitian ini adalah metode kualitatif yang dilakukan dengan menganalisis proses danpelaksanaan event yang menggambarkan pandangan realitas dari penulis terhadap acara Sprint Meeting FU DBTelkom. Hasil dari penelitian ini yaitu 1) Persiapan PT Digiital Solusi Sinergi dalam Acara Sprint Meeting FU DBTelkom di Era Pandemi, pemaparan proses dari penunjukkan langsung PT Digiital Solusi Sinergi sebagai eventorganizer hingga persiapan semua kebutuhan acarat; 2) Pelaksanaan Acara Sprint Meeting FU DB Telkom di erapandemi, terbagi menjadi dua sesi, pagi dan malam.Kata Kunci: acara hybrid, manajemen acara, teknologi acara
Evaluasi Implementasi SNI ISO 20121:2012 (ESMS) di PT Forestcitra Sejahtera Melalui Pendekatan Gap Analysis Delziba Zahra; Arizal Putra Pratama; Iis Mariam; Imam Syafganti; Yanita Ella Nilla Chandra
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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This study aims to analyze the feasibility of implementing SNI ISO 20121:2012 (Event Sustainability Management System/ESMS) at PT Forestcitra Sejahtera using a gap analysis approach. Based on the recapitulation results, the overall level of readiness for ESMS implementation is in the category of "really needs system improvement" with a suitability value of 49%. The clause with the highest value is in clause 4 organizational context (64%), which indicates that understanding of the internal and external environment is quite good. However, the largest gap is in clause 6 planning (20%), which reflects the absence of a formal sustainability work plan document, performance indicators, and identification of risks and opportunities. The contributing factors include limited human resources, the absence of a written commitment from the leadership, and the absence of an organizational culture that supports sustainability. These results indicate that PT Forestcitra Sejahtera only has part of the basis for implementing a sustainability system, but it has not been well documented, is not consistent, and is not comprehensive in all main clauses. Therefore, strategic and systematic improvement steps are needed to achieve complete and sustainable certification.
PENGARUH DIGITALISASI TERHADAP PENGEMBANGAN BUDAYA DI DESA WISATA CIBULUH Firman Syah; Imam Syafganti
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Cibuluh Tourism Village has historically had the potential for agricultural land to support the community's economy. This has led the community to rely on agriculture for their livelihood. However, in recent years, the digitalization that has transformed this cultural structure can help Cibuluh Tourism Village develop other potential (tourism) to strengthen existing businesses in Cibuluh Tourism Village. Digital transformation in Cibuluh Tourism Village can be aligned to maintain trust in the tourism business run in Cibuluh Tourism Village. From here, researchers want to observe cultural development in Cibuluh Tourism Village with the aim of explaining the influence of digitalization in Cibuluh Tourism Village. The type of research chosen is quantitative, with the results of the study showing that digitalization has a positive influence on Cibuluh Tourism Village, as evidenced by various digital-based promotional activities such as the use of Instagram, Facebook, YouTube, and TikTok applications in disseminating cultural activities in Cibuluh Tourism Village.
Evaluasi Kegiatan Digital Marketing PT AkzoNobel Car Refinishes Indonesia di Platform Instagram Brigitta Valentina Jessica; Imam Syafganti
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 3 No. 4 (2025): November : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i3.4038

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The growth of modern technology has brought about numerous changes and new developments. Things that were previously considered unimaginable are now seen as commonplace and intriguing to many people. One example is the internet. Digitization can now be applied to all types of businesses, from the smallest to the largest. The formulation of marketing strategies has become more effective with this digitization. This study aims to examine the digital marketing activities of PT AkzoNobel Car Refinishes Indonesia on the Instagram social media platform. The research is conducted to review the uploaded content, engagement with followers, and their impact on the brand and sales. Data were obtained from direct experience during the internship process at the company. Research has shown that with proper and effective use, Instagram has provided considerable excitement for the company and its managers to utilize.
Co-Authors Anggraini, Asterina Annisa Fitri, Annisa Annisa Wardhani Annisa Wardhani Arizal Putra Pratama Asep Taufik Muharram aura syaliha Bintang Nabila Katya Brigitta Valentina Jessica Callula Aisyah Nurunnisa Chandra, Yanita Ella Nilla Christina Lipuring Tyas Rudatin Delziba Zahra Devi Indra Junita Dewi Winarni Susyanti Djuni Akbar Djuni Akbar Fauzi Mubarak Firman Syah Firman syah HERI SETYAWAN Heri Setyawan Hilmi Rizki Muhammad Iis Mariam Ina Sukaesih Irwansyah, Irwansyah Jesra Viliano Mariam , Iis Martani Huseini Mubarak, Fauzi Muhammad Iqbal Katik Rajoendah Muhammad Naufal Farras Nabiilah Rizky Auliya Olga Alvinda Syaron Ampugo Oshianna Lady Christine Gultom Prasasti Nuraini Azzahra Putra, Yoshua Ardy Rajoendah, Muhammad Iqbal Katik Riza Hadikusuma Rudatin, Christina Lipuringtyas Safa Salma Diva Havana Safitry, Tantri Sari Safitry Sakana Bill Haqi Sofa, Nidia Sudarno Sukatno Tekad Sukatno Tuty Herawati Wahyudi Utomo Yuningsih Yuningsih