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Fahlevi, Renza
Universitas Internasional Batam
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Journal : Conference on Community Engagement Project (Concept)

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DESIGN OF A PROMOTION MIX STRATEGY ON SEVEN FLORIST Renza Fahlevi; Anthony Anthony
ConCEPt - Conference on Community Engagement Project Vol 2 No 1 (2022): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

With so many competitors in this business, a strategy is needed to maximize sales from this business. The promotion mix strategy can be a way to solve this problem. The promotion mix strategy used in this activity is advertising, sales promotion, and direct marketing. In carrying out this activity carried out by interviews and observations. The resulting strategies are advertising, sales promotion, and direct marketing. This strategy resulted in product catalogs, advertisements on social media, stamp cards, and letters of cooperation agreements with large companies. The result of the implementation of this activity is that the strategy can be applied in this business and has been able to increase sales. The recommendations for this activity are to adjust the location of the business and also what is needed by the business owners.
Co-Authors -, Hanny Agika Wasinta Br Sembiring agustin, isnaini nuzula Aidnila Sinambela, Fitriana Aidnilla Sinambela, Fitriana Aidnilla, Fitriana Alissya Maidha Fitri Andyana Andyana Ang, Jessica Friscilla Ang, Nicky Jefferson Angela Angela Angie Angie Angie Angie Angie, Angie Anthony Anthony Ardhany Damanik, Nisa Bastanta Sebayang Benwanto Ardiyano Br Sembiring, Agika Wasinta Cahaya, Wirandry Baja Caroline Marninda Catherine Kho Celvin Celvin Charlie Wijaya Chyntia Huang Chyntia Huang Cristie Yen, Selfia David David Deslyn Melodya Dewi Angeline Dewiangelline, Dewiangelline Ellen Wu Elsa Elsa Elviana Elviana Elvina Enjelica Elvina Syahara Enjelia, Yuyu Erika Erlin Erlin Erlin Erlin Erni Erni Erni Erni Fatimah Febriani Febriani, Fatimah Febryna Adinda Syafutri Febryna Adinda Syafutri Felix Filbert ffy, Ye Fidia Filrando, Ariendy Fiona Fiona Fitri Aidnilla Sinambela Fitri, Alissya Maidha Fitriana Aidnila Sinambela Fitriana Aidnilla Flowerensia, Dionna Giorgyna Giorgyna Giorgyna, Giorgyna Golan Hasan, Golan Hardi Suandri Hasanah, Nafisatul Helen, Helen Herman Herman Ingakadijaya, Rahmat Ingkadijaya, Rachmat Irene Lim Jackson Jackson Jacky Gunadi Jasen Lim Jery Tango Jesseline Cheng Jessica Jessica Jesslyn Clorina Jesson Lim Jessy Kelfi Yanti Limanda Kevin, Valeska Lilya Lestari, Melissa Leven Dickson Lily Purwianti Lim, Irene Lim, Jasen Macnico, Peter Maggie Maggie Maggie, Maggie Mahendra, Rizky Adi Mangkey, Jasica Kristin Ma’muriyah, Ni’matul Meliana Meliana Meliana Meliana Melodya, Deslyn Metta Noviani Mimi Viviyana Muhammad Azril Akbar Mutiara Kamila Nadiya Nur Arafah Nafisatul Hasanah Nida Ohanna Noviani, Metta Novita Novita Nurhafiza, Emtiqa Nurhafiza, Emtiqa Nurhafiza Nurhamidah, Rahel Permata, Nadiva Surya Pratama, Wira Ardhimas Putra, Edy Yulianto Putra, Muhamad Zhabiyan Dwi Qadri, Rizni Aulia Raisy Raisy Raisy Raisy, Raisy Raymond Raymond Reni Mardiana Ricky Ricky Riki Andiko Riny Mariany Rizni Aulia Qadri Rovina Rusiana, Nia Selfia Cristie Yen Selina, Selina Septiyani, Estin Rose Shelvina Shely Juniarty Shereen Shereen Sherina Romaitho Hutagaol Shevia Sihombing, Dame Afrina Silvia Salim Sinambela, Fitriana Aidnilla Steffani, Steffani Stevani, Stevani Sun Bhuan supriyadi arifin Tamsi Tamsi Tan, Joyceline Titan Martinus Valeska Lilya Kevin Vallencia, Vallencia Veto Carnesto Limarta Vincent Su Viony, Viony Wang, Thalia Willam William Lim Winson Leon Yessa Natasha Yulfiswandi, Yulfiswandi Yunaeni, Enly Yuswardi Yuswardi Yuswardi yuswardi, Yuswardi Yuyu Enjelia