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Ninuk Purnaningsih
Departemen Sains Komunikasi Dan Pengembangan Masyarakat, Fakultas Ekologi Manusia, Institut Pertanian Bogor, Darmaga Bogor 16680, Indonesia
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Journal : Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal

 1 
Tata Kelola Sistem Informasi pada Perusahaan Pelayaran Lepas Pantai Bimo Andono; Arif Imam Suroso; Ninuk Purnaningsih
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 3 No. 2 (2017): JABM Vol. 3 No. 2, Mei 2017
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.3.2.313

Abstract

This research attempted to audit the domain of planning and implementation of PT BRL Information System (IS) through the determination of Critical Success Factor (CSF), Key Goal Indicator (KGI), Key Performance Indicator (KPI), to measure maturity level and recommend findings and opportunities to the management for the evaluation and improvement in the maturity level of the Information System of PT BRL using the COBIT framework. From the results of this study, the desired direction of PT BRL management can be identified and a number of recommendations can be formulated to realize the plan. IT governance is an important concept that develops in IT companies and acts as a benchmark for measuring the maturity level of IT organizations (Ayat et al., 2011). Overall, the process of planning and implementation of Information System (IS) in PT BRL has followed the rules according to the COBIT framework and its Maturity Level is at the level of 3 –defined where work procedures have been standardized, documented and communicated through the training process. It has also been mandated that this procedure shall be complied with; however, there is still a deviation of procedures that have not been accommodated in their implementation. There are already standardized and well documented procedures as well as formal training to communicate the procedures and policies set up. Nevertheless, the implementation stage still depends on the individuals whether they are willing to carry out the specified procedure or not. The procedures are still limited to the formalization of the existing practices.Keywords: Auditing, COBIT, CSF, KPI, KGIABSTRAKPenelitian ini berusaha melakukan audit pada domain perencanaan dan implementasi Sistem Informasi (SI) PT BRL melalui penentuan Critical Success Factor (CSF), Key Goal Indicator (KGI), Key Performance Indicator (KPI), mengukur maturity level serta merekomendasikan temuan serta peluang kepada pihak manajemen dalam rangka evaluasi dan peningkatan tingkat kematangan Sistem Informasi (SI) PT BRL menggunakan kerangka kerja COBIT. Dari hasil penelitian ini dapat diketahui arah yang diinginkan manajemen PT BRL serta dapat disusun beberapa rekomendasi untuk dapat mewujudkannya. Tata kelola TI adalah konsep penting yang berkembang di perusahaan TI dan bertindak sebagai patokan untuk mengukur kematangan organisasi TI (Ayat et al. 2011). Secara keseluruhan proses perencanaan dan implementasi Sistem Informasi (SI) di PT BRL sudah mengikuti kaidah-kaidah sesuai dengan kerangka kerja COBIT dan Maturity Level-nya berada pada level: 3 – Defined dimana prosedur kerja telah distandarisasi dan didokumentasikan serta dikomunikasikan melalui proses pelatihan. Telah dimandatkan pula bahwa prosedur ini wajib dipatuhi, namun bagaimanapun juga masih ada deviasi prosedur dalam pelaksanaannya yang belum diakomodasi. Sudah ada prosedur yang memiliki standar dan didokumentasikan dengan baik, sudah ada pelatihan formal untuk mengkomunikasikan prosedur dan kebijakan yang dibuat. Namun pada tahap implementasinya masih tergantung pada individu apakah mau melakukan prosedur yang ditetapkan atau tidak. Prosedur yang dibuat masih terbatas pada bentuk formalisasi dari praktik yang ada.Kata kunci: Audit, COBIT, CSF, KPI, KGI
The Influence of Personal Selling and Digital Marketing on The Formation of Brand Equity XYZ Insurance Jakarta Branch Valentina, Virgin; Purnaningsih, Ninuk; Hartoyo
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 2 (2023): JABM Vol. 9 No. 2, Mei 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.2.355

Abstract

XYZ Insurance is an insurance company that has only been running for three years and is considered to have no brand equity (brand strength) in the eyes of customers. The purpose of this research were identify the perception of personal selling and digital marketing on the formation of brand equity, Analyzing the effect of personal selling and digital marketing on the formation of brand equity and Formulate managerial implications that will be applied by XYZ Insurance to increase brand equity. The data processing and analysis techniques used in this study are descriptive analysis and brand equity analysis with structural equation modelling (SEM) with a variance approach (VB-SEM) with partial least squares (PLS-SEM) technique. The results showed that the results showed that both personal selling and digital marketing had a significant effect on brand awareness, brand association, perceived quality, and brand loyalty. While the indirect effect explains that personal selling through brand awareness, brand association, and loyalty variables has a good mediating role on brand equity. Meanwhile, digital marketing through brand awareness, perceived quality, and loyalty variables has a role as a mediating variable, but it is still doubtful because it has an insignificant effect on brand equity. Therefore, it is expected to improve brand equity are in developing the company's brand awareness, both in terms of personal selling agents and developing the use of digital media. Keywords: XYZ Insurance, SEM-PLS, brand awareness, brand loyalty, brand equity
Co-Authors AA Sudharmawan, AA Adhi Iman Sulaiman Adhi Iman Sulaiman Ahmad Yuda Pratama Ai Mulyanah Aida Vitayala Aida Vitayala S Hubeis Aida Vitayala S Hubeis Aida Vitayala S Hubeis Aida Vitayala S.Hubeis Aida Vitayala S.Hubeis Aida Vitayala. S Hubeis Alda Anggini Ali Alamsyah Kusumadinata Amiruddin Saleh Andri Kusmayadi Anggrasari, Herdiana Anita Primaswari Widhiani Anna Fatchiya Anna Sabrina Annisa Tisania Annisa Yulia Handayani Annur Vicki Sabilla Aprilly, Tiara Nisyrina Arif Imam Suroso Arif Satria ASEP SAEFUDDIN Azzelya Permata Insani Bahari Setia Panji Nugraha Bara Taufik Pribadi Basita G. Sugihen Basita G. Sugihen Basita Ginting Basita Ginting Sugihen Basita Ginting Sugihen Basita Ginting Sugihen Basita Ginting Sugihen Bimo Andono Budi Tryantono Cahya, Bintang Erta Dea Lu'lu' Raniah Deniza Lustyana Kusumah Dian Ashfi Furoida Diffa Fadhil Sriyanto Dinda Karunia Putri Djoko Susanto Djoko Susanto Djoko Susanto Djuara P Lubis Dwi Firmansyah Dwi Retno Hapsari, Dwi Retno Dwi Sadono Edy Djauhari Purwakusumah Endah Lestari Endang Puji Lestari, Endang Puji Eny Palupi Ernita Arif Ezi Hendri Faris Abdul Jabbar Feriadi Fikri Fatimah Azzahra Gema Aisyiyah Masruri Ghaling Achmad Haifa Azzahra Hamluddin Hamluddin Hamluddin, Hamluddin Hardjanto Hartoyo Harum Fadhilatunnur Helda Ibrahim Ilhamda El Zuhri Imsar Gunawan Indiyah Hudiyani Irma Isnafia Arief Irma Isnafia Arif Irmanida Batubara Ismilaili Ismilaili Iwan Setiajie Anugrah Izumi Rizma Ayuka Januariska Bayu Dwinanda Julian Dwi Novaldi Junika Megawaty Pasaribu Karmila Muchtar Kedi Suradisastra Krisnawati Krisnawati Lailatur Rohmah Sumardji Latif, Faisal Latif, Muhamad Abdul Lestari, Endah Leti Sundawati Lina Asnamawati Lukman M. Baga Lya Heldya Maryssa Manulang Ma'mun Sarma Mardiyanti Mardiyanti Margono Slamet Marsha Nadira Mawasti, Titi Mohamad Fahmi Hendrawan Muhamad Husni Tamami Muhamad Syukur Muhammad Syukur Muhtadi Muhtadi Musa Hubeis Nur Afmi Muniroh Nur Annisa Agustini Nurraihana, Sabrina Nurul Firdausatul Mukaroma Padillah Padillah Padillah Padillah Pang Asngari Pang S Asngari Pang. S. Asngari Prabowo Tjitropranoto Pradya Paramitha Putri Asmoro Pudji Muljono Putra, Bintang At Thoriq Putri, Rizqa Leony Putri, Sandra Berliana Putri, Zahra Annida Amintagiri Qodarian Pramukanto Qodarian Pramukanto Rachmat Rahmah Awaliah Rama Adeyasa Rama Adeyasa Ramadhani, Nabila Putri Randy Fairuz Syauqi Retno Sri Hartati Mulyandari Reyfan Almer Riana Riana Rinaldy Yusuf Rinda Gustia Dwiyanti Rizka Ramadibta Rizki Aditya Putra Rizki Nur Fadila Rizki Nur Fadila, Rizki Nur Rizqa Leony Putri Robinson Putra Sabilla, Annur Vicki Sandra Dewi Hartanti Saragih, Salsabila Aulia Putri Selly Oktarina Selly Oktarina Serly Silviyanti Siahaan, Andrean Somba Siti Hani Rahmanita Siti Sa’diah Siti Sa’diah Soedijanto Padmowihardjo Soenarmo J. Hatmodjosoewito Subarna Subarna Sugihen, Basita Ginting Sugihen, Basita Ginting Sulassih, . Sulistiani, Indah Sumardjo Syamsul Arifin Takkas Abelio Napitupulu Thouriqul Ihsan Tina Rahmawati Titania Aulia Titi Mawasti Titi Mawasti Tjahja Muhandri Valentina, Virgin Vatia Dwi Rizki Ramadhani Aldina Vira Annisa Putri Yeti Lis Purnamadewi Yola Difa Mora Lubis Yudhistira Saraswati Yusuf Sumaryana Zahra Cahyani Zahrial Syah Alam Zahron Helmy