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All Journal Forum Pasca Sarjana Economic Journal of Emerging Markets Quantitative Economics Journal JURNAL AGRILAND Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal AGROSAINS dan TEKNOLOGI JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora JMD: Jurnal Riset Manajemen & Bisnis Dewantara Journal of Integrated Agribusiness Agrica Ekstensia Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Paradoks : Jurnal Ilmu Ekonomi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi INOVASI: Jurnal Politik dan Kebijakan Pusat Publikasi Ilmu Manajemen Jurnal Ilmiah Ekonomi dan Manajemen Journal Economic Excellence Ibnu Sina Jurnal Ekonomi dan Pembangunan Indonesia Journal of Accounting Law Communication and Technology Botani: Publikasi Ilmu Tanaman dan Agribisnis Journal of Micro, Small and Medium Enterprises Jurnal Ekonomi, Manajemen, Akuntansi International Journal of Economics and Management Research Jurnal Akuntan Publik
Rasidin Karo-Karo Sitepu
Universitas Islam Suamtera Utara
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PREFERENSI PETANI DALAM PEMANFAATAN DIGITAL MARKETING SEBAGAI SARANA PEMASARAN Sebayang, Veralianta Br; Manalu, Doni Sahat Tua; Wicaksono, Aditya; Suharno, Suharno; Sitepu, Rasidin Karo Karo
Journal of Integrated Agribusiness Vol 6 No 1 (2024): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v6i1.4749

Abstract

The development of technology and information in the field of product marketing has become a challenge for all business actors, especially farmers, in marketing their products. This research aims to find out farmers' preferences in using digital marketing as a marketing tool. Study the case of the Okiagaru Marketing Cooperative. The sample was taken from 50 respondents who were members of the Okiagaru group. The analysis method uses Conjoint analysis. The results of the analysis show that the use of Digital Marketing is preferred by farmers with a level of interest in having broad and specific targets of 31.31%. Farmers also agree that promotional media using digital media is better than using Billboard/Spandak with an importance level of 25.15%. Marketing media is preferred using WEB sites and social media compared to market places with an importance level of 15.82%. Farmers prefer using cellphones or tablets compared to desktops with an interest level of 4.70%. To increase the target market, the strategies needed are (1) developing digital marketing applications based either on websites or social media, (2) increasing human resources such as transferring technological knowledge to the Okiagaru Marketing Cooperative
Pengaruh Inflasi dan Pertumbuhan Ekonomi Terhadap Jumlah Penduduk Miskin di Indonesia Rasidin Karo Karo Sitepu; Diyah Puspa Asih Atsilanti; Marcella Magdhalena Erlely; Alsa Az Zukhruf; Muhammad Ifran; Salsa Nur Maulida; Abib Riyadi; Disya Ayu
Jurnal Akuntan Publik Vol. 3 No. 3 (2025): September : Jurnal Akuntan Publik
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jap-widyakarya.v2i2.3704

Abstract

Indonesia, with its rapid economic growth, is still haunted by persistent poverty problems. Inflation is like a parasite that sticks to economic growth, has the potential to worsen the poverty gap and hinder its overcoming. The aim of this research is to examine how economic growth and inflation in Indonesia affect the level of poverty in Indonesia. Panel data collected between 1994 and 2023 from 34 provinces in Indonesia is the data source. Multiple linear regression analysis is the technique used. The findings show that the number of poor people in Indonesia is not significantly affected by economic growth or inflation. Only 25.7% of the fluctuation in the number of poor people can be explained by the regression model, based on a coefficient of determination (R-square) of 0.257; the remaining 74.3% can be explained by other factors not taken into account in this study.
Analisis Sikap Konsumen Terhadap Kue Kering Gluten-Free Cassava Cravings Dengan Angka Ideal Veralianta Br Sebayang; Rasidin Karo Karo Sitepu; Kansha A.P Sukandar; Salma Safira; Aura Selly Rizkiana; Selfiani Sukirman; Fauziah Zumna Aqilah
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 9, No 4 (2025): November 2025
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v9i4.2025.2507-2515

Abstract

Industri pangan terus berkembang, termasuk produk kue kering berbahan dasar tepung mocaf (modified cassava flour) yang menawarkan manfaat bebas gluten, kaya serat, dan ramah kesehatan. Penelitian ini bertujuan untuk menganalisis sikap konsumen terhadap atribut produk kue kering Cassava Cravings menggunakan metode angka ideal. Data dikumpulkan dari 100 responden menggunakan kuesioner, dengan fokus pada atribut rasa, tekstur, harga, aroma, kemasan, dan kandungan gizi. Hasil analisis menunjukkan bahwa rasa enak adalah atribut paling penting (skor 4,68), diikuti tekstur renyah (4,47) dan harga terjangkau (4,44). Kandungan gizi memiliki nilai sikap terendah (0,0872), menunjukkan atribut ini paling mendekati harapan konsumen, sementara rasa memiliki kesenjangan terbesar (1,2168) sehingga memerlukan peningkatan. Secara keseluruhan, produk Cassava Cravings memenuhi ekspektasi konsumen, namun perlu fokus pada pengembangan atribut rasa dan tekstur untuk meningkatkan daya saing di pasar.
Co-Authors A. Ricco Galang Erlangga Abib Riyadi Aditya Wicaksono Agryani Petra Sitorus Alda Puspita Ramadhani Aldivo Anugraha Aliyah Rahma Alsa Az Zukhruf Alviani, Safira Arafiah Amaliasari, Nuralfi Amanda Putri Amanda, Della Amer Abdul Aziz Anggraini Susanti Aura Selly Rizkiana Ayudana Kezia Belinda Desti Syahani Berutu, Febri Bonar M. Sinaga Della Zahwa Fadilla Desri Yohanna Devi Pradipta Disya Ayu Disya Ayu Rivtryana Diva Aprilia Nur Indah Diyah Puspa Asih Atsilanti Eka Rindah Yani Elfa Syukrina Enjelina Damayanti Falisha, Siti Nayla Farhan, Edrian Arizal Farraz Ariel Gubita Fathimah, Muthia Zahira Fauziah Zumna Aqilah Fayza Andani Galang Erlangga Greyuni Grace Tambunan Hamdah Istifha Dinia Haoro, Putri Yaohanida Hawina Siti Alanasry Hibatullah, M Luthfi Husnul Arrafi Ihsan Imtiyaaz Anggraeni Inayah, Ashifa Tinezia Irvanly Dominggus Sihombing Kansha A.P Sukandar Kayla Marsa Nabila Khasanah, Zuhrotul Leopolisa, Magdalena Lien Febrina Lucky Safitri M. Ilham Riyadh Manalu, Doni Sahat Tua Mangara Tambunan Marcella Magdhalena Erlely Mardagus, Wulandari Marsellina, Elisa Maunisa Widya Zalianty Merin Ananda Permana Fitroh Mhd Asaad Mhd. Asaad Muhammad Akbar Husain Muhammad Aryo Fachrezi Muhammad Asaad Muhammad Fikri Ramadhan Muhammad Hafidz Azizi Muhammad Ifran Muhammad Iqbal Muhammad Puja Dwi Surya Muhammad Tsaqifa Ifada Mutiara Az-Zahra Nasution, Isnirobit Fikri Novi Fitriani Novia Miftakhul Qisthi Noviana Trianti Novrini, Susan Fikri Nur Azizah Nur Faizatul Luthfiah Nur Hikmah Fathira Pazrin, Deby Putri Imelda Putri, Kurnia Rachel Azahra Raden Fadhilla Salsabila Rahul Abi Ubaidillah Reyhani Intan Sabrina Rezky Anugerah Rheisya Silvanny Ridho Christiadi Simbolon Rina Oktaviani Risma Dianitami Rivtryana, Disya Ayu Roby Andika Ruqoyah, Siti Nur Safira Kencana Putri Sajati, Shadida Syadza Salma Safira Salsa Nur Maulida Salsabila, Hanum Satrio Rasendriya Widyadhana Sebayang, Veralianta Br Selfiani Sukirman Silaban, Budi Siregar, Rezani Siti Fauziah Suharno Suharno Syaniah, Alifia Wardahesa Tasya Angelita Uding Sastrawan Yolanda Desi Anggraini Silalahi Yolanika Cahyadi Zahra, Afifah Zidane, Tifani Yazid