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All Journal Forum Pasca Sarjana Economic Journal of Emerging Markets AGRIEKONOMIKA Quantitative Economics Journal JURNAL AGRILAND Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal AGROSAINS dan TEKNOLOGI JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora JMD: Jurnal Riset Manajemen & Bisnis Dewantara Journal of Integrated Agribusiness Agrica Ekstensia Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Paradoks : Jurnal Ilmu Ekonomi Jurnal Akuntan Publik Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi INOVASI: Jurnal Politik dan Kebijakan Pusat Publikasi Ilmu Manajemen Jurnal Ilmiah Ekonomi dan Manajemen Journal Economic Excellence Ibnu Sina Jurnal Ekonomi dan Pembangunan Indonesia Journal of Accounting Law Communication and Technology PENG: Jurnal Ekonomi dan Manajemen Botani: Publikasi Ilmu Tanaman dan Agribisnis Economics Development Analysis Journal Journal of Micro, Small and Medium Enterprises Jurnal Ekonomi, Manajemen, Akuntansi International Journal of Economics and Management Research
Rasidin Karo-Karo Sitepu
Universitas Islam Suamtera Utara
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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EVALUASI IMPLEMENTASI TRANSAKSI SEWA ATAS PERNYATAAN STANDAR AKUNTANSI KEUANGAN (PSAK) 73 PADA PT JAMINAN KREDIT INDONESIA Inayah, Ashifa Tinezia; Sitepu, Rasidin Karo Karo
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 8 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PT Jaminan Kredit Indonesia merupakan sebuah perusahaan penjaminan kredit yang menerapkan transaksi sewa atas PSAK 73 sejak 1 Januari 2020. Namun, perusahaan menghadapi kendala dalam rekonsiliasi transaksi sewa yang mempengaruhi kinerja. Untuk mengatasi ini, penulis merancang aplikasi sisetem berbasis web terintegrasi dengan metode Software Development Life Cycle (SDLC) dan interface user-friendly yang mudah digunakan untuk meningkatkan efisiensi proses tersebut.
Evaluate CRM Performance with CSI and Science Ap-proach Implications for Marketing Strategy Umme Saladin Magic Potatoes Rasidin Karo Karo Sitepu; Muhammad Hafidz Azizi; Amer Abdul Aziz; Muhammad Iqbal; Satrio Rasendriya Widyadhana; Farraz Ariel Gubita; Muhammad Puja Dwi Surya
International Journal of Economics and Management Research Vol. 4 No. 3 (2025): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i3.449

Abstract

This study aims to evaluate the performance of Customer Relationship Management (CRM) in MSMEs of Saladin Kentang Magic using the Customer Satisfaction Index (CSI) and Importance-Performance Analysis (IPA) approaches. A further goal is to formulate a marketing strategy based on the results of the evaluation. The study used a quantitative descriptive method with data collection techniques through questionnaires distributed to 100 respondents of Saladin Potato Magic customers. The research variables include five dimensions of CRM service quality: tangible, reliability, responsiveness, assurance, and empathy. The results of the study showed a CSI value of 76.83% which showed that customers were "satisfied" with the performance of the CRM. The IPA analysis identified priority attributes for improvement in quadrant I, namely the ease of contact through social media and the speed of response to complaints. Attributes in quadrant II that need to be maintained include product variety, product quality, and employee friendliness. The implication of this study is the need for a marketing strategy that focuses on strengthening social media management, improving the complaint handling system, and maintaining product quality as a competitive advantage for Saladin Potato Magic MSMEs.
PREFERENSI PETANI DALAM PEMANFAATAN DIGITAL MARKETING SEBAGAI SARANA PEMASARAN Sebayang, Veralianta Br; Manalu, Doni Sahat Tua; Wicaksono, Aditya; Suharno, Suharno; Sitepu, Rasidin Karo Karo
Journal of Integrated Agribusiness Vol 6 No 1 (2024): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v6i1.4749

Abstract

The development of technology and information in the field of product marketing has become a challenge for all business actors, especially farmers, in marketing their products. This research aims to find out farmers' preferences in using digital marketing as a marketing tool. Study the case of the Okiagaru Marketing Cooperative. The sample was taken from 50 respondents who were members of the Okiagaru group. The analysis method uses Conjoint analysis. The results of the analysis show that the use of Digital Marketing is preferred by farmers with a level of interest in having broad and specific targets of 31.31%. Farmers also agree that promotional media using digital media is better than using Billboard/Spandak with an importance level of 25.15%. Marketing media is preferred using WEB sites and social media compared to market places with an importance level of 15.82%. Farmers prefer using cellphones or tablets compared to desktops with an interest level of 4.70%. To increase the target market, the strategies needed are (1) developing digital marketing applications based either on websites or social media, (2) increasing human resources such as transferring technological knowledge to the Okiagaru Marketing Cooperative
Regional Asset Utilization: How Can it Affect Regional Income and Poverty? Hadi, Rahman; Maulana, Arief; Mahesa, Rama; Sitepu, Rasidin Karo Karo; Mustikawati, Rindang
Economics Development Analysis Journal Vol. 13 No. 3 (2024): Economics Development Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/edaj.v13i3.8841

Abstract

This study examines Indonesia’s regulatory framework and empirical practices regarding using regionally owned assets. By applying the two-stage least squares (2SLS) technique for the national macro model, the study also seeks to determine the effects of increased regional asset utilization on poverty reduction and regional revenue across various regions. The study employs a descriptive-analytical approach using mixed methods. Fixed effect and random effect estimation techniques were utilized for the regional models, while the two-stage least squares (2SLS) method was applied for the national macro models. The Statistical Analysis System (SAS), version 4.0, was used for this analysis. The findings demonstrate that maximizing the use of regional assets positively impacts regional original income, with a 1% increase in asset utilization leading to a 0.53% rise in regional original income. Furthermore, a 1% increase in regional income results in a 0.09% decrease in poverty. Increasing regional revenue and reducing poverty are two measurable outcomes of optimizing regional assets as a policy tool to enhance regional economic performance. Several factors contribute to Indonesia’s low optimization of asset utilization, including remote geographic locations, legal disputes with third parties, numerous assets unregistered in state or regional administrations, and unclear asset allocation
Analisis Sikap Konsumen Terhadap Kue Kering Gluten-Free Cassava Cravings Dengan Angka Ideal Br Sebayang, Veralianta; Sitepu, Rasidin Karo Karo; Sukandar, Kansha A.P; Safira, Salma; Rizkiana, Aura Selly; Sukirman, Selfiani; Aqilah, Fauziah Zumna
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 9, No 4 (2025): November 2025
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v9i4.2025.2507-2515

Abstract

Industri pangan terus berkembang, termasuk produk kue kering berbahan dasar tepung mocaf (modified cassava flour) yang menawarkan manfaat bebas gluten, kaya serat, dan ramah kesehatan. Penelitian ini bertujuan untuk menganalisis sikap konsumen terhadap atribut produk kue kering Cassava Cravings menggunakan metode angka ideal. Data dikumpulkan dari 100 responden menggunakan kuesioner, dengan fokus pada atribut rasa, tekstur, harga, aroma, kemasan, dan kandungan gizi. Hasil analisis menunjukkan bahwa rasa enak adalah atribut paling penting (skor 4,68), diikuti tekstur renyah (4,47) dan harga terjangkau (4,44). Kandungan gizi memiliki nilai sikap terendah (0,0872), menunjukkan atribut ini paling mendekati harapan konsumen, sementara rasa memiliki kesenjangan terbesar (1,2168) sehingga memerlukan peningkatan. Secara keseluruhan, produk Cassava Cravings memenuhi ekspektasi konsumen, namun perlu fokus pada pengembangan atribut rasa dan tekstur untuk meningkatkan daya saing di pasar.
Identifying leading commodities for regional development in transmigration areas: evidence from Muaro Takung-Kamang Baru, Indonesia Sebayang, Veralianta Br; Sitepu, Rasidin Karo Karo; Fatah, Fazleen Abdul
Agriekonomika Vol 15, No 1: APRIL 2026 (In Press)
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v15i1.33909

Abstract

Transmigration areas often experience economic problems associated with a lack of dominance of lead commodities to encourage local growth. This research is interested in finding the lead commodity of Muaro Takung-Kamang Baru, Sijunjung Regency, to support the development of the transmigration area. A descriptive quantitative method was used with the Location Quotient (LQ) analysis (comparative advantage), Shift-Share analysis (competitive advantage), and SWOT analysis in developing an evidence-based policy strategy. The 2018-2023 regional production and economic data were examined. The findings of both LQ and shift-share analyses revealed oil palm as the dominant commodity of Muaro Takung with both comparative and competitive advantages. Palm oil is the major contributor to the local plantation sector, but it too has its constraints: standards of product quality that are less than optimal, farmers' productivity, and lack of access to capital. The commodity itself is an important driver in the regional economy with an integrated upstream–downstream supply chain stretching from Fresh Fruit Bunch production to refined products, which creates significant employment locally. The advancement of oil palm as a superior commodity could become the catalyst for the growth of the transmigration area. However, it is necessary to adopt systemic solutions to overcome structural and institutional barriers, to strengthen the infrastructure and farmers’ capacities, and also to establish industry clusters through Porter’s Diamond Model. Local authorities are expected to take over CPO production facilities on the ±2,000 ha of land given for that aim and support farmer institution development as well as partnership with investors and environmental sustainability. Enhancing the upstream–downstream supply chain to support the comparative and competitive advantage and added value of the region is crucial for sustainable economic development in transmigration areas.
Co-Authors A. Ricco Galang Erlangga Abib Riyadi Aditya Wicaksono Agryani Petra Sitorus Alda Puspita Ramadhani Aldivo Anugraha Aliyah Rahma Alsa Az Zukhruf Alviani, Safira Arafiah Amaliasari, Nuralfi Amanda Putri Amanda, Della Amer Abdul Aziz Anggraini Susanti Aqilah, Fauziah Zumna Arief Maulana Ayudana Kezia Belinda Desti Syahani Berutu, Febri Bonar M. Sinaga Della Zahwa Fadilla Desri Yohanna Devi Pradipta Disya Ayu Disya Ayu Rivtryana Diva Aprilia Nur Indah Diyah Puspa Asih Atsilanti Eka Rindah Yani Elfa Syukrina Enjelina Damayanti Falisha, Siti Nayla Farhan, Edrian Arizal Farraz Ariel Gubita Fatah, Fazleen Abdul Fathimah, Muthia Zahira Fayza Andani Galang Erlangga Greyuni Grace Tambunan Hadi, Rahman Hamdah Istifha Dinia Haoro, Putri Yaohanida Hawina Siti Alanasry Hibatullah, M Luthfi Husnul Arrafi Ihsan Imtiyaaz Anggraeni Inayah, Ashifa Tinezia Irvanly Dominggus Sihombing Kayla Marsa Nabila Khasanah, Zuhrotul Leopolisa, Magdalena Lien Febrina Lucky Safitri M. Ilham Riyadh Mahesa, Rama Manalu, Doni Sahat Tua Mangara Tambunan Marcella Magdhalena Erlely Mardagus, Wulandari Marsellina, Elisa Maunisa Widya Zalianty Merin Ananda Permana Fitroh Mhd Asaad Mhd. Asaad Muhammad Akbar Husain Muhammad Aryo Fachrezi Muhammad Asaad Muhammad Hafidz Azizi Muhammad Ifran Muhammad Iqbal Muhammad Puja Dwi Surya Muhammad Tsaqifa Ifada Mustikawati, Rindang Mutiara Az-Zahra Nasution, Isnirobit Fikri Novi Fitriani Novia Miftakhul Qisthi Noviana Trianti Novrini, Susan Fikri Nur Azizah Nur Faizatul Luthfiah Nur Hikmah Fathira Pazrin, Deby Putri Imelda Putri, Kurnia Rachel Azahra Raden Fadhilla Salsabila Rahul Abi Ubaidillah Ramadhan, Muhammad Fikri Reyhani Intan Sabrina Rezky Anugerah Rheisya Silvanny Ridho Christiadi Simbolon Rina Oktaviani Risma Dianitami Rivtryana, Disya Ayu Riza Permata Rizkiana, Aura Selly Roby Andika Ruqoyah, Siti Nur Safira Kencana Putri Safira, Salma Sajati, Shadida Syadza Salsa Nur Maulida Salsabila, Hanum Satrio Rasendriya Widyadhana Sebayang, Veralianta Br Silaban, Budi Siregar, Rezani Siti Fauziah Suharno Suharno Sukandar, Kansha A.P Sukirman, Selfiani Syaniah, Alifia Wardahesa Tasya Angelita Uding Sastrawan Yolanda Desi Anggraini Silalahi Yolanika Cahyadi Zahra, Afifah Zidane, Tifani Yazid