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Analisis Preferensi Konsumen Terhadap Keputusan Pembelian Fried Chicken Di Convenience Store (Studi Kasus : Circle K Kumbang, Kota Bogor) Berutu, Febri; Fayza Andani; Rheisya Silvanny; Merin Ananda Permana Fitroh; Husnul Arrafi; Aliyah Rahma; Rasidin Karo Karo Sitepu; Tasya Angelita
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 4 No 2 (2024): Edisi Mei 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v4i2.1275

Abstract

Modernization causes changes in food consumption, one of which is fast food, Fried chicken is a fast food menu that we often consume, this type of food is not only found in restaurants but also in convenience stores or convenience stores, one of which is Circle K. Problems at Circle K branches The Bogor City Kumbang is the lack of consumer buying interest in the fried chicken menu, not to mention its position close to competitors who sell similar products, namely Lawson, Mcdonald's and Burger King. This research aims to determine consumers' main attributes when buying fried chicken. The research location is Circle K Kumbang branch, Bogor City. This research uses a questionnaire in the form of a Google form as qualitative data. The sampling technique uses accidental sampling with a total of 60 respondents. The method used to answer this research is conjoint analysis. Conjoint analysis is a multivariate method used to study respondents' preferences for various types of goods (products, services and ideas). Data was processed with SPSS software. The results of the analysis show that the main attributes in the decision to purchase fried chicken include 1) consumers prefer the attribute of large pieces of chicken meat; 2) the texture attribute of thick, crispy chicken skin; 3) the appearance attribute of yellow skin; 4) packaging attributes using food boxes; and 5) selling price attribute > IDR 20,000.
Analisis Daya Saing Komoditas Vanili Indonesia di Pasar Internasional Anggraini Susanti; Rasidin Karo Karo Sitepu; Galang Erlangga; Enjelina Damayanti; Safira Kencana Putri; Aldivo Anugraha
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 3 (2024): JUNI : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i3.915

Abstract

Indonesia is a country that has a good climate for the growth of agricultural plants such as spices. One of the spices, namely vanilla, is a plant that can grow in tropical climates. Vanilla is a spice that is in great demand on the international market considering its benefits in the food, pharmaceutical and cosmetics industries. The target market for vanilla exports in Indonesia is developed countries. This research aims to analyze the competitiveness of Indonesian vanilla exports in the international market, using descriptive statistical analysis methods, Revealed Comparative Advantage (RCA), and Export Product Dynamics (EPD). The data used is secondary data for the 2018-2022 period. The results of the analysis show that the average RCA value is more than one, which means that Indonesian vanilla has strong competitiveness and the EPD analysis shows that the competitiveness of Indonesian vanilla is fluctuating. The results of the analysis show that Indonesia has strong comparative competitiveness of vanilla in destination countries by continuing to increase production levels and maintaining good quality so that it can continue to compete in the international market.
Analisis Daya Saing Ekspor Kakao Indonesia di Pasar Malaysia Anggraini Susanti; Ayudana Kezia; Rasidin Karo Karo Sitepu; Reyhani Intan Sabrina; Muhammad Akbar Husain; Desri Yohanna; Roby Andika; Nur Faizatul Luthfiah
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 3 (2024): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i3.899

Abstract

Cocoa is a plantation crop that has a high contribution to the Indonesian economy through export activities. The large number of people interested in processed cocoa products means that demand for cocoa is increasing every year. The aim of the research carried out was to measure and see the level of comparative competitiveness of Indonesian cocoa in the main importing country, namely Malaysia. This research was conducted from March 2024 to April 2024. This research uses secondary data in the form of panel data for the period 2013-2022. The method used is Revealed Comparative Advantage (RCA) to measure and determine the level of competitiveness of Indonesian cocoa's comparative advantage. The research results show that Indonesian cocoa in the Malaysian market has strong competitiveness with an average RCA value of 2.61197. This also shows that Indonesian cocoa can compete in the global market by continuing to develop both technology and information.
Analisis Pengaruh Keterbukaan Impor Ekspor Terhadap Produk Domestik Regional Bruto (PDRB) DKI Jakarta 2018-2022 Amanda Putri; Agryani Petra Sitorus; Eka Rindah Yani; Muhammad Tsaqifa Ifada; Maunisa Widya Zalianty; Rahul Abi Ubaidillah; Rasidin Karo Karo Sitepu
Jurnal Ekonomi dan Pembangunan Indonesia Vol. 2 No. 2 (2024): Mei : Jurnal Ekonomi dan Pembangunan Indonesia
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jepi.v2i2.568

Abstract

The economic development of a region involves examining its Gross Regional Domestic Product (GRDP). The index number method of openness used in this study aims to determine the level of economic openness of a region. This research utilizes secondary data obtained from the Central Bureau of Statistics (BPS) for the period 2018–2022. The research findings indicate that the average export index is 105.0% per-year, indicating an increase in value of exports by 5.0% per-year, the average import index is 87.4% per-year, indicating a decrease in the value of imports by 12.6% per year. Average net export index is 122.9% per-year, indicating an increase in the value of exports by 22.9% per-year. DKI Jakarta demonstrates a strong economic growth rate with an increase in GRDP of 3.1% per-year, as well as showing stable economic activity indicators with an average GRDP index of 103.1% per-year. GDP is directly influenced by exports, an increase in GRDP does not necessarily increase the value of exports. DKI Jakarta has a high economic value, emphasizing the importance of diversifying different types of exports to expand trade networks and enhance competitiveness. The government should reduce dependence on imported goods and increase local production in certain fields..
Analisis Pasar Uang dan Pasar Barang di Indonesia Dengan Pertimbangan Kebijakan Fiskal Putri, Kurnia; Zahra, Afifah; Ruqoyah, Siti Nur; Pazrin, Deby; Hibatullah, M Luthfi; Sitepu, Rasidin Karo Karo; Rivtryana, Disya Ayu
Journal of Accounting Law Communication and Technology Vol 1, No 2 (2024): Juli 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jalakotek.v1i2.2657

Abstract

Konsumsi dan investasi merupakan faktor krusial yang perlu diperhatikan untuk mendorong pertumbuhan ekonomi Indonesia melalui kebijakan fiskal. Penelitian ini bertujuan untuk mengevaluasi keseimbangan antara pasar uang dan pasar barang untuk menilai potensi kebijakan fiskal yang dapat diterapkan di Indonesia. Pendekatan ini berdasarkan pada beberapa indikator makroekonomi dari data ekonomi Indonesia tahun 1993 hingga 2023, yang diperoleh dari Bank Indonesia (BI) dan Badan Pusat Statistik (BPS). Metode analisis yang digunakan adalah persamaan simultan yang diselesaikan dengan metode Two Stages Least Square (2SLS). Hasil penelitian menunjukkan bahwa keseimbangan terjadi pada pendapatan nasional sebesar Rp3012565,759 miliar dengan tingkat bunga 58,5%. Selain itu, kebijakan fiskal saat ini terbukti lebih dominan dalam perekonomian. Model IS-LM yang digunakan dapat menjadi alat penting bagi pemerintah dalam perencanaan kebijakan ekonomi, memungkinkan mereka untuk memprediksi dampak dari keputusan seperti peningkatan pengeluaran pemerintah atau peningkatan jumlah uang yang beredar pada output dan tingkat bunga agregat.
Penyusunan Laporan Laba Rugi Untuk Usaha Mikro Kecil dan Menengah (UMKM) Mie Ayam Bakso Diyan Berbasis Web Riza Permata; Rasidin Karo Karo Sitepu
PENG: Jurnal Ekonomi dan Manajemen Vol. 1 No. 2 (2024): Juli: Accounting economics and other economic issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/xqa90104

Abstract

The aim of this research is to design and build a web-based profit and loss statement. Data collection techniques include observations, interviews, literature studies, qualitative descriptive data analysis techniques, and system development methods in the form of SDLC (System Development Life Cycle). The results of the research show that the web system that has been built and the testing process that has been carried out can be used by the owner of the Diyan Bakso Chicken Noodle business to record transactions that occur, capable of displaying general journals, ledgers, trial balances, adjusting journals, work balances and reports. profit and loss. Suggestions that can be given would be to carry out developments in terms of increasing the functionality of the web system by adding, changing and deleting item data, and adding inventory cards automatically.
PREFERENSI PETANI DALAM PEMANFAATAN DIGITAL MARKETING SEBAGAI SARANA PEMASARAN Veralianta Br Sebayang; Doni Sahat Tua Manalu; Aditya Wicaksono; Suharno Suharno; Rasidin Karo Karo Sitepu
Journal of Integrated Agribusiness Vol 6 No 1 (2024): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v6i1.4749

Abstract

The development of technology and information in the field of product marketing has become a challenge for all business actors, especially farmers, in marketing their products. This research aims to find out farmers' preferences in using digital marketing as a marketing tool. Study the case of the Okiagaru Marketing Cooperative. The sample was taken from 50 respondents who were members of the Okiagaru group. The analysis method uses Conjoint analysis. The results of the analysis show that the use of Digital Marketing is preferred by farmers with a level of interest in having broad and specific targets of 31.31%. Farmers also agree that promotional media using digital media is better than using Billboard/Spandak with an importance level of 25.15%. Marketing media is preferred using WEB sites and social media compared to market places with an importance level of 15.82%. Farmers prefer using cellphones or tablets compared to desktops with an interest level of 4.70%. To increase the target market, the strategies needed are (1) developing digital marketing applications based either on websites or social media, (2) increasing human resources such as transferring technological knowledge to the Okiagaru Marketing Cooperative
Analisis Daya Saing Ekspor Karet Indonesia ke Negara Amerika Serikat dan Jepang Ridho Christiadi Simbolon; Mutiara Az-zahra; Yolanda Desi Anggraini Silalahi; Reyhani Intan Sabrina; Rasidin Karo Karo Sitepu
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 6 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i6.1390

Abstract

Indonesia is in second place after Thailand which is one of the world's largest rubber producers. Indonesia is also the second largest rubber producing country in the world which plays an important role in meeting international market demand. The two countries that most often export rubber are the United States and Japan. Analyzing the competitiveness of Indonesian rubber exports to Japan and America is the aim of this research. Secondary data in the form of time series and cross-sectional data between individuals for the 2018–2022 period was obtained from the Trade map and BPS. This analytical method evaluates the competitive advantage of natural rubber in America and Japan using the Export Product Dynamics (EPD) and Revealed Comparative Advantage (RCA) methods to identify comparative advantages. The results of this analysis show that in 2019 and 2020, Indonesian rubber commodity exports to the US have a unique comparative advantage compared to Japan which does not have a comparative advantage. In terms of competitiveness, Indonesian rubber is relatively uncertain compared to America and Japan. Rubber producers in Indonesia and the government must be able to collaborate to improve the competitive position of Indonesian rubber exports in order to increase competitive and comparative advantages and maintain the stability of Indonesia's competitiveness against America and Japan.
Analisis Daya Saing Usaha Tani Jagung Hibrida Di Kabupaten Langkat Leopolisa, Magdalena; Sitepu, Rasidin Karo-Karo; Riyadh, M. Ilham
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 9, No 1 (2025): Februari 2025
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v9i1.2025.227-233

Abstract

Penelitian ini bertujuan untuk mengevaluasi: (1) daya saing keseluruhan usahatani di Kabupaten Langkat, (2) daya saing usahatani jagung, dan (3) adaptabilitas usahatani jagung hibrida terhadap perubahan harga dan biaya produksi. Penelitian ini menggunakan metode survei dengan Kabupaten Langkat yang dipilih secara purposive. Analisis daya saing dilakukan menggunakan indikator Private Cost Ratio (PCR) dan Domestic Resource Cost (DRC). Hasil menunjukkan bahwa usahatani di Kabupaten Langkat memiliki daya saing tinggi dengan nilai PCR 0,3590 dan DRC 0,1157 (keduanya <1), yang mencerminkan efisiensi sumber daya dan keunggulan daya saing. Usahatani jagung menunjukkan sensitivitas signifikan terhadap perubahan harga, mendukung potensi profitabilitasnya. Usahatani jagung hibrida tidak hanya memiliki daya saing yang kuat tetapi juga adaptabilitas tinggi terhadap fluktuasi harga output dan biaya produksi, baik pada tingkat privat maupun sosial. Hasil ini menekankan pentingnya pengelolaan risiko harga, efisiensi biaya, dan dukungan kebijakan untuk memastikan keberlanjutan dan daya saing usahatani jagung hibrida. 
Analisis Daya Saing Crude Palm Oil Indonesia Ke Negara Tujuan Ekspor Pakistan dan Amerika Serikat Lien Febrina; A. Ricco Galang Erlangga; Mutiara Az-Zahra; Raden Fadhilla Salsabila; Eka Rindah Yani; Rahul Abi Ubaidillah; Rasidin Karo Karo Sitepu; Nur Faizatul Luthfiah
Botani : Publikasi Ilmu Tanaman dan Agribisnis Vol. 1 No. 2 (2024): May: Botani: Publikasi Ilmu Tanaman dan Agribisnis
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/botani.v1i2.44

Abstract

Indonesia is one of the world's largest producers and exporters of Crude Palm Oil (CPO). This study aims to analyze the competitiveness level of Indonesian CPO and the competitive position of Indonesian CPO in the target countries of the United States and Pakistan. This research uses secondary data with a time span from 2018 to 2022. The methods used in this research are the Revealed Comparative Advantage (RCA) method and Export Product Dynamic (EPD). The analysis results show that Indonesia's export competitiveness to the target countries of the United States and Pakistan is high. Then, the majority of the market share to the target countries of the United States and Pakistan is in the Rising Star position, which means there is positive growth. The government needs to synergize policies and create regulations regarding international trade agreements, the government can also simplify export licensing procedures, and Indonesian exporters need to pay more attention to the quality and composition of CPO products
Co-Authors A. Ricco Galang Erlangga Abib Riyadi Aditya Wicaksono Aditya Wicaksono Agryani Petra Sitorus Alda Puspita Ramadhani Aldivo Anugraha Aliyah Rahma Alsa Az Zukhruf Alviani, Safira Arafiah Amaliasari, Nuralfi Amanda Putri Amanda, Della Amer Abdul Aziz Anggraini Susanti Arief Maulana Ayudana Kezia Ayudana Kezia Pasaribu Belinda Desti Syahani Berutu, Febri Bonar M. Sinaga Della Zahwa Fadilla Desri Yohanna Devi Pradipta Disya Ayu Disya Ayu Rivtryana Diva Aprilia Nur Indah Diyah Puspa Asih Atsilanti Eka Rindah Yani Elfa Syukrina Enjelina Damayanti Falisha, Siti Nayla Farhan, Edrian Arizal Farraz Ariel Gubita Fathimah, Muthia Zahira Fayza Andani Febrina, Lien Galang Erlangga Greyuni Grace Tambunan Hadi, Rahman Hamdah Istifha Dinia Haoro, Putri Yaohanida Hawina Siti Alanasry Hibatullah, M Luthfi Husnul Arrafi Ihsan Imtiyaaz Anggraeni Inayah, Ashifa Tinezia Irvanly Dominggus Sihombing Kayla Marsa Nabila Khasanah, Zuhrotul Leopolisa, Magdalena Lien Febrina Lucky Safitri M. Ilham Riyadh Mahesa, Rama Manalu, Doni Sahat Tua Mangara Tambunan Marcella Magdhalena Erlely Mardagus, Wulandari Marsellina, Elisa Maunisa Widya Zalianty Merin Ananda Permana Fitroh Mhd Asaad Mhd. Asaad Muhammad Akbar Husain Muhammad Aryo Fachrezi Muhammad Asaad Muhammad Hafidz Azizi Muhammad Ifran Muhammad Iqbal Muhammad Puja Dwi Surya Muhammad Tsaqifa Ifada Mustikawati, Rindang Mutiara Az-Zahra Nasution, Isnirobit Fikri Novi Fitriani Novia Miftakhul Qisthi Noviana Trianti Novrini, Susan Fikri Nur Azizah Nur Faizatul Luthfiah Nur Hikmah Fathira Pazrin, Deby Putri Imelda Putri, Kurnia Rachel Azahra Raden Ahmad Rasyid Pradava Raden Fadhilla Salsabila Rahul Abi Ubaidillah Ramadhan, Muhammad Fikri Ranjani Nuralifah Reyhani Intan Sabrina Rezky Anugerah Rheisya Silvanny Ridho Christiadi Simbolon Rina Oktaviani Risma Dianitami Rivtryana, Disya Ayu Riza Permata Rizki Yuda Musidi Roby Andika Ruqoyah, Siti Nur Safira Kencana Putri Sajati, Shadida Syadza Salsa Nur Maulida Salsabila, Hanum Satrio Rasendriya Widyadhana Sebayang, Veralianta Br Silaban, Budi Siregar, Rezani Siti Fauziah Suharno Suharno Syaniah, Alifia Wardahesa Syavira Nayla Shaumy Tasya Angelita Uding Sastrawan Yolanda Desi Anggraini Silalahi Yolanika Cahyadi Zahra, Afifah Zidane, Tifani Yazid