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All Journal HAYATI Journal of Biosciences Jurnal Veteriner Jurnal Ilmu Ternak JURNAL ILMU DAN TEKNOLOGI PETERNAKAN JURNAL SAINS PERTANIAN EQUATOR Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ilmu dan Teknologi Hasil Ternak Jurnal Sains Peternakan Jurnal Ilmu-Ilmu Peternakan (Indonesian Journal of Animal Science) Jurnal Teknologi Pertanian Jurnal Ternak Tropika JITRO (Jurnal Ilmiah dan Teknologi Peternakan Tropis) Indonesian Journal of Chemistry Jurnal Teknologi Pertanian (Agricultural Technology Journal) JURNAL ILMIAH PETERNAKAN TERPADU Jurnal Medik Veteriner Jurnal Ilmiah Fillia Cendekia Jurnal Nutrisi Ternak Tropis (JNT) Abdimasku : Jurnal Pengabdian Masyarakat Tarjih Tropical Livestock Journal Aves : Jurnal Ilmu Peternakan
Yuli Arif Tribudi
Fakultas Pertanian, Universitas Tanjungpura, Pontianak
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Social Sciences Veterinary Other

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Journal : Aves : Jurnal Ilmu Peternakan

 1 
STRATEGI PEMASARAN PAKAN SATWA UNGGUL BLITAR Handika Rifki W.P; Yuli Arif Tribudi; Agustina Widyaworo Kunharjati
AVES: Jurnal Ilmu Peternakan Vol. 10 No. 1 (2016): Juni 2016
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/aves.v10i1.328

Abstract

This study analyzes the marketing strategies of Pakan in PS SatwaUnggulBlitar views of the concept of the marketing mix.This case study research using descriptive analytic method with purposive sampling technique.Marketing mix strategy being conducted by PS Satwa Unggul are strategies related products (such as brand awareness on brand), pricing strategy (in the form of rebates), the distribution strategy (in the form of three patterns of distribution), and promotion strategies (in the form of veterinary inspection and a free counseling service) can be considered to have successfully accommodate the needs of customers with a variety of facilities and corporate excellence. Based on the research it was concluded that the strategy used in the form of improved relationships with customers through personal selling, promotion price, free inspection, extension livestock and other facilities. Suggestions for the company should maintain an edge marketing strategies implemented in the form of personal selling and promotional strategies, but it is also the company should conduct regular research on consumer behavior animal drugs that strategy actually implemented in accordance with market conditions.
Co-Authors Achmad Munir Agustina Widyaworo Kunharjati Ahmad Tohardi Ahmad Tohardi Ahmad Zarkasi Efendi Aju Tjatur Nugroho Krisnaningsih Alek Ibrahim Ali Mahmud Andri Andri Andri Andri Andri Andri Angga Permadi Karpriana Ardi Libra Ryadi Arif Hidayatullah Arina Nurfianti Ayu Tri Agustin Bonifasius Eri Budi Utomo Crooijmans, Richard PMA Dani Susanto Deny Sulistyowati Dewi Khosiya Robba Dian Eka Setyaningtyas Diana Andrianita Kusumaningrum, Diana Andrianita Didik Wahyudi Dwi Gusmalawati Dyah Maharani Dyah Tuwi Ramsiati Farida Kusuma Astuti Farida Kusuma Astuti, Farida Kusuma Febrianto, Firman Freselia Ria Pratiwi Guruh Prasetyo Hadiani, Dimas Pratidina Puriastuti Handika Rifki W.P Hariyono, Dwi Nur Happy Heri Damayanti Irsa Sylviandari Josua Parulian Hutajulu Koswara, Eko Leondro, Henny Maria Ulfah Maulana, Yasin Pradana Mochammad Chanafi Muhammad Gunawan Muhammad Halim Natsir Murianto, Benni Musa Alfius Mustaqim, Zainul Nining Haryuni Nisa’us Sholikah Novianti Novianti Nur Hidayah Nurgiartiningsih, V. M. A. Nurgiartiningsih, Veronica Margaretha Ani Nuria Fa'ul Jannah NURUL AZIZAH Nurul, Mohamad Nurwahid Nurwahid Oke Anandika Lestari Peni W. Prihandini Peni Wahyu Prihandini Peni Wahyu Prihandini Permadi, Edy Prihandini, Peni Wahyu Puguh Surjowardojo Rakhmad Perkasa Harahap Retno Budi Lestari Retno Budi Lestari Rinanti, Rosyida Fajri Ristito Widodo Ristyawan, Mochammad Ridwan Sari, Apriliana Putri Zahara Nafsina Luvita Sari, Aprilianna Putri Zahara Nafsina Luvita Sitaresmi, Pradita Iustitia Sri Susilowati Suyadi Suyadi Suyatno Suyatno Tatan Kostaman Tri Eko Susilorini Utin Yulia Via Anggi Agustin Vindo Lesmana Wahidin Yoga Febriyanto Wahyuni Indah Wulansari Wike andre Septian Woro Busono, Woro Yashinta Salsabila zakiya tulyaqin Zultinur Muttaqin