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Journal : West Science Interdisciplinary Studies

Analysis of the Effect of Sustainable Marketing Strategy, Brand Image, and Customer Satisfaction on Customer Loyalty in the Manufacturing Industry in Karawang Sudirjo, Frans; Mu'min, Halek; Marjuki, Marjuki; Triyantoro , Andri
West Science Interdisciplinary Studies Vol. 2 No. 02 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i02.674

Abstract

This research investigates the dynamics of Sustainable Marketing Strategy, Brand Image, Customer Satisfaction, and their collective impact on Customer Loyalty in the manufacturing industry in Karawang. A quantitative analysis, employing Structural Equation Modeling (SEM-PLS), was conducted on a sample of 250 manufacturing firms. The results reveal statistically significant relationships: Sustainable Marketing Strategy positively influences Brand Image, Customer Satisfaction, and ultimately, Customer Loyalty. Brand Image and Customer Satisfaction also exhibit direct positive impacts on Customer Loyalty. The findings offer strategic insights for firms to navigate the competitive landscape by emphasizing sustainable practices, brand building, and a customer-centric approach. Policymakers can leverage these insights to advocate for sustainable development within the manufacturing sector, contributing to both economic and environmental sustainability.
Mapping Research on Sovereign Bonds: A Bibliometric Analysis of Emerging Market Economies Judijanto, Loso; Marjuki, Marjuki; Primasari, Niken Savitri
West Science Interdisciplinary Studies Vol. 3 No. 01 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i01.1636

Abstract

This study employs bibliometric analysis to map the scholarly landscape of sovereign bond research, focusing on the themes, geographic distribution, and evolution of the discourse from traditional financial analyses to contemporary issues like sustainability. Utilizing data from prominent academic databases, the research identifies key nodes and linkages within the global network of sovereign bond studies, highlighting the central roles of the United States and the United Kingdom, alongside the growing influence of emerging markets such as China and India. The analysis reveals a significant shift in research focus towards sustainability and green bonds, reflecting broader trends in global finance towards responsible investing. The study underscores the importance of interdisciplinary collaboration and the integration of diverse perspectives from both developed and developing nations to enhance the understanding and management of global financial systems.