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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah Econosains JURNAL IQRA´ Al Ishlah Jurnal Pendidikan Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Pendidikan Ekonomi & Bisnis JURNAL MANAJEMEN Jurnal Sains Sosio Humaniora Journal on Education Jurnal Mantik Jurnal Inovasi Pendidikan Ekonomi Jurnal Abdi: Media Pengabdian Kepada Masyarakat Jurnal Ilmiah Profesi Pendidikan Studies in Learning and Teaching Jurnal Ilmiah Wahana Pendidikan Abimanyu: Journal of Community Engagement Jurnal Kajian Ilmu Pendidikan (JKIP) Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Batara Wisnu : Indonesian Journal of Community Services ANTHOR: Education and Learning Journal Innovative: Journal Of Social Science Research Jurnal Pendidikan Tata Niaga (JPTN) International Journal of Emerging Research and Review Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Riset Rumpun Ilmu Pendidikan (JURRIPEN) IJHABS JIMEK Midwifery Journal
Renny Dwijayanti
Universitas Negeri Surabaya
Religion Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Public Health Social Sciences Other

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Pengaruh Affiliate Marketing dan Live Streaming terhadap Impulse Buying Produk Tas Bostanten dengan Perceived Enjoyment sebagai Variabel Mediasi: Studi pada Mahasiswa FEB Universitas Negeri Surabaya Muflichatul Mukarromah; Renny Dwijayanti
ANTHOR: Education and Learning Journal Vol 5 No 3 (2026): Anthor 2026
Publisher : Institut Teknologi Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/anthor.v5i3.608

Abstract

Fenomena meningkatnya impulse buying pada social commerce dipengaruhi oleh strategi digital seperti affiliate marketing dan live streaming, namun peran perceived enjoyment masih perlu dikaji. Penelitian ini bertujuan menganalisis pengaruh affiliate marketing dan live streaming terhadap impulse buying melalui perceived enjoyment. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Sampel terdiri dari 160 mahasiswa Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya yang pernah membeli produk melalui TikTok Shop, dengan teknik purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan SEM-PLS. Hasil menunjukkan bahwa affiliate marketing dan live streaming berpengaruh signifikan terhadap impulse buying dan perceived enjoyment. Selain itu, perceived enjoyment terbukti berpengaruh signifikan terhadap impulse buying serta memediasi pengaruh affiliate marketing dan live streaming terhadap impulse buying. Temuan ini mendukung teori Stimulus–Organism–Response (S-O-R), yang menjelaskan bahwa stimulus pemasaran digital mampu membentuk kondisi psikologis konsumen sebelum menghasilkan respons perilaku pembelian. Disarankan pelaku usaha dan afiliator mengoptimalkan affiliate marketing, meningkatkan interaksi live streaming, menciptakan pengalaman belanja interaktif, serta menyediakan harga kompetitif melalui promo untuk mendorong impulse buying.
PENGARUH PEMBELAJARAN PELAYANAN PRIMA, CAREER GUIDANCE DAN PERSEPSI PRAKTIK KERJA TERHADAP KESIAPAN KERJA SISWA SMK Ni Putu Eka Hestiani; Renny Dwijayanti
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 14 No. 2 (2026)
Publisher : Program Studi Pendidikan Bisnis Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v14n2.p203-215

Abstract

This study aims to examine the influence of service excellence learning, career guidance, and students' perceptions of workplace practice on the work readiness of vocational high school students. A quantitative research approach with a survey method was employed. The population consisted of all twelfth-grade students of the Digital Business Program at SMKN 10 Surabaya who had completed service excellence learning, received career guidance services, and participated in workplace practice. A total of 136 students were selected using a saturated sampling technique. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression. The findings reveal that service excellence learning has a positive and significant effect on students' work readiness. Career guidance also positively and significantly influences work readiness by helping students understand career opportunities and prepare for future employment. In addition, students' perceptions of workplace practice have a positive and significant effect on work readiness, indicating that meaningful workplace experiences enhance students' confidence, competencies, and adaptability in the workplace. Simultaneously, service excellence learning, career guidance, and students' perceptions of workplace practice significantly contribute to improving students' work readiness.
Construct Validity and Reliability Analysis of a CIPP-Based Curriculum Evaluation Instrument for Outcome-Based Education (OBE) Dhiah Fitrayati; Heni Purwa Pamungkas; Renny Dwijayanti; Meylia Elizabeth Ranu; Trias Madanika Kusumaningrum; Khusnul Fikriyah
International Journal of Emerging Research and Review Vol. 4 No. 3 (2026): September
Publisher : IKIP Widya Darma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56707/ijoerar.v4i3.187

Abstract

Objective: This study aims to develop and validate an instrument to evaluate the implementation of outcome-based education (OBE) curriculum in higher education by integrating the context, input, process, and product (CIPP) model. Method: The study used a research and development design that adapted the 4D model and was implemented until the development stage. The developed instrument consisted of 29 indicators distributed into four CIPP dimensions. Content validity was evaluated through expert judgment using Aiken's V, while empirical testing used partial least squares structural evaluation modeling (PLS-SEM). Evaluation of the measurement model included convergent validity, discriminant validity, and internal consistency reliability. Results: The four dimensions showed adequate content validity with an average Aiken's V above 0.80. Convergent validity was supported by the average variance extracted value of 0.631-0.756, while Cronbach's alpha of 0.900-0.946 and composite reliability of 0.926-0.956 indicated high internal consistency. The four dimensions have a strong and significant relationship with the evaluation construct, with the highest coefficient in the process dimension. Discriminant validity is met in most pairs of constructs, but empirical overlap is found between input and process, although all indicators have the highest cross loading on the measured construct. Novelty: This study produces a multidimensional instrument based on CIPP that expands the evaluation of the OBE curriculum from only measuring the achievement of learning outcomes to a diagnostic framework that integrates curriculum relevance, availability of supporting resources, implementation processes and achieved results to support the process of continuous quality improvement.
Transformasi Digital Umkm Tenun Lombok Melalui Social Media Marketing Dan Packaging Berbasis Identitas Budaya Lokal Angga Martha Mahendra; Tri Sudarwanto; Renny Dwijayanti; Finisica Dwijayati Patrikha; Raya Sulistyowati; Winaika Irawati
Ininnawa : Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2026): Volume 04 Nomor 02 (November 2026)
Publisher : Program Studi Manajemen FEB UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jcahxp67

Abstract

Transformasi digital menjadi kebutuhan penting bagi usaha mikro berbasis kerajinan budaya karena perubahan perilaku konsumen menuntut produk tidak hanya berkualitas, tetapi juga mudah ditemukan, dikomunikasikan, dan dipresentasikan melalui kanal digital. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas pengrajin kain tenun khas Pringgasela, Kabupaten Lombok Timur, dalam memanfaatkan media sosial untuk pemasaran serta mengembangkan packaging kreatif yang mempertahankan identitas budaya lokal. Kegiatan dilaksanakan pada 15 Juli 2026 dengan melibatkan 20 pengrajin yang tergabung dalam Kelompok Pengrajin Tenun Sentosa Sasak Tenun. Metode kegiatan menggunakan pendekatan partisipatif melalui koordinasi dan identifikasi kebutuhan, pelatihan social media marketing, praktik pembuatan konten, pengembangan storytelling produk, perancangan packaging, pendampingan, dan evaluasi. Hasil kegiatan menunjukkan bahwa intervensi menghasilkan dua kelompok luaran utama, yaitu peningkatan kesiapan pemanfaatan media sosial sebagai etalase dan sarana promosi serta tersusunnya alternatif desain packaging yang mengintegrasikan unsur visual, informasi produk, dan identitas budaya Sasak. Dokumentasi kegiatan juga menunjukkan keterlibatan aktif peserta dalam sesi pelatihan dan praktik. Kegiatan ini memperlihatkan bahwa integrasi pemasaran digital dan packaging berbasis budaya merupakan pendekatan yang relevan untuk memperkuat nilai tambah produk tenun, memperluas peluang komunikasi pasar, dan menjembatani warisan budaya dengan kebutuhan pemasaran kontemporer. Evaluasi kuantitatif pre-test dan post-test tidak dilaporkan dalam sumber kegiatan yang tersedia, sehingga dampak peningkatan kompetensi disajikan secara deskriptif berdasarkan proses, partisipasi, dan luaran kegiatan.
Co-Authors Afifah, Siti Nur Agus Kurniawan Agus Kurniawan ANGGA MARTHA MAHENDRA, ANGGA Annastasia Sabrina Putri Shidiq Aprilia, Fara Ari Pradana Putra Bagus Fajar Tantowi Bela Febriana Nur Pratiwi Bella Melati Sukma Dainty Maternity Daniel Setyo Adi Santoso Devina Dzakira Febiola Dewi, Hapsari Shinta Citra Puspita Dhiah Fitrayati Dita Martha Ningrum Dwi Putra Andika Eggie Nurvitasari Erina Rahayu Erlina Dian Titania Jannah Etty Soesilowati Faharani, Alifia Annisa Febila Kusuma Wardhani Fikriyah, Khusnul Finisica D Patrikha Finisica Dwijayati Patrikha Fitri Mawardani Galuh Yunas Shabrina Gazela, Fiorel Canzie Han Tantri Hardini Heni Purwa Pamungkas Himatul Aliyah, Nova Inola Ifa Ilainsaroh Irawati, Winaika Ismi Farikhatul Habibah Istilahwati Istilahwati Jaka Nugraha Janah, Tarisah Syafia Lilnia, Salsabilah Raisya Rapa Lina Dwi Lestari Lusiana Wulandari Meylia Elizabeth Ranu Moh Jafri Mudfarikah, Rizky Muflichatul Mukarromah Muhammad Edwar Mulyawan, Arip Nada Liyana Khoirunnisa' Natania, Abigael Tesalonika Ni Putu Eka Hestiani Nisa, Salsa Laurina Hairun Novi Marlena Nur Fitria Febriyanti Nur Fitria Febriyanti Oktavia, Alfi Nurdianty Parjono Parjono Parjono Parjono Parjono, Parjono Puji Handayati Putri Hestiningrum Putri, Viera Rieyanthi Rahmadani, Rannu Dyah Raya Sulistyowati Raynaldy Farishtya Syafiq Rika Dewi Apprilia Rizky Mudfarikah Rosita Wulandari Rossandy, Gesit Arga Rosyada, Faradilla Amaylia Saino Saino Saino, Saino Salsabilah Raisya Rapa Lilnia Sari, Devi Kurnia Sela Rachmawati Subandiyah, Heny Susanti Susanti Tri Sudarwanto Trias Madanika Kusumaningrum Widantining Tyas Wilujeng Ardana Neswari Winaika Irawati Winaika Irawati Yeni Diana Putri