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Optimalisasi Pemasaran Digital Umkm Pare Takoyaki Melalui Pemanfaatan Teknologi Augmented Reality wahyuddin, wahyuddin; Anggraeny, Riny; Hasnawati, Hasnawati; Hasriani, Hasriani; Sukmayani, Sukmayani
Abdimas Toddopuli: Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 1 (2025): Volume 7, No 1, Desember 2025
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/atjpm.v7i1.6878

Abstract

Perkembangan teknologi digital memberikan peluang besar bagi pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) untuk meningkatkan strategi pemasaran produk. Salah satu inovasi yang dapat dimanfaatkan adalah teknologi Augmented Reality (AR), yang mampu menghadirkan pengalaman interaktif dan menarik bagi konsumen. Kegiatan pengabdian kepada masyarakat ini dilaksanakan pada UMKM Pare Takoyaki dengan tujuan mengoptimalkan pemasaran digital melalui penerapan AR sebagai media promosi. Metode yang digunakan meliputi pendampingan, pelatihan, serta implementasi aplikasi AR yang menampilkan informasi produk, varian menu, dan promo secara interaktif melalui perangkat gawai. Hasil kegiatan menunjukkan peningkatan pemahaman mitra terkait pemasaran digital modern, meningkatnya daya tarik promosi, serta terbukanya peluang perluasan pasar melalui media sosial dan platform digital. Dengan demikian, pemanfaatan teknologi AR terbukti dapat menjadi strategi efektif dalam meningkatkan daya saing UMKM di era digital. Kata Kunci: Pemasaran Digital, UMKM, Augmented Reality, Pare Takoyaki, Inovasi Teknologi
APLIKASI PENCARIAN ALOKASI VAKSIN DAN RUMAH SAKIT COVID/NON-COVID BERBASIS ANDROID: APLIKASI PENCARIAN ALOKASI VAKSIN DAN RUMAH SAKIT COVID/NON-COVID BERBASIS ANDROID Nirwandar, Aries; Zainal, Muhammad; Wahyuddin, Wahyuddin; Basri, Muhammad; Marlina, Marlina
Jurnal Media Teknologi Vol. 12 No. 1 (2025): Jurnal Media Teknologi
Publisher : Fakultas Teknik UNIGAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jmt.v12i1.5318

Abstract

Pandemi Covid-19 menimbulkan permasalahan bagi masyarakat dalam memperoleh informasi terkait ketersediaan vaksin dan lokasi rumah sakit Covid maupun non-Covid. Penelitian ini bertujuan merancang aplikasi berbasis Android yang menyediakan informasi real-time mengenai alokasi vaksin dan rumah sakit. Metode yang digunakan adalah Research and Development melalui tahapan analisis, perancangan, implementasi, dan pengujian. Data diperoleh dari studi literatur, observasi, dan wawancara. Aplikasi dibangun menggunakan Android Studio dengan integrasi Google Maps API serta basis data terstruktur untuk pengelolaan stok vaksin. Hasil penelitian menunjukkan aplikasi mampu menampilkan informasi ketersediaan vaksin dan lokasi rumah sakit secara akurat, dengan pengujian blackbox menunjukkan kinerja sistem berjalan baik. Penelitian ini diharapkan berkontribusi menghadirkan solusi digital mobile untuk mempercepat akses informasi kesehatan dan memperkaya pengembangan ilmu sistem informasi kesehatan berbasis mobile
Improving English Language Class Learning Outcomes in Reading through the Implementation of Quizizz Application Wahyuddin Wahyuddin; Sudarmanto Sudarmanto
Edumaspul: Jurnal Pendidikan Vol 7 No 2 (2023): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33487/edumaspul.v7i2.6495

Abstract

The utilization of technology in education involves the use of tools and technological applications to enhance the teaching and learning process. In this context, Quizizz serves as a relevant application that enables teachers to motivate students through various types of questions and good competitive elements. This includes measuring students’ comprehension, providing instant feedback, reinforcing material understanding, and monitoring students learning progress, resulting in improved learning outcomes. This research aims to determine the improvement of students learning outcomes in English language classes, especially in reading, by implementing the Quizizz application. The samples are used by students from the even semester of the academic year 2023/2024 in Muhammadiyah University of Parepare, focusing on second-semester students. The research uses the Classroom Action Research (CAR) method. Data was collected through tests and observations from June 2023 to July 2023. The results of this study indicate an improvement in learning outcomes, with an average learning outcome increase of 38% in cycle I and in cycle II by 78%.
Pengaruh Literasi Teknologi Pertanian Berbasis Augmented Reality terhadap Minat dan Kesadaran Generasi Z pada Modern Farming di Kota Parepare Irninthya Nanda Pratami Irwan; Ashadi Amir; Wahyuddin Wahyuddin
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 10 No. 2 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v10i2.1702

Abstract

Regeneration in the agricultural sector is not going well because Generation Z is more interested in working in technology and creative industries, resulting in an aging workforce among farmers. The aim of this research is to create agricultural literacy media using Augmented Reality technology as an effort to enhance the interest and understanding of Generation Z towards the agricultural sector. The initial stage of the research involves creating a technology literacy media for agriculture using an Augmented Reality-based application. The second stage is carried out by providing literacy to Generation Z engaged in the agricultural sector in the form of introducing agricultural technology through the use of Augmented Reality-based literacy media. Data analysis from the research was conducted to measure the level of understanding and the increase in interest and awareness of Generation Z towards the modern agricultural sector after technology literacy was implemented. The results of the multiple linear regression test indicate that interest in modern farming is influenced by agricultural knowledge, interest in agriculture, and awareness of modern farming, with a value of 71.2%.