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Pengaruh Review Pada Online Travel Agent Terhadap Minat Beli di Ayana Resort Bali Sastra Pradnyana, Kadek Kevin; Jata, I Wayan; Adyatma, Prastha
Jurnal Multidisiplin West Science Vol 3 No 10 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i10.1655

Abstract

Kemajuan teknologi dalam perkembangan pariwisata menjadikan online travel agent sebagai media yang menguntungkan. Pemesanan secara online masih banyak adanya ketidaksesuaian minat konsumen. Salah satu yang dapat meyakinkan minat beli tamu dalam memesan suatu akomodasi yaitu dengan adanya kolom review pada online travel agent sehingga tamu dapat dengan mudah mengakses informasi dalam manajemen hotel tersebut. Namun, suatu akomodasi di online travel agent masih mendapatkan review negatif, meskipun demikian tetap ada bookingan yang masuk ke akun akomodasi tersebut dengan jumlah yang cukup tinggi. Oleh karena itu, penelitian ini dilakukan agar mengetahui pengaruh review pada online travel agent terhadap minat beli di Ayana Resort Bali. Variabel Review pada Online Travel Agent memiliki dimensi yaitu perceived usefulness, source credibility, argument quality, valence of review, dan volume of review sebagai variabel independen dan minat beli sebagai variabel dependen. Jenis penelitian ini adalah kuantitatif dan kualitatif, dengan populasi followers instagram dan calon tamu di Ayana Resort Bali pada tahun 2023. Teknik Analisis data yang digunakan dalam penelitian ini adalah Regresi Linier Sederhana, Uji t, dan Uji Koefisien Determinasi. Temuan dari penelitian ini menghasilkan bahwa Review pada online travel agent (X) berpengaruh positif dan signifikan secara parsial terhadap minat beli (Y) di Ayana Resort Bali.
Pengaruh Brand Image Terhadap Minat Beli Wisatawan Domestik di The Oberoi Beach Resort, Bali Yuliana Dewi, Ni Gusti Ayu Made; Jata, I Wayan; Gede Witarsana, I Gusti Agung; Santi Diwyarthi, Ni Desak Made
Jurnal Multidisiplin West Science Vol 3 No 12 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i12.1784

Abstract

Penelitian ini dilatarbelakangi oleh jumlah kunjungan domestik di The Oberoi Beach Resort Bali yang memiliki kunjungan yang rendah dibandingkan dengan kunjungan oleh pangsa pasar mancanegara. Penelitian ini bertujuan untuk menganalisis dampak brand image terhadap minat beli wisatawan domestik serta sejauh mana brand image memiliki pengaruh yang signifikan terhadap minat beli di The Oberoi Beach Resort, Bali. Data pada penelitian ini dikumpulkan dengan teknik penyebaran kuisioner yang menggunakan skala likert sebagai alat ukur, pengambilan sample dilakukan berdasarkan teknik non probability sampling yaitu purposive sampling yaitu sample yang dipilih secara sengaja. Sample yang digunakan berjumlah 100 responden dari wisatawan domestik. Data yang dikumpulkan dilakukan analisis kuantitatif menggunakan perangkat lunak SPSS version 25 for Windows. Pendekatan analitis ini melibatkan kaidah pengujian untuk uji asumsi klasik, regresi linear sederhana, analisis uji-t dan analisis determinasi. Hasil penelitian menunjukkan bahwa brand image berpengaruh signifikan terhadap minat beli wisatawan domestik di The Oberoi Beach Resort, Bali. Dengan nilai thitung (12,623) > ttabel (1,98447) dan nilai uji koefisien determinasi (R2) dengan kategori pengaruh kuat dengan persentase 61,9%. Sehingga penting untuk meningkatkan brand image yang positif untuk meningkatkan minat beli wisatawan domestik di The Oberoi Beach Resort, Bali.
Do Outstanding Employees Have More Responsibility in the Hotel? A Case Study in Moderation Effect Model at XYZ Hotel Adnyana, I Made Sucipta; Wiartha, Nyoman Gede Mas; Ariasri, Nyoman Reni; Jata, I Wayan; Santi Diwyarthi, Ni Desak Made
Jurnal Multidisiplin West Science Vol 3 No 12 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i12.1839

Abstract

This study aims to analyze the relationship between educational background, work experience, and employee performance in the Room Division Department, consisting of 55 employees, 30 of whom are categorized as outstanding employees. The research examines the role of education and experience in exceptional performance and identifies key indicators of high-performing employees, such as high dedication, strong problem-solving abilities, initiative, and teamwork. The results show that employees with higher education and experience tend to exhibit outstanding performance, supporting human capital and job performance theories. This study contributes new insights into the diversity of backgrounds and optimal performance in the hospitality industry.
The Effect of Promotion Mix Costs on Room Occupancy Rates in Hotels in Jakarta Cantika, Ni Putu Ayu Chandra; Kalpikawati, Ida Ayu; Jata, I Wayan
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i11.11289

Abstract

This study was conducted in one of the hotels in Jakarta, aiming to examine the inefficiency of promotional mix costs on room occupancy rates. This quantitative study with secondary time series data uses statistical tests including t-test, F-test, and coefficient of determination. The results show that promotional costs have a significant positive effect on room occupancy rates of 58%. Promotion components such as sales promotion, personal selling, advertising, and public relations all have a significant effect. Other factors not studied affect 42% of the variation in occupancy rates.
The Effect of Job Stress on Turnover Intention at SIX SENSES Uluwatu, Bali Juniastuti, Ni Made; Sulistyawati, Ni Luh Ketut Sri; Jata, I Wayan
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i11.11292

Abstract

Human resources are an important aspect that determines the success of a company in achieving its goals. However, companies often face problems such as turnover intention, which is the willingness of employees to change jobs. This study aims to examine the effect of work stress on turnover intention at Six Senses Uluwatu, Bali. A total of 74 respondents were selected through a purposive sampling method. Data were collected using a 5-point Likert scale questionnaire with 30 statements. Data analysis was carried out using the classical assumption test, simple linear regression, t-test, and coefficient of determination with SPSS 24 Windows version. The results showed that work stress had a positive and significant effect on turnover intention, with a tcount>ttable value of 15,409> 1,996 and a significance value of 0.000 <α<0.05. Work stress contributed 76.7% to turnover intention. This study is the basis for evaluating employee work stress.
Gen Z’s Preferences in Choosing Villa in Kubu Village, Karangasem Agung, Bangsawan Satria; Diwyarthi, Ni Desak Made Santi; Jata, I Wayan; Pinaria, Ni Wayan Chintya
Annusfy : Journal of Multidisciplinary Research Vol. 1 No. 2 (2025): October 2025, Annusfy
Publisher : Jaanur Elbarik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65065/7vjdq095

Abstract

This study aims to explore Generation Z’s preferences in choosing villa accommodations in Kubu Village, Karangasem. Generation Z is known for their closeness to technology and their desire for authentic experiences in every journey. This research employs a quantitative method with a survey approach involving respondents from Generation Z who have visited the area. The findings reveal that factors such as villa facilities, price, location, as well as the uniqueness and experiences offered, are the main considerations in accommodation selection. In addition, aspects of sustainability and alignment with personal values also play an important role in their decision-making process. Generation Z tends to choose accommodations that are not only comfortable and visually appealing but also provide added social and environmental value. This study provides valuable insights for villa owners and tourism managers in designing products that match the preferences and characteristics of Generation Z in Kubu Village, Karangasem.
Co-Authors . Syamsulbahri Adi Pratama, I Wayan Adi Pratama, Wayan Adinda, Clearesta Adnyana, I Made Sucipta Agung, Bangsawan Satria Andini, Ni Luh Made Putri Anjani, Ayu Putu Mira Nafa Arya Saputra, I Nyoman Bambang Purwoko Bambang Purwoko Cantika, Ni Putu Ayu Chandra Chintia Pinaria, Ni Wayan Citrawati, Luh Putu Darmiati, Made Dewi, Ni Gusti Ayu Made Yuliana Diandra Parasara, Ni Putu Diwyarthi, Ni Desak Made Santi Diwyarthi Donny Muda Priyangan Eva Yuniarti Utami Gede Witarsana, I Gusti Agung Guna Saputra, I Gede Made Indra Hanifah Nurul Muthmainah I Dewa Hendri Pramana I Gede Made Indra Guna Saputra I Gusti Agung Gede Witarsana I Made Sucipta Adnyana I Wayan Adi Pratama I Wayan Adi Pratama Istani, Ni Nyoman Pusti Judijanto, Loso Juniastuti, Ni Made Kalpikawati , Ida Ayu Kalpikawati, Ida Ayu Khoiruddin Khoiruddin Komala Dewi, Ni Kadek Febriyanti Kristiono, Natal Kusumarini, Indah Loanata , Cahyo Purnomo Loanata, Cahyo Loanata, Cahyo Purnomo Loso Judijanto Made Darmiati Mas Wiartha, Nyoman Gede Maswiartha, Nyoman Gede Mislan Sihite, Mislan Ni Desak Made Santi Diwyarthi Ni Desak Made Santi Diwyarthi Diwyarthi Ni Made Suastini Ni Made Suastini, Ni Made Ni Nyoman Sukerti Ni Nyoman Sukerti Pinaria , Ni Wayan Chintia pinaria, ni wayan chintia Pinaria, Ni Wayan Chintya Pramana, I Dewa Putu Hendri Prastha Adyatma Pratama , I Wayan Adi Pratama, I Wayan Adi Pratiwi , Kadek Andita Dwi Pratiwi, Kadek Andita Dwi Putra, I Dewa Gde Angga Krisna Putri Pratiwi, Putu Dilla Reni Ariasri, Nyoman Risman Saripudin Sabudi, I Nyoman Sukana Sadjuni , Luh Gde Sri Santi Diwyarthi, Ni Desak Made Saputra, Ritzky Huda Saripudin, Risman Sastra Pradnyana, Kadek Kevin Satriaadi, Komang Yogi Satriaadi Slovenia, Regita Sri Sadjuni, Ni Luh Gede Suastini , Ni Made Suka Anjasmara, I Kadek Andre Sulistyawati, Ni Luh Ketut Sri Utami, Eva Yuniarti Wiartha, Nyoman Gede Mas Witarsana, I Gusti Agung Gede Yuliana Dewi, Ni Gusti Ayu Made Yuni Devi Antari, Ida Ayu Nyoman