Article Per Year (5 Year)
p-Index From 2021 - 2026
7.464
P-Index
This Author published in this journals
All Journal Ganaya: Jurnal Ilmu Sosial dan Humaniora Community Development Journal Jurnal Bisnis Hospitaliti Jurnal Pengabdian Kepada Masyarakat MAKARDHI Toba: Journal of Tourism, Hospitality, and Destination Formosa Journal of Applied Sciences (FJAS) Journal of Hospitality Accommodation Management Indonesian Journal of Applied and Industrial Sciences (ESA) Jurnal Multidisiplin West Science Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) West Science Business and Management Jurnal Ekonomi dan Kewirausahaan West Science West Science Interdisciplinary Studies Jurnal Penelitian dan Pengabdian Masyarakat West Science Interdisciplinary Studies West Science Social and Humanities Studies Prosiding Seminar Hasil Penelitian dan Pengabdian Kepada Masyarakat The Eastasouth Journal of Information System and Computer Science Jurnal Pengabdian Kepada Masyarakat Bersinergi Inovatif Sultan Adam : Jurnal Hukum dan Sosial Jurnal Ekonomi dan Bisnis Journal of Hotel Management Annusfy
Jata, I Wayan
Politeknik Pariwisata Bali
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

Published : 61 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 61 Documents
Search

 3   4   5   6   7 
Pengaruh Brand Image Terhadap Minat Beli Wisatawan Domestik di The Oberoi Beach Resort, Bali Yuliana Dewi, Ni Gusti Ayu Made; Jata, I Wayan; Gede Witarsana, I Gusti Agung; Santi Diwyarthi, Ni Desak Made
Jurnal Multidisiplin West Science Vol 3 No 12 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i12.1784

Abstract

Penelitian ini dilatarbelakangi oleh jumlah kunjungan domestik di The Oberoi Beach Resort Bali yang memiliki kunjungan yang rendah dibandingkan dengan kunjungan oleh pangsa pasar mancanegara. Penelitian ini bertujuan untuk menganalisis dampak brand image terhadap minat beli wisatawan domestik serta sejauh mana brand image memiliki pengaruh yang signifikan terhadap minat beli di The Oberoi Beach Resort, Bali. Data pada penelitian ini dikumpulkan dengan teknik penyebaran kuisioner yang menggunakan skala likert sebagai alat ukur, pengambilan sample dilakukan berdasarkan teknik non probability sampling yaitu purposive sampling yaitu sample yang dipilih secara sengaja. Sample yang digunakan berjumlah 100 responden dari wisatawan domestik. Data yang dikumpulkan dilakukan analisis kuantitatif menggunakan perangkat lunak SPSS version 25 for Windows. Pendekatan analitis ini melibatkan kaidah pengujian untuk uji asumsi klasik, regresi linear sederhana, analisis uji-t dan analisis determinasi. Hasil penelitian menunjukkan bahwa brand image berpengaruh signifikan terhadap minat beli wisatawan domestik di The Oberoi Beach Resort, Bali. Dengan nilai thitung (12,623) > ttabel (1,98447) dan nilai uji koefisien determinasi (R2) dengan kategori pengaruh kuat dengan persentase 61,9%. Sehingga penting untuk meningkatkan brand image yang positif untuk meningkatkan minat beli wisatawan domestik di The Oberoi Beach Resort, Bali.
Do Outstanding Employees Have More Responsibility in the Hotel? A Case Study in Moderation Effect Model at XYZ Hotel Adnyana, I Made Sucipta; Wiartha, Nyoman Gede Mas; Ariasri, Nyoman Reni; Jata, I Wayan; Santi Diwyarthi, Ni Desak Made
Jurnal Multidisiplin West Science Vol 3 No 12 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i12.1839

Abstract

This study aims to analyze the relationship between educational background, work experience, and employee performance in the Room Division Department, consisting of 55 employees, 30 of whom are categorized as outstanding employees. The research examines the role of education and experience in exceptional performance and identifies key indicators of high-performing employees, such as high dedication, strong problem-solving abilities, initiative, and teamwork. The results show that employees with higher education and experience tend to exhibit outstanding performance, supporting human capital and job performance theories. This study contributes new insights into the diversity of backgrounds and optimal performance in the hospitality industry.
The Effect of Promotion Mix Costs on Room Occupancy Rates in Hotels in Jakarta Cantika, Ni Putu Ayu Chandra; Kalpikawati, Ida Ayu; Jata, I Wayan
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i11.11289

Abstract

This study was conducted in one of the hotels in Jakarta, aiming to examine the inefficiency of promotional mix costs on room occupancy rates. This quantitative study with secondary time series data uses statistical tests including t-test, F-test, and coefficient of determination. The results show that promotional costs have a significant positive effect on room occupancy rates of 58%. Promotion components such as sales promotion, personal selling, advertising, and public relations all have a significant effect. Other factors not studied affect 42% of the variation in occupancy rates.
The Effect of Job Stress on Turnover Intention at SIX SENSES Uluwatu, Bali Juniastuti, Ni Made; Sulistyawati, Ni Luh Ketut Sri; Jata, I Wayan
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i11.11292

Abstract

Human resources are an important aspect that determines the success of a company in achieving its goals. However, companies often face problems such as turnover intention, which is the willingness of employees to change jobs. This study aims to examine the effect of work stress on turnover intention at Six Senses Uluwatu, Bali. A total of 74 respondents were selected through a purposive sampling method. Data were collected using a 5-point Likert scale questionnaire with 30 statements. Data analysis was carried out using the classical assumption test, simple linear regression, t-test, and coefficient of determination with SPSS 24 Windows version. The results showed that work stress had a positive and significant effect on turnover intention, with a tcount>ttable value of 15,409> 1,996 and a significance value of 0.000 <α<0.05. Work stress contributed 76.7% to turnover intention. This study is the basis for evaluating employee work stress.
Gen Z’s Preferences in Choosing Villa in Kubu Village, Karangasem Agung, Bangsawan Satria; Diwyarthi, Ni Desak Made Santi; Jata, I Wayan; Pinaria, Ni Wayan Chintya
Annusfy : Journal of Multidisciplinary Research Vol. 1 No. 2 (2025): October 2025, Annusfy
Publisher : Jaanur Elbarik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65065/7vjdq095

Abstract

This study aims to explore Generation Z’s preferences in choosing villa accommodations in Kubu Village, Karangasem. Generation Z is known for their closeness to technology and their desire for authentic experiences in every journey. This research employs a quantitative method with a survey approach involving respondents from Generation Z who have visited the area. The findings reveal that factors such as villa facilities, price, location, as well as the uniqueness and experiences offered, are the main considerations in accommodation selection. In addition, aspects of sustainability and alignment with personal values also play an important role in their decision-making process. Generation Z tends to choose accommodations that are not only comfortable and visually appealing but also provide added social and environmental value. This study provides valuable insights for villa owners and tourism managers in designing products that match the preferences and characteristics of Generation Z in Kubu Village, Karangasem.
Quantum Hospitality in The Development of Tourism Village Products in Gianyar, Bali Ni Desak Made Santi Diwyarthi Santi Diwyarthi; Nyoman Gede Mas Wiartha; Fakhri Fakhrur Rozi; I Wayan Jata; Ardhana Reswari Masykuri
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 1 (2026): February 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/wqy1yf34

Abstract

The development of tourism villages in Bali increasingly requires innovative and adaptive approaches that go beyond conventional service management. In the era of experience economy, community-based tourism, and sustainable destination branding, the concept of Quantum Hospitality emerges as a transformative framework that integrates emotional intelligence, cultural authenticity, local participation, and holistic visitor experience into the development of tourism village products. This study aims to examine the role of Quantum Hospitality in strengthening tourism village products, particularly in the context of Gianyar, Bali, as one of the regions with strong cultural tourism potential. This approach is considered appropriate as it allows for an in-depth understanding of social phenomena, community behavior, and experiential transformation within the tourism village context. Data were collected through in-depth interviews, participant observation, and documentation analysis. The primary method used in this study is in-depth interviews, aimed at capturing the lived experiences, perceptions, and emotional awareness of local stakeholders. Total of 10 informants were selected using purposive sampling, consisting of tourism village community, local MSME actors, culinary business owners, community members involved in tourism services. The findings indicate that Quantum Hospitality contributes to tourism village product development through five main dimensions: emotional resonance, cultural embeddedness, co-creative interaction, symbolic service value, and community-based transformation. These dimensions enable tourism villages to design products that are not only marketable but also meaningful, memorable, and aligned with local wisdom. The study also highlights that the implementation of Quantum Hospitality in tourism villages requires synergy among local communities, tourism managers, government, educational institutions, and digital promotion actors. This paper concludes that Quantum Hospitality offers a relevant and innovative paradigm for strengthening tourism village competitiveness while preserving Balinese cultural identity and promoting sustainable rural tourism development.
PENGARUH STRES KERJA TERHADAP KINERJA KARYAWAN DI SIX SENSES ULUWATU Made Carlos Fernando Agung Dwi Kora; Ida Ayu Kalpikawati; I Wayan Jata
SULTAN ADAM: Jurnal Hukum dan Sosial Vol 4 No 1 (2026): Januari-Juni 2026
Publisher : Yayasan Pendidikan Tanggui Baimbaian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71456/sultan.v4i1.2033

Abstract

Penelitian ini dilatarbelakangi oleh tingginya tingkat stres kerja karyawan pada industri perhotelan yang berpotensi memengaruhi kinerja pelayanan. Penelitian bertujuan untuk menganalisis pengaruh stres kerja terhadap kinerja karyawan departemen culinary di Hotel Six Senses Uluwatu. Penelitian menggunakan pendekatan kuantitatif dengan metode asosiatif kausal. Populasi penelitian berjumlah 49 karyawan departemen culinary dan seluruh populasi dijadikan sampel menggunakan teknik sampling jenuh. Pengumpulan data dilakukan melalui kuesioner skala Likert, wawancara, dan dokumentasi. Teknik analisis data menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, regresi linier sederhana, uji t, dan koefisien determinasi dengan bantuan SPSS versi 26. Hasil penelitian menunjukkan bahwa tingkat stres kerja berada pada kategori cukup tinggi dengan rata-rata 3,32, sedangkan kinerja karyawan berada pada kategori cukup baik dengan rata-rata 3,31. Hasil uji regresi menunjukkan bahwa stres kerja berpengaruh negatif dan signifikan terhadap kinerja karyawan dengan nilai signifikansi 0,000 < 0,05 dan koefisien regresi sebesar -0,732. Kesimpulan penelitian ini adalah semakin tinggi tingkat stres kerja yang dialami karyawan, maka kinerja karyawan cenderung mengalami penurunan sehingga pengelolaan stres kerja perlu menjadi perhatian manajemen hotel.
Online Review Impact on Online Travel Agent toward Room Purchase Intention Ni Made Riani Puspasari; I Wayan Jata; Nyoman Gede Mas Wiartha; Ni Desak Made Santi Diwyarthi
Jurnal Multidisiplin West Science Vol 4 No 12 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i12.2857

Abstract

The advancement of information technology has reshaped consumer behavior in the tourism and hospitality sectors, particularly in hotel selection. Online reviews on Online Travel Agency (OTA) platforms have become critical sources of information, influencing purchase decisions. This study investigates the effect of online reviews on hotel room purchase intentions in Bali. Using a quantitative approach, data were collected from 100 purposively sampled respondents who had not previously stayed in Bali hotels but intended to book. Online reviews were measured across three dimensions: credibility, expertise, and pleasantness, while purchase intention was assessed through stimulation, awareness, and information-seeking. Results from descriptive and inferential analyses, including simple linear regression, show that online reviews have a positive and significant impact on purchase intentions. Online reviews explain 37.5% of the variance in purchase intention, indicating their substantial influence, while 62.5% of variance is attributed to other factors. Findings suggest that credible and informative reviews enhance consumer trust and booking likelihood. Hotels are recommended to actively encourage positive reviews, respond professionally to feedback, and leverage review insights to improve service quality and digital marketing effectiveness.
Kolaborasi Pentahelix dalam Pengembangan Akomodasi dan Pemasaran Wisata Budaya yang Ramah Lingkungan dan Berkelanjutan di Desa Wisata Taro Ni Desak Made Santi Diwyarthi; Nyoman Gede Mas Wiartha; Fakhri Fakhrur Rozy; Ardhana Reswari Masykuri; I Wayan Jata
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i4.6305

Abstract

This study aims to analyze the roles and challenges of accommodation management in supporting the sustainability of Taro Tourism Village, by examining the integration of cultural, local economic, and environmentally friendly aspects. The research adopts a qualitative approach with a case study method, focusing on field observations, in-depth interviews with homestay managers, village leaders, tourists, and regional policymakers, as well as a literature review based on the pentahelix theory. Data analysis was conducted through source and method triangulation to obtain a comprehensive understanding of the dynamics of accommodation management in the tourism village. The findings reveal that most accommodations in Taro Tourism Village are still managed conventionally, with a low level of adoption of environmentally friendly practices and digitalization. The local community plays a dominant role in operational aspects but remains less involved in strategic decision-making and digital marketing. This gap has caused accommodations to function suboptimally as instruments of local economic empowerment. Nevertheless, there is great potential for developing community-based homestays through multi-stakeholder (pentahelix) collaboration, integration with digital marketing, and capacity-building in sustainable service and management. Conceptually, this study emphasizes the importance of repositioning accommodation as a strategic element of cultural tourism. Practically, the results offer policy recommendations to strengthen the competitiveness of tourism villages in Bali through the development of accommodations oriented toward sustainability, community participation, and digital technology.
Efektivitas Peran Manajemen Purchasing dalam Proses Pengadaan Barang untuk Menunjang Operasional Kitchen di Renaissance Bali Uluwatu Resort & SPA I Kadek Juanda Artha Prasetya; I Wayan Jata; Nyoman Gede Mas Wiartha
Surplus: Jurnal Ekonomi dan Bisnis Vol. 5 No. 1 (2026): Juli-Desember 2026
Publisher : Yayasan Pendidikan Tanggui Baimbaian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71456/sur.v5i1.2266

Abstract

Penelitian ini dilatarbelakangi oleh pentingnya efektivitas manajemen purchasing dalam menjamin kelancaran proses pengadaan barang untuk mendukung operasional kitchen di hotel. Penelitian bertujuan menganalisis peran manajemen purchasing, proses pengadaan barang, serta efektivitasnya dalam menunjang operasional kitchen di Renaissance Bali Uluwatu Resort & Spa. Penelitian menggunakan pendekatan kualitatif dengan metode deskriptif. Informan ditentukan melalui purposive sampling yang terdiri atas Purchasing Manager, Receiving Supervisor, serta staf Kitchen Clay Craft, Kitchen Double Ikat, dan Kitchen Pastry. Data dikumpulkan melalui wawancara terstruktur, observasi, dan dokumentasi, kemudian dianalisis menggunakan model interaktif Miles dan Huberman yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Keabsahan data diuji melalui triangulasi metode. Hasil penelitian menunjukkan bahwa purchasing telah menjalankan perannya secara efektif melalui penerapan SOP, penggunaan sistem BirchStreet, koordinasi antar departemen, serta evaluasi supplier secara berkala. Kendala utama yang ditemukan meliputi keterlambatan pengiriman, ketidakkonsistenan kualitas barang, dan keterbatasan stok supplier yang berdampak pada operasional kitchen. Kesimpulannya, efektivitas manajemen purchasing telah mampu mendukung kelancaran operasional kitchen, namun masih diperlukan peningkatan monitoring supplier, penguatan koordinasi antar departemen, dan pengembangan supplier alternatif untuk meningkatkan keberlanjutan proses pengadaan.
Co-Authors . Syamsulbahri Adi Pratama, I Wayan Adi Pratama, Wayan Adinda, Clearesta Adnyana, I Made Sucipta Agung, Bangsawan Satria Andini, Ni Luh Made Putri Anjani, Ayu Putu Mira Nafa Ardhana Reswari Masykuri Arya Saputra, I Nyoman Bambang Purwoko Bambang Purwoko Cahyo Purnomo Loanata Cantika, Ni Putu Ayu Chandra Chintia Pinaria, Ni Wayan Citrawati, Luh Putu Darmiati, Made Dewi, Ni Gusti Ayu Made Yuliana Diandra Parasara, Ni Putu Diwyarthi, Ni Desak Made Santi Diwyarthi Donny Muda Priyangan Eva Yuniarti Utami Fakhri Fakhrur Rozi Fakhri Fakhrur Rozy Gede Witarsana, I Gusti Agung Guna Saputra, I Gede Made Indra Hanifah Nurul Muthmainah I Dewa Hendri Pramana I Gede Made Indra Guna Saputra I Gusti Agung Gede Witarsana I Kadek Juanda Artha Prasetya I Made Sucipta Adnyana I Wayan Adi Pratama I Wayan Adi Pratama Istani, Ni Nyoman Pusti Judijanto, Loso Juniastuti, Ni Made Kalpikawati , Ida Ayu Kalpikawati, Ida Ayu Khoiruddin Khoiruddin Komala Dewi, Ni Kadek Febriyanti Kristiono, Natal Kusumarini, Indah Loanata, Cahyo Loso Judijanto Made Carlos Fernando Agung Dwi Kora Made Darmiati Maswiartha, Nyoman Gede Mislan Sihite, Mislan Ni Desak Made Santi Diwyarthi Ni Desak Made Santi Diwyarthi Diwyarthi Ni Desak Made Santi Diwyarthi Santi Diwyarthi Ni Made Riani Puspasari Ni Made Suastini Ni Made Suastini, Ni Made Ni Nyoman Sukerti Ni Nyoman Sukerti Pinaria , Ni Wayan Chintia pinaria, ni wayan chintia Pinaria, Ni Wayan Chintya Pramana, I Dewa Putu Hendri Prastha Adyatma Pratama , I Wayan Adi Pratama, I Wayan Adi Pratiwi , Kadek Andita Dwi Pratiwi, Kadek Andita Dwi Putra, I Dewa Gde Angga Krisna Putri Pratiwi, Putu Dilla Reni Ariasri, Nyoman Risman Saripudin Sabudi, I Nyoman Sukana Sadjuni , Luh Gde Sri Santi Diwyarthi, Ni Desak Made Saputra, Ritzky Huda Saripudin, Risman Sastra Pradnyana, Kadek Kevin Satriaadi, Komang Yogi Satriaadi Slovenia, Regita Sri Sadjuni, Ni Luh Gede Suastini , Ni Made Suka Anjasmara, I Kadek Andre Sulistyawati, Ni Luh Ketut Sri Utami, Eva Yuniarti Wiartha, Nyoman Gede Mas Witarsana, I Gusti Agung Gede Yuliana Dewi, Ni Gusti Ayu Made Yuni Devi Antari, Ida Ayu Nyoman