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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

Persepsi Efektivitas Layanan dan Strategi Pemasaran BRILink terhadap Kepuasan Pelanggan di Sampit: Studi Kasus pada Grup BRILink HS Sampit Nuraini, Naseha; Bambang Sutejo
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 4 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i4.988

Abstract

This exploration depends on observational information as a survey which shows the consequences of the respondents' responses to the examination about BRILink HS Sampit. In response to this, the authors conducted observational data-based research with the goal of obtaining precise outcomes. This study aims to accomplish the following: 1) determining whether customer satisfaction is influenced by service, and 2) determining whether customer satisfaction is influenced by marketing strategy. Using a questionnaire with 100 respondents, data were gathered. While the information examination procedure utilized is quantitative investigation, utilizing numerous direct relapse. Purposive sampling was used as the sampling method.
Pengaruh Kemudahan dan Kepercayaan Terhadap Kepuasan dan Loyalitas pada Transportasi Maxim Fauz Rafid Syafiq; Bambang Sutejo; Sri Sumiyati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.4550

Abstract

This research aims to test the effect of convenience and trust on satisfaction and loyalty with Maxim transportation, with 100 respondents. The data analysis method uses multiple linear regression with the SPSS program. The results of the research easily have a positive and significant effect on Maxim Transportation customer satisfaction, trust has a positive and significant effect on Maxim Transportation customer satisfaction. Research findings reveal that the majority of respondents have used online transportation, customer satisfaction has a positive and significant effect on maximal transportation loyalty.