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All Journal Dinamika Akuntansi Keuangan dan Perbankan Jurnal IPTEK Jurnal Teknologi Jurnal Mantik Jurnal Ekonomi Manajemen Sistem Informasi Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Teknik Industri Terintegrasi (JUTIN) Jurnal Ilmiah Wahana Pendidikan Studi Ilmu Manajemen dan Organisasi Edu Cendikia: Jurnal Ilmiah Kependidikan JITU (Jurnal Ilmiah Teknik Unida) Keizai Outline Journal of Education Outline Journal of Management and Accounting Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Journal of Economics and Management Scienties Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Outline Journal of Economic Studies Outline Journal of Community Development International Journal for Advanced Research
Bambang Sutejo, Bambang
(SINTA ID: 6742479) Universitas Darwan Ali
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The Impact of Price Discounts and Viral Marketing on Purchase Intentions in TikTok E-commerce Hamonangan, Yohanes; Bambang Sutejo
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.106

Abstract

In the current digital era, the role of social media, especially TikTok, has rapidly evolved and become an integral part of the daily lives of the global community. TikTok, a social network initially focused on short music videos, has transformed into an e-commerce platform that is changing the way we shop. With features like the “yellow cart”, TikTok enables content creators to market products and earn money from their sales. This research aims to determine the influence of viral marketing and discount promotions on purchase intention using a quantitative research method by utilizing a questionnaire in the form of a Google form, which will be distributed to the public by the researcher. This type of research is quantitative with an unspecified or unknown number of respondents. Using the Hair formula, the maximum sample size is 70 respondents for 7 indicators. In this study, the sample size is 70 respondents. The data analysis technique used in this research is multiple linear regression analysis using SPSS version 23 as the data processing tool. The results of this study indicate 37.2% of the variation in Price Discount can be explained by the variables Viral Marketing and Price Discount. the effect of Viral Marketing and Price Discount have a significant influence on Purchase Intention.
The Influence of The Ease of Information and The Ease of Transaction on Online Purchasing Decisions at Bika Ambon Rika Store on Sekip, Medan in The Digital Era Lee, Clara; Bambang Sutejo
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.107

Abstract

Bika Ambon is one of the specialty cakes from Medan, North Sumatra. One of the well-known Bika Ambon shops in Medan is Toko Bika Ambon Rika. Toko Bika Ambon Rika was previously only sold offline. Now, due to the development of technology and accessibility in the digitalization era, Toko Bika Ambon Rika has started selling online in order to maintain its business in this digitalization era. Thus, this study was conducted to analyse the effect of ease of information and ease of transactions on online purchasing decisions at Toko Bika Ambon Rika, Medan, in this digital era. The population in this study were consumers of Toko Bika Ambon Rika who had made at least one or more online purchases within the past year. The number of samples in this study was determined by the method of Hair et al. (1998), so the minimum sample size that researchers must obtain in this study is 165 respondents. From the results of the coefficient of determination, it can be concluded that the effect of the Ease of Information and Ease of Transaction variables simultaneously on Y is 35.7%, while the remaining 64.3% is influenced by other factors.
The Effect of Active Learning and the Role of Parents in Online Learning on Learning Outcomes of Class X Students in Office Administration SMK PAB 2 Helvetia Tiarni Br Torus; Bambang Sutejo
Outline Journal of Education Vol. 2 No. 1: February 2023
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/oje.v2i1.63

Abstract

The purpose of this study was to determine the effect of active learning and the role of parents in online learning on the learning outcomes of class X students in Office Administration SMK PAB 2 Helvetia. the sample used was 57 students taken randomly from 133 students. The results obtained are that there is an influence between learning activity and the role of parents in online learning on the learning outcomes of class X students of Office Administration SMK PAB 2 Helvetia, either partially or simultaneously.
Turbidity, Total Suspendid Solid, Chemical Oxygen Demand Dipengaruhi Oleh Jumlah Koagulan, pH Dan Kecepatan Pengadukan Pada Proses Koagulasi Dalam Pengolahan Air Limbah Rasmito, Agung; Fais, Moh. Ainul; Yuniati, Yuyun; Sutejo, Bambang
Jurnal Teknologi Vol. 12 No. 2 (2025): Jurnal Teknologi
Publisher : Universitas Jayabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31479/jtek.v12i1.390

Abstract

Abstrak Pengolahan air limbah yang menggunakan proses koagulasi flokulasi hasilnya sangat dipengaruhi oleh kondisi operasi proses koagulasi. Antara lain, pH, kecepatan pengadukan dan jumlah koagulan yang ditambahkan. Pada penelitian ini ditekankan pada proses koagulasinya. Tujuan dari penelitian ini untuk mencari kondisi operasi proses koagulasi yang menghasilkan kadar turbidity yang rendah, kadar total suspended solid yang rendah, juga kadar chemical oxygen yang rendah. Variabel dalam penelitian ini yaitu, pH : 7; 7,5; 8; 8,5; 9; 9,5. Kecepatan pengadukan pada proses koagulasi (rpm) : 100, 200, 300. Jumlah koagulan yang ditambahkan (ml) : 5, 10, 15. Kesimpulan dari penelitian ini, yaitu kadar terendah untuk turbidiy sebesar 18 NTU, kadar terendah untuk total suspended solid sebesar 6 ppm dan kadar terendah untuk chemical oxygen demand 3620 ppm. Kondisi optimal tersebut diperoleh pada proses flokulasi dengan penambahan koagulan 15 ml, kecepatan pengadukan 300 rpm dan pH 9,5. Keywords : Chemical oxygen demand, Flokulasi, turbidity, Toagulasi, Total suspended solid
Business Legal Counseling for Micro Entrepreneurs to Prevent Business Disputes in Tembung Debi Masri; Tina Muhardika Handayani; Bambang Sutejo
Outline Journal of Community Development Vol. 2 No. 2: November 2024
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/vm1j6827

Abstract

Business law counseling activities for micro entrepreneurs in Tembung aim to increase legal understanding in running a business and prevent defense. Participated by 50 entrepreneurs from various sectors, this activity included presentations, interactive discussions, and contract drafting practices. Evaluation results show an increase in understanding of business law from 30% to 80%, as well as knowledge of contracts from 25% to 75%. Understanding of settlement solutions also increased from 20% to 70%. Despite the success of the activities, challenges in applying legal knowledge in the field still remain. Therefore, it is recommended to continue the program through workshops and further consultations, in order to support business growth and the local economy in Tembung.
Socialization of Strategy to Improve Student Learning Outcomes through Learning Discipline Nur Wahyuni; Dinda Widyastika; Bambang Sutejo; Muhammad Aldo
Outline Journal of Community Development Vol. 1 No. 2: November 2023
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ptmnjv93

Abstract

Improving students' academic performance is a primary focus in higher education, with discipline in studying being a key factor that affects academic success. However, many students face challenges in time management and developing effective study habits. Therefore, this community service activity aims to socialize strategies for enhancing academic performance through study discipline. The socialization was carried out through workshops and seminars, covering topics such as time management, effective learning techniques, intrinsic motivation, and the use of digital technology to support learning. The activity involved students from various majors selected through purposive sampling, focusing on students with lower to moderate GPAs and those who lacked effective study habits. The evaluation was conducted using both quantitative and qualitative methods. The results of the pre-test and post-test showed a significant improvement in students' understanding of study discipline, with an average score increase of 28.75 points. Qualitative evaluation also revealed positive changes in students' study habits, such as better time management, avoiding procrastination, and using digital tools like time management applications. Furthermore, the level of student satisfaction with the activity was high, reaching 86.25%, indicating that most students found the socialization activity highly beneficial. Based on these results, this activity proved effective in enhancing students' study discipline and can serve as a model for improving learning outcomes in higher education. Moving forward, it is recommended to provide follow-up sessions and continuous support to help students consistently apply study discipline in their academic lives.
The Influence of Globalization on the Harmonization of International and National Law Junaidi Lubis; Melky Suhery Simamora; Bambang Sutejo; Dedek syafrizal
International Journal of Advanced Research Vol. 1 No. 3: October 2024
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ny5gv396

Abstract

Globalization has had a significant impact on the harmonization of international and national laws, affecting areas such as trade, environment, and human rights. This study explores the impact of globalization on legal harmonization, identifying key drivers such as economic integration, technological advancement, and the role of international organizations. It also highlights emerging challenges, including legal pluralism, cultural resistance, and disparities in institutional capacity across countries. Using a qualitative approach, legal analysis is conducted to identify patterns of convergence and divergence across legal systems, including common law, civil law, and hybrid legal systems. Case studies such as the implementation of the Paris Agreement, the adaptation of WTO trade law standards, and the mainstreaming of human rights in developing countries reveal the success rates and obstacles in harmonization. The results show that while harmonization promotes global cooperation and reduces legal protection, challenges remain. Fragmentation of international law, geopolitical tensions, and differences in local values ​​are key barriers. To address these, the study recommends an adaptive framework, enhanced multilateral cooperation, and investment in developing country capacity building. In conclusion, legal harmonization requires a balance between global norms and local relevance, so as to create an inclusive and effective legal system. A collaborative approach involving stakeholders across borders is key to bridging the gap between international standards and national realities.
The Influence of Entrepreneurship in the Higher Education Environment on Entrepreneurial Motivation Sattar Rasul; Henny Purnama Dewi; Atika Aini Nasution; Irma Herliza Rizki; Bambang Sutejo
International Journal of Advanced Research Vol. 1 No. 4: December 2024
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/1xjk8e61

Abstract

This study aims to analyze the influence of entrepreneurship in the university environment on students' entrepreneurial motivation. Along with the increasingly rapid economic development, entrepreneurship has become an attractive career choice for the younger generation, especially students. Universities as educational institutions have a strategic role in shaping the character and entrepreneurial mindset of students through the entrepreneurship programs they organize. This study uses a quantitative approach with survey methods and multiple regression analysis to identify factors that influence entrepreneurial motivation. The results of the study show that entrepreneurship in universities, which include entrepreneurship courses, seminars, training, and business incubators, have a significant influence on increasing students' entrepreneurial motivation. These entrepreneurship programs provide knowledge, skills, and support that are very important for students to start their businesses. In addition, social support from family and friends as well as economic conditions also play a role in increasing students' entrepreneurial motivation. The conclusion of this study is that entrepreneurship in universities contributes positively to encouraging students to enter the business world, so universities need to continue to develop their entrepreneurship programs to support the creation of innovative and competitive young entrepreneurs.
Legal Protection for MSMEs in Facing Business Competition Chairus Suriyat; M. Salim; Bambang Sutejo
International Journal of Advanced Research Vol. 1 No. 5: February 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/nf2sq788

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have a strategic role in the Indonesian economy, but often face major challenges in business competition, especially with large companies. Unfair business competition practices, such as monopolies, predatory pricing, and cartels, often harm MSMEs. This study aims to analyze the legal protection available to MSMEs in facing business competition, the effectiveness of existing regulations, and obstacles in their implementation. The research method used is a normative approach with an analysis of applicable laws and regulations, as well as an empirical approach through case studies related to business competition policies in Indonesia. The results of the study show that although there are regulations such as Law Number 5 of 1999 concerning the Prohibition of Monopolistic Practices and Unfair Business Competition and Law Number 20 of 2008 concerning Micro, Small, and Medium Enterprises, the implementation of legal protection still faces various obstacles. Lack of socialization of regulations, low legal awareness among MSMEs, and limitations in supervision by the Business Competition Supervisory Commission (KPPU) are the main factors that hinder the effectiveness of legal protection. Therefore, reforms are needed in business competition policy, increasing legal literacy for MSMEs, and synergy between the government, KPPU, and MSME associations to create a fairer and more competitive business ecosystem
Juridical Analysis of Consumer Protection in Electronic Transactions Chairus Suriyat; Muhammad Salim Fauzi; Junaidi Lubis; Bambang Sutejo; Irma Herliza Rizki
International Journal of Advanced Research Vol. 1 No. 6: April 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/s7f3jc40

Abstract

The increasing use of electronic transactions in the digital age has raised significant concerns regarding consumer protection. Consumers face various risks, such as fraud, product mismatch, delivery delays, and misuse of personal data. This research aims to analyze the juridical framework governing consumer protection in electronic transactions, particularly in Indonesia, where digital commerce is rapidly expanding. By applying a normative juridical method and qualitative analysis, the study reviews existing legislation, including Law No. 8 of 1999 on Consumer Protection, and evaluates its effectiveness in addressing current digital challenges. Findings show that despite having a legal framework, the enforcement and application of consumer protection laws in digital transactions remain limited and inconsistent. Many platforms do not fully comply with legal requirements related to transparency, dispute resolution, and data protection. The study includes statistical data and visual aids such as charts and tables to illustrate the scale of consumer issues in the digital environment. It concludes that there is a need for legal reform, stronger regulatory oversight, and greater platform accountability. Additionally, increasing public awareness and utilizing Alternative Dispute Resolution (ADR) mechanisms can enhance consumer protection in the growing e-commerce ecosystem.
Co-Authors Agung Rasmito Agus Murdiyanto Aldo, Muhammad Andi Andi Andi arif Atika Aini Nasution Calosa, Charen Caroline Chairus Suriyat Chairus Suryati David David Davis Febrinanto Prakasa Debi Masri Dedek syafrizal Dedy Kunhadi Dewangga, Ria Saputra Dewi, Pinky Pininta Dwi Wijayanti Fahrizi, Irgi Farhan Amaruli Fauz Rafid Syafiq Fitriano, Andre Hamonangan, Yohanes HANDAYANI, TINA MUHARDIKA Hayuningtias, Kristina Anindita Henny Purnama Dewi Henny Purnawa Dewi Husnurridlo, Abie Idhina Ghustina Ihdina Gustina Irma Herliza Rizki Jesslyn Junaidi Lubis Kosasih, Jocelin Lee, Clara Lela Nurpulaela M. Salim Manti Apriyani Mela Novita Rizki Melky Suhery Simamora Moh. Ainul Fais Muammar Rinaldi Muhammad Aldo Muhammad Amin Faisal Muhammad Salim Fauzi MUHAMMAD YUSUF Nur Wahyuni Nuraini, Naseha Pitaloka, Eva Diana Putra, Hermanda Berima Rahmat Hidayat Rokh Eddy Prabowo Salim Sari, Tiara Anggita Sattar Rasul Shofia Amin Sigit Mulyanto Siti Aisyah Situmorang, Kheylina Lidya Sri Sumiyati Stefanie Sudirman Sudirman Sudirman SUMIYATI SUMIYATI Supriyanto Supriyanto syahmardi yacob Tabuni, Nuas Tanelwy, Aurellia Tiarni Br Torus Tina Muhardika Handayani Valentina Valentina, Valentina Wibowo, Rudy Widyastika, Dinda Yonia, Dwika Lovitasari Yuni Irmawan Yuni Krida Sakti Yuyun Yuniati Zahra, Salma Izdihar