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All Journal Agridevina : Berkala Ilmiah Agribisnis Journal of Business & Banking Jurnal Ilmu-Ilmu Peternakan (Indonesian Journal of Animal Science) Forum Agribisnis Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Ilmiah Ecobuss Jurnal Ilmiah Inovasi Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Jurnal Pengabdian kepada Masyarakat Nusantara Nusantara Science and Technology Proceedings KARYA: Jurnal Pengabdian Kepada Masyarakat AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Journal of Agribusiness Science and Rural Development Jurnal Ilmiah SOSIO AGRIBIS JURNAL HUTAN TROPIS Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Indonesian Research Journal on Education Journal of Applied Plant Technology Jurnal Informasi Pengabdian Masyarakat Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Journal of Community Service (JCOS) Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia IIJSE RESLAJ: Religion Education Social Laa Roiba Journal Jurnal BisTek Pertanian : Agribisnis dan Teknologi Hasil Pertanian Jurnal Pengembangan Masyarakat Lokal Jurnal Ilmiah Manajemen Agribisnis Jurnal Ecogen
Fatchur Rozci
Department Agribusiness, Faculty Of Agriculture, Universitas Pembangunan Nasional “Veteran” Jawa Timur, East Java, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Analysis Of The Added Value Of Goat Manure As Organic Fertilizer In Carangwulung Village, Wonosalam District Rizkiyah, Salsabila Putri Ainur; Avivah, Elmira Dhiva; Armana, Andru; Rahman, Toriq Aulia; Rozci, Fatchur
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 8 No. 3 (2024)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v8i3.449

Abstract

The high population of goats in Carangwulung Village causes high amounts of animal waste to be produced on the goat farm, of course, this must be managed well so that it does not hurt the environment. The chairman of LMDH "Rimba Jaya Makmur" manages goat manure to be used as organic fertilizer which will later be commercialized and used to fertilize plants owned by LMDH. The main aim of this research is to determine the added value of goat manure which produces organic goat manure fertilizer. The location for this research was deliberately chosen in Carangwulung Village, Wonosalam District, specifically in the LMDH "Rimba Jaya Makmur" for research because the head of the LMDH "Rimba Jaya Makmur" manages goat dung. The method used is the Hayami method. The results of this research are that in managing the production of goat manure fertilizer, it has an input of 2000 kg and gets an output of 1,999 kg, thus providing added value, namely Rp. 939/kg, where the added value is > 50%, so it is classified as high and the business is worth continuing.
Digital Marketing Strategy to Increase Brand Awareness of PT Global Service Indonesia Taufiq, Fariz Fahrezi; Rozci, Fatchur
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 8 No. 3 (2024)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v8i3.462

Abstract

The ability to understand consumer behaviour in the digital age is a very important strategy to achieve competitive advantage. Digital marketing or marketing that uses electronic devices or the internet, provides opportunities for consumers to find information about what positions they are interested in, and obtain testimonials from other consumers about their experiences after following the employee recruitment process. The purpose of this paper is to explain the digital marketing strategy of PT Global Service Indonesia to increase brand awareness, with a special focus on the role and contribution of MSIB interns in the process. This study will evaluate the effectiveness of various digital marketing tactics implemented, challenges, and obstacles faced in their implementation. The method used in this paper is qualitative data analysis based on the constructivist paradigm. Results show that there was a significant increase in the followers and interest of job seekers from April to June 2024.
Application of Verticulture Techniques in Learning to Increase Environmental Awareness and Interest in Agriculture among Children in Kemiri Village, Puspo District, Pasuruan Nurussyahban, Al Hisyam; Aldila, Fitri Yulinar; Permana Putra, Mas Ardian; Rozci, Fatchur
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 9 No. 2 (2025)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v9i2.568

Abstract

This program aims to foster environmental awareness and interest in farming in children in Kemiri Village, Pasuruan Regency. Through educational approach and hands-on practice, the children were taught about verticulture technique, which is vertical plant cultivation. This activity includes counseling on the basic concepts of verticulture, planting training, and assistance in plant care. The results showed an increase in children's understanding of the importance of sustainable agriculture and basic skills in farming. By using simple and easily available planting media, this program successfully facilitates fun and effective learning. It is hoped that this program can inspire children to implement verticulture practices in the surrounding environment and become a generation that cares about the environment.
The Application of Integrated Pest Control Management in Raw Materials for The Animal Feed Industry at PT. XYZ Unit Buduran Badriah, Lailatul; Hadiena, Avicena Darling; Cahyaningrat, Thalita Rizki Mirzanda; Rozci, Fatchur
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 9 No. 1 (2025)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v9i1.591

Abstract

Integrated Pest Control Management (IPCM) is a crucial strategy for companies to mitigate pest attacks on raw materials, thereby preventing financial losses. This study was conducted at PT. XYZ, Unit Buduran, Sidoarjo District, an animal feed production company, to identify effective pest control strategies. Using a descriptive analysis method, primary and secondary data were collected to evaluate existing practices. The findings revealed that PT. XYZ employs various pest control strategies, including spraying, fogging, glue traps, yellow traps, ultrasonic sound technology, and temperature and humidity monitoring. These integrated strategies reflect the company's commitment to minimizing pest-related risks and maintaining raw material quality. The study highlights the importance of combining traditional and innovative methods for effective pest management in the animal feed industry. Contribution to Sustainable Development Goals (SDGs):SDG 2: Zero HungerSDG 12: Responsible Consumption and ProductionGoal 15: Life on Land
Optimalisasi Pemasaran Konten dalam Meningkatkan Keputusan Pembelian pada Dian Abadi Frozen Food Ramadhani, Laila; Mubarokah; Rozci, Fatchur
Journal of Business & Banking Vol 15 No 01 (2025): Mei-Oktober 2025
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v15i01.5372

Abstract

Peningkatan persaingan dalam pemasaran digital, terutama di media sosial telah menimbulkan kekhawatiran di kalangan pelaku bisnis. Beberapa  bisnis belum memanfaatkan promosi di media sosial secara optimal, termasuk UD Dian Abadi Frozen Food, sebuah toko makanan beku. Pihak karyawan telah aktif mengelola akun media sosial namun mereka masih belum mencapai target rata-rata jumlah tayangan konten yang diinginkan. Penelitian berikut bertujuan menganalisis pengaruh content marketing terhadap keputusan pembelian dan merumuskan tindakan pengembangan pemasaran konten. Data dikumpulkan melalui wawancara, observasi, kuesioner, artikel ilmiah, dan buku. Metode sampling purposif digunakan untuk memilih 100 responden yang telah memenuhi kriteria sampel. Data dianalisis menggunakan regresi linier berganda dan analisis deskriptif. Hasil menunjukkan bahwa secara bersamaan, semua dimensi EPIC memiliki pengaruh terhadap keputusan pembelian, akan tetapi secara parsial, dimensi empati dan persuasi tidak menunjukkan adanya pengaruh. Temuan ini memberi kontribusi penting bagi pelaku usaha dalam mengoptimalkan konten di media sosial. Implikasi penelitian ini yaitu UD Dian Abadi Frozen Food perlu mempertahankan strategi konten yang telah efektif dan memperbaiki konten yang kurang disukai konsumen. 
Marketing Efficiency Analysis of Robusta Coffee Commodity in Dampit District, Malang Regency Titania Audi Pristiani; Fatchur Rozci; Pawana Nur Indah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6137

Abstract

Dampit District, Malang Regency, is known as the largest producer of robusta coffee, with a production of 5,464 tons in 2022. Dampit's robusta coffee is globally recognized for its quality, with nearly 90% of the production exported. Farmers in this region have added value to their coffee by processing it from coffee cherries into green beans (coffee ose), which increases their income. However, tight market competition and limited farmer knowledge about marketing margins pose challenges. This study aims to analyze the product flow and marketing efficiency of Dampit's robusta coffee through marketing margin and farmers' share analyses. The research employed a qualitative descriptive method, using interviews to map the product flow into a supply chain scheme. Marketing margin and farmers' share analyses were used to evaluate efficiency. The findings identified three product flow patterns involving farmers, collectors, small traders, and large traders. Pattern II proved to be the most efficient, with a total margin of IDR 20,000 and the highest farmer's share at 76.4%. This pattern allows farmers to receive the largest share of income compared to other patterns. These results offer recommendations to enhance the welfare of robusta coffee farmers in Dampit District by optimizing efficient marketing patterns.
STRATEGI PENGEMBANGAN TERNAK LEBAH MADU (Apis mellifera L.) PADA KAWASAN HUTAN BKPH MERAKURAK KPH TUBAN Putri, Olga Octyela Ayu; Rozci, Fatchur; Andrianto, Lidya; Fadhillah, Nurul
Jurnal Hutan Tropis Vol 13, No 4 (2025): Jurnal Hutan Tropis Volume 13 Nomer 4 Edisi Desember 2025
Publisher : Lambung Mangkurat University-Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jht.v13i4.19937

Abstract

Perkembangan ternak lebah madu di Indonesia memiliki potensi ekonomi yang besar dan penting untuk pelestarian lingkungan. Usaha ternak lebah madu berkembang karena dukungan potensi alam yang melimpah, terutama di kawasan hutan Desa Tuwiri bersama masyarakat, LMDH, dan Perhutani KPH Tuban. Metode yang digunakan dalam penelitian ini yaitu observasi dan wawancara dengan 5 responden dengan tujuan untuk mengetahui strategi pengembangan yang sesuai melalui faktor internal maupun faktor eksternal pada ternak lebah madu di BKPH Merakurak KPH Tuban melalui analisis SWOT sehingga memperoleh nilai ekonomi tinggi. Hasil penelitian menunjukkan total skor matriks IFE sebesar 3,19 dan matriks EFE sebesar 3,37, yang menempatkan ternak lebah madu di kuadran I, mendukung strategi agresif untuk memaksimalkan kekuatan dan peluang. Strategi ini dapat diterapkan dengan meningkatkan dan mempertahankan kualitas produk dan layanan kepada konsumen serta mengoptimalkan usaha ternak lebah madu di kawasan hutan untuk meningkatkan produksi dan ekonomi masyarakat.
Empowering Gen Z In Millennial Agricultural Development Haryanta, Dwi; Maryoni, Hamdi Sari; Rozci, Fatchur
Journal of Applied Plant Technology Vol 4 No 2 (2025): Journal of Applied Plant Technology (JAPT)
Publisher : Agrotechnology Study Program, Faculty of Agriculture, Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/3f6kpw37

Abstract

A significant problem is the lack of interest among Indonesian youth in pursuing careers in agriculture, which has profound implications for the nation's food security and economic stability. This research aims to identify agricultural development strategies that appeal to millennials and Generation Z to ensure food self-sufficiency, achieve a sustainable agricultural system, and reduce unemployment. Data sources for the research included academic journals, books, research reports, and articles published in scientific databases such as Google Scholar, Scopus, IEEE Xplore, and ScienceDirect. Inclusion and exclusion criteria were applied to ensure that only relevant and high-quality literature was included in the analysis. Agricultural development strategies to attract millennials or Generation Z include technology-based agricultural development, particularly digital technology, entrepreneurship-based agricultural development, sustainable agricultural systems, community-based and collaborative agriculture, and market-oriented agricultural product development. The implications of the research findings for education and policymakers are to avoid introducing millennials or Generation Z to conventional agriculture, which has been viewed negatively and unattractively, and to instead introduce them to a millennial-centered agriculture (oriented towards Generation Z's agricultural needs)
Optimalisasi Screenhouse dalam Budidaya Melon Berorientasi Agribisnis: Studi Potensi dan Pengembangan Model Pelatihan di UPT Pelatihan Pertanian Jawa Timur Fatchur Rozci; Marsyanda Jasmine Reviyanto; Gilang Ramadan; Moh. Syauqil Umam
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 10 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i10.9093

Abstract

Indonesian agriculture faces various challenges such as climate change, land-use conversion, and the low interest of younger generations in the sector. To address these issues, it is necessary to improve the quality of human resources through training based on modern agricultural technology. This study aims to analyze the potential use of screenhouses in agribusiness-oriented melon cultivation and to develop a training model implemented at the UPT. Pelatihan Pertanian Jawa Timur. The methods used include participatory observation and a qualitative descriptive approach, utilizing both primary and secondary data sources. The results show that screenhouses have significant potential as educational and productive facilities in enhancing the efficiency of melon cultivation through controlled growing environments, the use of technologies such as drip irrigation and direct planting systems, as well as integrated pest and disease management. In addition, the training model implemented is holistic, covering technical aspects of cultivation, agribusiness management, and digital marketing, using an andragogical approach that encourages active participant engagement. The integration of QR codes as interactive learning media further strengthens the role of technology in the training process. The optimization of screenhouses not only boosts agricultural productivity but also strengthens the capacity of young farmers to adapt and innovate in response to the dynamic future of agribusiness.
Brand Trust as a Mediator Service Quality and Product Quality on Purchasing Decisions at Sejuta Jiwa Coffee Surabaya Amanda Putri Desynta; Taufik Setyadi; Fatchur Rozci
Jurnal Ecogen Vol. 9 No. 1 (2026): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ecogen.v9.i1.50

Abstract

The purpose of this study is to explore the impact of service and product quality on purchasing decisions, considering brand trust as a mediator among Kopi Sejuta Jiwa consumers in Surabaya. The approach used is quantitative with a population consisting of Kopi Sejuta Jiwa buyers in Surabaya. The research sample consisted a total of 100 respondents were chosen through accidental sampling. Data collection was conducted via questionnaires and subsequently analyzed using Structural Equation Modeling (SEM), including testing measurement models and structural models, and a bootstrapping process using SmartPLS 4.0 software. Based on the results of data analysis, this study found that good service makes consumers more likely to buy a product. Product quality also influences purchasing decisions. In addition, satisfactory service increases consumer trust in the brand. Brand trust significantly influences purchasing decisions and functions as a mediator in the relationship connecting service quality with purchasing behavior, while product quality does not significantly influence brand trust, and brand trust does not play a mediating role between product quality and purchasing decisions. The results of the study also indicate that product quality and service quality have a significant impact on brand trust and purchase decisions. The coefficient of determination (R²) indicates that the model explains 43% of the variation in brand trust and 69% of the variation in purchase decisions. These findings indicate that factors beyond brand trust influence purchasing decisions at Kopi Sejuta Jiwa Surabaya
Co-Authors Achmad Syaifulloh Aldila, Fitri Yulinar Alvina Widya Oktaviani Amanda Putri Desynta Andrianto, Lidya Anggraini Puspita Sari Aqil Salim, Mas Muhammad Arini, Andhini Putri Armana, Andru Autika Pramesti Ayu Hadi Pratiwi Avivah, Elmira Dhiva azam, mohamad fikri Badriah, Lailatul Bayhakhi Maulana Kaffy Salwa Cahyaningrat, Thalita Rizki Mirzanda Davina Azalia Erson Davina Azalia Erson Devani, Livia Marcella Dewi Anggun Oktaviani Dewi, Rinawati Deyon Yanuar Fitranto Dhian Satria Yudha Dita Atasa Dona Wahyuning Laily Dwi Haryanta Eka Rossalina Fitria Eko Purwanto Eliada Samuel Pasaribu Elvin Syah Huzaimi Endang Yektiningsih, Endang Ernik Ernawati Fadhillah, Nurul Fazlul Rahman Fitrianata, Muhammad Ikhsan Hadiena, Avicena Darling Hamdi Sari Maryoni, Hamdi Sari Hamidah Hendrarini Herry Nur Faisal Herry Nur Faisal, Herry Nur Hilman Hasibur Rohman Ida Syamsu Roidah Idhoh Fitriana, Nisa Hafi Ika Purnamasari Ika Purnamasari Indah, Pawana Nur Inti, Ristani Widya Jumiatik Laila Annisa Laksmi Diana Lidyana, Novita Marsyanda Jasmine Reviyanto Maulana, Hendra Maysya Adetia Moh. Syauqil Umam Mubarokah Mubarokah Mubarokah Muhammad Imam, Muhammad Muhammad Rifal Ramadhan Mulyo, Budi Mukhamad Nadhif Syathiril Anwar Nadhif Syathiril Anwar Noor Rizkiyah Nuriah Yuliati Nurussyahban, Al Hisyam Oktavyan Dwi Irianto Oktavyan Dwi Irianto Patiung, Markus patiung Pawana Nur Indah Permana Putra, Mas Ardian Pratama, Widya Ninda Putri, Deanisa Herawati Putri, Olga Octyela Ayu Rahman, Toriq Aulia Ramadan, Gilang Ramadhani, Laila Risnanda, Arsita Wahyu Rizkiyah, Salsabila Putri Ainur Rizkyah, Salsabillah Alif Romandani, Ida Wahyu Rudi J Silitonga Salsabila Ika Puspita Sipayung, Khairum Ummah Soedarto, Teguh Sofiyah Sofiyah Sri Tjondro Winarno, Sri Tjondro Syaputri, Marcella Eka TAUFIK SETYADI Taufiq, Fariz Fahrezi Titania Audi Pristiani Tondang, Ika Sari William, Dewa Bramadhan Mondaynov Zhela Maritsya