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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi The International Journal of Accounting and Business Society Jurnal Manajemen. MIX : Jurnal Ilmiah Manajemen PROSIDING SEMINAR NASIONAL CENDEKIAWAN Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Jurnal Pengabdian Masyarakat AbdiMas JURNAL PENDIDIKAN TAMBUSAI Jurnal Manajemen BUDGETING : Journal of Business, Management and Accounting Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Economics and Business UBS Action Research Literate (ARL) eMBeJi : Manajemen dan Bisnis Jurnal Golden Ratio of Mapping Idea and Literature Format Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Jurnal Manajemen dan Perbankan (JUMPA) Jurnal Ekonomi Trisakti Jurnal Pengabdian Masyarakat Bestari (JPMB) Journal of Social And Economics Research Business and Entrepreneurial Review Jurnal Manajemen dan Pemasaran Jasa Media Riset Bisnis & Manajemen Jurnal ekonomi Manajemen dan Bisnis (JUBIS) Golden Ratio of Data in Summary Pena Dimas: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Dan Karya Mahasiswa EBID:Ekonomi Bisnis Digital journal of social and economic research
Fatik Rahayu
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences

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Journal : journal of social and economic research

 1 
ANALYZING CONSUMER BEHAVIOR AND MARKETING STRATEGIES FOR GREEN SKINCARE BRANDS IN INDONESIA Maria Christina; Aurelia Lalita Kirana Jayananda; Raymond Raymond Siregar; Fatik Rahayu
Journal of Social and Economics Research Vol 6 No 1 (2024): JSER, June 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i1.448

Abstract

This study examines the impact of brand image and product risk attributes on consumer evaluations of skincare products. The analysis results indicate that the attribute that is the longest and closest to the x-axis is the brand image attribute, thus brand image is referred to as the x-axis. Meanwhile, the attribute that is the longest and closest to the y-axis is the product risk attribute, thus product risk is referred to as the y-axis. Among the six skincare products analyzed, The Body Shop deserves to be said as the market leader because it excels in two main dimensions and is located in the first quadrant (Positive X and Positive Y).
Co-Authors Adelia Widiyawati Adelina, Gloria Bunyamin Adhilla, Siti Adhiyanto, Moch Ananda Adiati Hardjanti Adli, M Qodhil Adna, Alfira Affandi, Muhammad Aflah Harits adzaldi Aisha, Sabina Keyla Akhmad, Nafila Nuraini Al-Aziz, Anugrah Dheza Alifa, Tasya Ananda, Mochammad Andriani, Nabila Anwarsyah, Difi Apriliana, Karin Aprillya, Tasya Ary Al Razak, Muhammad Aseanty, Deasy Asep Hermawan Aulia Januar, Isa Aulia, Naila Aurelia Lalita Kirana Jayananda Ayu Aulia Oktaviani Ayu Ekasari Azra Zinedine Rahman Balya, Sabrinadiza Bangun, Cicilia Barkah, Muhamad Yusuf Bhatara Febryanto Cahyadi, Nicolas Jason Cahyaningrum, Yaneva Anindita Dwi Citra Adinda, Citra Daris, Muslim E, Muhammad Yusuf Ash Sidiq Etty Murwaningsari Fadhel Audia Yusran Farida, Vinaliani Fauzi, Lux Firdaus Ganawati, R. Ay. Gunarto Gunarto Harahap, Wafa Azzahra Hassya Hidayat, Darra Pradita Hisyam, Jasheer Muhamad Indriasto, Karenindya Puspitasari Jamaludin, Rian Maulana Jaya, Michelle Ester Arinda khusosi, Akhmad Kurnia, Citra Adinda Putri Lim, Wendra Lina Lina Lisanti, Prameshwari Dinda Lokeswara, Ken Mithya Luki Adiati Pratomo Lunarindiah, Gatri Lutfi, Muhamad Yudhi Maharani, Rivana Syahira Maria Christina Matthew, Justin Melly, Melly MIFTAHUL JANNAH Muhammad Izzudin Zaki Muhammad, Rafi Thufail Murtanto Murtanto N, Kintania Nadhirah Novita Novita Nuraeni, Mufhny Nuraini, Nafila Nurulita, Dyahayu Amanda Orlando, Muhammad Pramesti, Prita Prita Pramesti Prita Pramesti Puspitasari, Windhy Putri, Alya Kamila Putri, Araminta Edria Padma Raissa, Adina Ramadhanti, Mutiara Ramadhia, Kahti Rasyifa Shaliha Raymond Siregar Rayyan, Ahmad Reza, Muhammad Alvi Rifa, Hudzaifah Risasono, Fadhil Dhafa Risde, Kahti Ramadhia Robert Kristaung Robian, Rio Rosdiana, Adita Ryan Ardhito Hadyan Satiti Satiti Septian, Mohammad Ronald Harry Sibagariang, Juber Bornop Siregar, Aiman Zharfani Sistya Rachmawati Siwalette, Marshella Shafira Putri Sofie, Sofie Sujana, Olga Dara Putri Sukmanto, Adi Sumantri, Drajat Roni Sumiyarti Sumiyarti, Sumiyarti Sutrisna, Ramadhina Putri Syahira, Rivana Syifa, Kania Triamanda, Adilla Wahyudi, Alisha Tsaabithahasna Wahyuni, Ratih Sri Wijanarko, Faiq Wijanarko, Faiq Raihan Wijanarko, Khansa Fara Wijarnako, Faiq Raihan Wijarnako, Khansa Fara Wijaya, Aji Kusuma WINANDA, DEVINA Wulandari, Afifah Yaneva Anindita Dwi Cahyaningrum Yaneva Anindita Dwi Cahyaningrum Ying, Luo Yudhaputri, Egabetha Amirah Yudiatama, Riski Yusran, Fadhel Audia Zahra, Mirabel Zhafira, Shafa