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All Journal Jurnal Kebijakan Kesehatan Indonesia Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan Jurnal Sistem dan Manajemen Industri Empowerment : Jurnal Pengabdian Masyarakat Martabe : Jurnal Pengabdian Kepada Masyarakat Hearty : Jurnal Kesehatan Masyarakat Jurnal Ilmu Kedokteran dan Kesehatan AIJER: Algazali International Journal Of Educational Research Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Afiasi : Jurnal Kesehatan Masyarakat Jurnal Kesehatan Masyarakat dan Lingkungan Hidup Syntax Idea Logistik KESMAS UWIGAMA: Jurnal Kesehatan Masyarakat Journal of Telenursing (JOTING) Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Masyarakat Berdaya dan Inovasi Jurnal Media Teknik dan Sistem Industri Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Industrial and Engineering System JENIUS: Jurnal Terapan Teknik Industri Indonesian Journal of Industrial Engineering & Management Jurnal EduHealth Jurnal Pedagogik Pendidikan Dasar Sosietas: Jurnal Pendidikan Sosiologi Penamas: Journal of Community Service Jurnal Kesehatan dan Pengelolaan Lingkungan Journal of Engineering Environtmental Energy and Science Jurnal Psikologi Terapan (JPT) Jurnal Bina Komputer Khidmah: Jurnal Pengabdian Kepada Masyarakat Journal Integration of Social Studies and Business Development Jurnal Strategik Manajemen GEMASSIKA: Jurnal Pengabdian kepada Masyarakat Jurnal Info Kesehatan ijces Jurnal Spektrum Kesehatan
Apriyani Apriyani
Universitas Sriwijaya
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Journal : Journal of Industrial and Engineering System

 1 
Implementasi Quantitative Strategic Planning Matrix Dalam Menentukan Strategi Penjualan Usaha Kuliner Tanisri, Roberta H. A.; Putra, Bhakti Dwi; Suminar, Ratna; Apriyani, Apriyani
Journal of Industrial and Engineering System Vol. 4 No. 2 (2023): Desember 2023
Publisher : Program Studi Teknik Industri, Fakultas Teknik, Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/txzcjz66

Abstract

The Ayam Bakar 'Mat Negro' culinary business has been established since 2018. Having four employees in running the business, the business owner experienced a decrease in sales turnover in 2021. The research focuses on increasing sales through the application of the right marketing strategy in marketing the business products of this Ayam Bakar 'Mat Negro' culinary business. The approach used is the Quantitative Strategic Planning Matrix (QSPM) method. The preparation process of the method uses the IFAS matrix, EFAS matrix, and SWOT diagram. There are three alternative strategies, namely providing special discount prices if there are large orders, opening new branches in locations close to office areas, and maintaining the quality of the grilled chicken flavor. The main priority that can be done by business owners is to implement strategies to maintain the quality and taste of grilled chicken.
Pemilihan Strategi Peningkatan Penjualan Produk Makanan Menggunakan Metode SWOT dan Quantitative Strategic Planning Matrix Pada UKM EL-Gans Tanisri, Roberta Heni Anggit; Eka, Irfan; Apriyani, Apriyani; Nadia, Ainun
Journal of Industrial and Engineering System Vol. 5 No. 1 (2024): Juni 2024
Publisher : Program Studi Teknik Industri, Fakultas Teknik, Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/e7nz7k95

Abstract

El-Gans is one of small and medium business that in the process sells martabak. The decline in sales over the past six months has had an impact on the decline in the value of profits for business owners. This research is intended to provide an analysis of alternative sales strategies to increase sales from sweet martabak and at the same time to develop business in the food sector. The determination of strategy selection for El-Gans is carried out using the SWOT method approach and the Quantitative Strategic Planning Matrik (QSPM) method. The results of the SWOT matrix analysis found that the position of El-Gans is currently in quadrant two which is a business diversification position. The results of the calculation of alternative strategies using the QSPM method determined that El-Gans will implement the fifth alternative strategy, namely utilizing online sales applications more massively so that the El-gans brand name can be known by the wider public and be able to increase sales of its food products.
Perancangan Penilaian Kinerja Staf Logistik Perusahaan Ritel Dengan Metode Behaviorally Anchor Rating Scale (BARS) Tanisri, Roberta Heni Anggit; Apriyani, Apriyani; Aji, Sonny Nugroho; Nadia, Ainun
Journal of Industrial and Engineering System Vol. 5 No. 2 (2024): December 2024
Publisher : Program Studi Teknik Industri, Fakultas Teknik, Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/2kby8d30

Abstract

The retail company managed by the DKI Jakarta provincial government located on Tidung Island strives to improve the performance assessment of logistics staff. The performance assessment of logistics staff has so far followed the system of the company which only raises the criteria for employee assessment in general. The lack of a specific assessment system results in difficulties for management in measuring the performance of logistics staff objectively based on their duties and job responsibilities. This research aims to develop an objective employee performance assessment system using the Behaviorally Anchor Rating Scale (BARS) method. This method focuses on the preparation of assessment criteria with anchors that are repared by observing the actual activities of the work carried out by the logistics staff. The use of the BARS method in designing a performance assessment system for logistics staff on Tidung Island is very relevant because it can integrate specific behavioral approaches with geographical challenges. The result of this research is the design of a logistics staff performance assessment system in the form of an annual performance assessment form and is able to provide an objective assessment of the performance of logistics staff.
Co-Authors Adelia, Putri Arsy Ainun Nadia, Ainun Aisyah F Pulungan, Nur Aji, Sonny Nugroho Akbar, Sulung Alfianto Alloysius Vendhi Prasmoro, Alloysius Vendhi Ananda, Qurnia Andi Achruh Aras Mulyadi Arif Fadillah Arif Nuryono, Arif aspan, siti hadijah Batidas, Theresia Bungaran Saing, Bungaran Daonil, Daonil Doni Wijaya Duri, Rani Rafika Effendi, Wahyuni Eka, Irfan Eris, Anastasia Firdaus Firdaus Gowasa, Maria Weni Harto Wicaksono, Harto Harwidian Maharisma, Iwan Iskandar Zulkarnaen Istiarto Istiarto Isyanto, H. Puji Izzah, Lailul Kapriana, Angga Permadi Lani, Maria Droste Lebin, Flora Lejab, Bernadete Kewa Lestari, Tarisa Mawar Lilit, Yuliana Magdalena , Herlina Mahadani, Gilang Mareta Kusumawati, Rindha Massardi, Restiatun Muhammad Habibi Muhammad Yahdi Mujianto, Eko Nugroho, Oki Widhi Nur, Nahrudin M Nurul Fatimah Permana, Desy Intan Pramesti, Devi Aprilia Pribadi, Agustinus Yunan Pribadi, Yunan Putra, Bhakti Dwi Putri Anggraeni Putri, Mahadewi Mustika Quraisin, Quraisin Rahmadini, Yuli Rahmatullah, Ilham Rahmi, Kartika Aulia Ramli, Nurdela Rindha Mareta Kusumawati, Rindha Mareta Rinta, Claudya Ririn Pakaya RR. Ella Evrita Hestiandari Sabrina, An'nisa Dinah Salehudin, Ikhwan Silvia Agustin Siregar, Denny Sri Maryati Sri Ratih Handayani, Sri Ratih Susanti, Sherly Susilawati, Rosi Suwignyo Suwignyo, Suwignyo Suyatni, Andi Syafruddin Nasution Tanisri, Roberta H. A. Tanisri, Roberta Heni Anggit Thahir, Muchamad Tarmizi Turseno, Andi Tuti Nuraini Ulul Absor Wati, Desi Sahlima Wibowo, Samuel Yudha Wulandari, Kartina Yani, Amalia Kartika Yani, Dini Yati Afiyanti Yayan Saputra, Yayan Yulianingsih, Evi