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Journal : Jurnal Strategik Manajemen

PENGARUH PELAYANAN JASA PUSKESMAS TERHADAP KEPUASAN PASIEN DI PUSKESMAS SIWULUH KABUPATEN BREBES Apriyani, Apriyani; Absor, Ulul; Handayani, Sri Ratih
Jurnal Strategik Vol 12, No 1 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62038/jsm.v12i1.93

Abstract

ABSTRACTThis research is entitled The Influence of the Quality of Community Health CenterServices on Patient Satisfaction at the Siwuluh Community Health Center, BrebesRegency. The objectives to be achieved in this research are:1. To find out whether the quality of community health center services has a significant influence on patient satisfaction.2. To find out how much influence the quality of puskesmas services has on patientsatisfaction Meanwhile, the hypothesis proposed is:1. That the influence of the quality of community health center services on patientsatisfaction at the Siwuluh Community Health Center in Brebes Regency is significant.2. The influence of the quality of community health center services on patient satisfaction at the Siwuluh Community Health Center in Brebes Regency is large and positive. The research method used was a case study at the Siwuluh Community Health Center, Bulakamba District, Brebes Regency, while the data collection methods used were surveys, interviews, questionnaires and library research. In testing the hypothesis, a simple regression coefficient analysis tool was used with the t and F tests. From the results of the analysis, conclusions can be drawn: 1.  There is a significant influence between service quality and patient satisfaction.Based on the statistical analysis of the F test, using a confidence level of 95% (α = 0.05) and degree of freedom (df) = (k – 1) and (n – k – 1), the F table is 2.71, while the calculation results What was done resulted in an F count of 954.093. Because Fcount is greater than Ftable, the Ho hypothesis is rejected, and the t test. By using a confidence level of 95% (α = 0.05) and degree of freedom (df) = k and (n – k – 1), the ttable is 1.6609. From the calculations carried out, the service quality tcount value is 30.888, because tcount is greater than ttable (30.888 > 1.6609), then partially the service quality variable has a significant influence on patient satisfaction. Thus, the first hypothesis which states that the service quality variable (X) has a significant influence on patient satisfaction is accepted.2.  From the results of simple linear regression calculations, it is obtained that Y =1.012 + 0.982 This means that patients still have satisfaction with treatment without any change in the service quality variable, and if the service quality variable (X) increases by one unit, it will increase patient satisfaction (Y) by 98.2 units. The strength of this influence can be seen from the coefficient of determination of 90.7%, which means that variations in the ups and downs of patient satisfaction are influenced by service quality by 90.7%, while the remaining 9.3% is influenced by other factors not examined in this research.
PENGARUH ORIENTASI PASAR DAN INOVASI PRODUK TERHADAP KINERJA PEMASARAN PRODUK UMKM DI KECAMATAN BREBES Apriyani, Apriyani; Permana, Desy Intan
Jurnal Strategik Vol 11, No 2 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62038/jsm.v11i2.95

Abstract

The marketing performance of MSMEs that lags behind other business actors, makes it increasingly difficult for MSMEs to develop their businesses. Market orientation and product innovation are the focus that must be worked on so that marketing performance is higher. The purpose of this study was to determine and analyze the effect of market orientation and product innovation on marketing performance in MSMEs in Brebes District. The variables of this study are market orientation, product innovation, and marketing performance. The population of this study was all MSMEs in Padasugih Village, Brebes District with a total of 131 business actors. The sample in this study was calculated using the Slovin formula with a total of 99 respondents. The method in collecting research data was using a questionnaire by giving it to business actors in Padasugih Village, Brebes District. To analyze the data in this study, namely using the classical assumption test, F test, t test and determination correlation test, but previously the validity and reliability of the data must be tested first. The results of this study indicate that market orientation has a positive and significant effect on marketing performance in Brebes District. Product innovation has a positive and significant effect on marketing performance in Brebes District. Market orientation and product innovation have a positive and significant effect simultaneously on marketing performance in Brebes District. Keywords: market orientation, product innovation, marketing performance
Co-Authors Adelia, Putri Arsy Ainun Nadia, Ainun Aisyah F Pulungan, Nur Aji, Sonny Nugroho Akbar, Sulung Alfianto Alloysius Vendhi Prasmoro, Alloysius Vendhi Ananda, Qurnia Andi Achruh Aras Mulyadi Arif Fadillah Arif Nuryono, Arif aspan, siti hadijah Batidas, Theresia Bungaran Saing, Bungaran Daonil, Daonil Doni Wijaya Duri, Rani Rafika Eka, Irfan Eris, Anastasia Firdaus Firdaus Gowasa, Maria Weni Harto Wicaksono, Harto Harwidian Maharisma, Iwan Iskandar Zulkarnaen Istiarto Istiarto Isyanto, H. Puji Kapriana, Angga Permadi Lani, Maria Droste Lebin, Flora Lejab, Bernadete Kewa Lilit, Yuliana Magdalena , Herlina Mareta Kusumawati, Rindha Massardi, Restiatun Muhammad Yahdi Nugroho, Oki Widhi Nur, Nahrudin M Nurul Fatimah Permana, Desy Intan Pramesti, Devi Aprilia Pribadi, Agustinus Yunan Pribadi, Yunan Putra, Bhakti Dwi Putri Anggraeni Putri, Mahadewi Mustika Quraisin, Quraisin Rahmadini, Yuli Rahmatullah, Ilham Rahmi, Kartika Aulia Ramli, Nurdela Rindha Mareta Kusumawati, Rindha Mareta Rinta, Claudya RR. Ella Evrita Hestiandari Sabrina, An'nisa Dinah Salehudin, Ikhwan Silvia Agustin Siregar, Denny Sri Maryati Sri Ratih Handayani, Sri Ratih Susanti, Sherly Susilawati, Rosi Suwignyo, Suwignyo Suyatni, Andi Syafruddin Nasution Tanisri, Roberta H. A. Tanisri, Roberta Heni Anggit Thahir, Muchamad Tarmizi Turseno, Andi Tuti Nuraini Ulul Absor Wati, Desi Sahlima Wibowo, Samuel Yudha Wulandari, Kartina Yani, Amalia Kartika Yani, Dini Yati Afiyanti Yayan Saputra, Yayan Yulianingsih, Evi