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Journal : Animal Production

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Developing Social Trustworthiness of the Halal Fried Chicken MSMEs’ Value Chain in Malang Winarto, Priyo Sugeng; Akhiroh, Puji; Budi Hartono; Nanang Febrianto; Hari Dwi Utami; Khotibul Umam; Juwaidah Sharifuddin
ANIMAL PRODUCTION Vol. 26 No. 3 (2024)
Publisher : Faculty of Animal Science, Jenderal Soedirman University in associate with the Animal Scientist Society of Indonesia (ISPI) and the Indonesian Association of Nutrition and Feed Science (AINI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jap.2024.26.3.333

Abstract

The value chain is an essential framework for understanding how industries create and sustain value for consumers or target markets. It encompasses various activities that contribute to delivering valuable products, such as supplier, channel, and buyer value chains. The primary activities in the value chain include inbound logistics, operations, outbound logistics, marketing and sales, and service. This study analyzes the value chain, focusing on halal fried chicken MSMEs, in the Malang Raya. A quantitative descriptive method was employed, involving 56 randomly selected respondents, starting from MSMEs' owners, managers, and operational staff. Data collection techniques included a survey method with questionnaires, in-depth interviews, and observations. The analysis utilized a Likert scale to measure key value chain elements such as inbound logistics, operations, outbound logistics, marketing, and service. The results indicate that the halal value chain ecosystem in Malang Raya is well-established. Respondents agreed that critical activities such as material storage, smooth distribution, product quality control, customer service, and satisfaction significantly impact the success of MSMEs in the region. This study highlights the importance of halal certification and optimal value chain management to enhance product competitiveness in local and international markets. These findings provide insights for policymakers to support the development of the social trustworthiness of the halal value chain ecosystem, ensuring that MSMEs remain competitive in the growing halal food sector.
Co-Authors Ahmad Ashifuddin Aqham Ahmad Tirmizi Akhiroh, Puji Alex Ristanto Pratama Alfani Ghutsa Daud Amad Maijun Amanda Putri Antono Adhi Arsito Ari Kuncoro Ayyub Hamdanu Budi Nurmana Azzah Rawani Bayu Erdian Syah Christine Yossy Meinarty Claudia Alviani Danang, Danang Dedy Irawadi Dendy Kurniawan Desta Pratama Arya Adjie Devita Putri Dewi Handayani Untari Ningsih DEWI SETYANINGRUM Dhani Wahyu Wicaksono Dhimas Dita Rahadian Dian Kristiawan Nugroho Diana Safitri Edy Winarno Eko Nur Wahyudi Eko Siswanto Eko Siswanto Elfizon Amir Ella Irmayeni Emy Leonita Endrahadi Rahadian Eri Zuliarso Eva Magdelana BR. Simamora Fahar Kartiko Kuncoro Jati Farizki Ade Korsa Febrianna Vecillia Sukamto Febryantahanuji Febryantahanuji Feti Nur Rahmawati FR. Wuriningsih Fr.Wuriningsih Fujiama Diapoldo Silalahi Hadi Yusuf Hanung Eka Atmaja Hari Dwi Utami Hari Kurniawanto Hendra Deswita Hendri Rasminto Imam Husni Al Amin Iman Saufik Suasana Indra Ava Dianta Irdha Yunianto Jepisah, Doni Julitta Dewayani Juwaidah Sharifuddin Kartika Sekar Damayanti KHAIRUL IKHWAN Khoirur Rozikin Khotibul Umam Leli Afrida Lismawaty Margareta Munte M Rayhan Fadhil Rais Maksum Syahri Lubis Masnita Massaguni Mia Pertiwi Monica Rizqi Yanuar Setyowati Muhamad Rizal Rifa’i Muhammad Rian Setyawan Mujiyono Mujiyono Munifah Mutiara Anggita Saputri Nabila Exsa Tristanti Nadia Syakina Nanang Febrianto Naufal Ainun Ridho Wibowo Neni Rosnani Nike Ayu Nina Siti Salmaniah Siregar Novy Olyvia Priyo Sugeng Winarto Purwatiningtyas Purwatiningtyas Radyanto, Mohammad Riza Rany, Novita Rara Sri Artati Redjeki Renal Renal Revina Rahmadani Riauni Syaputri Rifki Arif Rizki Samur Rosmita Salsabila Nur Hapsari Samingan Santi Widiastuti Setya Permana Sutisna Shabrina Novita Dwi Utami Sindhu Rakasiwi Siti Yurika Kurniawati Sitompul, Binsar Parulian SRI LESTARI Suci Yuliawati Sulartopo Sulartopo Sulartopo Suprihono Setyawan Suriadi Nina Syah Putra, Rayhan Rifki Theresi Dwiati Wismarini Tito Yasin Hidayah Tomara Indrajaya Toni Wijanarko Adi Putra Veronica Lusiana Widya Ariyani Wismarini T.D. Yenny Reiza Fitriana Yuliana S Zaenal Mustofa Zahra Dinul Haq Zul Akbar