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All Journal Global Strategis IMAGE Buletin Ekonomi Fundamental Management Journal DERIVATIF Journal of Management and Business Review International Journal of Artificial Intelligence Research JPM (Jurnal Pemberdayaan Masyarakat) Jurnal Mitra Manajemen IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora Jurnal Pertahanan : Media Informasi tentang Kajian dan Strategi Pertahanan yang Mengedepankan Identity, Nasionalism dan Integrity Prosiding Seminar Nasional Pakar IKRA-ITH ABDIMAS IKRA-ITH EKONOMIKA Jurnal Bisnis Darmajaya JAE (Jurnal Akuntansi dan Ekonomi) Jurnal Ilmiah Manajemen Publik dan Kebijakan Sosial Asia Pacific Fraud Journal Journal of Business and Applied Management EAJ (ECONOMICS AND ACCOUNTING JOURNAL) Journal of Accounting Auditing and Business Prosiding National Conference for Community Service Project Reswara: Jurnal Pengabdian Kepada Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Journal of Sustainable Tourism and Entrepreneurship Jurnal ComunitA Servizio Journal of Sustainable Community Development (JSCD) GANESHA: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Pengabdian Mandiri INCOME: Indonesian Journal of Community Service and Engagement Journal of Education Technology Information Social Sciences and Health Jurnal Pengabdian Ahmad Yani Duconomics Sci-meet (Education & Economics Science Meet) Jurnal Pengabdian West Science Jurnal Kabar Masyarakat Jurnal Sosial, Politik dan Budaya (SOSPOLBUD) AMMA : Jurnal Pengabdian Masyarakat fundamental management journal Prosiding Seminar Nasional Unimus Conference Proceedings International Conference on Education Innovation and Social Science
Posma Sariguna Johnson Kennedy
Universitas Kristen Indonesia
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Marketing strategy with marketing mix for Lake Toba tourism destination Kennedy, Posma Sariguna Johnson; Tobing, Suzanna Josephine L.; Lumbantoruan, Rutman
Journal of Sustainable Tourism and Entrepreneurship Vol. 3 No. 3 (2022): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v3i3.1515

Abstract

Purpose: This study aims to identify effective and targeted policy strategies to improve the quality of Lake Toba. Lake Toba, a popular tourist destination in Indonesia, faces global competition and needs continuous development to maintain its appeal to domestic and international travelers. This study incorporates marketing mix policy theory to guide the design of these strategies. Objective:  The objective of this study is to identify effective and targeted policy strategies to improve the quality of Lake Toba, a popular tourist destination in Indonesia. Scope: The scope of this study includes various aspects related to marketing strategy and marketing mix in the context of Lake Toba as a tourist destination. Research Methodology: Qualitative research included field studies, stakeholder interviews, and secondary data analysis. Results: This study provides a comprehensive marketing strategy for the Lake Toba tourism area that encompasses positioning, market analysis, product development, market penetration, and market development. Limitations: The strategy discussed in this study concerns a marketing strategy in which the marketing mix is included. Contributions: The results and recommendations of this study will be valuable for local governments, tourism entrepreneurs, and communities involved in addressing challenges and improving the tourism sector in the Lake Toba area. Novelty: This study explores the development of appropriate marketing strategies to promote Lake Toba as a tourist destination.
Pelaksanaan Program MAMA-PAPA Menanam Malapari–Panen Porang: Misi Kolaboratif untuk Pemberdayaan dan Keberlanjutan di Lembata, NTT Bala Tifaona , Alexander Benedictus; Zefanya, Anastasia; Johnson Kennedy, Posma Sariguna; W.Nomleni, Anton Petrus; Busono , Bibin
IKRA-ITH ABDIMAS Vol. 8 No. 3 (2024): Jurnal IKRAITH-ABDIMAS Vol 8 No 3 November 2024
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v8i3.4108

Abstract

Program MAMA-PAPA (Menanam Malapari – Panen Porang) di Lembata, NTT, bertujuan mengembangkan pertanian Malapari dan Porang melalui pemberdayaan masyarakat lokal. Malapari berpotensi mendukung ekonomi hijau dan mengurangi emisi gas rumah kaca karena mampu tumbuh di lahan marginal serta digunakan sebagai bahan bakar nabati dan obat. Kegiatan pengabdian kepada masyarakat ini bertujuan mendalami dan berdiskusi dengan stakeholder atau para pelaku yang melaksanakan kegiatan penanaman tanaman Malapari di Pulau Lembata, terutama dengan PT Batara dan Yayasan Anton E.T. Diharapkan, program ini akan meningkatkan pemahaman secara mendalam mengenai malapari dan manfaatnya dalam kemandirian energi, kualitas lingkungan, serta kesejahteraan ekonomi dan kesehatan masyarakat di Lembata.
Peningkatan Pemahaman Mengenai Kebijakan Kesehatan di Wilayah Perbatasan Indonesia Bersama Mahasiswa Universitas Kristen Artha Wacana Kupang Posma Sariguna Johnson Kennedy; Ayub U.I. Meko; Tobing, Suzanna Josephine L.; Toruan, Rutman L.
ABDIKAN: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Vol. 1 No. 2 (2022): Mei 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (507.49 KB) | DOI: 10.55123/abdikan.v1i2.264

Abstract

This activity aims to increase understanding of health policy issues in Indonesia's border areas. The activity method carried out is conducting a discussion (Forum Group Discussion) with lecturers and students at the Universitas Kristen Artha Wacana Kupang. While the writing method used is a descriptive approach. It is necessary to increase the development of health and supporting infrastructure in border areas. Socialisation and improvement of health insurance services from the government also need to be carried out, as well as increasing the competence of health workers or all human resources in the health sector.
Indonesia's Policy Analysis of The Aukus Trilateral Defense Pact Kennedy, Posma Sariguna Johnson; Sutrasna, Yudi; Haetami, H
Proceedings International Conference on Education Innovation and Social Science 2022: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

This study aims to analyze the direction of the Indonesian government's policy in responding to the AUKUS (Australia-United Kingdom-United States) trilateral defense pact agreement and its relationship to the China- ASEAN conflict in the South China Sea based on the free and active policy adopted by Indonesia. The research method in this study uses a fully qualitative approach. The type of data used in this research is secondary, from various scientific articles and related news. ASEAN has become divided in addressing Australia's nuclearpowered submarine program together with the AUKUS Alliance. Countries give different reactions, some support, oppose, or observe. Responding to this, it becomes a challenge for Indonesia to continue to play an active role in escalating tensions between AUKUS and China, which can lead to military conflict and even nuclear war in the Indo-Pacific region. With free and active politics, Indonesia should be able to play the role. Position Indonesia is not included in the vortex of blocks or influences from superpower countries competing for influence/hegemony, especially in the Asia Pacific Region.
Marketing strategy with marketing mix for Lake Toba tourism destination Kennedy, Posma Sariguna Johnson; Tobing, Suzanna Josephine L.; Lumbantoruan, Rutman
Journal of Sustainable Tourism and Entrepreneurship Vol. 3 No. 3 (2022): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v3i3.1515

Abstract

Purpose: This study aims to identify effective and targeted policy strategies to improve the quality of Lake Toba. Lake Toba, a popular tourist destination in Indonesia, faces global competition and needs continuous development to maintain its appeal to domestic and international travelers. This study incorporates marketing mix policy theory to guide the design of these strategies. Objective:  The objective of this study is to identify effective and targeted policy strategies to improve the quality of Lake Toba, a popular tourist destination in Indonesia. Scope: The scope of this study includes various aspects related to marketing strategy and marketing mix in the context of Lake Toba as a tourist destination. Research Methodology: Qualitative research included field studies, stakeholder interviews, and secondary data analysis. Results: This study provides a comprehensive marketing strategy for the Lake Toba tourism area that encompasses positioning, market analysis, product development, market penetration, and market development. Limitations: The strategy discussed in this study concerns a marketing strategy in which the marketing mix is included. Contributions: The results and recommendations of this study will be valuable for local governments, tourism entrepreneurs, and communities involved in addressing challenges and improving the tourism sector in the Lake Toba area. Novelty: This study explores the development of appropriate marketing strategies to promote Lake Toba as a tourist destination.
GIG ECONOMY DAN TRANSFORMASI KERJA DIGITAL: ANALISIS DAMPAK TERHADAP PEKERJA DAN KEBIJAKAN Posma Sariguna Johnson Kennedy
Journal of Business & Applied Management Vol 19, No 1 (2026): Journal of Business & Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v19i1.9837

Abstract

Perubahan dunia kerja akibat digitalisasi, globalisasi, dan pandemi telah memunculkan fenomena gig economy dan hybrid work. Studi ini bertujuan mengkaji literatur-literatur mutakhir (2015-2025) untuk memahami implikasi hukum, sosial, gender, dan teknologi terhadap pekerja platform dan pekerja hybrid. Melalui tinjauan lintas-disiplin kajian ini merangkum bukti empiris dan konseptual yang ada, mengidentifikasi celah penelitian, serta merumuskan implikasi kebijakan untuk pembangunan sistem ketenagakerjaan yang adil dan berkelanjutan. Analisis menunjukkan bahwa fleksibilitas kerja menghadirkan peluang perluasan lapangan kerja, namuermenimbulkan tantangan berupa ketidakpastian pendapatan, risiko kesenjangan digital, dan marginalisasi pekerja. Kajian ini merekomendasikan reformasi regulasi berlapis, perlindungan hak minimum, investasi keterampilan digital, kebijakan Sumber Daya Manusai (SDM) yang adaptif, dan integrasi perspektif gender serta konteks lokal. Dari rekomendasi kebijakan menunjukkan hubungan antara regulasi, keterampilan digital, SDM hybrid, dan intervensi gender sebagai strategi komprehensif untuk dunia kerja.
Peningkatan Pemahaman Story-Driven Marketing pada Legenda Batu Parsidangan Huta Siallagan Samosir, Sumatera Utara Posma Sariguna Johnson Kennedy
AMMA : Jurnal Pengabdian Masyarakat Vol. 1 No. 09 (2022): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

Marketing techniques using storytelling are considered to have the opportunity to increase the number of tourist visits. This activity explores storytelling in the Huta Siallagan tourism object, Samosir Regency, North Sumatra. This tourist attraction has the opportunity to be developed because it has historical value and uniqueness, and folklore. This activity was carried out using discussions with Chairman Huta Siallagan to gain an increased understanding of how the legend of the parsidangan stone became a tourist attraction that functions as a criminal court. The implementation was carried out directly at the Huta Siallagan Tourism Object. The writing method used is a qualitative method, which can explore and understand the meaning of social or humanitarian problems. King Siallagan's Stone Chair is a historical relic and archaeological objects in the form of stone chairs and tables. The stones are believed to be more than 200 years old, revealing a cruel practice in Samosir in the past, namely the story of the cannibalism of the Batak Tribe. With long discussions and interviews, we can understand the importance of storytelling in increasing the number of visitors to tourism objects, especially in Huta Siallagan.
Sosialisasi Policy Brief: Program Penanaman Satu Juta Pohon Malapari Berbasis Komunitas sebagai Solusi Rehabilitasi Lahan dan Pemberdayaan Ekonomi di Kabupaten Lembata Posma Sariguna Johnson Kennedy; Alexander Benedictus Bala T; Ktut Silvanita Mangani; Rutman Lumbantoruan; Budi Leksono; Anastasia Zefanya; Ignatius Abraham Enga Tifaona
IKRA-ITH ABDIMAS Vol. 9 No. 3 (2025): Jurnal IKRAITH-ABDIMAS Vol 9 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v9i3.5630

Abstract

Artikel ini menyajikan kegiatan pengabdian masyarakat (community engagement) yangdirancang dan diimplementasikan sebagai bagian dari Program Penanaman Satu JutaPohon Malapari di Kabupaten Lembata. Kegiatan sosialisasi policy brief ini berfokus padapemberdayaan komunitas lokal melalui pendekatan agroforestri berbasis komunitas:pelatihan teknis budidaya, pembangunan pusat pembibitan, penanaman massalterkoordinasi, serta mekanisme partisipatif untuk pengelolaan manfaat—termasuk akses kepasar karbon dan pengembangan biofuel. Program ditujukan untuk merehabilitasi lahanterdegradasi dan meningkatkan kesejahteraan masyarakat. Hasil sosialisasi menunjukkanantusiasme masyarakat meningkat terhadap budidaya, pembibitan, dan pengelolaan rantainilai Malapari. Hal ini menegaskan pentingnya integrasi aspek lingkungan, ekonomi, dansosial dalam model agroforestri berbasis komunitas yang berkelanjutan.Kata kunci: Malapari, agroforestri, community engagement, rehabilitasi lahan,perdagangan karbon, Penta-Helix, Kabupaten Lembata
Pemetaan SWOT: Analisis Faktor Internal dan Eksternal dalam Model Pembiayaan Green Loan BCA Ignatius Abraham Enga Tifaona; Mentiana Sibarani; Posma Sariguna Johnson Kennedy
IKRAITH-EKONOMIKA Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v8i3.5464

Abstract

ABSTRAKPenelitian ini menganalisis SWOT (Strengths, Weaknesses, Opportunities, Threats) dari efektivitas pembiayaan hijau (green loan) PT Bank Central Asia Tbk (BCA) melalui pendekatan Systematic Literature Review (SLR). Analisis difokuskan pada faktor internal (kapasitas permodalan, efisiensi operasional, tata kelola ESG, kapabilitas MRV, digitalisasi) dan eksternal (regulasi, insentif fiskal, kondisi pasar, serta tekanan pemangku kepentingan). Hasil pemetaan SWOT menunjukkan kekuatan berupa modal yang kuat, efisiensi operasional, dan inovasi produk; kelemahan meliputi inefisiensi, non performance loan (NPL) tinggi, dan keterbatasan pipeline proyek; peluang mencakup roadmap keuangan berkelanjutan dan permintaan pasar hijau; sedangkan ancaman berasal dari ketidakpastian regulasi, risiko greenwashing, serta volatilitas makroekonomi. Integrasi kerangka Resource-Based View (RBV) dan Institutional Theorymenegaskan bahwa kapabilitas internal hanya efektif bila didukung ekosistem regulatif dan pasar yang stabil. Studi ini menyimpulkan bahwa penguatan tata kelola, harmonisasi definisi, peningkatan kapabilitas Measurement, Reporting, and Verification (MRV), dan partisipasi aktif dalam ekosistem kebijakan merupakan langkah strategis untuk memperbesar kontribusi green loan dalam transisi menuju keuangan berkelanjutan.ABSTRACTThis study examines the SWOT (Strengths, Weaknesses, Opportunities, Threats) of effectiveness of green loan implementation at PT Bank Central Asia Tbk (BCA) using a Systematic Literature Review (SLR). The analysis focuses on internal factors (capital adequacy, operational efficiency, ESG governance, MRV capabilities, and digitalization) and external factors (regulations, fiscal incentives, market conditions, and stakeholder pressure). The SWOT mapping reveals strengths such as strong capital, operational efficiency, and product innovation; weaknesses including inefficiencies, high NPLs, and limited project pipelines; opportunities related to the sustainable finance roadmap and green market demand; and threats stemming from regulatory uncertainty, greenwashing risks, and macroeconomic volatility. Integrating the Resource-Based View (RBV) and Institutional Theory, the findings highlight that internal capacities are only effective when supported by a stable regulatory framework and mature market ecosystem. The study concludes that strengthening governance, harmonizing definitions, enhancing Measurement, Reporting, and Verification (MRV) capabilities, and engaging in policy ecosystems are key strategies to maximize the contribution of green loans in the transition toward sustainable finance.
Strategi Internasionalisasi UMKM Indonesia ke Pasar Rusia: Integrasi Model Uppsala, Jaringan Sosial dan Adaptasi Pemasaran Anastasia Zefanya; Posma Sariguna Johnson Kennedy; Ricky Martin Simanullang; Rutman Lumbantoruan; Jessica Theresia Elizabeth
IKRAITH-EKONOMIKA Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v8i3.5469

Abstract

ABSTRAKPenelitian ini mengeksplorasi dinamika internasionalisasi UMKM Indonesia ke pasar Rusia dengan mengintegrasikan perspektif Model Uppsala yang direvisi, teori jaringan, dan praktik adaptasi pemasaran. Menggunakan pendekatan kualitatif-deskriptif yang diperkaya telaah sistematis literatur dan studi kasus ilustratif, kajian memetakan hambatan institusional (birokrasi, volatilitas regulasi, dampak sanksi internasional) dan karakter jaringan personal (blat) yang mempengaruhi akses pasar. Hasil menunjukkan bahwa keberhasilan penetrasi pasar Rusia mensyaratkan kombinasi strategi: akumulasi pengetahuan pasar bertahap, pembangunan relasi lokal yang kredibel, adaptasi produk dan kemasan, penguatan kapabilitas digital, serta skema trade-finance alternatif untuk mengatasi hambatan pembayaran. Temuan ini memberi implikasi teori berupa perlunya memperluas Uppsala menjadi kerangka multilapis yang memasukkan dimensi institusional dan jaringan, serta rekomendasi praktis bagi UMKM, pembuat kebijakan, dan pemangku kepentingan terkait. ABSTRACTThis study investigates Indonesian MSMEs’ internationalization into the Russian market by integrating the revised Uppsala model, network theory, and marketing adaptation practices. Through a qualitative-descriptive approach, systematic literature review, and illustrative case studies, the research maps institutional barriers (complex bureaucracy, regulatory volatility, sanctions) and the pivotal role of personal networks (blat) in market access. Results indicate that successful market entry into Russia requires a blended strategy: staged market learning, establishing credible local partnerships, product and packaging adaptation, digital capability building, and alternative trade-finance arrangements to mitigate payment risks. The findings suggest theoretical expansion of Uppsala into a multi-layered framework incorporating institutional and network effects, and provide actionable recommendations for MSMEs, policymakers, and stakeholders.
Co-Authors 1, Silverawati ADOLF B. HEATUBUN Agustina, Doan Otanti Alexander Benedictus Bala T Alexander Benedictus Bala T anastasia Anastasia Zefanya Anastasia Zefanya Anastasia Zefanya Anatasya Yanis Anggunsari, Ratih Anselmus Rufus Anton PW Nomleni Arif Fauzan, Arif Aswin Griksa Fitranto Ayub U.I. Meko Bala Tifaona , Alexander Benedictus Bala Tifaona, Alexander Benedictus Bastian Heatubun, Adolf Betayanti Oktavia Budi Leksono Budi Leksono Busono , Bibin Busono, Bibin Chyntia Natasha Sihombing Cinta Sihombing Debbi Prasetia Angriawan Emma Tampubolon Emma Tampubolon Emma Tampubolon Emma Tampubolon, Emma Erida Manalu Ezra Juninda Butar-Butar Fakhriansyah, Muhammad Farida Gultom Feliks Setia Wau Franky Sitorus Haetami, H Haetami, Haetami Hardi Surya Surya Harefa, Alvani Amaerita Harya P, Timothy Wisnu Hendrik, Toni Hidayat, Tofik Rahman Humala Situmorang Humala Situmorang Humala Situmorang Hutahaean, Ita Purnama Hutapea, Ganda T. Ignatius Abraham Enga Tifaona Ignatius Abraham Enga Tifaona Ignatius Abraham Enga Tifaona Irene, Patricia Jessica Theresia Elizabeth Josephine L.Tobing, Suzanna Ktut Silvanita Mangani Kusuma, Vincentius Andi Mintarja L.Tobing, Suzanna Josephine L.Tobing, Suzanna Josephine L.Toruan, Rutman Laura Magdalena Tampubolon Lumbantoruan, Rutman Megawati . Melina Geni Putri Sinaga Melinda Malau Mentiana Sibarani Muliahadi Tumanggor Narsiana Melti Novita, Yohana Patricia Irene Permatasari, Fransisca Indah Pratama, Bernadt Andri Rahayu Widya Murti Rahman Hidayat, Tofik Rahmat Santoso, Rahmat Raintung, William Dwiarkha Lewu ratih, Ratih Anggunsari Ricky Martin Manullang Ricky Martin Manullang Ricky Martin Simanullang Ricky Martin Simanullang Ricky Simanullang Roy Sembel Rupiko Hayrani Rut Monica Desrianty T Ruth Mote Rutman L. Toruan Rutman L.Toruan Rutman L.Toruan Rutman Lumban Toruan Rutman Lumban Toruan Rutman Lumbantoruan Rutman Lumbantoruan Rutman Lumbantoruan1 Rutman Lumbatoruan Sahetapy, Mendy Thensya Santi Lina Santi Lina Santi Lina Santi Lina Siregar Santi Lina Siregar Sari, Oktavitaria Selvia Sitompul Septianingsih, Karunia Novia Ayu Setya, Roland Andi Sibarani, Mentiana Sihombing, Christina N. Silvanita, Ktut Simanjuntak, Cristin Simanjuntak, Priskila Theodora Sinaga, Monalisa Kartini Siregar, Santi Lina Sitorus, Frangky Yosua Situmorang, Humala Situmorang, Humala Sri Pare Suciati Suciati Sutrasna, Yudi Suwardi Mon, Petrus Suzanna Josephine L Tobing Suzanna Josephine L. Tobing Suzanna Josephine L.Tobing Suzanna Josephine L.Tobing Suzanna Josephine L.Tobing Suzanna Josephine Lumban Tobing Suzanna Josephine Tobing Suzanna Josephine Tobing Suzanna Josephine Tobing Suzanna, Suzanna Josephine LTobing Tarigan, Lukas Timothy, Miracle Tobing, Emerald GM. Tobing, Fenny BNL Tobing, Suzanna Josephine L. Tobing, Suzanna Josephine L. Tobing, Suzanna Josephine Lumban Toni Hendrik Toruan, Rutman L. Toruan, Rutman L. Toruan, Rutman Lumban Valensia Intan Dyah Kartika Winri Veronica Wulan Fitri Utami Yanis, A Yudi Sutrasna Zefanya, Anastasia