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Green Concept: Dampak Environmental Awareness, Price Sensitivity, Trust, Value terhadap Behavioural Intentions Alhakim, Jimmy; Hildayanti, Siti Komariah; Setiawan, Budi
Value : Jurnal Manajemen dan Akuntansi Vol. 20 No. 2 (2025): Mei - Agustus 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v20i2.7049

Abstract

The trend of green concepts has gained global attention through the United Nations with 17 Sustainable Development Goals. This study analyzes the impact of green environmental awareness, green price sensitivity, green product trust, and green product value on green behaviour intentions in the green concept. It aims to provide insight to entrepreneurs and the government in developing effective green products. The Theory of Planned Behaviour (TPB) underlies this research. The research was conducted in Palembang City through an online survey for data collection, involving 96 respondents who were selected through convenience sampling. Data analysis was carried out using the Partial Least Squares Structural Equation Model (PLS-SEM) with SmartPLS 3. The results showed that green environmental awareness, green product trust, and green product value had a significant and positive effect on green behaviour intentions, while green price sensitivity had a positive but insignificant effect. This research highlights the importance of fostering environmental awareness and consumer trust in eco-friendly products and highlights the functional, emotional, and symbolic value of green products in encouraging green behaviour.
The Influence of Smartphone Technology Innovation On Mobile Product Sales at Atlantic Cell Stores in Bandung Hildayanti, Siti Komariah; Sulastri, Tuti; Roza, Seflidiana; Defitri, Siska Yulia
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 2 (2025): JABM Vol. 11 No. 2, May 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.2.687

Abstract

Background: Recent technological advancements in smartphones, including 5G connectivity, AI-enhanced cameras, foldable screens, and improved biometric security, have notably transformed the telecommunications sector.Purpose: This research examines the impact of these innovations on the sales growth of mobile phone products at Atlantic Cell stores in Bandung.Design/methodology/approach: Using quantitative analysis, we collected sales data before and after the launch of the latest smartphone models, applying statistical techniques such as regression analysis and paired t-tests.Findings/Result: Our results show that sales of 5G-enabled smartphones increased by 12%, foldable phones by 7%, and AI-powered cameras contributed to a 9% growth. This indicates a strong relationship between technological innovations and shifts in consumer purchasing behavior.Conclusion: The findings highlight the importance for industry stakeholders, particularly retailers like Atlantic Cell, to stay aligned with emerging technological trends to remain competitive. By offering products that incorporate the latest innovations, businesses can enhance sales growth and ensure long-term success in a rapidly changing market.Originality/value (State of the art): This study emphasizes the necessity of continuously adapting to technological advancements to thrive in the competitive landscape of mobile phones. Keywords: atlantic cell, mobile product sales, shopping preferences, smartphones, technology updates, telecommunications industry
The Influence of Work Stress and Work-Life Balance on Turnover Intention at PT Gamester Legenda Indonesia Monia, Angel Serra; Hildayanti, Siti Komariah; Lazuarni, Shafiera
JEM17: Jurnal Ekonomi Manajemen Vol 10 No 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The creative industry also has a fast-paced work dynamic and a constant demand for innovation, requiring employees to always be creative and productive, often at the expense of work-life balance, where the boundaries between work time and personal time become blurred. Employees who experience high levels of stress and struggle to maintain work-life balance tend to have a higher turnover intention. This study aims to analyze the effect of job stress and work-life balance on turnover intention among employees of PT Gamester Legenda Indonesia. The research employs a quantitative method and a saturated sample, with a total of 75 respondents consisting of employees of PT Gamester Legenda Indonesia. Data collection was conducted using a questionnaire containing questions related to job stress, work-life balance, and turnover intention. The collected data were analyzed using multiple linear regression, multicollinearity test, t-test, F-test, as well as correlation and determination tests using SPSS Version 26 software. The results indicate that job stress has a significant effect on turnover intention. Meanwhile, work-life balance does not have a significant effect on turnover intention, suggesting that maintaining a balance between work and personal life can reduce employees' desire to change jobs. Overall, both factors have a significant influence on employees' turnover intention at PT Gamester Legenda Indonesia. This study recommends that PT Gamester Legenda Indonesia enhance policies to reduce job stress and pay more attention to employees' work-life balance to lower turnover intention rates. Keywords: Work Stress, Work-Life Balance, Turnover Intention
Diversitas Dan Inklusi Terhadap Kinerja Organisasi PT PLN (Persero) UID S2JB Ramdhani, Anaya Okta; Hildayanti, Siti Komariah; Mirza, Yeni
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8884

Abstract

Sumber Daya Manusia (MSDM) yaitu proses untuk mengelola tenaga kerja dalam suatu organisasi secara efektif, dengan tujuan mendapatkan individu yang tepat dalam hal keterampilan dan motivasi untuk mencapai tujuan bersama. Penelitian ini bertujuan menganalisis pengaruh diversitas dan inklusi secara parsial dan simultan, terhadap kinerja organisasi di PT PLN (Persero) UID S2JB. Menggunakan metode pendekatan kuantitatif deskriptif, penelitian ini menggunakan 120 responden sebagai sampel yang ditentukan menggunakan Teori Non-Probabilitas Sampling yaitu teknik purposive sampling dengan Rumus Slovin. Data dikumpulkan melalui kuesioner. Analisis dilakukan menggunakan regresi linier berganda. Uji instrumen uji validitas dan reabilitas menggunakan SPSS 25 untuk memastikan penelitian akurat dan layak. Hasil penelitian menunjukkan secara parsial maupun secara simultan berpengaruh positif signifikan terhadap kinerja organisasi di PT PLN (Persero) UID S2JB.
Dampak Teknologi Absensi Fingerprint Dan Motivasi Kerja Terhadap Peningkatan Disiplin Guru Serta Tenaga Kependidikan Di SMK Negeri 6 Palembang. Agustina, Siska; Handayani, Susi; Hildayanti, Siti komariah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8887

Abstract

Tujuan penelitian ini untuk menganalisis dampak penerapan teknologi absensi fingerprint dan motivasi kerja terhadap peningkatan disiplin guru dan tenaga kependidikan di SMK Negeri 6 Palembang. Dalam era digital, teknologi memiliki peran penting dalam meningkatkan efisiensi dan akurasi manajemen sumber daya manusia, termasuk dalam pengelolaan absensi. Sistem absensi fingerprint diharapkan dapat menggantikan metode manual yang rentan terhadap kecurangan dan meningkatkan disiplin kerja. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan survei, di mana data dikumpulkan melalui kuesioner yang disebarkan kepada guru dan tenaga kependidikan. Analisis data dilakukan untuk menguji pengaruh langsung dari teknologi absensi fingerprint dan motivasi kerja terhadap kedisiplinan. Hasil penelitian menunjukkan bahwa penerapan teknologi absensi fingerprint memiliki pengaruh positif yang signifikan terhadap peningkatan kedisiplinan, sementara motivasi kerja juga terbukti berkontribusi positif terhadap disiplin. Penelitian ini memberikan rekomendasi bagi instansi pendidikan untuk merumuskan strategi peningkatan disiplin dan pengelolaan absensi yang lebih efektif, serta memberikan wawasan baru mengenai interaksi antara teknologi, motivasi, dan disiplin di lingkungan pendidikan.
Pengaruh Celebrity Endorser, E-Advertisement, dan E-Service Quality Terhadap Keputusan Pembelian Goddesskin by Athena di Shopee Rahmawaty, Putri; Hildayanti, Siti Komariah; Lazuarni, Shafiera
Widya Manajemen Vol. 7 No. 2 (2025): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/tn24pb04

Abstract

The shift in consumer behavior toward purchasing skincare products through e-commerce platforms presents challenges for companies in determining the most effective digital marketing strategies. This study aims to analyze the influence of celebrity endorsers, e-advertisement, and e-service quality on purchasing decisions, both partially and simultaneously. The research employed a descriptive quantitative method, with data collected through an online questionnaire. The population of this study consisted of consumers who had purchased Goddesskin by Athena products through the Official Online Store on Shopee, with a total sample of 140 respondents. Data analysis was carried out using multiple linear regression analysis. The results indicate that the three independent variables—celebrity endorsers, e-advertisement, and e-service quality—have a positive and significant effect on purchasing decisions. Simultaneously, these variables also contribute significantly to consumers’ decisions to purchase the product. These findings suggest that effective digital marketing strategies involving public figures, engaging online promotions, and quality online services can increase consumer purchasing tendencies for skincare products in the e-commerce environment.
The Impact of Technostress, Self-Efficacy, and Work-Life Balance on Employee Performance at LLDIKTI Region II Diana, Putri Uki; Hildayanti, Siti Komariah; Handayani, Susi
Jurnal Ilmiah Sumber Daya Manusia Vol 8 No 3 (2025): JENIUS (Jurnal Ilmiah Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v8i3.48475

Abstract

This study aims to analyze the influence of technostress, self-efficacy, and work-life balance on employee performance at LLDIKTI Region II. A quantitative approach was used with a saturated sampling technique. Data were collected through questionnaires completed by 60 respondents and analyzed using multiple linear regression with IBM SPSS version 27. The results show that technostress, self-efficacy, and work-life balance all have a positive and significant effect on employee performance, both partially and simultaneously. Among these, work-life balance has the greatest influence, followed by self-efficacy and technostress. The coefficient of determination (R²) of 53.1% indicates that these three variables explain more than half of the variation in employee performance. These findings imply that in facing digital transformation, LLDIKTI Region II needs to pay special attention to the factors affecting employee performance, particularly in managing technostress and enhancing self-efficacy. Practical recommendations for LLDIKTI Region II include providing regular technology training, implementing mentorship programs for senior employees, and offering self-efficacy enhancement programs through coaching and mentoring. Additionally, adopting flexible work policies is crucial to support employees’ work-life balance, ensuring optimal productivity in a dynamic digital work environment.
PENDAPATAN PETANI PADI SAWAH PENGGUNA PUPUK ORGANIK DAN ANORGANIK DI KABUPATEN OGAN KOMERING ULU (OKU) TIMUR Hildayanti, Siti Komariah; Mulyana, Andy; Sriati, Sriati; Gofar, Nuni
Jurnal AGRISEP JURNAL AGRISEP VOL 12 NO 02 2013 (AUGUST)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (203.509 KB) | DOI: 10.31186/jagrisep.12.2.195-208

Abstract

Today eco-friendly rice farming system becomes interesting agribusiness among farmers, traders and regulators. The use of organic fertilizers as one of eco-friendly components in rice farming system is still low. In some rice production center the farmers of organic rice farming system looks higher than non-organic farmers. The question is: is there any difference among farmers whom use organic, semi-organic and inorganic fertilizers statistically? This research aims to know the difference of rice farmer income (organic and inorganic fertilizer) in East Ogan Komering Ulu (EastOKU), South Sumatra. The method used in this research is comparative analysis (independent t-test). The sample farmers are classified into the three clusters. The research shows that the contribution fertilizer cost from semi-organic farming is higher than full organic and inorganic farming. On the other side, t-test result shows that there is no different income among three kinds of using fertilizer.
The Effect of Motivation on Employee Performance Through Job Satisfaction as an Intervening Variable in the Car Showroom 88 Palembang Nadilah, Caesa Ayuni; Hildayanti, Siti Komariah; Purnamasari, Endah Dewi
International Journal of Marketing & Human Resource Research Vol. 5 No. 1 (2024)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v5i1.1639

Abstract

This study aims to analyze the effect of motivation on employee performance through job satisfaction as an intervening variable at Mobil 88 Palembang Branch. The data in this study are primary and secondary data collected through questionnaires and interviews. The number of respondents in this study were 35 respondents. The analytical method applied in this study is the analysis of the coefficient of determination. The results of this study prove that motivation has a positive effect on job satisfaction employee performance is also proven to have a positive effect on job satisfaction . The results of this study are expected to be useful for Mobil 88 Palembang Branch to improve employee performance through motivation and job satisfaction
ANALISIS KEMAMPUAN TABUNGAN PETANI UNTUK MENANGGUNG BIAYA PEREMAJAAN KEBUN KARETNYA DI MUSI BANYUASIN SUMATERA SELATAN Jenahar, Tirta Jaya; Hildayanti, Siti Komariah
Jurnal Ecoment Global Vol. 2 No. 1 (2017): Edisi Februari 2017
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (315.722 KB) | DOI: 10.35908/jeg.v2i1.214

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Penelitian ini bertujuan untuk menganalisis kemampuan tabungan petani untuk menanggung biaya peremajaan karetnya. Pengumpulan data primer secara acak dilakukan pada bulan Agustus sampai Nopember 2015 dengan mewawancara sebanyak 120 petani responden pada di Kabupaten Musi Banyuasin Sumatera Selatan.Hasil penelitian menunjukan bahwa tabungan petani tradisional dan maju mampu membiayai peremajaan kebun karetnya karena hanya sekitar 8% dari tabungan petani per tahun Kata Kunci; Kata kunci : Analisis ekonomi,tabungan petani.