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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal JEM17: Jurnal Ekonomi Manajemen KHOZANA: Jurnal Ekonomi dan Perbankan Islam Jurnal Ilmiah Ekonomi Global Masa Kini Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Jurnal Review Pendidikan dan Pengajaran (JRPP) Value: Jurnal Manajemen dan Akuntansi JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Abdimas Universal Jurnal Ilmiah Edunomika (JIE) Jurnal ABDINUS : Jurnal Pengabdian Nusantara WIDYA MANAJEMEN Community Development Journal: Jurnal Pengabdian Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal EMA (Ekonomi Manajemen Akuntansi) Jurnal Disrupsi Bisnis Jurnal Nasional Manajemen Pemasaran dan SDM International Journal of Marketing and Human Resource Research Transekonomika : Akuntansi, Bisnis dan Keuangan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jurnal Ekonomi, Manajemen, Akuntansi

Siti Komariah Hildayanti, Siti Komariah

Universitas Sriwijaya

Author-ID : 501702

Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 34 Documents Claim Missing Document

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The Influence of Smartphone Technology Innovation On Mobile Product Sales at Atlantic Cell Stores in Bandung Hildayanti, Siti Komariah; Sulastri, Tuti; Roza, Seflidiana; Defitri, Siska Yulia
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 2 (2025): JABM Vol. 11 No. 2, May 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.2.687

Background: Recent technological advancements in smartphones, including 5G connectivity, AI-enhanced cameras, foldable screens, and improved biometric security, have notably transformed the telecommunications sector.Purpose: This research examines the impact of these innovations on the sales growth of mobile phone products at Atlantic Cell stores in Bandung.Design/methodology/approach: Using quantitative analysis, we collected sales data before and after the launch of the latest smartphone models, applying statistical techniques such as regression analysis and paired t-tests.Findings/Result: Our results show that sales of 5G-enabled smartphones increased by 12%, foldable phones by 7%, and AI-powered cameras contributed to a 9% growth. This indicates a strong relationship between technological innovations and shifts in consumer purchasing behavior.Conclusion: The findings highlight the importance for industry stakeholders, particularly retailers like Atlantic Cell, to stay aligned with emerging technological trends to remain competitive. By offering products that incorporate the latest innovations, businesses can enhance sales growth and ensure long-term success in a rapidly changing market.Originality/value (State of the art): This study emphasizes the necessity of continuously adapting to technological advancements to thrive in the competitive landscape of mobile phones. Keywords: atlantic cell, mobile product sales, shopping preferences, smartphones, technology updates, telecommunications industry

The Influence of Work Stress and Work-Life Balance on Turnover Intention at PT Gamester Legenda Indonesia Monia, Angel Serra; Hildayanti, Siti Komariah; Lazuarni, Shafiera
JEM17: Jurnal Ekonomi Manajemen Vol 10 No 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

The creative industry also has a fast-paced work dynamic and a constant demand for innovation, requiring employees to always be creative and productive, often at the expense of work-life balance, where the boundaries between work time and personal time become blurred. Employees who experience high levels of stress and struggle to maintain work-life balance tend to have a higher turnover intention. This study aims to analyze the effect of job stress and work-life balance on turnover intention among employees of PT Gamester Legenda Indonesia. The research employs a quantitative method and a saturated sample, with a total of 75 respondents consisting of employees of PT Gamester Legenda Indonesia. Data collection was conducted using a questionnaire containing questions related to job stress, work-life balance, and turnover intention. The collected data were analyzed using multiple linear regression, multicollinearity test, t-test, F-test, as well as correlation and determination tests using SPSS Version 26 software. The results indicate that job stress has a significant effect on turnover intention. Meanwhile, work-life balance does not have a significant effect on turnover intention, suggesting that maintaining a balance between work and personal life can reduce employees' desire to change jobs. Overall, both factors have a significant influence on employees' turnover intention at PT Gamester Legenda Indonesia. This study recommends that PT Gamester Legenda Indonesia enhance policies to reduce job stress and pay more attention to employees' work-life balance to lower turnover intention rates. Keywords: Work Stress, Work-Life Balance, Turnover Intention

Pengaruh Celebrity Endorser, E-Advertisement, dan E-Service Quality Terhadap Keputusan Pembelian Goddesskin by Athena di Shopee Rahmawaty, Putri; Hildayanti, Siti Komariah; Lazuarni, Shafiera
Widya Manajemen Vol. 7 No. 2 (2025): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/tn24pb04

The shift in consumer behavior toward purchasing skincare products through e-commerce platforms presents challenges for companies in determining the most effective digital marketing strategies. This study aims to analyze the influence of celebrity endorsers, e-advertisement, and e-service quality on purchasing decisions, both partially and simultaneously. The research employed a descriptive quantitative method, with data collected through an online questionnaire. The population of this study consisted of consumers who had purchased Goddesskin by Athena products through the Official Online Store on Shopee, with a total sample of 140 respondents. Data analysis was carried out using multiple linear regression analysis. The results indicate that the three independent variables—celebrity endorsers, e-advertisement, and e-service quality—have a positive and significant effect on purchasing decisions. Simultaneously, these variables also contribute significantly to consumers’ decisions to purchase the product. These findings suggest that effective digital marketing strategies involving public figures, engaging online promotions, and quality online services can increase consumer purchasing tendencies for skincare products in the e-commerce environment.

The Impact of Technostress, Self-Efficacy, and Work-Life Balance on Employee Performance at LLDIKTI Region II Diana, Putri Uki; Hildayanti, Siti Komariah; Handayani, Susi
Jurnal Ilmiah Sumber Daya Manusia Vol 8 No 3 (2025): JENIUS (Jurnal Ilmiah Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v8i3.48475

This study aims to analyze the influence of technostress, self-efficacy, and work-life balance on employee performance at LLDIKTI Region II. A quantitative approach was used with a saturated sampling technique. Data were collected through questionnaires completed by 60 respondents and analyzed using multiple linear regression with IBM SPSS version 27. The results show that technostress, self-efficacy, and work-life balance all have a positive and significant effect on employee performance, both partially and simultaneously. Among these, work-life balance has the greatest influence, followed by self-efficacy and technostress. The coefficient of determination (R²) of 53.1% indicates that these three variables explain more than half of the variation in employee performance. These findings imply that in facing digital transformation, LLDIKTI Region II needs to pay special attention to the factors affecting employee performance, particularly in managing technostress and enhancing self-efficacy. Practical recommendations for LLDIKTI Region II include providing regular technology training, implementing mentorship programs for senior employees, and offering self-efficacy enhancement programs through coaching and mentoring. Additionally, adopting flexible work policies is crucial to support employees’ work-life balance, ensuring optimal productivity in a dynamic digital work environment.

PENDAPATAN PETANI PADI SAWAH PENGGUNA PUPUK ORGANIK DAN ANORGANIK DI KABUPATEN OGAN KOMERING ULU (OKU) TIMUR Hildayanti, Siti Komariah; Mulyana, Andy; Sriati, Sriati; Gofar, Nuni
Jurnal AGRISEP JURNAL AGRISEP VOL 12 NO 02 2013 (AUGUST)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Today eco-friendly rice farming system becomes interesting agribusiness among farmers, traders and regulators. The use of organic fertilizers as one of eco-friendly components in rice farming system is still low. In some rice production center the farmers of organic rice farming system looks higher than non-organic farmers. The question is: is there any difference among farmers whom use organic, semi-organic and inorganic fertilizers statistically? This research aims to know the difference of rice farmer income (organic and inorganic fertilizer) in East Ogan Komering Ulu (EastOKU), South Sumatra. The method used in this research is comparative analysis (independent t-test). The sample farmers are classified into the three clusters. The research shows that the contribution fertilizer cost from semi-organic farming is higher than full organic and inorganic farming. On the other side, t-test result shows that there is no different income among three kinds of using fertilizer.

The Effect of Motivation on Employee Performance Through Job Satisfaction as an Intervening Variable in the Car Showroom 88 Palembang Nadilah, Caesa Ayuni; Hildayanti, Siti Komariah; Purnamasari, Endah Dewi
International Journal of Marketing & Human Resource Research Vol. 5 No. 1 (2024)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v5i1.1639

This study aims to analyze the effect of motivation on employee performance through job satisfaction as an intervening variable at Mobil 88 Palembang Branch. The data in this study are primary and secondary data collected through questionnaires and interviews. The number of respondents in this study were 35 respondents. The analytical method applied in this study is the analysis of the coefficient of determination. The results of this study prove that motivation has a positive effect on job satisfaction employee performance is also proven to have a positive effect on job satisfaction . The results of this study are expected to be useful for Mobil 88 Palembang Branch to improve employee performance through motivation and job satisfaction

ANALISIS KEMAMPUAN TABUNGAN PETANI UNTUK MENANGGUNG BIAYA PEREMAJAAN KEBUN KARETNYA DI MUSI BANYUASIN SUMATERA SELATAN Jenahar, Tirta Jaya; Hildayanti, Siti Komariah
Jurnal Ecoment Global Vol. 2 No. 1 (2017): Edisi Februari 2017
Publisher : Universitas Indo Global Mandiri Palembang

Penelitian ini bertujuan untuk menganalisis kemampuan tabungan petani untuk menanggung biaya peremajaan karetnya. Pengumpulan data primer secara acak dilakukan pada bulan Agustus sampai Nopember 2015 dengan mewawancara sebanyak 120 petani responden pada di Kabupaten Musi Banyuasin Sumatera Selatan.Hasil penelitian menunjukan bahwa tabungan petani tradisional dan maju mampu membiayai peremajaan kebun karetnya karena hanya sekitar 8% dari tabungan petani per tahunÂ Kata Kunci; Kata kunci : Analisis ekonomi,tabungan petani.

FAKTOR-FAKTOR YANG MEMPENGARUHI PENGELUARAN RUMAH TANGGA PETANI KARET DI KABUPATEN BANYUASIN SUMATERA SELATAN Hildayanti, Siti Komariah; Jenahar, Tirta Jaya; Oemar, Harris
Jurnal Ecoment Global Vol. 2 No. 2 (2017): Edisi Agustus 2017
Publisher : Universitas Indo Global Mandiri Palembang

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi pengeluaran rumah tangga petani. Pengumpulan data primer secara acak dilakukan pada bulan Maret sampai Mei 2016 dengan mewawancara sebanyak 60 petani responden pada 6 desa sebagai perwakilan dari Kabupaten Banyuasin di Sumatera Selatan. Analisis data menggunakan analisis regresi.Hasil penelitian menunjukan bahwa pengeluaran rumah tangga petani berpengaruh positif, terhadap pendapatan rumah tangga petani, jumlah keluarga dan peremajaan karet dan pengaruh negatif terhadap tabungan rumah tangga, pendidikan formal dan pengeluaran konsumsi.

PENGARUH BRAND EQUITY TERHADAP LOYALITAS NASABAH PT. BANK PANIN DUBAI SYARIAH, TBK. CABANG PALEMBANG Abdullah, Kemas Afandi; Marnisah, Luis -; Hildayanti, Siti Komariah
Jurnal Ecoment Global Vol. 3 No. 1 (2018): Edisi Februari 2018
Publisher : Universitas Indo Global Mandiri Palembang

Penelitian ini bertujuan untuk menganalisis pengaruh Brand Awareness, Brand association, perceived quality, Brand loyalty terhadap loyalitas nasabah PT. Bank Panin Dubai Syariah Bank, Tbk. Cabang Palembang, secara parsial dan secara bersama terhadap loyalitas nasabah PT. Bank Panin Dubai Syariah Bank, Cabang Palembang. Didisain menggunakan analisis kuantitatif deskriptif, dengan sampel sebanyak 92 nasabah yang diambil dari 1126 nasabah dengan menggunakan Teknik Sloven. Pengumpulan data menggunakan Teknik kuesioner dan data diolah dengan tools analisis SPSS 22.Melalui uji hipotesis dapat diketahui bahwa Brand awareness tidak dapat memengaruhi Loyalitas Pelangan dengan P 0,152>0,05 dan t. hitung 1.445<t.tabel 1.9839, terdapat pengaruh perceived quality terhadap loyalitas pelangan dengan signifikansi 0.038<0,05 dan t.-hitung 1.998>t-tabel 1.9839, Brand loyalty berpengaruh terhadap loyalitas pelangan dengan tingkat signifikansi 0,026<0,05 dan t. hitung 2.219>t.tabel 1.9839, brans association memengaruhi loyalitas merk dengan tingkat signifikansi 0,00<0,05 dan t hitung 3.699> t.tabel 1.9838, dan Brand Awareness,Brand association, perceived quality, Brand loyalty berpengaruh terhadap loyalitasnasabah Bank Panin Dubai Syariahsignifikansi 0,00<0,05 dan F hitung 7,655> F.tabel 2.700. Benang merah penelitian bahwa; Brand Awareness tidak berpengaruh terhadap loyalitas pelanggan, Brand association, perceived quality, Brand loyalty berpengaruh terhadap loyalitas nasabah Bank Panin Dubai Syariah, dan Brand Awareness,Brand association, perceived quality, Brand loyalty berpengaruh secara bersama terhadap loyalitas nasabah Bank Panin Dubai Syariah.Â Kata Kunci : Brand Awareness,Brand association, perceived quality, Brand loyaltyterhadap loyalitas

ANALISIS CITRA MEREK, HARGA, PELAYANAN, DAN PROMOSI TERHADAP KEPUASAN KONSUMEN DI KOTA PALEMBANG (STUDI KASUS KONSUMEN GRAB) Kurniawan, Muhammad; Hildayanti, Siti Komariah
Jurnal Ecoment Global Vol. 4 No. 2 (2019): Edisi Agustus 2019
Publisher : Universitas Indo Global Mandiri Palembang

This research is entitled Analysis of Brand Image, Price, Service, and Promotion of Consumer Satisfaction in Palembang City (Consumer Case Study of Grab) Palembang. The purpose of this study is to find out the effect of Brand Image, Price, Service, and Promotion together and partially on Consumer Satisfaction as well as to determine the effect of variables that have the most significant effect on Grab Palembang Customer Satisfaction. This research method uses the multiple regresssion model method which is a research design that will reveal the collective influence of the independent variable on one dependent variable. The data used are primary data and secondary data collected through questionnaires and data from Grab consumers directly. The total population is 3262 respondents and the sample is 256 respondents from consumers who use services from Grab. The results of the study show that the Consumer Decision partially has three influential variables, namely Price, Service, and Temporary Promotion Brand Image is not too influential on Consumer Satisfaction. Meanwhile, simultaneously the four variables have a significant influence on customer satisfaction Grab Palembang. This is evidenced by regression analysis on variables Brand Image, Price, Service, and Promotion.Keywords: Marketing Mix, Brand Image, Price, Service, Promotion, Consumer Satisfaction.

Co-Authors Abdullah, Kemas Afandi Ainul Yaqin Alhakim, Jimmy Alovita, Resi Andhini, Andhini ANDY MULYANA Asmawati Asmawati Aziz, Muhammad Ichsan Budi Setiawan Chandra, Icha Darmaputera, Mohammad Kurniawan Diana, Putri Uki Emilda, Emilda Endah Dewi Purnamasari Fakhry Zamzam Farizki, Muhammad Fatryana, Tamara Febriansyah, Pebi Febrianti, Dwi Andini Hakim, Malik Halim, Hamid Halin, Hamid Hartati, Lesi Karaihandak, Wiradinata Khan, Insan Mustawa Kospa, Herda Sabriyah Dara Kurniawan, Mohammad Lazuarni, Sahfiera Lazuarni, Shafiera Lesi Hertati, Lesi Lili Syafitri, Lili Marhamah Marhamah Marinda, Vivi Okta Marnisah, Luis - Monia, Angel Serra Muhammad Bahrul Ulum Muhammad Kurniawan Muhammad Yunus Musran Munizu Nadilah, Caesa Ayuni Ningrum, Ayu Lestari Setia Noor, Laili Savitri NUNI GOFAR Oemar, Harris Pebriani, Reny Aziatul Pranadewi, Anissa Prayoga, M. Panca Prayoga, Panca Putri Cintya Pratiwi Rahmawaty, Putri Rizki, Sutra Meilani Romadani, Muhammad ROOSGANDA ELIZABETH Roswaty Roswaty, Roswaty Rovita, Desi Roza, Seflidiana Shafiera Lazuarni Siska Yulia Defitri Sriati Sriati, Sriati Susi Handayani Terttiaavini, Terttiaavini Tirta Jaya Jenahar, Tirta Jaya Triyani, Nina Eka Utami, Eva Yuniarti Wulandari, Try Yeni Yeni Yuniar, Tiara Zafitry, Herlin

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