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All Journal Jurnal Manajemen Bisnis Jurnal Manajemen Dayasaing Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Benefit: Jurnal Manajemen dan Bisnis Riset Akuntansi dan Keuangan Indonesia Journal of Economic, Bussines and Accounting (COSTING) JMM (Jurnal Masyarakat Mandiri) Muhammadiyah International Journal of Economics and Business SEIKO : Journal of Management & Business International Journal of Supply Chain Management Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship MANAJEMEN DEWANTARA Jurnal Manajemen Dirgantara Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Informatika Ekonomi Bisnis Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi Journal of Community Service and Empowerment JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Komitmen : Jurnal Ilmiah Manajemen Jurnal Bina Bangsa Ekonomika International Journal of Management Science and Information Technology (IJMSIT) Brilliant International Journal of Management and Tourism (BIJMT) Proceeding ISETH (International Summit on Science, Technology, and Humanity) Prosiding University Research Colloquium Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Journal Research of Social Science, Economics, and Management PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi Jurnal Informatika Ekonomi Bisnis IIJSE Jurnal Sistem Informasi dan Manajemen El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Journal of Economics Business Finance and Accounting Benefit: Jurnal Manajemen dan Bisnis Brilliant International Journal of Management and Tourism
Anton Agus Setyawan
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Transportation Other

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THE INFLUNCE OF BRAND COMMUNITY AND COMMUNITY ENGAGEMENT IN BUILDING BRAND TRUST: EMPIRICAL AT YESZY.MFG Hafidh Rozziq Attaqi; Anton Agus Setyawan
Komitmen: Jurnal Ilmiah Manajemen Vol 4, No 2 (2023): KOMITMEN: Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jim.v4i2.28152

Abstract

A brand community is now not only a marketing tool for manufacturers but also a long-term business strategy to maintain the existence of a brand. The success of the brand community is shown through indicators of customer loyalty and also the willingness of customers to become brand advocates for brands promoted by the community. This study aims to determine the effect of brand community and community engagement in building brand trust at Yeszy.Mfg. This research method uses quantitative methods by taking samples using purposive sampling method, amounting to 100 respondents. Data analysis using SmartPls software. The results of this study state that there is an influence of brand community on brand trust, there is an influence of community engagement on brand trust, and community engagement is able to moderate community engagement on brand trust. Overall, the research findings emphasize the significance of brand community and community engagement in building brand trust within the Yeszy.Mfg brand community. By creating a supportive and engaging environment, the brand can enhance customer loyalty, advocacy, and long-term success.
Pengaruh Electronic Word of Mouth terhadap Sikap Merek dan Niat Beli Merek pada Produk Uniqlo di Surakarta Putra Nurmahendra; Anton Agus Setyawan
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.711

Abstract

The aim of this research is to expand the eWOM literature that still exists on various social networks. This research takes TikTok as an online networking tool which aims to test the influence of social eWOM on brand attitudes and purchase intentions. Positive social electronic word of mouth (eWOM) on brand attitudes and brand purchase intentions, the type of research used is quantitative research. The cross-sectional method was used to test the research model involving consumers of Uniqlo products in urban areas. The results of this research are that Social E-WOM has a significant positive influence on Brand Attitude so that the first hypothesis is accepted. This is because the t-statistic value is 5.669>1.96 and the p-value is 0.000<0.05. Social E-WOM is word of mouth marketing between consumers via social media. Social E-WOM has a positive and significant influence on Purchase Intention so that the second hypothesis is accepted. This is because the t-statistic value is 3.464>1.96 and the p-value is 0.001<0.05. This is because the t-statistic value is 7.003>1.96 and the p-value is 0.000<0.05. Purchase intention is a consumer's desire to buy a product or service. Meanwhile, consumer attitudes towards brands are how consumers view the product. If consumers view the brand as good, then consumers will have the intention to buy the product. So consumers' purchasing intentions will also arise from responding to the product.
The Role Of Brand Communities And Community Engagement In Building Brand Trust In Social Media Didit Aditya; Anton Agus Setyawan
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.3058

Abstract

Reviewing the history of marketing in recent years can be divided into two distinct parts, namely marketing in the pre-social media era and marketing after the emergence of social media. With the development of social media, it is easy for information to spread to remote areas, so that brand communities emerge as online communities or places for people with certain similarities or connections to meet. In addition, the brand community is a community that is not bound geographically and has a social order. The aim of this study was to analyze the relationship between brand community and community participation in building brand trust in social media. The subject of this research is PT AVO Innovation Technology (AVO), which is engaged in the cosmetics industry. This company has released several beauty products including Avoskin, Looke, and Lacoco. PT AVO Innovation Technology has a community of women. Whereas, the sample was based on the completeness of the data and the criteria determined by the researcher. The type of data used was primary data. The data collection method used a questionnaire with a sample size of 153 respondents. The results of the study indicated that a positive and significant affected on the brand community on brand trust, a positive and significant affected the participation of brand community members on product consumer trust and brand community has an effect on brand sales and brand community members affected consumer trust outside of brand community members, this can be seen by the reviews on social media.
PENGARUH CITRA MEREK, KUALITAS PRODUK DAN E-WOM TERHADAP MINAT BELI PRODUK RAMAH LINGKUNGAN Cantika Widi Pramesti; Anton Agus Setyawan
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 1 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i1.524

Abstract

The purpose of this study is used to analyze whether brand image, product quality and E-WOM can influence consumer buying interest in environmentally friendly products at FEB UMS. This research method is quantitative, with non-probability sampling techniques  with purposive sampling methods. This research data is primary data. The population of this study is FEB students of Muhammadiyah University of Surakarta. The sample in this study was 100 respondents. Data collection methods are used by researchers using online questionnaires with the help of Google Form facilities. The data analysis method in this study uses Partial Least Square (PLS) Analysis. Data analysis in this study used the help of Smart PLS application software. The results in this study show that brand image has a positive and significant influence on buying interest. Product quality has a positive and significant influence on buying interest. E-WOM also has a positive and significant influence on buying interest
PENGARUH SIKAP UTILITARIAN DAN SIKAP HEDONIS TERHADAP MINAT BELI PRODUK BRANDED BEKAS DI SURAKARTA Dendyto Daniel Lafrinda; Anton Agus Setyawan
MANAJEMEN DEWANTARA Vol 8 No 1 (2024): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v8i1.16789

Abstract

Many types of clothing models create a feeling of desire for ownership among consumers, even though used clothing and frugal lifestyles are also increasingly being implemented in society around the world. Thrifting has become an important trend because it offers individuals an alternative to fulfill their fashion needs and desires. This surge in popularity has given thrift stores a boost, creating a sustainable market for used clothing. This increasing trend is expected to continue, with projected total product sales in 2022. This study aims to test utilitarian behavior on the desire to buy and provide an evaluation of luxury lifestyles on the desire to buy. This study uses a quantitative type with clear and focused calculations, this study was conducted with the main focus being Solo Raya students, the way to collect respondents was purposive sampling. Adopted from a study by Malhotra (2006:291), the questions asked must have a sample of 10 x or at least 5 x the questions, the sample calculation was carried out and found 90 respondents. This study uses main data with results using a questionnaire whose scale is Likert. Data findings were processed using the SPSS program. The findings of this study are that utilitarian behavior has a positive and significant impact on the desire to make a purchase. Luxury lifestyle behavior has a positive and significant impact on the desire to make purchases.
PENGUKURAN KEPUASAN DAN KUALITAS PELAYANAN TERHADAP KONSUMEN JASA KULINER MIE GACOAN (STUDI KASUS PADA MIE GACOAN AREA SURAKARTA) Oktavia Wulandari; Anton Agus Setyawan
MANAJEMEN DEWANTARA Vol 8 No 1 (2024): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v8i1.16935

Abstract

This research aims to look at the mediating role of service quality in the relationship between consumer service orientation behavior and physical facilities with Mie Gacoan consumer satisfaction in Surakarta. The research respondents were students at Muhammadiyah University of Surakarta who had made purchases at Mie Gacoan in Surakarta region. Data is collected through questionnaires and will be processed using PLS-SEM techniques using SmartPLS. The results conclude that consumer service orientation behavior and physical facilities have a positive and significant effect on the quality of culinary service consumer service in the Surakarta area. Meanwhile, service quality has a positive and significant effect on consumer satisfaction of Mie Gacoan in the Surakarta region
Pemanfaatan E-Wom dalam Media Sosial Sebagai Sarana Promosi STIE Surakarta Veriansyah, Satria; Setyawan, Anton Agus; Sholahuddin, Muhammad
Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur (JEBDEKER) Vol 3 No 2 (2023): Juni 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/jebdeker.v3i2.166

Abstract

Media sosial merupakan salah satu sarana komunikasi yang makin banyak digunakan oleh masyarakat di seluruh dunia. Kemudahan, kecepatan, komunikasi dua arah, serta harga yang terjangkau merupakan beberapa kelebihan utama komunikasi melaui media sosial. Konsumen mengubah peran mereka dari penerima pasif atas pesan-pesan atau iklan pemasaran menjadi pemasok informasi yang aktif. Komunikasi di antara para konsumen yang terjadi di dunia maya secara daring disebut sebagai komunikasi electronic word of mouth (e-WoM). Komunikasi e-WoM merupakan bagian integral dari e-commerce. Dengan pertumbuhan pengguna internet yang sangat pesat serta penerimaan para pengguna media sosial atas e-WoM untuk mendapatkan informasi produk—baik berupa barang maupun jasa—maka, penting meneliti faktor-faktor apa saja yang membuat e-WoM menjadi media komunikasi dan iklan produk yang efektif. Artikel ini mendeskripsikan dan menganalisis peran e-WoM sebagai media komunikasi dan sarana promosi untuk memengaruhi keputusan masyarakat untuk mendaftar menjadi mahasiswa di STIE Surakarta periode 2022. Kata Kunci: e-WoM, komunikasi dan promosi.
Manajemen Pengetahuan dalam Institusi Perguruan Tinggi (Studi Kasus pada 2 PTS di Surakarta) Syihabuddin, Muhammad; Setyawan, Anton Agus; Waskito, Jati
Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur (JEBDEKER) Vol 4 No 2 (2024): Juni 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/jebdeker.v4i2.315

Abstract

Pengetahuan merupakan sumber daya esensial untuk keberhasilan produksi dan organisasi dalam ekonomi berbasis pengetahuan. Pengetahuan tidak hanya berupa informasi, tetapi juga mencakup perspektif, konsep, penilaian, dan metodologi yang membentuk nilai dari informasi tersebut. Manajemen Pengetahuan telah menjadi fungsi penting dalam organisasi modern, termasuk perguruan tinggi. Perguruan tinggi berperan dalam penciptaan, diseminasi, dan pembelajaran pengetahuan, yang membuat penerapan Manajemen Pengetahuan di sektor ini sangat krusial. Penelitian ini memiliki tujuan untuk memberikan pemahaman lebih mendalam tentang perbedaan pendekatan siklus hidup manajemen pengetahuan pada 2 perguruan tinggi. Secara teoritis, hasil penelitian ini diharapkan mampu memperkaya literatur tentang Manajemen Pengetahuan di sektor pendidikan tinggi. Secara praktis, penelitian ini bertujuan untuk memberikan kontribusi positif terhadap pengembangan institusi melalui praktik Manajemen Pengetahuan yang efektif.
Pengukuran Kepuasan dan Kualitas Pelayanan terhadap Konsumen Jasa Transportasi Kereta Api Adelia Febriyanti; Anton Agus Setyawan
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 1 (March 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i1.799

Abstract

This research aims to analyze the measurement of customer satisfaction and service quality in the context of rail transportation services. The theory used in this research is the Servqual theory, which emphasizes five dimensions of service quality, namely concrete evidence, reliability, responsiveness, assurance, and empathy. The research method applied was a survey design involving 140 respondents who used rail transportation services in Surakarta. Sampling was carried out using a purposive sampling method, with the criteria being that respondents were less than 40 years old and had used train transportation services at least 4 times in the last year. The research results show that there is a positive influence of employee service behavior orientation on service quality with a T statistic of 7.041 (>1.96) and a P value of 0.000 (<0.05) and a positive influence of physical facilities on service quality with a t statistic of 4.860 (>1.96) and P value 0.000 (<0.05). Apart from that, service quality has also been proven to have a positive effect on consumer satisfaction with a T statistic of 12.942 (>1.96) and a P value of 0.000 (<0.05). The implication of these findings is that it is important for rail transportation service companies to pay attention to employee behavior and physical facilities as an effort to improve service quality, which in turn can increase consumer satisfaction and the competitiveness of transportation service companies.
DAMPAK KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN: STUDI PADA TOKO MATAHARI DEPARTMENT STORE SOLO SQUARE Wijayanti; Anton Agus Setyawan
Jurnal Manajemen Dirgantara Vol 16 No 2 (2023): Jurnal Manajemen Dirgantara, Desember 2023
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56521/manajemen-dirgantara.v16i02.1042

Abstract

Tujuan penelitian ini ialah menganalisis dampak kualitas layanan terhadap kepuasan pelanggan: studi pada toko matahari department store solo square. Metode penelitian ini ialah kuantitatif. Populasi dalam penelitian ini yaitu semua masyarakat yang berbelanja di Matahari Department Store Solo Square. Teknik pengambilan sampel dengan purposive sampling. Jumlah sampel penelitian ini ialah 290 responden, berdasarkan perhitungan Malhorta. Sumber data penelitian ini ialah data primer. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah dengan menggunakan metode kuesioner. Teknik analisis data penelitian menggunakan Partial Least Square (PLS) dengan bantuan Software SMARTPLS. Hasil penelitian ini ialah bahwa adanya pengaruh yang signifikan antara kualitas produk dengan kepuasan pelanggan. Kualitas pelayanan memiliki pengaruh positif signifikan terhadap kepuasan pelanggan. Terdapat pengaruh yang signifikan antara variabel ketergantungan pelanggan dan kepuasan pelanggan.
Co-Authors A.A. Ketut Agung Cahyawan W Adelia Febriyanti Adelia Rahmawati Adisty, Syahva Salsabila Putri Agata, Celci Agripina Agustin, Aisyah Putri Ar Royan, Halim Muhammad Azzahra, Gezha Meisya Candra Kusuma Wardana, Candra Kusuma Cantika Widi Pramesti Daniel Lafrinda, Dendyto Dendyto Daniel Lafrinda Dhewi, Elsa Riliana Hantika Didi Junaedi Didit Aditya Dimas Eka Prasetya Eka Prasetya, Dimas Farid Adi Prasetya Farid Wajdi, M. Fatchurrohman Fatchurrohman Fatchurrohman Fatchurrohman, Fatchurrohman Febrianti, Bella Febriyanti, Adelia Hafidh Rozziq Attaqi Haliza, Anissya Nur Helmi Imaduddin Henri Dwi Wahyudi, Henri Dwi Ihwan Susila Imron, I Istiqomah, Putri Silvia Ivany, Aprilia Dwi Jati Waskito Karina Thalita Adhani Kurniawan, Fery Indra Kussudyarsana Kussudyarsana Kussudyarsana Kusuma, Candra L. Lisnawati M, Adiyono M. Farid Wajdi M. Farid Wajdi, M. Farid M. Sholahuddin Ma&#039;ruf Ma&#039;ruf Ma'ruf, Ma'ruf Maharani, Diva Putri Mahardika, Menang Maimun, Muhammad Halim Moechammad Nasir Muh Ilham Fikri Fathoni Muhamad Mustofa Muhammad Aditya Prayogo Muhammad Arkan Setyawan Muhammad Farid Wajdi Muhammad Ilham Atha Abhinaya Muhammad Ilham Maulana Muhammad Randhy Kurniawan Mujiyati Mujiyati Muna, Khanna Nailil Murti, Anggun Cempaka Murti, Nala Puspita Muzakar Isa Novel Idris Abas Nugroho, SP Nurmahendra, Putra Nurul Aini Widiyastuti Oktavia Wulandari Pangestu, Ryan Agung Pasya Istiara Dhea Pasya Istiara Dhea Pradigda, Fadel Muhammad Pramuji, Iddo Ahmad Praswati, Aflit Nur Yulia Prayogo, Muhammad Aditya Puro, Intan Widia Putra Nurmahendra Putri, Natasya Andini Rahardo Suprapto, Madya Rahmat Basuki Ram Vemuri Rini Kuswati Rosiyani, Anggita RR. Ella Evrita Hestiandari Rustianingsih, Septi S Soepatini Sadewa, Aldy Bagas Saraswati, Astrid Sari, Rizki Juwita Sayekti, Nabila Putri Setyawan, Ari Bambang Setyawan, M Arkan Setyawan, Ridwan Sidiq Permono Nugroho Siska Kumalasari Siti Rahmawati SP Nugroho Sri Padmantyo Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syihabuddin, Muhammad Veriansyah, Satria Wahyono Wahyono Wahyono Wahyono Wahyuddin, M. Wanda Vidya Nandita Wijayanti Wiyaning Putri, Angie Wulandari, Oktavia Yuliyanti, Wanda Tri Yusuf Alam Romadhon