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R Kunjana Rahardi
Universitas Sanata Dharma
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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OSTENSIVE–INFERENTIAL COMMUNICATION AND DISCURSIVE POLITENESS IN SOCIAL MEDIA CRITIQUE: A STUDY OF INDONESIAN DIGITAL DISCOURSE R Kunjana Rahardi; Yulia Setyaningsih; Roni Sulistiyono; Seli Tria Febriani
Jurnal Gramatika Vol 12, No 1 (2026): Spring Issue (April-September)
Publisher : Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/jg.2026.v12i1.11058

Abstract

Politeness research in digital discourse has predominantly focused on linguistic strategies, giving limited attention to how multimodal resources and pragmatic inference interact in the construction of evaluative meaning in social criticism. This gap is particularly salient on social media platforms, where criticism of public issues is often conveyed through indirect, symbolically mediated forms that require audiences to infer meaning from integrated linguistic, visual, and contextual cues. To address this gap, this study investigates the discursive-integrative politeness strategy in social media discourse on social criticism, examining how users negotiate the interpersonal dimension, evaluative stance, and structural critique through indirect communicative strategies. Employing a qualitative descriptive research design within a pragmatic discourse-analytic framework, this study analyzes a purposively selected corpus of 120 textual and video-based posts on economic inequality, government performance, environmental degradation, and unresolved human rights issues on Instagram and TikTok. The findings reveal that social criticism is frequently expressed in indirect forms such as parody, irony, rhetorical questioning, sarcasm, empathetic narration, and symbolic comparison. These communicative resources function as ostensive cues that enable audience members to infer evaluative meanings by integrating linguistic, visual, and contextual information. The study suggests that discursive-integrative politeness enables the expression of criticism in socially acceptable ways while preserving critical engagement with public issues. Though limited to a relatively small corpus from two social media platforms, the study contributes to politeness theory by demonstrating how multimodal meaning-making and inferential processes interact in the circulation of social criticism in digital public discourse. These findings have implications for understanding how digital platforms shape the negotiation of politeness, critique, and public participation in contemporary media environments.
Urgensi Penggunaan Media Dalam Pembelajaran BIPA Level A-1 Agatha Ferilia Krisna Awanda; R. Kunjana Rahardi; B. Widharyanto
Alinea: Jurnal Bahasa, Sastra dan Pengajaran Vol. 4 No. 2 (2024): Alinea: Jurnal Bahasa, Sastra, dan Pengajaran
Publisher : Bale Literasi: Lembaga Riset, Pelatihan & Edukasi, Sosial, Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/alinea.v4i2.911

Abstract

Penelitian ini berfokus pada pentingnya penggunaan media dalam pembelajaran Bahasa Indonesia bagi Penutur Asing (BIPA) di Level A-1. Penelitian kuantitatif ini dilakukan di SMK Bunda Mulia, yang berlokasi di Jalan AM Sangaji No. 20, Petojo Utara, Gambir, Jakarta Pusat, DKI Jakarta. Populasi yang menjadi subjek penelitian ini terdiri dari siswa WNA China, siswa WNA Tiongkok, dan para pengajar BIPA. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah kuesioner, yang disebarkan kepada peserta didik dan pengajar. Hasil penelitian menunjukkan bahwa penggunaan media dalam pembelajaran BIPA dapat meningkatkan antusiasme pemelajar. Integrasi media dalam proses belajar mengajar terbukti memberikan pengaruh positif terhadap minat dan motivasi siswa dalam mempelajari bahasa Indonesia. Temuan ini menggarisbawahi pentingnya pemanfaatan teknologi dan media sebagai alat bantu dalam pengajaran BIPA, yang tidak hanya membuat pembelajaran lebih menarik tetapi juga lebih efektif.
Emic-Epistemological Politeness in Digital Public Discourse: An Integrative Discursive Pragmatics Approach R. Kunjana Rahardi; Agatha Umifriska Ariyani
Linguistik Indonesia Vol. 44 No. 2 (2026): Linguistik Indonesia
Publisher : Masyarakat Linguistik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26499/li.v44i2.1106

Abstract

This study examines emic–epistemological politeness in social media discourse from the perspective of integrative discursive pragmatics, drawing on politeness theory and epistemic pragmatics as its theoretical framework. It argues that politeness is not merely a strategy of interpersonal mitigation, but an epistemically grounded and reflexive resource for articulating social criticism within digital public spheres. The study explores how discursive practices are strategically employed to negotiate meaning, manage face relations, and construct epistemic legitimacy in response to socio-political issues. Employing a qualitative design within an interpretative–constructivist paradigm, the study utilizes critical discourse analysis. The data consist of selected social media utterances expressing social criticism, collected through non-participatory observation and systematic digital documentation. A purposive sampling technique was applied. The analysis is guided by an integrative discursive-pragmatic framework that incorporates situational, social, cultural, and cybertextual dimensions, with particular attention to multimodality and facework. Findings indicate that emic–epistemological politeness is realized through interconnected discursive strategies. Factual–persuasive constructions foreground moral accountability in public governance, while persuasive generalizations, often grounded in the epistemic authority of public figures, intensify critiques of political integrity. Reframing strategies destabilize dominant normative discourses by reconfiguring moral and socio-political relations. In addition, implicit delegitimization operates as an indirect yet effective critical resource, while contrastive strategies expose inequalities in social recognition, particularly in gendered responses to sensitive issues.
Co-Authors Agatha Ferilia Krisna Awanda Agatha Umifriska Ariyani Antonius Nesi B. Widharyanto B. Widharyanto B. Widharyanto Budi Purnomo Damayanti, Yrmina Dian Rianita Dyah Puji Lestari Dyah Puji Lestari, Dyah Puji Elu, Priscila Felicia Faizal Risdianto Felisitas Victoria Melati Ferilia Krisna Awanda, Agatha Filie Krisadewa, Markus Firda Utami , Septa Fransisca Despa Listiani Fransiskus O Sanjaya Fransiskus O Sanjaya Fransiskus Yoga Oktavian Bele Bau Handoko Handoko Ita Fitriana Jasmine Belinda Budijanto Jasmine Belinda Budijanto Jasmine Belinda Budijanto Jumanto Kami, Kanisius Kim , Eun Sook Kristina Marta Noviance Kurniasari, Yohana Rina Listiani, Fransisca Despa M. Aziz Mezia Kemala Sari Moh Ridlwan Nanda Permatasari, Agmi Sinta Neneng Tia Ati Yanti Noviance, Kristina Marta Pranowo Pranowo Pranowo Pranowo Pranowo, Prof Priscila Felicia Elu Puji Lestari, Dyah R. Hery Budhiono, R. Hery Rahmat Wahyudi Refa Lina Tiawati Risbe Purnama Dewi Roni Sulistiyono Seli Tria Febriani Sembiring, Rehulina Juniarti BR. Septa Firda Utami Setya Tri Nugraha Suarjaya, Ignatius Dimas Adi SULISTYANINGRUM, CAECILIA FANI Titian Berkat Gea Titian Berkat Gea Titian Gea Wahyudi Rahmat Winci Firdaus Yanti, Neneng Tia Ati Yrmina, Yrmina Damayanti Yudono, Kristophorus Divinanto Yulia Setyaningsih Yuliana Setyaningsih Yuliana Setyaningsih