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All Journal Jurnal Pendidikan Jasmani Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Jurnal sistem informasi, Teknologi informasi dan komputer Jurnal Fisika Unand Cordova Jurnal Jurnal Noken: Ilmu-Ilmu Sosial urnal Interaksi: Jurnal Ilmu Komunikasi JURNAL PENDIDIKAN TAMBUSAI Journal of Humanities and Social Studies Maker: Jurnal Manajemen Jurnal Teknik Industri Terintegrasi (JUTIN) AGRISAINS: Jurnal Ilmiah Magister Agribisnis Jurnal Ilmiah Al-Hadi Jurnal Dakwah dan Komunikasi Komunika: Jurnal Ilmu Komunikasi Jurnal Abdi Masyarakat Saburai (JAMS) Syiar: Jurnal Komunikasi dan Penyiaran Islam INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE International Journal of Social Science, Education, Communication and Economics Communicator Sphere Jurnal Social Library Jurnal Ilmu Komunikasi Dan Media Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Siwayang Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, dan Antropologi Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Devotion: Journal Corner of Community Service Urecol Journal. Part D: Applied Sciences ANTHOR: Education and Learning Journal The Journal of Society Medicine (JSOCMED) Communication & Social Media Jurnal Ilmu Sosial, Humaniora dan Seni e-Jurnal Apresiasi Ekonomi Riwayat: Educational Journal of History and Humanities Jurnal Ilmu Komunikasi dan Sosial Politik Efficient: Indonesian Journal of Development Economics Jurnal Kawistara Indonesian Journal of Humanities and Social Sciences Jurnal Pendidikan MIPA ANTHOR: Education and Learning Journal Jurnal Sosiologi Pendidikan Kolaboratif Journal of Business Administration and Strategy International Journal of Public Administration and Policy
Fakhrur Rozi, Fakhrur
Jurusan Fisika Universitas Andalas, Limau Manis, Padang 25163
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Journal : urnal Interaksi: Jurnal Ilmu Komunikasi

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Analyzing the Effect of @Kulinerkoko’s Tiktok Food Content on the Foodie Behavior of University Students in Medan Hafizhah, Syafira Noer; Rozi, Fakhrur
Jurnal Interaksi: Jurnal Ilmu Komunikasi Vol 9, No 2 (2025): Jurnal Interaksi: Jurnal Ilmu Komunikasi
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/interaksi.v9i2.24493

Abstract

This study aims to examine the extent to which TikTok content from the food vlogger @KulinerKoko influences foodie behavior among university students in Medan. The increasing trend of food vlogging on social media has made food vloggers the primary reference for culinary recommendations, which impacts the preferences and consumption habits of the younger generation, especially university students. The research was conducted using a quantitative approach through a survey of 96 respondents, selected using Lemeshow’s formula. The instrument used underwent validity and reliability testing, indicating that all items were appropriate and consistent (r-count r-table; Cronbach’s Alpha 0.8). Data analysis was carried out using normality, linearity tests, and simple linear regression with the help of SPSS version 20. The findings show a positive and significant influence of @KulinerKoko’s content on the foodie behavior of students, as indicated by a significance value of 0.000 ( 0.05) and a regression coefficient of 0.583. The R Square value of 0.249 indicates that 24.9% of the variation in foodie behavior can be explained by the displayed content, while the remaining variation is influenced by other factors. The content, including food reviews, attractive visuals, and communicative delivery, has proven to encourage students to try new foods, visit recommended places, and share their experiences on social media.
Co-Authors Abidin, Syahrul acum wijaya ADELIA Agus Setiawan Alamsyah, Muhammad Royhan Alfina Zsazsa Naqiya Algusri, Jeki Aliansyah, Aliansyah Aliffa Izzara, Widi Ambiyar, Ambiyar Amin, Ahmad Aldi Anas Azhar, Anang Anggita, Rizki Anum, Adelina Apriza, Tiyas Ardhin Primadewi Arief Rahman Arif Budiman Artika, Sindi Arwizet Arwizet, Arwizet Aryasandy, Nensy Azhar, Anang Anas Bella, Sinta Cahyanto, Sigit Bayu Deni, Indira Fatra Eka Puspitawati Ema Wulansari, Rizky Fernos, Jhon Fitrah, Yunanda Ghasani, Thahira Hafizhah, Syafira Noer Heni Pujiastuti Ibrahim, Anton Maulana Intan Tursina Kesuma, Rafifa Luqyana Khairul Amri Mahendra, Romi Manurung, Lira Dzikri Rahmadani Maria Magdalena Masditok, Tokit Matondang, Abdul Rahman Mohammad Ahsanuddin Monang, Sori MUHAMMAD FAHMI Muklisin, Sanitra Muliyani, Sari Nasution, Farah Mutiara Zahra Nasution, Irina Kemala Nasution, Kevin Rasyid Sabili Nathanael, Austin Novemyanto, Alfin Dwi Nurmansyah Nurmansyah, Nurmansyah Nurwijayanti Oktavia, Lia Pamekas, Arya Firman Pane, Endi Hadian Shabar Pitri, Laila Pristika, Febie Juma Pujiastuti, Eka Putri, Anggi Juninda Putri, Risa Haruman Rahmawati, Catur Rosidah Rosidah Salisah, Fadiah Anggi Sari Nasution, Bida Sigit Apriyanto Sinaga, Siti Azzahra Siregar, Fitrah Alfisyah Siregar, Sarifah Aini Siti Mundari Solihah Titin Sumanti, Solihah Titin Sopyan, Ence Sry Lestari Samosir Sukardi Sukardi Sulastri, Rukma Supriyanto Supriyanto Surbakti, Khairul Putra Syafitri, Nanda Lestari Syofria Meidona Tomy, Chairian Uswatul Hasanah, Uswatul Wiratno, Esa Prasetyo Yusniar Lubis Zeeda, Ghuvira Zusmawati Zusmawati