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All Journal Ahkam: Jurnal Ilmu Syariah MILLATI: Journal of Islamic Studies and Humanities Jurnal Ilmiah Universitas Batanghari Jambi NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Ilmiah Mandala Education (JIME) JUPE : Jurnal Pendidikan Mandala Jurnal Review Pendidikan dan Pengajaran (JRPP) Ulumuna Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah Agribios Forum Bisnis dan Kewirausahaan International Journal of Social Science Jurnal Ekonomi Agroteksos AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) JURNAL PENDIDIKAN INDONESIA: Teori, Penelitian, dan Inovasi Media Bina Ilmiah Indonesian Journal of Religion, Spirituality, and Humanity Nomico International Journal of Economics, Business and Innovation Research Jurnal Pengabdian Kepada Masyarakat (Abdimas) Universitas Baturaja
Munajat Munajat, Munajat
Institut Teknologi Medan
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Determination of Household Food Consumption Patterns in East Baturaja District OKU Regency Veranita, L; Munajat, Munajat; Sari, Y; Sari, Fifian Permata
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 8 No. 2 (2024)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v8i2.395

Abstract

The income level will influence household spending patterns. In conditions of limited income, low-income or poor households will prioritise allocating their income to buying food. This income will be used to spend on food for survival so it will affect the quantity and quality of household food consumption. Good quality food consumption indicates that nutritional adequacy levels are met. This research analyses the factors influencing household food consumption patterns in East Baturaja District, OKU Regency. This research used a survey method and was carried out in three sub-districts in East Baturaja District, OKU Regency, namely Kemala Raja, Sekar Jaya and Tanjung Baru Villages. The method for determining respondents is random sampling using the Parell et all (1973) formula with the statement if the variance of the total population is unknown, so the best way to determine the sample is to use a percentage of the entire population, namely 2%, 5%, 10%, 20% or 50% of the population. The population is 2126 families, obtained by 2%, namely 42.52 and determined to be 43 families. This research used multiple linear regression models to determine the factors influencing food consumption patterns using multiple linear analyses. Based on the research results, it can be concluded that the factors that influence household food consumption patterns in East Baturaja District, OKU Regency, are income (X1), number of family members (X2), age (X3), and education level (X4). The variable that has the most influence on household food consumption patterns in East Baturaja District, OKU Regency, is the income level variable (X1). Simultaneously or together, the income variable (X1), number of family members (X2), age (X3), and education level (X4) has a significant influence. R2 showed this with a value of 97.9%.
The Analysis of the Community Food Barns Role In Maintaining Food Reserves Availability in Buay Pemuka Peliung Sub-District, East OKU District Putra, Aidin Eka; Munajat, Munajat; Sari, Yunita
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 8 No. 2 (2024)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v8i2.402

Abstract

This study aimed to determine the role of community food barns in maintaining food reserve availability in Buay Pemuka Peliung Sub-District, East OKU District, and to identify the factors influencing household food availability among farmers in the same area. The research employed a quantitative descriptive method and utilized multiple regression analysis for data evaluation. The findings indicated that community food barns are crucial in ensuring food security for farmers in Buay Pemuka Peliung Sub-District. Specifically, the food barns serve three main functions: storing food, mitigating food shortages during crop failures or droughts, and increasing group income among farmers. The presence of these food barns has proven to be highly beneficial, providing secure storage for farmers' harvests. Moreover, the study identified several factors influencing household food availability among farmers, including land area (X1), income (X2), paddy prices (X3), number of family members (X4), farmer's age (X5), and education level (X6). Among these, the variable that had the most significant impact on household food availability was the land area, with a partial regression coefficient (beta coefficient) value of 3.099.
Factors Influencing Rice Production and The Relationship With Fertilizer Subsidies at East OKU District Farado, C; Munajat, Munajat; fifi, Fifian Permata Sari; Tarmizi, A
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 8 No. 2 (2024)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v8i2.407

Abstract

East OKU Regency, renowned for its vast potential in the primary agricultural and plantation sectors, has witnessed a significant increase in agricultural production. However, many farmers report difficulties in obtaining subsidized fertilizer, which hampers optimal planting processes. This research aims to analyze the factors affecting rice production and the impact of subsidized fertilizer in Madang Suku I District, East OKU Regency. The research employs a survey method and uses simple random sampling for data collection. Multiple regression analysis is utilized to analyze the data. The study examines the impact of subsidized fertilizers, specifically urea fertilizer (X1) and NPK fertilizer (X2), both individually and collectively, on rice production in Madang Suku I District, East OKU Regency. The findings reveal that the subsidized fertilizer policy significantly contributes to increased rice production in the region. Rice production in East OKU has reached 689,678 tons of milled dry grain (GKG) or 811,385 tons of unmilled dry grain (GKP) from a planting area of 108,141 hectares (Ha), marking a 20 percent increase compared to 2021. Consequently, in early 2022, East OKU Regency emerged as one of the top rice-producing districts in South Sumatra province. Several factors influence rice production in Madang Suku I District, including land area, labor, the number of seeds, subsidized fertilizer, and pesticides. The land area has the most significant impact on rice production, with a beta coefficient of 0.567, indicating its substantial influence.
Strategy to Strengthen the Income of Forest Farmers' Group on Coffee Commodities in Mekakau Ilir District, South OKU Regency Jumroni; Munajat, Munajat; Permata Sari, Fifian
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 8 No. 3 (2024)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v8i3.436

Abstract

This study aims to determine strategies for increasing the income of coffee farmers in Mekakau Ilir District, OKU Selatan Regency. The quantitative analysis used in this research is regression analysis. The results of this study in the form of a strategy to increase coffee farmers' income based on internal and external results showed that the main strategies are optimizing weaknesses and overcoming various threats by reducing land conversion by providing capital, reactivating Gapoktan, optimizing fertilizer use, overcoming the problem of increasing input prices to increase cooperation between extension workers and Gapoktan in Mekakau Ilir District, OKU Selatan Regency.Contribution to Sustainable Development GoalsSDG 1: No PovertySDG 2: Zero HungerSDG 8: Decent Work and Economic GrowthSDG 12: Responsible Consumption and ProductionSDG 15: Life on Land
Analysis of Performance Management And Work Achievements of Agricultural Extenders Assisting For Agricultural Economic Improvement (PPEP) South Ogan Komering Ulu Regency Caroline, Sevia; Munajat, Munajat; Oktarina, Yetti
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 8 No. 3 (2024)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v8i3.437

Abstract

This research aims to analyze the performance management of agricultural extension in organizing agricultural extension in South Ogan Komering Ulu Regency. The subjects of this research are agricultural instructors assisting agricultural economic improvement (PPEP), which is an agricultural instructor recruiting from the South Sumatra Province Governor's Program based on South Sumatra Governor Regulation Number 45 of 2020. The sampling method was carried out using a census where the entire population was used as a sample, namely 113 respondents in 19 sub-districts. The performance of extension workers is measured using a scoring method with measurement indicators by the Minister of Agriculture Regulation Number. 91/Permentan/OT.140/9/2013. The data analysis method used is Job Performance Value (NPK) analysis. The research results from the analysis show that the performance management of agricultural extension workers has a score with an average value for planning preparation of 4.70. Implementation of agricultural extension 3.61, while evaluation and reporting 4.87. The work achievement score has a score in the Fair category, namely 50%.
Analysis of Rice Farmers' Decisions in Selling Production Results in East OKU Regency Slamet; Munajat, Munajat; Oktarina, Yetti
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 8 No. 3 (2024)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v8i3.442

Abstract

This study aims to analyze the key factors influencing rice farmers' decisions to sell their production in East OKU Regency. Methodology: The research was conducted in three districts—East Buay Madang, Buay Madang, and Madang Suku I—selected purposively based on their large rice production areas. Using a case study approach, data were collected from 118 respondents through multi-stage random sampling. Logit regression analysis was employed to identify the factors affecting farmers' sales decisions. The results indicate that production volume, urgent financial needs, middlemen involvement, and milling costs significantly influence farmers' decisions to sell their rice in the form of grain. Meanwhile, labor availability does not have a significant impact. The findings highlight that most farmers prefer selling unprocessed grain due to immediate financial needs and dependency on middlemen, despite the lower prices compared to selling processed rice.: To enhance farmers' income and economic resilience, it is essential to stabilize grain prices, reduce milling costs, and provide better financial support and market access. Encouraging more farmers to process their grain into rice before selling could lead to greater profitability and reduced reliance on middlemen.
Analisis Pola Konsumsi Makanan dan Non-Makanan di Kabupaten OKU Putra, Firman Syah; Munajat, Munajat; Oktarina, Yetty; Primandari, Novegya Ratih
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 2 (2024): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i2.5315

Abstract

The aim of this research is to determine the effect of household income, education level of the head of the  household and number of family members on consumption patterns in OKU Regency. This research uses qualitative and quantitative descriptive analysis methods. The results of the analysis show that simultaneously household income, education of the head of the household and number of family members have a significant effect on the non-food consumption patterns of the community in OKU Regency. However, partially, household income and education of the head of the household have a significant effect on the non-food consumption patterns of the community in OKU Regency
PENGARUH MARKETING MIX , KUALITAS PELAYANAN DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS PELANGGAN DI BENGKEL NISSAN PALEMBANG Muliyawan, Muliyawan; Fifian Permata Sari; Munajat, Munajat
Media Bina Ilmiah Vol. 19 No. 11: Juni 2025
Publisher : LPSDI Bina Patria

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Abstract

This study aims to analyze the effect of marketing mix, service quality and customer satisfaction on customer loyalty. The method used in this study is quantitative analysis method. The sampling method used in the study is non-probability sampling or random chance. This method is a method with sampling that does not provide equal opportunities to members of the population, and its determination is not random. In this study, all consumers who come to the Nissan workshop to service their cars are taken as samples. The number of samples taken for the study was 120 consumers. The data processing method uses multiple regression and multicollinearity test. Multicollinearity testing is used to determine whether or not there is a linear relationship between independent variables in the regression model. The prerequisite that must be met in the regression model is the absence of multicollinearity. Multicollinearity testing is carried out by looking at the value of Tolerance and Variance Inflation Factor (VIF). Data does not experience multicollinearity if the VIF value is below 5. Based on the results of the study, the influence of Marketing Mix, service quality and customer satisfaction on customer loyalty simultaneously has a positive and significant effect on customer loyalty at the Nissan Palembang Workshop and partially has a positive and significant effect on customer loyalty at the Nissan Palembang Workshop.
PENGARUH PROMOTION MIX DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN DI PLATFORM E-COMMERCE SHOPEE DI KOTA BATURAJA Dodi, Dodi; Munajat, Munajat; Fifian Permata Sari
Media Bina Ilmiah Vol. 19 No. 11: Juni 2025
Publisher : LPSDI Bina Patria

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Abstract

This study aims to analyze the influence of Promotion Mix and lifestyle on purchasing decisions on the Shopee e-commerce platform, focusing on fashion category customers (clothing and shoes) in Baturaja. Promotion Mix, which includes direct selling, advertising, public relations, and sales promotions, is an important element in attracting consumer attention and increasing sales volume. Meanwhile, lifestyle reflects an individual's lifestyle patterns in activities, interests, and opinions, which contribute to purchasing decision making. The research method used is quantitative, with path analysis to measure the direct and indirect effects between the research variables. Data were collected through questionnaires distributed to 180 respondents. The results of the analysis show that the Promotion Mix variable has a direct and significant effect on purchasing decisions, while lifestyle functions as an intervening variable that strengthens the relationship between Promotion Mix and purchasing decisions. Path analysis also reveals that the combined influence of these two variables contributes significantly to Shopee customers' purchasing decisions. Effective marketing strategies and an understanding of consumer lifestyles greatly influence purchasing decisions. These findings are expected to be a strategic basis for Shopee in designing more effective and innovative promotional campaigns, as well as contributing to digital marketing literature
ANALISIS PENGARUH DIGITAL MARKETING, ONLINE COSTUMER REVIEW TERHADAP KEPERCAYAAN KONSUMEN DAN KEPUTUSAN PEMBELIAN (STUDI PADA ASN PENGGUNA TIKTOK SHOP DI BATURAJA) Thamrin, Thamrin; Munajat, Munajat; Fifian Permata Sari
Media Bina Ilmiah Vol. 19 No. 11: Juni 2025
Publisher : LPSDI Bina Patria

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Abstract

This study aims to analyze the influence of Digital Marketing and Online Customer Reviews on Consumer Trust and Purchasing Decisions of State Civil Apparatus (ASN) users of TikTok Shop in Baturaja. Using quantitative research methods, data were collected from 200 respondents through a structured questionnaire. The variables studied include Digital Marketing, Online Customer Reviews, Consumer Trust, and Purchasing Decisions. The validity and reliability of the research instrument were tested, and a classical assumption test was conducted to ensure the suitability of the regression model. The results of the study indicate that Digital Marketing has a significant and positive effect on Consumer Trust and Purchasing Decisions. Online Customer Reviews have a significant effect on Purchasing Decisions but do not have a significant effect on Consumer Trust. In addition, Purchasing Decisions partially mediate the relationship between Digital Marketing and Consumer Trust, although the mediation effect is not statistically significant. The results also show the important role of Digital Marketing in building Consumer Trust and driving Purchasing Decisions on the TikTok Shop platform. These findings provide practical implications for businesses looking to optimize marketing strategies through digital platforms and leverage customer reviews to increase consumer engagement and trust. Future research is recommended to explore additional variables that may influence this relationship.
Co-Authors Abdullah Yusof Achmad Tarmizi Adi Ismul Mubaraq Agunawan, Agunawan Ahmad Albar Tanjung Aji Sofanudin Alawiyah, Refni Arwansyah Arwansyah Benyu Khalalkand Budi, Julian Setia Budiyanto, Sigit Bursana, Bursana Caroline, Sevia Dadang Kurnia, Dadang Dapiokta, Jum Dede Ruslan, Dede Ruslan Djati, Sri Dewa Barata Kusuma Dodi Pramana Dodi, Dodi Dwisepti, Betaria E. Yunita Edwinsyah, Edwinsyah Efriyanty, Rini Farado, C Fatmayati, Anggi Feri , Feri Fifian Permata Sari Hendri Hendri Hutapea, Yohana Oktavia Indah Pagiriani Indah, Ivanya Meisya Indriyani Indriyani Jumroni Kastolani, Kastolani Kenamon, Mardiah Marbun, Revelya MARDIAH KENAMON Martini Martini Muliyawan, Muliyawan Mulyana Mulyana Oktarina, Yetti Oktarina, Yetty Pakhruddin, Pakhruddin Pasaribu, Ruspida Putra, Aidin Eka Putra, Firman Syah Ratih Primandari, Novegya Rini Efrianti Ruslain, Ruslain Saputri, Emaliana Sari, E. Yunita Sari, Nisma Ulda Sari, Septiana Sianturi, Santa Lusia Sibuan, Sibuan Sinaga, Jesika Slamet Susanti, Fitri Yani Syaiful Amin Tarmizi, A Telaumbanua , Nikmah Abidah Thamrin Thamrin Tibyan, Tibyan Ummi, Nur Veranita, L Y Sari Yetty Oktarina Yunita Sari Yunita Yunita Zora Arfina Sukabdi